KERALA TRAVEL MART

What KERALA TRAVEL MART does

Kerala Travel Mart Society (KTM) is a non-profit organization established in 2000 and registered in Kochi, Kerala, India, that operates the biennial Kerala Travel Mart - India's largest tourism buyer-seller mart and, per the organization, the only travel mart in the world focused on a single state. The society connects international buyers from over 50 countries and domestic Indian buyers with Kerala-based tourism sellers including resorts, hotels, tour operators, houseboat operators, Ayurveda centres, and destination management companies, through structured B2B meetings, sector seminars, and familiarization tours. The 700+ verified members form the seller-side ecosystem, with attendance per edition reaching approximately 1,200 buyers (recorded at KTM 2002 and KTM 2010).

The core product is the biennial event itself, supplemented since 2025 by India's first Wedding & MICE Conclave, which targets the destination wedding and corporate events segment. Underpinning these physical events is a digital platform that handles online registration, buyer-seller matchmaking, B2B meeting scheduling, seminar enrolment, exhibitor management, and real-time updates, paired with a dedicated KTM mobile application available on iOS and Android. The digital stack was revamped in January 2026 ahead of KTM 2026, and a Virtual Edition was deployed during the 2020 pandemic, evidencing some digital continuity beyond in-person marts. Technology development is supported by an external vendor (SPRDH Solutions).

The revenue model combines two streams: per-event participation fees from buyers, sellers, and media, and recurring annual membership subscriptions from the 700+ verified tourism providers. KTM operates as a Society under Indian law with no shareholders, no parent company, and no venture funding; its core strategic alignment is with the Department of Tourism, Government of Kerala, and Kerala Tourism, which provide governmental backing and co-promotion. The organization is governed by a Managing Committee led by President Jose Pradeep and runs with a small team of approximately 16 employees.

Name

KERALA TRAVEL MART

Legal name

Kerala Travel Mart Society

Website

https://keralatravelmart.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Kerala Travel Mart Society is a non-profit organization running India's largest biennial tourism buyer-seller mart, connecting 700+ Kerala tourism sellers with buyers from 50+ countries, and operating India's first Wedding & MICE Conclave.

Ownership category

akta.pro rank

Product category

Tourism Trade Events

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Tourism trade mart
• Buyer-seller networking
• Travel trade events
• MICE tourism
• Destination marketing

Headquarters

HQ city

Kochi (Cochin)

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Event Participation Fees: Registration and participation fees from buyers, sellers, and media attending the Kerala Travel Mart events and Wedding & MICE Conclave
2. Membership Fees: Annual membership fees from the 700+ verified members including resorts, hotels, tour operators, houseboat operators, Ayurveda centres, and destination management companies

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kerala Travel Mart Society organizes and operates India's largest biennial B2B tourism buyer-seller mart (KTM), facilitating direct business meetings between international and domestic tourism buyers and Kerala-based tourism sellers including resorts, hotels, tour operators, houseboat operators, Ayurveda centres, and destination management companies. The society also runs India's first Wedding & MICE Conclave and provides a digital event management platform with mobile application support for registration, matchmaking, and real-time event coordination.

Product overview

Kerala Travel Mart Society operates a portfolio of tourism promotion products centered around the biennial Kerala Travel Mart (KTM) - India's largest tourism buyer-seller mart. The core offering connects international and domestic buyers with Kerala-based tourism sellers through structured B2B meetings. The product suite includes the biennial KTM event itself, India's first Wedding & MICE Conclave, a digital platform for end-to-end event management including registration, meeting scheduling, and exhibitor management, and a dedicated mobile application for real-time event updates. The organization has evolved to offer both in-person and digital engagement capabilities, including virtual mart adaptations during the pandemic.

