FutureSmart Careers
FutureSmart Careers is a UK-based, Bristol-headquartered careers guidance provider delivering impartial Level 6/7-qualified adviser services, psychometric assessments, apprenticeships support, and SEND-specific programmes to over 100 schools and colleges across England and Wales.
- Company typePrivate
- Founded-
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FutureSmart Careers does
FutureSmart Careers is a UK-based careers guidance provider founded in 2019 and headquartered in Bristol, operating as FutureSmart Careers Limited (Reg. No. 11968993). The company delivers independent and impartial careers guidance programmes to over 100 educational establishments across England and Wales, serving independent and state-maintained mainstream and specialist schools, sixth forms, and colleges in regions including London, Hertfordshire, Berkshire, Oxfordshire, Wiltshire, Somerset, Bristol, Bath, Cardiff, South Wales, Devon, and Cornwall, with remote delivery available in other UK areas. Core services include one-to-one guidance sessions, psychometric assessments and action plans, workshops and talks, online resources, and regular newsletters (mainstream monthly and SEND half-termly), delivered on school premises or remotely by advisers qualified to Level 6 or Level 7 in careers guidance.
The company's product set spans in-person professional services, the FutureSmart Essentials digital resource hub for schools, and the FSC Apprenticeships guidance programme. The underlying technology stack relies on third-party Morrisby psychometric assessment tools, accessed via a strategic partnership, alongside standard digital content delivery (blog, newsletters, gated resource portal). No proprietary software platform or AI capability is disclosed. The business model is professional services: schools and colleges contract directly for careers guidance engagements, with pricing not publicly disclosed. Sales is field-led, with advisers deployed into schools and growth driven primarily by recommendations within the education sector.
FutureSmart Careers holds the Matrix Standard accreditation, is an affiliate member of the Career Development Institute (CDI), and is a recognised provider with the Careers and Enterprise Company, positioning it within the UK Gatsby Benchmark compliance framework for school careers provision. The company is founder/owner-operated under Director Vicki MacDonald with a headcount of 19 employees, no disclosed external investment, and is actively recruiting additional careers advisers to support expansion.
FutureSmart Careers firmographics
Firmographics- Name
- FutureSmart Careers
- Legal name
- FutureSmart Careers Limited
- Website
- https://futuresmartcareers.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FutureSmart Careers is a UK-based, Bristol-headquartered careers guidance provider delivering impartial Level 6/7-qualified adviser services, psychometric assessments, apprenticeships support, and SEND-specific programmes to over 100 schools and colleges across England and Wales.
- Ownership category
- akta.pro rank
FutureSmart Careers industry classification
Industry- Product category
- Education and Careers Guidance Services
- NAICS
- Educational Support Services (6117), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- College & Career Counseling (Admissions, Scholarships, Pathways) (EDAJALAE)
- akta.pro secondary industries
- Career Coaching, Mentoring & Placement Support Services (EDAAAKAO), Job Placement, Matching & Career Navigation Services (EDAAAOAL)
Keywords
Where FutureSmart Careers is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
FutureSmart Careers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Careers Guidance Services to Schools: Provides careers guidance programmes to schools and colleges, including one-to-one guidance sessions, psychometric assessments, action plans, workshops, talks, online resources, and newsletters. Services delivered by qualified Level 6 or Level 7 careers guidance advisers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
FutureSmart Careers product offering
Product offeringCore offering
FutureSmart Careers provides impartial, in-person and remote careers guidance programmes to schools and colleges across the UK. Services are delivered by advisers qualified to Level 6 or Level 7 in careers guidance and include one-to-one guidance sessions, psychometric assessments and action plans, workshops, talks, online resources, and newsletters. The company serves over 100 educational establishments, with specialist SEND provision, and supports schools in meeting the Gatsby Benchmarks.
Product overview
FutureSmart Careers offers a unified careers guidance service primarily delivered directly to schools and students rather than as a software platform. The core offering consists of careers guidance programmes delivered by qualified Level 6/7 advisers, supplemented by one-to-one guidance sessions, psychometric assessments, workshops, and online resources. Additional services include regular newsletters (mainstream and SEND-focused), apprenticeship support, and SEND-specific careers services. The company acts as a strategic partner with Morrisby and is a recognised provider with the Careers and Enterprise Company.
Differentiator
Problem solved
Functional benefit
Products and services
- Careers Guidance Programmes for Schools Impartial and inspirational careers guidance programmes delivered by Level 6/7 qualified advisers to schools and colleges, designed to support young people in making confident and informed choices about their futures and to help schools meet Gatsby Benchmarks.
- One-to-One Guidance Sessions Individual, personalised careers guidance sessions providing students with support to explore career options and develop action plans. Targeted at students in secondary schools, sixth forms, and colleges.
- FSC Apprenticeships Guidance Dedicated apprenticeship guidance and support service helping students explore and apply for apprenticeship opportunities, including degree apprenticeships. Delivered to schools as workshops and one-to-one sessions.
- SEND Careers Support Services Specialised careers guidance services for students with Special Educational Needs and Disabilities (SEND), including dedicated SEND newsletters and tailored adviser support. Targeted at schools and colleges with SEND provisions.
