Global Ayurveda Festival

What Global Ayurveda Festival does

The Global Ayurveda Festival (GAF) is a non-profit event organization headquartered in Thiruvananthapuram, Kerala, India, founded in 2012 to convene the international Ayurveda community on a recurring cycle. Its flagship offering is a multi-day international festival — the 5th edition ran December 1–5, 2023 at Greenfield International Stadium — comprising 18+ specialized components including the International Ayurveda Seminar (IAS), Ayurveda Biology Conclave, Ayurveda Innovation Conclave, International Business Meet, Ayurveda Wellness and Medical Tourism B2B Meet, Ayurveda MSME Meet, Policy Perspective Platform, Vrikshayurveda and Mrigayurveda seminars, a National Arogya Fair trade exhibition, and a short film festival. A parallel Grand Kerala Ayurveda Fair extends the event across 14 districts over 30 days in November 2023, broadening grassroots reach within the state.

Underpinning operations is the GAF-Suite web portal, which consolidates delegate registration, abstract/paper submission, exhibition stall reservation, sponsor onboarding, and certificate issuance. Revenue mechanics mix four streams: delegate registration fees, exhibition stall rentals, tiered sponsorship packages ranging from Bronze to Titanium, and short film festival entry fees; specific price points are not publicly disclosed and are handled via downloadable brochures and direct contact. GTM is event-driven and partner-mediated, with official backing from India's Ministry of AYUSH, NCISM, CCRAS, state AYUSH departments, the Ministry of MSME, and industry associations including FICCI, AMAI, AHMA, ADMA, and AMMOI. The primary customer base spans Ayurveda researchers and academicians, industry and businesses (pharmaceutical companies, wellness centers, hospitals, herbal manufacturers), government and regulatory bodies, and healthcare practitioners — supported by anchor corporate sponsors such as Vaidyaratnam Mooss, AVPS Eyewear, Bharat Petroleum, Unilever India, Somatheeram, Arya Vaidya Sala, Himalaya Wellness, Lupin, Patanjali, and Dabur, plus high-level dignitary participation including the Vice President of India and the President of Mauritius.

Name

Global Ayurveda Festival

Legal name

Global Ayurveda Festival

Website

https://gafindia.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Global Ayurveda Festival is a Thiruvananthapuram-based non-profit that runs a periodic international Ayurveda festival with 18+ specialized components, a 14-district statewide fair, and a digital registration platform, serving researchers, practitioners, industry, and government stakeholders.

Ownership category

akta.pro rank

Product category

Traditional Medicine and Wellness Events

NAICS

Convention and Trade Show Organizers (56192), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ayurveda & Traditional Healing (Ayurvedic Retreats, Panchakarma, Herbal Therapies) (THAJAHAE)

akta.pro secondary industry

Religious & Spiritual Festivals/Observances (Public Events) (MPAGAEAC)

Keywords

• Ayurveda festival events
• Traditional medicine conferences
• Ayurveda trade exhibitions
• Wellness tourism events
• Ayurveda business networking

Headquarters

HQ city

Thiruvananthapuram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Infrastructure, Others

Revenue model

1. Delegate Registration Fees: Registration fees for delegates attending the 5-day event including access to seminars, exhibitions, and networking sessions. Multiple delegate types available including short film directors.
2. Exhibition Stall Reservations: Stall rental for exhibitors showcasing Ayurveda products, services, and healthcare solutions at the National Arogya Fair component.
3. Sponsorship Packages: Multiple sponsorship tiers including Titanium, Platinum, Diamond, Silver, Bronze levels with varying benefits and visibility at the event.
4. Short Film Festival Entry: Submission fees for filmmakers in the GAF Short Film Fest component, with directors required to register as delegates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Global Ayurveda Festival (GAF) is a periodic international festival and event platform dedicated to Ayurveda and traditional medicine, with the 5th edition held December 1-5, 2023 at Trivandrum's Greenfield International Stadium. It bundles an International Ayurveda Seminar, multiple specialized conclaves (Innovation, Biology, Single Drug Research, Vision, Cooperation), a National Arogya Fair, International Business Meet, Wellness and Medical Tourism B2B Meet, Short Film Fest, MSME Meet, and policy forums. Revenue is generated through delegate registrations, exhibition stall reservations, multi-tier sponsorship packages (Bronze to Titanium), and short film submission fees, all managed via the GAF-Suite online portal.

