What Gamegenic GmbH does

Gamegenic GmbH is a German gaming accessories manufacturer founded in 2019 and headquartered in Germany, operating as a wholly-owned subsidiary of Asmodee Group. The company designs and sells premium physical gaming supplies — primarily card sleeves (Prime, Matte, Board Game, Prime Retro, Japanese-size), deck boxes, large-format storage solutions (Dungeon, Collectors' Lair, Cards' Lair lines), playmats, magnetic dice trays, RPG and D6 dice sets, binders/albums, and organization accessories — manufactured using acid-free, PVC-free polypropylene with reinforced 100-micron thickness for durability and shuffle feel. A substantial portion of the catalog consists of officially licensed products for major franchises including Magic: The Gathering, Star Wars: Unlimited, Marvel, Arkham Horror, CATAN, Ticket to Ride, Stranger Things, and Altered TCG, organized as themed accessory lines (sleeves, playmats, game mats, deck pods, soft crates, albums).

The company operates a hybrid go-to-market combining direct-to-consumer e-commerce via gamegenic.com, a global network of authorized distributors, and physical retail, with localized storefronts in English, German, and Spanish. Revenue is generated almost entirely through one-time hardware sales of branded accessories priced in the low single-digit to low double-digit USD range per pack, with premium storage and licensed products commanding higher price points. End customers are predominantly individual hobbyists — TCG players, board game enthusiasts, and collectors — with no disclosed enterprise or institutional accounts. Gamegenic benefits from Asmodee's distribution scale and licensing infrastructure, while its competitive differentiation rests on proprietary material construction, FFG-compatible color-coding standards, and exclusive IP licensing relationships that competitors cannot legally replicate.

Name

Gamegenic GmbH

Legal name

Gamegenic GmbH

Website

https://gamegenic.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Gamegenic GmbH is a German manufacturer of premium gaming accessories — card sleeves, deck boxes, storage solutions, playmats, and dice — sold DTC and via global distributors, with extensive licensed lines for Magic: The Gathering, Star Wars, Marvel, CATAN, and other major IPs. It is a wholly-owned subsidiary of Asmodee Group.

Ownership category

akta.pro rank

Product category

Trading Card Game Accessories

NAICS

Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (33993)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Miniature Gaming Accessories (Dice, Mats, Tokens, Measuring Tools) (CRALAKAL)

akta.pro secondary industry

Miniature Storage, Display & Transport (Cases, Shelves) (CRALAKAK)

Keywords

• Trading card accessories
• Gaming sleeves manufacturing
• Board game storage
• Deck boxes wholesale
• Licensed gaming merchandise

Headquarters

HQ city

Germany

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Gaming Accessories Sales: Gamegenic generates revenue primarily through the direct sale of gaming accessories including card sleeves, deck boxes, storage solutions, playmats, dice, and binders through their e-commerce platform and distribution network. The company operates on a one-time purchase model for physical products sold to both individual consumers and retail distributors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Gamegenic GmbH is a German gaming supplies manufacturer that designs and produces premium physical accessories for trading card games and board games. The product portfolio centers on card protection sleeves (Prime, Matte, Board Game, Retro, Japanese sizes) made from acid-free, PVC-free polypropylene with reinforced 100-micron thickness, complemented by deck boxes, large storage boxes, binders and albums, playmats, dice sets, magnetic dice trays, life counters, and card dividers. The company also holds licenses to produce officially branded accessory lines for major franchises including Magic: The Gathering, Star Wars: Unlimited, Arkham Horror, CATAN, Ticket to Ride, Marvel Champions, and others.

Product overview

Gamegenic GmbH is a German gaming supplies manufacturer established in 2019 and part of the Asmodee Group, offering a comprehensive portfolio of physical gaming accessories. The product range centers on card protection solutions (Prime Sleeves, Matte Sleeves, Board Game Sleeves, Prime Retro Sleeves in various sizes including Standard and Japanese), complemented by deck boxes (The Academic, Sidekick, Sidekick PRO, Squire, Squire Plus, Watchtower, Stronghold), large storage boxes (Dungeon series, Collectors' Lair, Cards' Lair, Games' Lair), and storage/organization products (Bastion, Cards' Rail, Token Silo, Game Castle, Token Keep, Holders, Dividers). Gaming accessories include playmats (Prime Playmat, Prime Playmat XL), dice towers (Crystal Twister), magnetic dice trays (Rectangular, Square, Hexagonal), life counters, and card stands. The company also produces dice sets (RPG dice sets of 7, D6 dice sets of 12 and 36), binders and albums (Casual, Prime, Zip-Up in various pocket sizes), and binder pages. An extensive licensed product line covers major IPs including Magic: The Gathering, Star Wars: Unlimited, Arkham Horror, CATAN, Ticket to Ride, Marvel Champions, Twilight Imperium, Hellfire Club, Altered, Splendor, and Forest Shuffle, offering specialized sleeves, playmats, game mats, and accessories for each.

