GAPS FS
GAPS FS is an Evergreen FS retail agronomy division serving row-crop and forage producers across 12 central Michigan counties from facilities in Ithaca, Fowler, and Middleton, selling proprietary and partner-branded seed, crop protection, crop nutrients, custom application, and FS Agri-Finance credit.
- Company typePrivate
- Founded1998
- HeadquartersIthaca, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What GAPS FS does
GAPS FS, Inc. is a privately held agricultural retail cooperative division headquartered in Ithaca, Michigan, serving row-crop and forage producers across 12 central Michigan counties (Gratiot, Clinton, Genesee, Ingham, Ionia, Isabella, Livingston, Mecosta, Midland, Montcalm, Saginaw, and Shiawassee). The company originated as GAPS, LLC, founded in 1998 by Rob Blackwell, and was reorganized as a GROWMARK retail division in 2018 (adopting the GAPS FS name); on January 1, 2026 it transitioned to become a division of Evergreen FS, a farmer-owned cooperative headquartered in Bloomington, Illinois, which is itself a member of GROWMARK, Inc.
The company's core product set is organized into seed (proprietary FS sub-brands FS InVISION corn, FS HiSOY soybeans, FS InSPIRE Wheat, FS InFORCE forages, plus partner brands DEKALB, Asgrow, W-L Alfalfa, and NK), crop protection (herbicides, pesticides, insecticides sourced from BASF, Bayer, Corteva, and Syngenta), crop nutrients (fertilizers and 4R nutrient stewardship-based prescriptive fertility planning), and supporting services including custom application with a proprietary applicator training simulator, FS Agri-Finance operating lines of credit, and the myFS Solution Center digital portal (with DTN Weather integration). Its underlying technology is an agronomy platform combining field-level data analysis, weather monitoring, soil testing, and prescriptive fertility planning, anchored by the MiField by FS farm analysis tool. Distribution runs through three Michigan facilities — the Ithaca main sales office, the Fowler dry fertilizer facility, and the Middleton crop protection facility — staffed by approximately 15 named personnel including a Regional Manager, Location Managers, four Crop Specialists, Business Process & Cost, Accounting, Customer Service, and warehouse associates.
GAPS FS generates revenue primarily through one-time agricultural input sales (seed, crop protection, crop nutrients) and fee-based services (custom application, precision farming, scouting), with a managed-services layer via FS Agri-Finance. Pricing is quote-based and customized through one-on-one consultations with crop specialists rather than published tiers. The go-to-market is field-based sales with a digital self-service layer (myFS Solution Center) for invoicing, account management, field data, contract signing, and weather access. The company sells exclusively to SMB individual farm operators in its 12-county Michigan footprint, and it leverages the broader GROWMARK/Evergreen FS cooperative system for procurement, financing, proprietary seed genetics, and digital infrastructure.
GAPS FS firmographics
Firmographics- Name
- GAPS FS
- Legal name
- GAPS FS, Inc.
- Website
- https://gapsfs.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GAPS FS is an Evergreen FS retail agronomy division serving row-crop and forage producers across 12 central Michigan counties from facilities in Ithaca, Fowler, and Middleton, selling proprietary and partner-branded seed, crop protection, crop nutrients, custom application, and FS Agri-Finance credit.
- Ownership category
- akta.pro rank
GAPS FS industry classification
Industry- Product category
- Agricultural Inputs Distribution and Agronomy Services
- NAICS
- Support Activities for Crop Production (11511)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Yield Optimization & Crop Performance Consulting (AFACABAC)
- akta.pro secondary industries
- Nutrient Management Planning & Fertility Programs (AFACABAB), Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Remote Sensing & Crop Scouting Services (Satellite, Drone Imagery, In‑Field Sensing) (AFACACAA)
Keywords
Where GAPS FS is headquartered
LocationHeadquarters
- HQ city
- Ithaca
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
GAPS FS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agricultural Inputs Sales: Sale of seed (corn, soybeans, wheat, forages), crop protection products (herbicides, pesticides, insecticides), and crop nutrients (fertilizers) to growers across 12 Michigan counties.
- Custom Application Services: Fee-based crop protection application services including professional spraying with trained applicators and precision application technology.
- FS Agri-Finance: Operating line of credit financing for crop production inputs including seed, fertilizer, crop protection products, custom application, precision farming, and scouting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Customized agricultural input packages |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
GAPS FS product offering
Product offeringCore offering
GAPS FS distributes agricultural inputs (proprietary and partner seed brands, crop protection products, and crop nutrients) and provides custom application services to row crop and forage producers across 12 Michigan counties. The company pairs these products with agronomic consulting from local crop specialists, the MiField by FS analysis tool, and the myFS Solution Center digital portal for account and field-level data management. Financing for these inputs is provided through FS Agri-Finance operating lines of credit.
