What Chemould Prescott Road does

Chemould Prescott Road is a Mumbai-based contemporary art gallery founded in 1963, operating two physical locations in the city: the main gallery at Queens Mansion on G Talwatkar Marg in Fort (open Monday–Saturday, 10:00 am–6:00 pm), and Chemould CoLab at Sugra Manzil on BEST Marg in Colaba (Tuesday–Saturday, 12:00 pm–6:00 pm), which doubles as a submission venue for emerging artists. The gallery represents a roster of more than 30 established and emerging contemporary Indian artists — including Anju Dodiya, Atul Dodiya, Jitish Kallat, Reena Saini Kallat, Mithu Sen, Shilpa Gupta, N S Harsha, Vivan Sundaram, Archana Hande, Prabhakar Kolte, and Varunika Saraf — many of whom have shown at Tate Modern, the Museum of Modern Art (New York), the Venice Biennale, and Sharjah Biennial.

The gallery's core products are physical exhibition space and a complementary online Viewing Room, both showcasing rotating exhibitions of represented artists. Supporting products include an artist publications and monographs store (priced ₹500–₹3,000 INR per unit), a podcast channel on YouTube for artist interviews and exhibition documentation, and a structured private consultation booking system offering 30-minute in-person or virtual appointments with sales staff. Chemould CoLab operates as a wholly-owned subsidiary serving emerging artists in design, writing, new media, and visual arts, with public submissions.

Distribution runs through four channels: (1) direct gallery sales at the two Mumbai locations, (2) e-commerce sales via Shopify integrated with the Artlogic-hosted website, (3) presence at 15+ international art fairs annually — including Art Basel (Basel/Hong Kong/Miami), Art Dubai, FIAC Paris, India Art Fair, and Art Mumbai — and (4) scheduled private consultations. Payments are processed through Razorpay for INR transactions and Stripe/PayPal for international sales. The business model is primarily one-time transactional art sales with a secondary publications revenue stream and a professional-services layer via private consultations. Customer segments are private art collectors (primary), museums and cultural institutions (primary, with named relationships to Kiran Nadar Museum of Art, Tate Modern, and MoMA New York), and corporate collectors. Pricing is not publicly disclosed for artworks. The gallery is privately held, founder/family-owned, with no disclosed institutional investors, funding rounds, or parent company.

Name

Chemould Prescott Road

Legal name

Chemould Prescott Road

Website

https://gallerychemould.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Chemould Prescott Road is a Mumbai-based contemporary art gallery founded in 1963 that represents 30+ established and emerging Indian artists through physical exhibitions, an online Viewing Room, 15+ annual international art fairs, publications, and private consultations serving collectors and museums globally.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Art Dealers (459920), Art Dealers (45992)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Contemporary art gallery
• Indian art sales
• Art exhibitions
• Art publications
• Art consulting

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Art Sales: Primary revenue stream from selling contemporary Indian art through gallery exhibitions, private sales, and art fair participation. Gallery operates as both direct seller and facilitator between customers and artists.
2. Publications: Sale of artist monographs, catalogs, and publications including works by Varunika Saraf, Mithu Sen, Shakuntala Kulkarni, and other gallery artists.
3. Private Consultations: 30-minute private consultation appointments offered for collectors seeking to acquire art or understand artist practices.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Chemould Prescott Road is a Mumbai-based contemporary art gallery that represents and sells works by established and emerging Indian artists through physical exhibitions, an online viewing room, participation in international art fairs, and private consultations. The gallery also publishes artist monographs, exhibition catalogs, and art books documenting its artists' practices.