Differentiator

Problem solved

Functional benefit

Products and services

• Card Sleeves and Protection Premium card protection sleeves including Prime Sleeves (extra-high clarity polypropylene), Matte Sleeves (anti-reflection), Prime Board Game Sleeves, Prime Retro Sleeves (FFG gray-sleeve compatible), Japanese Size Sleeves, Inner Sleeves, Outer Sleeves, and Double Sleeving Packs. Designed for trading card game and board game players seeking to protect cards from bent corners, scratches, and shuffling damage.
• Deck Boxes and Card Holders Deck boxes and card holders available in multiple sizes (60+ to 320+ card capacities) including The Academic, Sidekick series, Squire series, Watchtower, Stronghold, Cube Pocket, Mini American Card Holder, standard Deck Holders, Side Holders, Double/Triple Deck Holders, and Fourtress. Features convertible designs for versatile storage. Targeted at trading card game players needing deck transport and tournament-ready storage.
• Large Storage Boxes and Gaming Boxes Convertible storage boxes for extensive collections including Dungeon S550+, Dungeon 1100+, Dungeon PRO, Collectors' Lair 2000+, Cards' Lair PRO 1000+, Cards' Lair 400+, Games' Lair 600+, Bastion 50+/100+ XL, Cards' Rail 500+, Game Castle, Token Keep, and Tokens' Lair. Built for board game hobbyists and serious collectors requiring organized component storage.
• Binders, Albums, and Binder Pages Card collection albums and binders including Casual Album, Prime Album, and Zip-Up Album (in 8-Pocket, 18-Pocket, and 24-Pocket configurations), plus Zip-Up Ring-Binder Slim, Prime D-Ring Binder, and Prime Playset D-Ring Binder. Binder pages include 18-Pocket, 24-Pocket, and Ultrasonic 9-Pocket variants in side-loading and top-loading formats. Targeted at long-term card collectors and TCG players.
• Playmats Premium gaming surface mats including Prime Playmat and Prime Playmat XL, plus Playmat Tube for transport. Designed for trading card game and board game play surfaces.
• Dice and Dice Accessories Dice sets including RPG Dice Set (Set of 7: d4, d6, d8, d10, d12, d20, percentage die) and D6 Dice Sets (packs of 12 and 36). Dice accessories include Crystal Twister dice tower and Magnetic Dice Trays in Rectangular, Square, and Hexagonal shapes for containing dice rolls.
• Card Game Accessories and Dividers Card game accessories including Life Counters, Double Life Counter, Premium Card Stands, Card Stands Multicolor Pack, Slide Card Cases, Premium Toploading Exoshields, Game Shell 250+, Game Shell XL 650+, Holder Cave, Flex Card Dividers, Sideloading Flex Card Dividers, Sizemorph Divider, Sideloading Sizemorph Divider, Token Silo Convertible, Token Silo XL Convertible, Token Silo Cards Add-On, and Token Holder. Designed for organization and gameplay enhancement.
• Licensed Gaming Accessories Officially licensed gaming accessories across multiple major franchises: Magic: The Gathering (Premium Art Sleeves, Casual Albums, Bastion, Sidekick PRO, Squire Plus, Playmats, Shiny Playmats, Soft Crates, Soft Dynacrates, Double Life Counter, Zip-Up Albums across Marvel Super Heroes, Secrets of Strixhaven, Lorwyn Eclipsed, and Spider-Man sets), Star Wars: Unlimited (Deck Pods, Game Mats, Premium Art Sleeves, Soft Crates, Casual Albums across Ashes of the Empire, A Lawless Time, Secrets of Power, Legends of the Force, and Jump to Lightspeed), Arkham Horror (Premium Art Sleeves, Game Mats, Shiny Game Mat, Center Game Mat, Investigator Game Mat, Chaos Tokens, Connector Tokens, Game Night Chest, Investigator Deck Tome), CATAN (Premium Art Sleeves, Trading Post, Hexatower, Hexadocks Base and Extension Sets), Ticket to Ride (Art Sleeves, Art Sleeves Europe), Marvel Champions (Art Sleeves, Fine Art Sleeves, Prime Game Mat, Prime Game Mat XL), Twilight Imperium (Prime Game Mat), Altered TCG (Premium Art Sleeves, Casual Album 18-Pocket, Deck Wallet, Expedition Soft Box, Premium Adventure Track, Premium Hero Standees, Premium Markers, Premium Zip-Up Album, Prime Game Mat XL, Prime Playmat, Cards' Lair PRO Altered Edition), Hellfire Club (Premium Art Sleeves, Prime Playmat, Magnetic Dice Tray, Premium Dice Tower, D6 Dice Set 16mm, Dice Bag, Master Screen, Premium Metal D20), Splendor (Premium Art Sleeves, Game Mat), Forest Shuffle (Premium Art Sleeves), Take Time (Game Mat), and Stranger Things branded accessories.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Asmodee GroupflagshipOthersGamegenic GmbH is a wholly-owned subsidiary of Asmodee Group, a major international publisher and distributor of board games and gaming products. Being part of Asmodee provides Gamegenic with access to extensive distribution networks, licensing relationships, and gaming industry expertise.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ultra Pro International: Ultra Pro International is one of the largest manufacturers of trading card game accessories, producing card sleeves, deck boxes, toploaders, binders, and playmats under the Ultra Pro and Ultra-Pro brand names. They compete directly with Gamegenic in the same product categories and target the same TCG player segments, making them the closest comparable peer.
• Ultimate Guard: Ultimate Guard is a German gaming accessories brand producing premium deck boxes (Katana, Sidewinder, Boulder), card sleeves, playmats, and binders. They target the same TCG and board game enthusiast segments as Gamegenic with comparable premium positioning and product categories.
• KMC (Kait Magic Co.): KMC is a Japanese manufacturer of card sleeves and gaming accessories particularly popular in the TCG market. Their mini sleeves, character sleeves, and standard sleeves compete directly with Gamegenic in the Japanese size card segment and global TCG markets.
• Cartamundi: Cartamundi is a Belgian playing card and game publisher that also produces gaming accessories including card sleeves and board game accessories. As a major European game accessories manufacturer with similar product breadth, they represent a direct comparable to Gamegenic's premium accessories business.
• Dragon Shield (Arcane Tinmen): Dragon Shield, produced by Danish company Arcane Tinmen, is a leading premium card sleeve brand widely used by Magic: The Gathering and other TCG players. They compete head-to-head with Gamegenic's Prime and Matte sleeves in standard, Japanese, and board game sizes, making them a direct premium-segment competitor.
• BCW Supplies: BCW Supplies is a major US-based distributor and manufacturer of collectibles storage solutions including toploaders, card sleeves, deck boxes, and storage binders. They serve overlapping TCG collector and player segments with comparable product categories to Gamegenic.