Product overview
GAPS FS operates as an agricultural products and services cooperative offering a portfolio of core products organized into seed, crop protection, crop nutrients, and digital tools. The seed portfolio includes both proprietary sub-brands (FS InVISION seed corn, FS HiSOY soybeans, FS InSPIRE Wheat, FS InFORCE forages) and partner brands (DEKALB, Asgrow, W-L Alfalfa, NK). Crop protection encompasses herbicides, pesticides, and insecticides with custom application services. Crop nutrients include fertilizer products guided by 4R fertility management principles. The MiField by FS analysis tool provides research-based farm insights. Supporting infrastructure includes FS Agri-Finance for operating credit and the myFS Solution Center digital portal for account management. The company serves 12 Michigan counties from three locations (Ithaca, Fowler, Middleton).
Differentiator
Problem solved
Functional benefit
Brands
- FS InVISION: High-yielding seed corn brand with elite genetics, offering drive, stamina, and tenacity to perform on various field conditions.
- FS HiSOY
- FS InSPIRE Wheat
- FS InFORCE
- FS Lubricants
- FS Adjuvants
- FS Agri-Finance
- myFS Solution Center
- MiField by FS
Products and services
- Seed (Corn, Soybeans, Wheat, Forages) Full-service seed offering for corn, soybeans, wheat, and forages combining proprietary FS brands (FS InVISION, FS HiSOY, FS InSPIRE Wheat, FS InFORCE) and partner brands (DEKALB, Asgrow, W-L Alfalfa, NK). Crop specialists assist growers in selecting optimal seed varieties for specific soil conditions, budgets, and growing environments.
- Crop Protection Products Full line of crop protection products including herbicides, pesticides, and insecticides sourced from major suppliers (BASF, Bayer, Corteva, Syngenta) with expert recommendations tailored to individual grower fields.
- Crop Nutrients Plant nutrition products and fertility management services using 4R nutrient stewardship principles (right source, rate, time, and place), including soil testing, spatial mapping analysis, and prescriptive fertility plans.
- MiField by FS Farm analysis tool combining FS expertise, advanced technology, and local data to deliver personalized, research-based insights on crop health, nutrient management, and innovative farming methods, helping growers maximize profitability and ROI.
- FS Agri-Finance Agricultural financing program providing operating lines of credit that finance FS products and services including seed, fertilizer, crop protection, custom application, precision farming, and scouting, with competitive rates, flexible payments, and no prepayment penalties.
- myFS Solution Center Customer portal providing single sign-on access to account overview, invoicing, statements, product purchase history, FS Agri-Finance account access, field-level data (weather, application history, soil test results), contract signing, scale tickets, settlement checks, and news notifications.
- FS InVISION Seed Corn Proprietary high-yielding seed corn brand featuring elite genetics with grit, drive, stamina, and tenacity to perform on both optimal and challenging acreage, consistently outperforming competition in yield trials and rated 4.4 out of 5 stars by growers.
- FS HiSOY Soybeans Proprietary soybean brand, the first in the US, offering best-in-class traits and genetics as a high-yielding brand that consistently outperforms competition, with a 4.3 out of 5 star rating from growers.
- FS InSPIRE Wheat Proprietary wheat brand featuring proven high-performing, best-yielding varieties selected for outstanding test weight and solid disease resistance through best genetics.
- FS InFORCE Forages Proprietary forage brand offering alfalfa, bromegrass, clover, forage fescue, orchard grass, forage ryegrass, and Timothy with superior genetics designed to perform across various soil types.
- Custom Application Services Professional crop protection product application services with trained applicators, industry-leading simulator training, and compliance with latest label changes, regulations, and best practices for drift management.
- FS Agronomy Services Full-service agronomic support delivered by local crop specialists, including site-specific crop recommendations, prescriptive fertility planning, and integrated seed-to-silo management for row crop and forage operations.
Quantifiable outcome
- FS InVISION seed corn rated 4.4 out of 5 stars by growers
- +2 more outcomes
Companies that use GAPS FS
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
GAPS FS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
GAPS FS partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Evergreen FScoreGAPS FS became a division of Evergreen FS, a farmer-owned cooperative headquartered in Bloomington, Illinois, incorporated in 1926 with nearly 100-year history of agricultural service and product delivery. This ownership positions GAPS FS for long-term success within the cooperative system.
- GROWMARK, Inc.coreGROWMARK is an agricultural cooperative serving the U.S. and Canada. Evergreen FS is a member of GROWMARK, providing GAPS FS access to services and capabilities beyond local cooperative scope. GAPS FS became a GROWMARK retail division in 2018 before transitioning to Evergreen FS in 2026.
- BASFminorCrop protection product supplier providing herbicides, pesticides, and other crop protection solutions sold through GAPS FS to Michigan growers.
- BayerminorCrop protection product supplier providing weed and pest management products sold through GAPS FS to Michigan growers.
- CortevaminorCrop protection product supplier providing cutting-edge agricultural products sold through GAPS FS to Michigan growers.
- SyngentaminorCrop protection and seed product supplier. Also provides NK corn and soybean seed varieties distributed through GAPS FS.
- DEKALBminorSeed brand offering corn varieties with strong roots and stalks leading to high yield potential, distributed through GAPS FS.
