Goodwill and Growth for Africa (GAGA)

What Goodwill and Growth for Africa (GAGA) does

Goodwill and Growth for Africa (GAGA) is a UK-registered charity (Charity No. 1092028) founded in 2002 that funds education and healthcare programmes for orphaned and vulnerable children and their caregivers in South Africa, Tanzania, and Sierra Leone. The charity operates from a small UK team of approximately 6 employees based in Warwickshire, with a registered office in Stratford-upon-Avon, supported by a project coordinator in South Africa and a network of trusted local partner organisations that deliver services on the ground.

The charity does not operate programmes directly. Instead, it channels donor and grant funding through a curated partner network that includes 1000 Hills Community Helpers (primary healthcare and Baby Wellness Programme in KwaZulu Natal), Hillcrest AIDS Centre Trust (respite unit), Likhon iThemba (House of Love and Hope safe house for abandoned and disabled children in Durban), and Kilimanjaro Young Girls in Need (Tumaini Primary School in Mabogini, Tanzania). These partnerships underwrite teachers' salaries, school meals, classroom resources, safe-house operations, clinic appointments, and community caregiver outreach. The Sangobeg Scholarship Programme, supported by Sangobeg Investments Ltd, funds tertiary education for South African youth and has produced 16 graduates to date.

GAGA UK earns no product revenue and operates a donation-based model with multiple income streams: one-off and recurring individual donations (with Gift Aid eligibility), tiered corporate sponsorship packages from £2,000 to £30,000 per year, trust and foundation grants, online shopping affiliate income through Give As You Live and EasyFundraising (over 4,400 retailers), legacy giving, and personal challenge fundraising integrated with JustGiving, VirginMoneyGiving and Facebook. Technology is non-proprietary: Excel database, Paxton accounting, Outlook email, MailChimp newsletters, and a CMS-hosted website. 2024/25 impact includes 930 pupils supported in primary education, 1,920 funded baby clinic appointments, and 13 students in tertiary education.

Name

Goodwill and Growth for Africa (GAGA)

Legal name

Goodwill and Growth for Africa UK

Website

https://gaga-uk.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Goodwill and Growth for Africa (GAGA) is a UK-registered charity, founded in 2002, that funds education and healthcare programmes for orphaned and vulnerable children in South Africa, Tanzania, and Sierra Leone through trusted local partner organisations, supported by a small UK team.

Ownership category

akta.pro rank

Product category

International Humanitarian Aid and Development Services

NAICS

Grantmaking and Giving Services (8132), Voluntary Health Organizations (813212), Grantmaking Foundations (813211), Other Grantmaking and Giving Services (813219)

SIC

Services-Social Services (8300)

akta.pro primary industry

International & Local Implementing NGOs (HLAJAKAD)

akta.pro secondary industries

International Development & Donor-Funded Education Programs (EDADALAB), Medical Missions & Global Health NGOs (BPAGACAI), Maternal, Child & Family Health Program Funding (HLAJALAG), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Charitable donations
• Education sponsorship
• Healthcare programs
• Humanitarian aid
• Community development

Headquarters

HQ city

Stratford-upon-Avon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: One-time and regular monthly donations from individual supporters via the website, with options to donate to general fund or specific projects. Gift Aid eligibility for UK taxpayers.
2. Corporate Sponsorship: Tiered corporate sponsorship packages ranging from £2,000 to £30,000 annually, including student sponsorship, class sponsorship, healthcare unit sponsorship, and school running cost sponsorship with quarterly reporting and site visit opportunities.
3. Trust and Foundation Grants: Funding from trusts and foundations for specific projects including infrastructure (Safe Park, classroom blocks), equipment (heating for safe house), and ongoing program support.
4. Online Shopping Donations: Revenue generated through Give As You Live and EasyFundraising platforms where a portion of purchases from partner retailers (over 4,400 stores) is donated to GAGA UK at no cost to the shopper.
5. Legacy Donations: Supporters can leave a legacy in their will to contribute to GAGA UK's ongoing work.
6. Personal Fundraising: Individual supporters raise funds through personal challenge events (marathons, wolf runs, Kilimanjaro climbs, cycling) and community events (coffee mornings, bag packs). Integration with JustGiving, VirginMoneyGiving, and Facebook fundraising.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

GAGA UK is a registered charity that raises funds through individual donations, corporate sponsorships, and grants to deliver education (primary through tertiary scholarships), primary healthcare, safe housing, and community support services to orphaned and vulnerable children and their caregivers in South Africa, Tanzania, and Sierra Leone. Program delivery is carried out through trusted local partner organizations, while GAGA UK provides UK-based donor engagement, reporting, and accountability.

