Garagem de Ideias

What Garagem de Ideias does

Garagem de Ideias is a privately held, founder-owned digital marketing and AI education company founded in 2016 in Goiânia, Brazil, operating from a single physical classroom in Setor Bueno. The company delivers practical, in-person training to entrepreneurs, marketing professionals, freelancers, and managers, with three core course SKUs: a five-class in-person Tráfego Pago com IA course covering Meta Ads and Google Ads, a two-class in-person IA para Negócios course on AI-driven text, image, and video creation, and a self-paced online Tráfego Pago com IA course available nationwide. Class sizes are deliberately capped at ten students, and enrollment runs almost exclusively through WhatsApp direct sales.

The company packages its courses with a set of proprietary, in-house-built tools — Colmeia de Links (a link-in-bio builder), Gerador de Propostas (commercial proposal generator), Gerador de Anúncios (AI-assisted ad creator), and Gerador de Prompts (AI prompt generator) — together with a student portal that retains recorded lessons for up to twelve months and offers free in-person replacement classes within three months of completion. Pricing is one-time per course, with three tiers (R$797, R$997, R$1,197 up to R$1,450 in 12 installments) for the in-person paid traffic course, R$597 for the AI for Business course, and R$497 for the online paid traffic course. Since founding, the company states it has trained more than 4,000 students across 420+ cohorts.

The business model is bootstrapped and operationally lean at five employees, with revenue mechanics driven by cohort throughput rather than recurring contracts. Go-to-market relies on WhatsApp direct sales as the primary conversion channel, supported by website SEO targeting Goiânia-specific keywords, alumni referrals across the 4,000+ student network, and select earned-media placements (TV interviews, a Google office feature). The company uses its own Meta and Google Ads campaigns to market its courses, providing a dogfooding signal of in-house paid-media competence. There is no public revenue disclosure, no external funding, no parent company, and no documented M&A or partnership activity.

Name

Garagem de Ideias

Legal name

Garagem de Ideias

Website

https://garagemdeideias.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Garagem de Ideias is a bootstrapped, founder-owned digital marketing and AI education company founded in 2016 in Goiânia, Brazil, offering in-person and online paid-traffic and AI courses to entrepreneurs and marketing professionals, supported by its own proprietary student tools.

Ownership category

akta.pro rank

Product category

Digital Marketing Education and Training

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

akta.pro secondary industry

Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB)

Keywords

• Digital marketing education
• Paid traffic training
• AI business courses
• Meta Ads training
• Google Ads courses

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Person Course Sales - Tráfego Pago com IA: One-time course fees for in-person paid traffic training in Goiânia. Three package tiers (Essencial, Intermediário, Completo) with varying support duration and access to tools. Students pay upfront or in installments via credit card.
2. In-Person Course Sales - IA para Negócios: One-time course fee for 2-session AI for Business in-person training covering text, image, and video creation with AI tools. Includes 6 months of prompt generator access and video support.
3. Online Course Sales - Tráfego Pago com IA: One-time fee for online paid traffic course with AI. Includes 12 months of access to recorded lessons and 30 days of WhatsApp support. Delivered as self-paced video content.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Garagem de Ideias is a digital marketing and AI education provider based in Goiânia, Brazil, offering in-person and online courses in paid traffic (Meta Ads, Google Ads) and artificial intelligence for business. The company sells tiered course packages (Essencial, Intermediário, Completo) taught in small cohorts of up to 10 students, and provides students with exclusive proprietary marketing tools (Colmeia de Links, Gerador de Propostas, Gerador de Anúncios, Gerador de Prompts).

Product overview

Garagem de Ideias is a digital marketing education company offering in-person and online courses in Goiânia, Brazil. The core offering consists of three main courses: the AI for Business course focused on productivity and strategy using AI for text, image, and video production; the in-person Paid Traffic with AI course teaching advertising on Instagram, Facebook, and Google with five practical classes; and the online Paid Traffic with AI course accessible nationwide. The company also develops proprietary marketing technology tools including a link-in-bio builder (Colmeia de Links), proposal generator (Gerador de Propostas), AI-powered ad generator (Gerador de Anúncios), and prompt generator (Gerador de Prompts), all provided to students as part of their learning ecosystem. Additional resources include a student portal with recorded content.

Differentiator

Problem solved

Functional benefit

Brands

• GRA (Garagem de Ideias acronym): Logo reference used on school signage and materials; acronym GRA for Garagem de Ideias.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Veduca: Brazilian MOOC platform offering free and paid courses from top universities. Comparable as a Brazilian course marketplace, though focused on academic and corporate partnerships rather than SMB digital marketing.
• Hotmart: Brazilian-origin global course marketplace and creator economy platform. Comparable as a Brazilian-rooted education business, though Hotmart operates as an enabling marketplace rather than a direct course producer.

Direct peers

• Alura: Brazilian online education platform offering courses in technology, marketing, and business. Comparable in target customer (professionals and entrepreneurs seeking practical digital skills) and course-based revenue model.
• Curso em Vídeo: Popular Brazilian online course platform offering technology and marketing training at accessible price points. Comparable customer base (Brazilian learners seeking practical digital skills) and self-paced course model.
• Mastertech: Brazilian digital education school focused on technology, marketing, and design courses with both online and in-person formats. Closely comparable in pedagogy, target audience, and course-based monetization.
• Rock Content: Leading Brazilian digital marketing education and content platform offering courses, certifications, and training for marketers and entrepreneurs — directly comparable to Garagem's SMB-focused digital marketing curriculum.

Broad incumbents

• Udemy: Global course marketplace with strong Brazilian presence, including numerous Portuguese-language digital marketing courses. Comparable in content category and SMB/individual buyer profile, though operating at vastly greater scale.
• Resultados Digitais (RD Station): Brazilian martech leader with RD University, offering digital marketing courses and certifications. Comparable audience and curriculum focus, but operates at much greater scale within a broader marketing automation platform.
• Senac / Sesc: Major Brazilian professional training institution offering courses across marketing, technology, and business. Comparable as a recognized professional education brand, though with significantly broader curriculum and institutional scale.

Regional players

• Escola Conquer: Brazilian business school offering in-person and online programs in leadership, sales, and marketing. Comparable in delivering premium-priced professional education to Brazilian entrepreneurs and managers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/garagemdeideias

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garagem de Ideias