Games Unlimited Inc

What Games Unlimited Inc does

Games Unlimited Inc is a privately held, regionally focused amusement and vending company headquartered in Milbank, South Dakota, operating across South Dakota, North Dakota, and Minnesota. The company places and services coin-operated amusement equipment — pool tables, dart boards, jukeboxes, foosball tables, air hockey tables, and arcade games — in commercial establishments under a profit-sharing arrangement in which the venue provides floor space and electricity and Games Unlimited retains the balance of revenue after covering equipment, maintenance, and collections. The company operates a 7-day-per-week field service model across more than 325 active locations and supplements placement income with ATM transaction fees, short-term and long-term equipment rentals for events and corporate clients, dart and pool league organization, and MOMA-branded tournament events.

The business generates revenue through multiple transaction-based streams: per-play coin-op income shared with venues, per-rental fees ranging from $150 to $250 per machine for short-term events, ATM placement fees, and league/tournament participation. Go-to-market is sales-led and relationship-driven, with league and tournament sponsorship serving as the primary community-based marketing channel and word-of-mouth referrals within the bar and tavern community driving new venue acquisition. The company is privately owned with no disclosed institutional backing, no funding rounds, and no M&A activity, and the operating geography is constrained to the upper Midwest despite a 40+ year operating history.

Name

Games Unlimited Inc

Legal name

Games Unlimited, Inc.

Website

https://gamesunlimitedinc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Games Unlimited Inc is a privately held regional amusement and vending operator in the upper Midwest that places and services coin-operated pool tables, dart boards, jukeboxes, foosball, air hockey, and arcade games in 325+ bars and venues under profit-sharing arrangements, and supplements income with ATM placement, equipment rentals, and league and tournament operations.

Ownership category

akta.pro rank

Product category

Amusement Equipment Services

NAICS

Amusement Arcades (71312)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Route Operations & Distributed Gaming (Bars, Convenience, Truck Stops) (MPAEAJAG)

Keywords

• Coin-operated amusement
• Amusement equipment rentals
• ATM placement services
• Dart and pool leagues
• Vending and amusements

Headquarters

HQ city

Milbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Coin-Operated Amusement Revenue Share: Games Unlimited places coin-operated amusement equipment (pool tables, dart boards, jukeboxes, arcade games, foosball tables, air hockey) in commercial establishments. Revenue is generated through player/patron use of the equipment, with profits split between Games Unlimited and the venue. This is a recurring revenue model dependent on foot traffic and usage patterns at each location.
2. ATM Transaction Fees: The company offers ATM placement services to venue partners. Games Unlimited carries the vault and associated risk, while the establishment receives a percentage of transaction fees. This requires minimal maintenance and floor space from the venue.
3. Equipment Rentals: Short-term rentals of amusement equipment (jukeboxes, pool tables, dart boards, foosball, arcade games, air hockey) for special occasions and events. Weekend rentals are dropped off Friday and picked up Monday. Multiple item package discounts are available. Long-term corporate rental programs are also offered.
4. League and Tournament Services: Games Unlimited sponsors and organizes dart and pool leagues across Minnesota and North Dakota, as well as tournaments. These community programs help drive engagement with their equipment and maintain customer relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Games Unlimited Inc places, services, and maintains coin-operated amusement devices (jukeboxes, pool tables, dart boards, foosball tables, arcade games, air hockey) in commercial establishments under profit-sharing arrangements, with the venue providing only floor space and electricity. The company also provides ATM placement services, short-term and long-term equipment rentals for events and corporate clients, and organizes dart and pool leagues and tournaments across Minnesota and North Dakota.

Product overview

Games Unlimited Inc operates as a regional amusement equipment vendor offering coin-operated amusement devices for placement in customer establishments under a profit-sharing business model. The company provides jukeboxes, pool tables, dart boards, foosball tables, arcade games, and air hockey tables. Revenue is generated through split profits from coin-operated equipment, with no cost to the location owner who supplies only floor space and electricity. The company also offers short-term equipment rentals for special occasions at competitive pricing, long-term corporate rental programs, ATM placement services, and organizes dart and pool leagues across Minnesota and North Dakota, as well as MOMA tournament events. Support is available 7 days per week to maintain a network of over 325 locations.

