GambleAware NSW
GambleAware NSW is a NSW Government-funded statutory service operated by the Office of Responsible Gambling that delivers free, confidential gambling harm counselling, education, and research to NSW residents across all 10 state regions via a 24/7 helpline, online booking, and in-person support.
- Company typePrivate
- Founded-
- HeadquartersNSW, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What GambleAware NSW does
GambleAware NSW is a NSW Government-funded gambling harm support service operated by the Office of Responsible Gambling, providing free and confidential counselling, education, and research services to NSW residents affected by gambling harm. Service delivery is structured around a 24/7 telephone helpline (1800 858 858), an online booking portal, and in-person counselling delivered by contracted service providers appointed across all 10 regions of NSW following a competitive tender process. The organisation also maintains resources for family, friends, and supporters, youth-focused programming, a dedicated Aboriginal service pathway, and multi-language accessibility covering Arabic, Chinese (Simplified and Traditional), Hindi, Korean, and Vietnamese, alongside dedicated resources for professionals across healthcare, education, hospitality, and legal sectors.
The organisation's product portfolio extends beyond direct service delivery into awareness campaigns (GambleAware Week, Reclaim the Game), downloadable educational resources, research publications on gambling harm (including studies on the intersection of gambling and family/domestic violence), and grants and funding programs administered to external organisations working on gambling harm prevention. Its technology base is described as the NSW Government digital service platform, with no proprietary AI/ML components, APIs, SDKs, or third-party integrations disclosed. Sub-brands include Reclaim the Game, an awareness initiative under the GambleAware umbrella.
GambleAware NSW operates as a statutory state government entity with no commercial revenue model; all funding flows from the NSW Government through the Office of Responsible Gambling and all services are provided free to end users. The go-to-market motion is direct-to-consumer across NSW residents, supplemented by professional referral pathways into healthcare, education, hospitality, and legal channels. No headcount, revenue figures, or detailed budget allocations are publicly disclosed in available source material, and the organisation has no disclosed venture, private equity, or external investor involvement.
GambleAware NSW firmographics
Firmographics- Name
- GambleAware NSW
- Legal name
- NSW Office of Responsible Gambling
- Website
- https://gamblinghelp.nsw.gov.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GambleAware NSW is a NSW Government-funded statutory service operated by the Office of Responsible Gambling that delivers free, confidential gambling harm counselling, education, and research to NSW residents across all 10 state regions via a 24/7 helpline, online booking, and in-person support.
- Ownership category
- akta.pro rank
GambleAware NSW industry classification
Industry- Product category
- Gambling Support and Counselling Services
- NAICS
- Gambling Industries (7132), Other Gambling Industries (71329)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Responsible Gambling & Player Protection Solutions (MPAEACAJ)
- akta.pro secondary industry
- Responsible Gambling (RG) Compliance & Player Protection (MPAEAOAE)
Keywords
Where GambleAware NSW is headquartered
LocationHeadquarters
- HQ city
- NSW
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
GambleAware NSW business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Government Funding: Funded by NSW Government through the Office of Responsible Gambling. Services are provided free of charge to the public. No commercial revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free support services for all NSW residents |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
GambleAware NSW product offering
Product offeringCore offering
GambleAware NSW delivers free, confidential gambling support and counselling services to NSW residents through a 24/7 helpline (1800 858 858), an online booking portal, and in-person counselling delivered by contracted providers across all 10 regions of New South Wales. The service is operated by the NSW Office of Responsible Gambling and includes multi-language support (Arabic, Chinese, Hindi, Korean, Vietnamese) and a dedicated Aboriginal service option.
Product overview
GambleAware NSW is a NSW Government-funded support service offering a unified portfolio of gambling harm prevention and support services. The core offering includes free, confidential gambling support and counselling services accessible via phone (1800 858 858) and an online booking portal. Supporting services include help for family, friends and parents, resources for professionals across multiple sectors (healthcare, education, hospitality, legal), and regional services across all 10 regions of NSW following a competitive tender process. The organisation also runs awareness campaigns including GambleAware Week and the Reclaim the Game initiative, publishes research on gambling harm, provides downloadable educational resources, and administers grants and funding for gambling harm prevention.