Product overview

Chemould Prescott Road is a Mumbai-based contemporary art gallery operating as a unified platform offering multiple interconnected services for artists, collectors, and art enthusiasts. The core offerings include physical and online exhibition spaces through the main gallery and Viewing Room for showcasing and acquiring art; a Publications division publishing art books, catalogs, and artist monographs; Private Consultation services for personalized art acquisition guidance; and the Chemould CoLab initiative supporting emerging artists. The gallery maintains an active presence at international art fairs, connecting its artists with global audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Space Physical exhibition space located in Mumbai, India, where the gallery showcases contemporary Indian and international art through rotating exhibitions of established and emerging artists.
• Viewing Room Online digital viewing room allowing collectors and art enthusiasts to explore and purchase artworks remotely, featuring high-resolution images and detailed information about available pieces.
• Publications Curated collection of art books, exhibition catalogs, artist monographs, and publications documenting the gallery's artists and their practices, available for purchase through the online store.
• Private Consultation 30-minute personal consultations with gallery sales representatives for acquiring artworks or understanding artists' practices, available in-person or virtually through scheduling integration.
• Chemould CoLab Separate initiative focused on emerging artists working in design, writing, new media, and visual arts, with submission opportunities for creators to showcase their work.

Quantifiable outcome

• 60 years of continuous operation as India's premier contemporary art gallery

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Five partnerships are on record, tiered core.

• ArtlogiccoreTechnology or IntegrationWebsite platform provider powering the gallery's online presence, exhibitions, artist directories, and e-commerce functionality.
• ShopifycoreTechnology or IntegrationE-commerce platform used for processing online sales of publications and artworks.
• RazorpaycoreTechnology or IntegrationPayment gateway for processing Indian rupee transactions securely.
• StripecoreTechnology or IntegrationInternational payment gateway for processing global credit card transactions.
• PayPalcoreTechnology or IntegrationPayment option for international customers preferring PayPal transactions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nature Morte: New Delhi-based contemporary art gallery, one of India's most established alongside Chemould. Directly comparable as a leading Indian contemporary art dealer representing major Indian artists and participating in international art fairs.
• Sakshi Gallery: Mumbai-based contemporary art gallery representing established and emerging Indian artists. Comparable as a peer Indian contemporary gallery with international fair presence and similar curatorial focus.
• Experimenter: Mumbai and Kolkata-based contemporary art gallery representing experimental Indian artists. Comparable as an India-headquartered gallery with strong international art fair participation and a focus on interdisciplinary contemporary practice.
• Vadehra Art Gallery: New Delhi-based gallery founded in 1987, representing contemporary Indian artists and participating in major international art fairs. Directly comparable as an established Indian contemporary art gallery with similar institutional client base.
• Gallery Espace: New Delhi-based contemporary art gallery with three decades of history representing Indian artists. Comparable as an established Indian contemporary gallery with international exhibition activity and similar artist development model.

Broad incumbents

• Hauser & Wirth: International mega-gallery with locations across Europe, the Americas, and Asia. Comparable as a co-participant at premier international art fairs and as a publisher of artist monographs and catalogs similar to Chemould's publications program.
• David Zwirner: New York-headquartered mega-gallery with global locations. Comparable as a co-participant at Art Basel and FIAC where Chemould exhibits, and as a publisher of high-end artist monographs and catalogs.
• Pace Gallery: Global mega-gallery with locations in New York, London, Hong Kong, Seoul, Tokyo, Geneva, and Los Angeles. Comparable as a participant in the same international art fairs (Art Basel, Frieze) where Chemould exhibits, though operating at much larger scale and broader geographic footprint.

Emerging players

• Chemould CoLab: Wholly-owned subsidiary of Chemould Prescott Road focused on emerging artists in design, writing, new media, and visual arts. Comparable as an emerging-artist-focused gallery platform with submission-based representation model.

Others

• Kiran Nadar Museum of Art: India's first private museum of modern and contemporary art, founded by Kiran Nadar. Comparable as an institutional partner of Chemould Prescott Road with overlapping collecting focus on contemporary Indian art, though operating as a museum rather than commercial gallery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chemouldprescot
• YouTubeyoutube.com/@chemouldprescottroad6584
• Facebookfacebook.com/ChemouldPrescottRoad
• Instagraminstagram.com/chemouldprescottroad/?hl=en
• LinkedInlinkedin.com/company/chemould-prescott-road

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chemould Prescott Road