Differentiator

Problem solved

Functional benefit

Brands

• Kerala Travel Mart (KTM): India's largest tourism buyer-seller mart - flagship event of the society
• Wedding & MICE Conclave

Products and services

• Kerala Travel Mart (KTM) India's largest tourism buyer-seller mart, a B2B platform connecting international and domestic buyers with Kerala-based tourism sellers including resorts, hotels, tour operators, Ayurveda centres, and houseboat providers through structured B2B meetings, familiarization tours, and seminars.
• Wedding & MICE Conclave India's first Wedding and MICE (Meetings, Incentives, Conferences, and Exhibitions) Conclave, expanding Kerala's profile into luxury weddings and corporate events by bringing together industry experts, planners, and hospitality leaders.
• KTM Digital Platform Fully digitized operational framework managing event registrations, B2B meeting scheduling, seminar enrolment, exhibitor management, and real-time event updates through web and mobile application, with dedicated portals for buyers, sellers, members, and media.
• KTM Mobile Application Official mobile application available on iOS and Android that provides real-time support, meeting management, notifications, and event navigation for KTM participants.
• KTM 2026 Event Edition The 14th edition of the biennial Kerala Travel Mart, a specific event instance held September 24-27, 2026 at Sagara-Samudrika Convention Centre, Willingdon Island, Kochi, featuring curated B2B meetings, policy discussions, sector-focused seminars, and familiarization tours.

Quantifiable outcome

• 700+ verified members participating in KTM events
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Department of Tourism, Government of KeralacoreStrategic or Co-development PartnerLong-standing public-private partnership initiative where the Government of Kerala's tourism department collaborates with Kerala Travel Mart Society to promote Kerala's tourism sector globally. The Department provides governmental support, official backing, and promotional assistance for KTM events.
• Kerala TourismcoreStrategic or Co-development PartnerKerala Tourism works closely with KTM Society to showcase Kerala as a world-class tourism destination. This includes support for the biennial mart events, Wedding & MICE Conclave, and joint promotional activities.
• Incredible IndiaminorStrategic or Co-development PartnerOfficial tourism promotion partner promoting Kerala within India's national tourism branding initiative.
• Metro MartminorGTM or Marketing PartnerOfficial Sellers' Directory Partner for KTM 2026, providing visibility and promotion for tourism sellers.
• FM MediaminorGTM or Marketing PartnerMember Travel Media partner for KTM 2026 providing media coverage and promotion.
• FrontEnd MediaminorGTM or Marketing PartnerMember Travel Media partner for KTM 2026 providing media coverage.
• The New MillenniumminorGTM or Marketing PartnerMember Travel Media partner for KTM 2026 providing media coverage.
• Tourism India MagazineminorGTM or Marketing PartnerMember Travel Media partner for KTM 2026 providing media coverage.
• Grand Hyatt Kochi BolgattyminorChannel Partner/ Reseller/ DistributorVenue partner for KTM 2026 inauguration ceremony, providing hospitality and event hosting services.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Arabian Travel Market (ATM) Dubai: ATM Dubai is a leading Middle East-focused B2B travel trade show comparable to KTM in connecting destination sellers with international buyers across emerging tourism markets.
• World Travel Market (WTM) London: WTM London is a flagship global B2B travel trade event with hosted-buyer programmes, broadly comparable to KTM in facilitating tourism buyer-seller meetings at scale.
• ITB Berlin: ITB Berlin is the world's leading travel trade show, comparable to KTM in its buyer-seller matchmaking model but vastly larger in scale and global in geographic scope.

Direct peers

• Travel & Tourism Fair (TTF) India: TTF is India's largest network of travel trade exhibitions held across multiple cities, comparable to KTM as a regional B2B tourism trade show targeting travel agents and tourism suppliers within India.
• Outbound Travel Mart (OTM): OTM is a major India-focused B2B travel trade event organized by Fairfest Media, comparable to KTM in bringing together international tourism sellers with Indian outbound buyers and domestic suppliers.
• India International Travel Expo (IITE): IITE is an India-focused B2B travel and tourism trade fair connecting international tourism boards with Indian buyers, comparable to KTM in serving the Indian inbound-outbound tourism market.
• SATTE (South Asia Travel Trade Exchange): SATTE is South Asia's leading B2B travel trade show connecting Indian and international tourism buyers with sellers across multiple states and segments, directly comparable to KTM as a hosted-buyer trade mart for the India travel market.

Emerging players

• IBTM World: IBTM World is a leading global MICE industry trade show; comparable to KTM's new Wedding & MICE Conclave as it operates in the adjacent meetings, incentives, conferences, and exhibitions segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KTMSociety
• YouTubeyoutube.com/@keralatravelmartsociety6174
• Facebookfacebook.com/KeralaTravelMart
• LinkedInlinkedin.com/company/kerala-travel-mart
• Instagraminstagram.com/keralatravelmart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KERALA TRAVEL MART