What GaLaBau does

GaLaBau is a biennial international trade fair for urban green and open spaces, organized by NürnbergMesse GmbH since 1974 and recognized as the leading exhibition in this sector. The next edition is scheduled for September 15-18, 2026 in Nuremberg, Germany, running across four days (Tuesday-Friday) with daily opening hours of 9:00-18:00 (Friday until 17:00). The fair attracts a globally distributed exhibitor base across 50+ countries and serves four primary visitor segments: landscape contractors and open-space construction companies, landscape architects, specialist dealers of power tools, and planners from federal, state, and local authorities. The NürnbergMesse organizing entity has 68 employees dedicated to this event, with supplementary international coverage via wholly-owned regional subsidiaries in Austria, China, India, Brazil, the USA, and Italy.

The platform combines physical exhibition space rental (priced per square meter) with a digital ecosystem comprising an online SelfService portal for exhibitor profile management and product listing, an online TicketShop for visitor admission (e-tickets only), the Lead-Success mobile app for exhibitor lead capture via barcode scans, and the KombiTicket public transport integration with VGN covering the Nuremberg-Fürth-Stein transit network. The supporting program includes three specialist forums (GaLaBau Experts Forum, Forum by asecos academy, Landscape Talks), six special shows (GaLaBau Camp, ZUKUNFTSRAUM, Landscape Gardener Cup, E-Mobility Area, THE GREEN-BLUE PATH, BSFH Meeting Point), and four award ceremonies (Motorist of the Year, GaLaBau Innovations Award, ELCA Trend Award "Building with Green", BGL Education Award). Technology stack includes an AI-powered trade visitor verification system (deployed via ISR Information Products AG's Buildsimple platform) and an AI Exhibitor Chatbot; both operate within GDPR and EU data-residency constraints.

The business model is event-driven and revenue-diversified. Primary revenue is exhibition stand rentals (quote-based, per square meter), supplemented by marketing services add-ons for exhibitors (press release display, exhibition guide entries, voucher codes, banner downloads), visitor ticketing (online-only purchase with vouchers valid for one-day admission), ancillary services (EUR 14/day parking, EUR 3/item coat check), and pass-through AUMA industry fees at EUR 0.60 per square meter forwarded to the Association of the German Trade Fair Industry. The go-to-market motion combines direct online exhibitor registration with a channel network of 50+ International Sales Partners for regional acquisition and 26+ media partners (DEGA GALABAU, TASPO, GARTEN+LANDSCHAFT, TREFFPUNKT BAU, Daibau GmbH, GaLaBau Magazin) for promotional reach. The entity is privately held as a German GmbH with no external parent, no PE/VC ownership disclosed, and CEO Peter Ottmann leading the organizing entity alongside a supervisory board chaired by the Bavarian State Minister of Finance.

Name

GaLaBau

Legal name

NürnbergMesse GmbH

Website

https://galabau-messe.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

GaLaBau is a biennial international trade fair organized by NürnbergMesse GmbH since 1974, held in Nuremberg, Germany, serving landscape contractors, architects, specialist dealers, and public authority planners in the urban green sector.

Ownership category

akta.pro rank

Product category

Trade Fair & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

Keywords

• Trade fair services
• Exhibition management
• Landscape industry events
• Urban green spaces
• Horticulture exhibitions

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Exhibitor Booth/Space Rental: Primary revenue stream from renting exhibition space to companies in the landscaping, gardening, and urban green sector. Stand rental fees are based on square meters, with current prices available in the online stand application.
2. Marketing Services for Exhibitors: Additional paid services for exhibitors including press release display, exhibition guide entry, digital advertising materials, voucher codes for visitor tickets, online profile optimization, and banner downloads.
3. Visitor Ticketing: Online ticket sales for trade visitors, with tickets available exclusively through the online TicketShop. Vouchers are valid for one-day admission.
4. Parking Fees: Daily parking charges at EUR 14 for visitors arriving by car.
5. Coat Check & Locker Services: Coat check service at EUR 3 per item and free locker use with deposit system.
6. AUMA Fee Collection: Collection of Association of German Trade Fair Industry (AUMA) fee at EUR 0.60 per square meter of exhibition space, forwarded to AUMA.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

GaLaBau is a biennial international trade fair held in Nuremberg, Germany, covering the entire range of products and services for planning, construction and maintenance of urban green and open spaces, sports fields, golf courses and playgrounds. The organizer (NürnbergMesse GmbH) rents exhibition space to manufacturers and service providers, sells trade-visitor tickets online, and offers paid marketing and lead-management services to exhibitors around the physical event.

Product overview

GaLaBau is a biennial international trade fair organized by NürnbergMesse GmbH, serving as the leading exhibition for urban green and open spaces. The core offering is the trade fair event itself, which covers products and services for planning, construction, and maintenance of urban green areas, sports fields, golf courses, and playgrounds. The platform operates as a unified event management ecosystem comprising the main exhibition, exhibitor registration and stand booking via an online SelfService portal, visitor ticketing with e-tickets and KombiTicket for public transit, and marketing services including the Lead-Success App for lead tracking. Additional services include specialist forums (GaLaBau Experts Forum, Landscape Talks), special shows and demonstrations (E-Mobility Area, GaLaBau Camp), award ceremonies, press and media services, and an AI-powered trade visitor verification system. The platform also maintains a global network of International Sales Partners across multiple continents to support international participation.