Product overview

Goodwill and Growth for Africa (GAGA) operates as a charitable organization rather than a technology product company. The organization's offerings consist primarily of charitable donation and fundraising mechanisms, including: a general donation fund allowing flexible allocation of resources; specific project-based appeals such as the GAGA UK and Kilimanjaro Young Girls in Need School partnership, KYGN Tumaini Foundation Primary, and Likhon iThemba HOLAH safe house; an online personal fundraising platform; corporate sponsorship packages at various tiers (£2,000-£30,000 annually) for student, class, and school sponsorship; the Sangobeg Scholarship Programme funding tertiary education for South African youth; trust and foundation funding opportunities; legacy giving options; and online shopping donation mechanisms via Give As You Live and EasyFundraising. These offerings are interconnected through a centralized donation and reporting system that enables supporters to give to specific causes or general funds, while corporate partners receive tiered reporting and engagement benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• GAGA UK General Fund Donation fund allowing UK supporters to give one-off or regular monthly contributions that the Board allocates where most needed across GAGA UK's programs.
• GAGA UK and Kilimanjaro Young Girls in Need School Partnership Project-specific donation appeal funding teachers' salaries, classroom resources, school meals, and safehouse operations at the KYGN school in Tanzania, supporting over 900 enrolled students.
• Sangobeg Scholarship Programme Tertiary education funding programme for South African youth, currently supporting 13 scholars in Accountancy, Civil Engineering, Primary Teaching, Project Management, and other disciplines.
• Likhon iThemba HOLAH (House of Love and Hope) Charitable support programme funding the safe house run by partner Likhon iThemba in Durban, KwaZulu Natal, currently caring for 12-14 abandoned, vulnerable, and disabled babies and children with residential care and specialized therapy.
• KYGN Tumaini Foundation Primary Appeal Targeted donation appeal supporting the Tumaini Foundation Primary School in Mabogini, Tanzania, serving vulnerable girls in rural communities.
• Trust and Foundation Funding Programme Funding programme enabling UK charitable trusts and foundations to award grants for specific project components such as infrastructure (Safe Park, classroom blocks), equipment (heating for safe house), and ongoing program support.
• Corporate Sponsorship Packages Tiered corporate partnership programme offering sponsorship options from £2,000 to £30,000 annually, including Sangobeg Student Sponsorship (£2,000), KYGN Class Sponsorship (£2,500), HACT Respite Unit Bed Sponsorship (£6,000), Baby Wellness Programme Contribution (£10,000-£20,000), and KYGN School Running Cost Sponsorship (£20,000-£30,000), with quarterly reports and site visits at higher tiers.
• Personal Fundraising Pages Self-service fundraising platform allowing supporters to create personal pages for challenge events (marathons, Wolf Runs, Kilimanjaro climbs, cycling) and community events, integrated with JustGiving, VirginMoneyGiving, and Facebook fundraising.
• Legacy Giving Programme
• Online Shopping Donations Programme Free donation programme enabling supporters to raise funds for GAGA UK through everyday online shopping at over 4,400 partner retailers via Give As You Live and EasyFundraising, at no cost to the shopper.
• Volunteer Programme Volunteer programme offering UK-based event and office support roles plus international volunteer placements supporting health and education projects at partner sites in Africa.
• 1000 Hills Baby Wellness Programme Healthcare programme delivered at the 1000 Hills Primary Healthcare Clinic through partner 1000 Hills Community Helpers, funding baby clinic appointments and infant care for vulnerable families in KwaZulu Natal, South Africa.
• HACT Respite Unit Bed Sponsorship Programme Healthcare sponsorship programme supporting the Hillcrest AIDS Centre Trust (HACT) Respite Unit, providing free, quality healthcare to vulnerable individuals in Hillcrest, KwaZulu-Natal, South Africa, with bed sponsorships at £6,000 per year.