Quantifiable outcome
- 10 students received degree apprenticeship offers from top companies including Deloitte, EY, Grant Thornton, PwC, Goldman Sachs, JP Morgan, Rolls-Royce, BAE, Airbus, Siemens and Visa from single school engagement
Companies that use FutureSmart Careers
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
FutureSmart Careers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FutureSmart Careers partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MorrisbycoreFutureSmart Careers is a Morrisby strategic partner, providing access to psychometric assessment tools and career guidance resources for students.
- Careers and Enterprise CompanycoreRecognised provider with the Careers and Enterprise Company, supporting schools in meeting Gatsby Benchmarks for career guidance.
- CDI (Career Development Institute)coreAffiliate member of CDI, committed to the highest standards of professional conduct and service delivery in career guidance.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
FutureSmart Careers competitors and assessment
Company assessmentBroad incumbents
- Prospects (Shaw Trust): Prospects, part of Shaw Trust, is a large established provider of careers education, information, advice and guidance across the UK. It serves a broader client base (schools, higher education, government) than FutureSmart and operates at greater scale, but overlaps materially in school careers guidance delivery.
- National Careers Service: The National Careers Service is the UK government's free careers advice and information service for adults and young people. It functions as a broad incumbent alternative that schools and parents can default to, influencing the competitive context for paid school-based providers like FutureSmart.
Direct peers
- CXK: CXK is an independent charity providing high-quality careers information, advice and guidance to young people across the UK, including schools and colleges. It directly competes with FutureSmart in school-based careers guidance delivery and is comparable in mission and customer segment.
- Adviza: Adviza is a charity delivering careers information, advice and guidance to young people in schools and colleges across the UK. It is comparable as a direct competitor providing school-based careers guidance services with similar target customers.
- Career Connect: Career Connect delivers independent careers guidance, employability and skills services to young people and adults across the UK, working with schools, colleges and local authorities. It is comparable as a directly competing provider of careers IAG services to educational establishments.
- Cascaid (Kudos): Cascaid provides careers information, guidance software and resources used by schools and colleges across the UK. It overlaps with FutureSmart on school-facing careers guidance delivery, though with a stronger software/assessment product emphasis.
Others
- Morrisby: Morrisby provides psychometric assessments and career guidance tools used by schools and is a strategic partner of FutureSmart. It is comparable as an adjacent enabling technology provider in the same careers guidance ecosystem, supplying assessment tools to schools and partner organisations.
- Careers and Enterprise Company: The Careers and Enterprise Company is the government-backed body that connects schools with employer engagement and careers providers; FutureSmart is a recognised provider with the CEC. It is an ecosystem enabler rather than a competitor, shaping the market in which FutureSmart operates.
Regional players
- Skills Development Scotland (My World of Work): Skills Development Scotland delivers Scotland's careers information, advice and guidance service for schools and adults. It does not overlap territorially with FutureSmart (England and Wales only) but is a comparable regional public-sector careers guidance provider.
- Careers Wales: Careers Wales is the publicly funded all-age careers guidance service for Wales. It overlaps with FutureSmart on careers IAG delivery to schools in Wales (Cardiff and South Wales are covered by FutureSmart), making it a regional free alternative rather than a direct competitor in pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FutureSmart Careers social profiles
Digital presenceFutureSmart Careers compliance and trust
Trust signalCompliance2 records
FutureSmart Careers financial estimates
Financial estimateRevenue estimate
Valuation estimate
FutureSmart Careers leadership team
Management profileNumber of profiles
Profiles1 record
FutureSmart Careers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FutureSmart Careers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FutureSmart Careers
What does FutureSmart Careers do?
FutureSmart Careers provides impartial, in-person and remote careers guidance programmes to schools and colleges across the UK. Services are delivered by advisers qualified to Level 6 or Level 7 in careers guidance and include one-to-one guidance sessions, psychometric assessments and action plans, workshops, talks, online resources, and newsletters. The company serves over 100 educational establishments, with specialist SEND provision, and supports schools in meeting the Gatsby Benchmarks.
Is FutureSmart Careers a public or private company?
FutureSmart Careers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FutureSmart Careers founded?
FutureSmart Careers was founded in -1. It employs 11 to 50 people.
Where is FutureSmart Careers based?
FutureSmart Careers is headquartered in Bristol, United Kingdom, in the Europe region.
How does FutureSmart Careers make money?
One revenue line is on record: careers Guidance Services to Schools.
Who are FutureSmart Careers's main competitors?
Broad incumbents on record are Prospects (Shaw Trust) and National Careers Service. Direct peers are CXK, Adviza, Career Connect and Cascaid (Kudos). Others are Morrisby and Careers and Enterprise Company. Regional players are Skills Development Scotland (My World of Work) and Careers Wales.
Does FutureSmart Careers have an API?
No public API is recorded for FutureSmart Careers.
What industry is FutureSmart Careers in?
FutureSmart Careers's product category is Education and Careers Guidance Services. Its primary akta.pro industry code is EDAJALAE, College & Career Counseling (Admissions, Scholarships, Pathways), with a secondary code of EDAAAKAO, Career Coaching, Mentoring & Placement Support Services. Its NAICS code is 6117 and its SIC code is 8200.