Differentiator

Problem solved

Functional benefit

Brands

• MOMA (Minnesota Operators of Merchandise of America): Dart and pool tournament brand operated by Games Unlimited Inc for competitive league play
• MTA

Products and services

• Coin-Operated Amusement Device Placement Placement and ongoing maintenance of coin-operated amusement devices (jukeboxes, pool tables, dart boards, foosball tables, arcade games, air hockey) in commercial establishments under a profit-sharing agreement where revenue is split between Games Unlimited and the venue. The venue provides only floor space and electricity.
• ATM Placement Service ATM placement service where Games Unlimited provides the ATM vault and carries the associated risk, while the venue receives a percentage of transaction fees. The service requires minimal maintenance and floor space from the venue.
• Jukebox Short-Term Rental Short-term rental of jukeboxes for special occasions at $250 per rental period, with possible fuel surcharge for distant delivery. Weekend rentals include Friday drop-off and Monday pickup, and multiple items qualify for package discounts.
• Pool Table Short-Term Rental Short-term rental of pool tables for events at $200 per rental period, with weekend delivery and pickup service available.
• Air Hockey Short-Term Rental Short-term rental of air hockey tables at $200 per rental period, with free-play setup and weekend delivery/pickup options.
• Dart Board and Foosball Short-Term Rentals Short-term rental of dart boards and foosball tables at $150 per item per rental period for special occasions, with package discounts for multiple items.
• Arcade Game Short-Term Rental Short-term rental of arcade games with pricing that varies based on the specific game selected.
• Long Term Corporate Rentals Long-term rental programs for corporate clients with custom package proposals available within various budget ranges.
• MN Dart Leagues Organized dart leagues in Minnesota locations including Appleton, Brinks, Danvers, Detroit Lakes, East, Fergus Falls, Lakes Area, Madison, Marietta, McKinneys, Morris, Ortonville, Stalker Lake, and Wheaton Area.
• ND Dart Leagues Organized dart leagues in North Dakota locations including BlueRoom, Hankinson, Kulm, ND Dart League, W/B, Verona, Pink Ladies, and various summer dart programs.
• Pool Leagues Organized pool leagues including Detroit Lakes 8 Ball, Fergus Falls Premium Pool, Morris 8 Ball, Ortonville 8 Ball, Refuge 9 Ball, and South 8 Ball.
• Dart Tournaments MOMA dart tournament events including the Frostbite tournament, eligibility forms, PPD and MPR forms, and schedule of events.
• Pool Tournaments MOMA pool tournament events including 9 Ball Singles, 8 Ball Singles, 8 Ball Scotch Doubles, 8 Ball Team tournaments, and MTA events.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MOMA (Midwest Office of Merit Award)coreStrategic or Co-development PartnerMOMA (Midwest Office of Merit Award) is partnered with Games Unlimited for dart and pool tournaments. Games Unlimited provides tournament infrastructure, eligibility documentation, schedules, and event coordination for MOMA-affiliated league competitions. The partnership appears to be a long-standing relationship with Games Unlimited serving as the primary equipment and logistics provider for MOMA events.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Betson Enterprises: National distributor and route operator of coin-operated amusement equipment, gaming, and vending products. Comparable in offering (pool tables, dart boards, jukeboxes, arcade games) and route-based revenue model, but at meaningfully larger scale and broader geography than Games Unlimited.
• Cardtronics: Largest non-bank ATM operator in the U.S., placing ATMs in retail and convenience locations under revenue-share economics. Comparable business-model overlap with Games Unlimited's ATM placement service (venue receives a cut of transaction fees).
• Innovative Concepts in Entertainment (ICE): Manufacturer of coin-operated amusement games (including air hockey, redemption games, and other bar/arcade equipment). Comparable as an upstream supplier and downstream competitor for the equipment categories Games Unlimited routes.
• Bay-Tek Industries: Manufacturer of coin-operated and redemption amusement games commonly placed in bars, taverns, and arcades. Comparable as a supplier/competitor for the equipment categories Games Unlimited places, with adjacent family entertainment center exposure.
• Apple Industries: Manufacturer of coin-operated amusement and vending equipment (including sticky ball and crane machines). Comparable product overlap with Games Unlimited's amusement-device placement line in bars and family entertainment venues.

Emerging players

• Coastal Amusements: Manufacturer and distributor of coin-operated amusement equipment including crane, redemption, and arcade games. Comparable as a supplier/competitor in the same amusement-equipment category Games Unlimited places at venues.
• Stern Pinball: Manufacturer of premium pinball machines used in commercial bars, taverns, and arcades on route or venue-placement economics. Comparable as an equipment vendor feeding the same on-premise amusement channel Games Unlimited operates in.
• Andamiro: Korean manufacturer of coin-operated arcade and amusement games sold globally into bars, arcades, and family entertainment centers. Comparable as an equipment supplier for the coin-operated amusement category Games Unlimited places.

Regional players

• NAM (National Amusement Network): National network of independent amusement operators providing equipment, leagues, and tournaments to bars and taverns. Comparable to Games Unlimited's mix of route operations, league programming (dart/pool), and tournament events, particularly through sub-distributor relationships.

Direct peers

• TouchTunes: Provider of networked jukebox systems to bars and restaurants under a music-royalty/content model. Directly comparable to Games Unlimited's jukebox placement line, which is acknowledged in pricing notes (Touchtunes jukeboxes require minimums before profitability).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/games-unlimited-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Games Unlimited Inc