Quantifiable outcome

• 930 pupils supported through Primary education in Kilimanjaro Region, Tanzania (2024/25)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SmartEducatorcoreStrategic or Co-development Partner · 1 January 2024Innovative AI-powered platform supporting teachers by automating marking of homework, exams, and assessments. Founders Rowland and Kerry have committed to funding the running costs of KYGN school in Tanzania for two years and are helping raise awareness and drive fundraising efforts.
• Sangobeg Investments LtdcoreStrategic or Co-development Partner · 1 January 2002Long-standing partnership spanning over two decades that has provided support to enable the Sangobeg Scholarship Programme, funding individual students in tertiary education and training. Has positively impacted hundreds of rural South African youth.
• orgdesignworksminorStrategic or Co-development PartnerProvides quarterly donations to GAGA UK and Director Richard Lucas offers professional guidance to help shape the strategic direction of the organization.
• ElectroroutecoreStrategic or Co-development PartnerIndependent energy trading and services company based in Ireland that has sponsored running costs and projects at Kilimanjaro Young Girls in Need School for many years, profoundly impacting lives of vulnerable children in rural Tanzania.
• AdiuvocoreStrategic or Co-development PartnerSponsoring an entire class at Kilimanjaro Young Girls in Need through their primary schooling. Children enjoy sending video messages to their sponsor.
• 1000 Hills Community HelperscoreStrategic or Co-development PartnerLocal partner in South Africa providing primary healthcare clinic and community services including the Baby Wellness Programme. Safe Park project also delivered with this partner, offering children a safe place to play.
• Likhon iThembacoreStrategic or Co-development PartnerSouth African charity based in Durban, KwaZulu Natal, very hands-on with their work. GAGA UK provides a UK-based donations platform to enable UK supporters to contribute. Operates HOLAH (House of Love and Hope) safe house for abandoned, vulnerable and disabled babies and children.
• Hillcrest AIDS Centre Trust (HACT)coreStrategic or Co-development PartnerHealthcare partner in Hillcrest, KwaZulu-Natal, South Africa, providing free, quality healthcare through the HACT Respite Unit. Sponsorship opportunities available for bed sponsorship at £6,000/year.
• Kilimanjaro Young Girls in Need (KYGN)coreStrategic or Co-development PartnerOrganization in Mabogini, Tanzania supporting education of primary aged children and providing a safe house for vulnerable girls at Tumaini Foundation Primary School. GAGA UK helps fund teachers' salaries, classroom resources, school meals, and safehouse operations.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Send a Cow: UK-registered charity working with rural African communities on livelihoods, health, and education. Comparable UK-rooted, small-team model, partner-led delivery, and recurring supporter base.
• African Revival: UK-registered small charity funding education and community projects in sub-Saharan Africa. Comparable model: UK-based fundraising, local implementing partners, focus on children's education and community development in rural Africa.
• The African Child Trust: UK charity supporting orphaned and vulnerable children in Africa through education, healthcare, and community programs. Comparable donor base, partner-delivery model, and beneficiary segments.
• PONT (Partnership Overseas Networking Trust): Small UK charity linking Welsh communities with rural African (Uganda) communities for education and livelihoods projects. Comparable scale, UK fundraising base, and partner-delivery model focused on rural African children.

Broad incumbents

• ChildFund UK: Large UK-based international NGO supporting children in Africa and Asia through sponsorship, education, and healthcare. Comparable mission and beneficiary segments, but operates at significantly larger scale with global footprint.
• Plan International UK: Large UK charity advancing children's rights and equality for girls in Africa, Asia, and the Americas. Comparable child-focused programs and education/health portfolio, but operates with institutional scale and global brand.
• Helpage International: UK-headquartered global NGO focused on older people's rights and wellbeing in developing countries, including healthcare and community support. Comparable international-development NGO profile, though serving an older beneficiary cohort.
• SOS Children's Villages UK: Major UK-registered charity supporting orphaned and abandoned children globally through family-based care, education, and healthcare. Comparable focus on orphaned children, with overlapping beneficiary profile and similar recurring-donor model.

Others

• Sightsavers: UK-based international NGO focused on preventable blindness in Africa and Asia. Comparable UK-rooted international health NGO, but with a disease-specific mandate rather than generalist children-and-health focus.

Regional players

• Traidcraft Exchange: UK charity focused on poverty alleviation in Africa and South Asia including education and community development. Thematically aligned with international development, though operating across multiple regions with a trade-based approach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/weare_GAGAUK
• YouTubeyoutube.com/channel/UCt_esJNXt5quFhlX14GC8lA
• Facebookfacebook.com/UK.GAGA
• LinkedInlinkedin.com/company/goodwill-and-growth-for-africa-uk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill and Growth for Africa (GAGA)