- AsgrowminorSoybean seed brand committed to consistent performance from soybean acres through innovations in seed and high-yield practices.
- W-L AlfalfaminorForage seed supplier offering alfalfa varieties built on nearly 60 years of research and development.
Scale indicators3 records
Recent moves10 records
Expansion highlights4 records
GAPS FS competitors and assessment
Company assessmentBroad incumbents
- WinField United (Land O'Lakes): Crop inputs and agronomy retail network owned by Land O'Lakes, offering seed, crop protection, proprietary adjuvants, and the Answer Plot/Answer Tech data platform. A broad incumbent with overlapping agronomy service offerings and proprietary seed brands that compete with FS/GAPS FS products.
- CHS Inc. Largest U.S. agricultural cooperative, providing crop inputs, agronomy services, grain handling, and financing to growers across the Midwest. A direct structural parallel to GAPS FS's cooperative retail model but operates at significantly larger scale and geographic footprint.
- GROWMARK, Inc. Agricultural cooperative serving the U.S. and Canada and the parent system of which GAPS FS (via Evergreen FS) is a member. Provides proprietary seed brands, MiField, myFS, and Agri-Finance that GAPS FS distributes; broader incumbent offering wholesale, energy, and logistics services across the FS system.
- Nutrien Ag Solutions: Largest agricultural retailer in North America, offering proprietary crop inputs, seed, crop protection, and digital agronomy services to growers across the U.S. and globally. A broad incumbent with overlapping capabilities (seed, crop protection, custom application, financing) but operates at vastly larger scale than GAPS FS.
Emerging players
- Climate FieldView (Bayer): Bayer's digital agriculture platform offering field-level data management, variable rate prescriptions, and yield analytics. An emerging player competing with GAPS FS's MiField/4R agronomy advisory services, particularly as growers adopt digital-first precision agronomy workflows.
- Indigo Ag: Agricultural technology company offering microbial seed treatments, carbon credit programs, and digital agronomy tools. An emerging player intersecting with GAPS FS's crop specialist advisory and sustainability/4R services, particularly in carbon and sustainability offerings.
Direct peers
- Evergreen FS: Parent farmer-owned cooperative headquartered in Bloomington, Illinois, operating the same FS retail division model with seed, crop protection, crop nutrients, and agronomy services in Illinois. GAPS FS is now a division of Evergreen FS, making it the structural parent but also a direct operational peer running the same business model in a different geography.
- Wilbur-Ellis Agribusiness: U.S. agricultural retailer providing seed, crop protection, fertilizer, and agronomy services across the western and central U.S. A direct peer with a similar full-service retail model serving commercial row crop growers.
- Helena Agri-Enterprises: National agricultural inputs distributor and retailer offering seed, crop protection, crop nutrients, custom application, and precision agronomy services to U.S. growers. A direct peer operating a similar full-service model with comparable customer segments.
- Simplot Grower Solutions: Agricultural retail division of J.R. Simplot Company offering crop inputs, custom application, and agronomy services to farmers in the western U.S. A direct peer with comparable full-service inputs and agronomy offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
GAPS FS social profiles
Digital presenceGAPS FS financial estimates
Financial estimateRevenue estimate
Valuation estimate
GAPS FS leadership team
Management profileNumber of profiles
Profiles13 records
GAPS FS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GAPS FS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GAPS FS
What does GAPS FS do?
GAPS FS distributes agricultural inputs (proprietary and partner seed brands, crop protection products, and crop nutrients) and provides custom application services to row crop and forage producers across 12 Michigan counties. The company pairs these products with agronomic consulting from local crop specialists, the MiField by FS analysis tool, and the myFS Solution Center digital portal for account and field-level data management. Financing for these inputs is provided through FS Agri-Finance operating lines of credit.
Is GAPS FS a public or private company?
GAPS FS is a private company. It is classified as corporate owned and is currently operating.
When was GAPS FS founded?
GAPS FS was founded in 1998. It employs 1 to 10 people.
Where is GAPS FS based?
GAPS FS is headquartered in Ithaca, United States, in the North America region.
How does GAPS FS make money?
Three revenue lines are on record. Agricultural Inputs Sales are the primary driver. The others are custom Application Services and FS Agri-Finance.
Who are GAPS FS's main competitors?
Broad incumbents on record are WinField United (Land O'Lakes), CHS Inc., GROWMARK, Inc. and Nutrien Ag Solutions. Emerging players are Climate FieldView (Bayer) and Indigo Ag. Direct peers are Evergreen FS, Wilbur-Ellis Agribusiness, Helena Agri-Enterprises and Simplot Grower Solutions.
Does GAPS FS have an API?
No public API is recorded for GAPS FS.
What industry is GAPS FS in?
GAPS FS's product category is Agricultural Inputs Distribution and Agronomy Services. Its primary akta.pro industry code is AFACABAC, Yield Optimization & Crop Performance Consulting, with a secondary code of AFACABAB, Nutrient Management Planning & Fertility Programs. Its NAICS code is 11511 and its SIC code is 700.