Product overview

The Global Ayurveda Festival is a platform hosting multiple interconnected events and programs for the Ayurveda community. The 5th Global Ayurveda Festival 2023 is a five-day flagship event featuring the International Ayurveda Seminar (GAF IAS) as the core scientific program, complemented by specialized conclaves including the Ayurveda Innovation Conclave, Ayurveda Biology Conclave, International Business Meet, and Ayurveda Wellness and Medical Tourism B2B Meet. Supporting components include the National Arogya Fair (trade fair), GAF Short Film Fest, policy forums, MSME meet, medicinal plants programs, and skill assessments. The event is supported by the GAF-Suite online platform for registrations, submissions, and certificate management.

Differentiator

Problem solved

Functional benefit

Brands

• National Arogya Fair: A component of the Global Ayurveda Festival focusing on health and wellness products and services
• GAF Short Film Fest
• JNANA SIDHI

Products and services

• 5th Global Ayurveda Festival 2023 Five-day flagship international Ayurveda festival held at Trivandrum's Greenfield International Stadium, providing the umbrella event under which all GAF components run. For the global Ayurveda community including researchers, practitioners, businesses, and policymakers.
• International Ayurveda Seminar (GAF IAS) Core scientific program of the festival with expert-led sessions on degenerative disease, drug development, integrated oncology, and antimicrobial resistance. For researchers, academicians, and clinical practitioners.
• National Arogya Fair 2023 Trade fair showcasing the latest Ayurveda products and services, including stalls for herbal product manufacturers, pharma companies, and wellness centers. For exhibitors and trade visitors.
• International Business Meet (GAF IBM) B2B matchmaking event connecting Ayurveda businesses with international partners, buyers, and investors. For Ayurvedic enterprises seeking global market expansion.
• Ayurveda Wellness and Medical Tourism B2B Meet 2023 Business-to-business meeting focused on Ayurveda wellness services and medical tourism partnerships. For wellness resorts, medical tourism operators, and international buyers.
• Ayurveda Innovation Conclave (GAF AIC) Conclave for presenting and discussing innovations in the Ayurveda field, including product, technology, and service innovations. For startups, researchers, and product developers.
• Ayurveda Biology Conclave (GAF ABC) Scientific conclave focusing on the biological aspects of Ayurveda research, bridging traditional knowledge and modern biology. For scientific researchers and academic institutions.
• GAF Short Film Fest Film festival celebrating creativity and storytelling within the Ayurveda community, accepting short films under 30 minutes. For filmmakers, students, and Ayurveda enthusiasts.
• GAF-Suite Online Portal Web-based platform providing online registration, abstract submission, exhibitor and sponsor management, and certificate issuance for the Global Ayurveda Festival. For delegates, exhibitors, sponsors, and presenters.

Quantifiable outcome

• Record-breaking number of researchers and students presenting cutting-edge posters and papers
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, major and minor.