Differentiator
Problem solved
Functional benefit
Brands
- Reclaim the Game: An initiative under GambleAware focused on raising awareness about gambling harm
Products and services
- Gambling Support and Counselling Services
Companies that use GambleAware NSW
Customer profileSegments6 records
Ideal customer profiles5 records
GambleAware NSW technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GambleAware NSW partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Office of Responsible GamblingcoreThe Office of Responsible Gambling is the parent NSW Government body overseeing GambleAware. GambleAware acknowledges this relationship as the governing authority for gambling harm prevention in NSW.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
GambleAware NSW competitors and assessment
Company assessmentEmerging players
- Lifeline Australia: Australia's primary crisis support and suicide prevention service. Comparable as a free, nationally accessible 24/7 helpline-based support service addressing overlapping mental health and distress populations.
- Wesley Mission: Australian community services organisation offering gambling counselling and financial counselling among broader services. Comparable free community-based gambling harm support with multiple service channels.
- Beyond Blue: Australian mental health organisation providing free counselling, information, and support. Comparable free public-funded mental health support delivery, with overlapping demand for anxiety/depression services linked to gambling harm.
- Gamblers Anonymous: International fellowship providing peer-support meetings for people with gambling problems. Comparable as a free, peer-driven gambling harm support service, though delivered via volunteer-run meetings rather than professional counselling.
- Relationships Australia: National provider of relationship, family, and counselling services including gambling-related family support. Comparable free, government-funded face-to-face and online counselling model across Australian regions.
Direct peers
- Victorian Responsible Gambling Foundation: Victorian state body funding gambling harm prevention, research, and support services. Closest Australian functional peer, operating the same model of free counselling, research, and community education in a different state.
- GambleAware UK: UK's national gambling harm prevention and treatment commissioning body. Directly comparable as a government/regulator-aligned free public service funding research, education, and treatment across an entire jurisdiction.
- Office of Responsible Gambling (Queensland): Queensland state government's responsible gambling policy and harm minimisation unit. Comparable Australian state-level statutory function focused on gambling harm prevention and consumer protection.
- Gambling Help Online (Australia): Federally-funded national online gambling counselling service for Australia. Comparable online delivery of free counselling, web chat, and self-help tools for gambling harm across Australia.
Regional players
- National Council on Problem Gambling (US): US national advocacy body for problem gambling services and the National Problem Gambling Helpline. Comparable as a national umbrella/awareness body in the gambling harm space, but operating in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
GambleAware NSW social profiles
Digital presenceGambleAware NSW financial estimates
Financial estimateRevenue estimate
Valuation estimate
GambleAware NSW leadership team
Management profileNumber of profiles
GambleAware NSW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GambleAware NSW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GambleAware NSW
What does GambleAware NSW do?
GambleAware NSW delivers free, confidential gambling support and counselling services to NSW residents through a 24/7 helpline (1800 858 858), an online booking portal, and in-person counselling delivered by contracted providers across all 10 regions of New South Wales. The service is operated by the NSW Office of Responsible Gambling and includes multi-language support (Arabic, Chinese, Hindi, Korean, Vietnamese) and a dedicated Aboriginal service option.
Is GambleAware NSW a public or private company?
GambleAware NSW is a private company. It is classified as state government owned and is currently operating.
When was GambleAware NSW founded?
GambleAware NSW was founded in -1. It employs 1 to 10 people.
Where is GambleAware NSW based?
GambleAware NSW is headquartered in NSW, Australia, in the Oceania region.
How does GambleAware NSW make money?
One revenue line is on record: government Funding.
Who are GambleAware NSW's main competitors?
Emerging players on record are Lifeline Australia, Wesley Mission, Beyond Blue, Gamblers Anonymous and Relationships Australia. Direct peers are Victorian Responsible Gambling Foundation, GambleAware UK, Office of Responsible Gambling (Queensland) and Gambling Help Online (Australia). National Council on Problem Gambling (US) is listed as a regional player.
Does GambleAware NSW have an API?
No public API is recorded for GambleAware NSW.
What industry is GambleAware NSW in?
GambleAware NSW's product category is Gambling Support and Counselling Services. Its primary akta.pro industry code is MPAEACAJ, Responsible Gambling & Player Protection Solutions, with a secondary code of MPAEAOAE, Responsible Gambling (RG) Compliance & Player Protection. Its NAICS code is 7132 and its SIC code is 7900.