Others

• Asmodee Group: Asmodee Group is the parent company of Gamegenic and a major international publisher and distributor of board games and card games including Catan, Ticket to Ride, Star Wars: Unlimited, and many IPs that Gamegenic produces accessories for. As parent, Asmodee provides distribution leverage but also represents a related entity whose strategic decisions directly affect Gamegenic.

Broad incumbents

• Bandai Namco Entertainment: Bandai Namco is a major Japanese entertainment conglomerate producing TCG card games (One Piece Card Game, Digimon) and licensed gaming merchandise. As a broad incumbent in the TCG and collectibles space, Bandai intersects with Gamegenic's adjacent licensed product categories.
• Konami Digital Entertainment: Konami is the publisher of Yu-Gi-Oh!, one of the largest TCGs globally, and produces official Yu-Gi-Oh! branded accessories including sleeves and deck boxes. As a major TCG publisher with in-house accessory production, Konami is a broad incumbent that intersects with Gamegenic's licensed product ecosystem.
• Wizards of the Coast: Wizards of the Coast owns Magic: The Gathering, the world's largest TCG, and licenses Gamegenic to produce official MTG accessories. As a major incumbent with the ability to produce in-house accessories, WotC represents the licensor whose IP drives a meaningful portion of Gamegenic's premium licensed product revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgmMXQPjjWW-Zy9ceMH6oGw?view_as=subscriber
• Facebookfacebook.com/GamegenicSupplies
• LinkedInlinkedin.com/company/gamegenic
• Instagraminstagram.com/gamegenicsupplies
• TikToktiktok.com/@gamegenic_supplies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gamegenic GmbH