• Ministry of AYUSH, Government of IndiacoreStrategic or Co-development PartnerPrimary supporting ministry for the Global Ayurveda Festival, providing official backing and government representation at the event. Union Cabinet Minister for AYUSH participated as dignitary.
• NCISM (National Commission for Indian System of Medicine)coreStrategic or Co-development PartnerRegulatory body conducting ABDM (Ayush Deshghat Arogya Bharat Matrix) registration at the event. Chairman Jayant Deopujari participated as speaker.
• CCRAS (Central Council for Research in Ayurvedic Sciences)coreStrategic or Co-development PartnerPremier research council for Ayurveda participating with Director General Dr. Rabinarayan Acharya as invited speaker.
• AYUSH KeralacoreStrategic or Co-development PartnerState government department supporting the event with Minister for Health and Ayurveda participating as dignitary.
• FICCImajorGTM or Marketing PartnerIndustry association supporting the event as partner organization with promotional reach to member companies.
• Vaidyaratnam MoossmajorGTM or Marketing PartnerLeading Ayurvedic medicine manufacturer as Platinum sponsor providing major financial and promotional support.
• AVPS EyewearmajorGTM or Marketing PartnerTitanium sponsor of the 5th GAF, major financial supporter with premium branding visibility.
• Bharat PetroleummajorGTM or Marketing PartnerPlatinum sponsor providing corporate sponsorship with significant brand visibility at the event.
• Unilever IndiamajorGTM or Marketing PartnerDiamond sponsor bringing FMCG marketing expertise and corporate backing to the event.
• SomatheerammajorGTM or Marketing PartnerDiamond sponsor - well-known Ayurveda resort chain providing wellness industry representation.
• Goa TourismminorGTM or Marketing PartnerSupporting sponsor from state tourism department, visited by organizing authorities to solicit support.
• MSME Ministry, Government of IndiacoreStrategic or Co-development PartnerMinistry supporting Ayurveda MSME Meet component, with Minister Narayan Tatu Rane participating as dignitary.
• Ministry of Ports, Shipping and WaterwaysmajorStrategic or Co-development PartnerJoint ministry with AYUSH under Cabinet Minister Sarbananda Sonowal who participated as dignitary.
• Arya Vaidya SalamajorGTM or Marketing PartnerSilver sponsor - prestigious Kottakkal-based Ayurvedic institution with major brand presence.
• Himalaya WellnessmajorGTM or Marketing PartnerSilver sponsor - major Ayurvedic wellness brand providing industry representation.
• LupinmajorGTM or Marketing PartnerSilver sponsor - pharmaceutical company with Ayurvedic product portfolio.
• PatanjaliminorGTM or Marketing PartnerBronze sponsor - major Ayurvedic and FMCG brand.
• DaburminorGTM or Marketing PartnerBronze sponsor - leading Ayurvedic healthcare products company.
• Governor of KeralamajorStrategic or Co-development PartnerShri Arif Mohammad Khan as constitutional head of state supporting the event.
• President of MauritiusmajorStrategic or Co-development PartnerShri Prithvirajsing Roopun participated as international dignitary showing cross-border support.
• Vice President of IndiacoreStrategic or Co-development PartnerShri Jagdeep Dhankhar served as dignitary, highest constitutional office represented.
• Minister of State for Indigenous Medicine, Sri LankamajorStrategic or Co-development PartnerShri Sisira Jayakody participated showing SAARC regional cooperation in traditional medicine.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• World Ayurveda Congress: The leading competing periodic international Ayurveda congress also held in India with ministerial backing and an international speaker programme. Most directly comparable peer given overlapping scope (research seminar, industry exhibition, policy forums) and shared government-of-India engagement.
• Global Wellness Summit: Annual international gathering for the wellness industry with multi-track content and strong sponsor ecosystem. Comparable as a high-level international wellness convening with tiered sponsorship and B2B components, though broader than Ayurveda alone.
• Kerala Travel Mart: Biennial state-level tourism trade event hosted in Kerala with B2B matchmaking and government-of-Kerala support. Directly comparable on Kerala-anchored trade-event structure and on overlapping wellness/medical-tourism buyer segments served through GAF's B2B meet.
• International Yoga Festival (Rishikesh): Annual multi-day international gathering focused on yoga and traditional Indian wellness, with government (Ministry of AYUSH) endorsement and international delegate attendance. Closely comparable as a flagship Indian traditional-wellness convening with ministerial support and similar cultural/diplomatic positioning to GAF.
• World Spa & Wellness Convention: Industry trade convention focused on spa, wellness and traditional therapies with expo and conference components. Comparable in wellness-industry positioning, B2B matchmaking format and multi-stakeholder attendee mix overlapping with GAF's wellness/medical-tourism B2B track.

Broad incumbents

• Bengaluru Tech Summit: Large multi-track flagship conference/expo organised by the Government of Karnataka with multi-component structure (conference, exhibition, B2B, innovation track, sponsor tiers). Comparable as a government-backed Indian summit but for technology rather than Ayurveda.
• India International Trade Fair (IITF): Massive government-of-India-backed annual trade fair with multi-stakeholder pavilions, state participation and strong corporate sponsorship model. Comparable scale and government-anchored trade-fair sponsorship model, but much broader in scope than Ayurveda-specific programming.

Emerging players

• Surfaces India / Acetech: Large India-based branded trade exhibition series with tiered sponsorships, B2B matchmaking and concurrent conferences. Comparable in the operational mechanics of running a multi-day Indian trade show/expo with parallel content tracks and tiered sponsor underwriting.
• BioAsia: Annual life-sciences convention hosted in Hyderabad with government backing, international delegation programming and a large trade exhibition. Comparable as an India-hosted life-sciences/health-focused international event with ministerial involvement, though centred on pharma/biotech rather than Ayurveda.

Regional players

• Pravasi Bharatiya Divas: Government of India-led biennial diaspora convocation with ministerial/VVIP participation and multi-component programming (conference, cultural events, exhibitions). Comparable as a government-anchored Indian convening with international dignitary pull, though focused on diaspora rather than sector theme.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/global-ayurveda-festival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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