Differentiator

Problem solved

Functional benefit

Products and services

• GaLaBau Trade Fair Biennial international trade fair held at Exhibition Centre Nuremberg covering the full range of products and services for planning, construction and maintenance of urban green and open spaces, sports fields, golf courses and playgrounds.
• Exhibitor Registration & Stand Booking Online self-service platform for booking exhibition stands by square meter at the biennial event, including company profile, product/service listings and online marketing presence on the exhibition website.
• Visitor Ticketing System Online ticket shop for trade visitors, including one-day e-tickets, voucher code redemption and the KombiTicket integration for free VGN public transport in Nuremberg-Fürth-Stein during the event.
• Marketing Services for Exhibitors Add-on marketing offerings bundled with exhibitor registration, including press release display, exhibition guide entry, digital advertising materials, voucher codes for 1-day visitor tickets, online profile and floor plan entry, and online banner downloads.
• Lead-Success App Mobile application provided to exhibitors to capture and manage trade-fair leads by scanning visitor ticket barcodes and exporting contact data.
• Trade Visitor Verification System AI-powered automated system that analyzes submitted proof documents (business registration, service ID card) to verify professional eligibility of trade visitors, powered by ISR Information Products AG's Buildsimple platform.
• Specialist Forums & Expert Sessions Event programming including GaLaBau Experts Forum, Forum by asecos academy and Landscape Talks, featuring industry experts and in-depth specialist content.
• Special Shows & Demonstrations Interactive event features including GaLaBau Camp, ZUKUNFTSRAUM, Landscape Gardener Cup, Demonstration Area, E-Mobility Area, THE GREEN-BLUE PATH and BSFH Meeting Point.
• Award Ceremonies Recognition programs at the trade fair including Motorist of the Year, GaLaBau Innovations Award Ceremony, ELCA Trend Award 'Building with Green' and GaLaBau Education Award.
• Press & Media Services Services for media representatives covering GaLaBau, including a press image database, press releases, logo and media downloads, and event accreditation.
• International Sales Partners Network Network of representatives across Europe, Asia, America, Australia/Oceania and Africa providing local support for international exhibitors and visitors participating in GaLaBau.
• Exhibitor Chatbot AI-powered chatbot offering exhibitors quick answers about participation, logistics and on-site services for GaLaBau.
• On-site Parking, Coat Check & Locker Services Paid on-site visitor amenities at the Exhibition Centre Nuremberg, including daily parking (EUR 14), coat check at EUR 3 per item and free locker use with a refundable deposit.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor.

• Daibau GmbHminorGTM or Marketing PartnerMedia partner providing coverage for GaLaBau event in Germany.
• TREFFPUNKT BAUminorGTM or Marketing PartnerMedia partner for construction industry coverage including GaLaBau.
• DEGA GALABAUminorGTM or Marketing PartnerIndustry media partner for GaLaBau landscaping coverage.
• TASPOminorGTM or Marketing PartnerMedia partner for horticulture and landscaping industry news.
• GARTEN + LANDSCHAFTminorGTM or Marketing PartnerIndustry magazine partner covering garden and landscape topics.
• GaLaBau Magazin - Landschaft Bauen & GestaltenminorGTM or Marketing PartnerOfficial event magazine partner providing editorial coverage.
• AUMA (Association of the German Trade Fair Industry)minorStrategic or Co-development PartnerIndustry association representing German trade fair industry interests, with EUR 0.60/sqm fee charged on exhibition space.
• KNAUS Campingpark NurembergminorGTM or Marketing PartnerCamp site partner near exhibition center for visitors traveling with caravans.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IPM Essen: World's leading trade fair for horticulture held annually in Essen. Adjacent plant, nursery, and green-industry exhibitor base with significant overlap with GaLaBau's landscape/planning audience.
• spoga+gafa (Koelnmesse): Annual garden lifestyle and outdoor BBQ trade fair held in Cologne. Directly competes with GaLaBau for garden, landscaping, and outdoor-living exhibitors across the DACH region with overlapping exhibitor target audiences.
• demopark: European trade fair for landscape professionals (Rasdorf, Hessen) focused on machinery, equipment, and grounds-care products. A direct competitor targeting landscape contractors and municipal grounds-care buyers served by GaLaBau.

Broad incumbents

• Koelnmesse: One of Europe's largest trade fair organizers operating numerous events including spoga+gafa. Competes with NürnbergMesse for exhibitor share and venue customers, offering a much broader portfolio across multiple industries.
• RX (Reed Exhibitions): Global B2B events organizer (part of RELX) running hundreds of trade shows worldwide. Competes for international B2B exhibitor dollars across multiple industries, including adjacent green-sector events outside DACH.
• Informa Markets: Largest global trade show organizer by revenue, with broad industry coverage. Provides competitive context on international trade fair economics and digital-hybrid event strategies relevant to GaLaBau.
• Messe Frankfurt: World's largest trade fair company by revenue, operating Ambiente, ISH, and many others. A direct competitor for international B2B exhibitions and a benchmark for trade fair organizer economics applicable to GaLaBau/NürnbergMesse.
• Messe München: Major German trade fair organizer hosting bauma, IFAT, and IAA. Competes with NürnbergMesse for international exhibitor mindshare and venue choice while operating a much broader event portfolio.

Regional players

• Salon du Végétal: French horticultural trade show. Competes for plant and green-industry exhibitors with GaLaBau but operates primarily in the French market, making it a regional rather than direct cross-border competitor.
• Myplant & Garden: Italian horticulture and landscape trade fair held in Milan. Operates in the same green-industry exhibitor space as GaLaBau but primarily serves the Southern European and Italian market with limited geographic overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/galabauexpo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GaLaBau