The Garden Builders
The Garden Builders is a London-based, award-winning garden design and construction firm founded in 1998, serving private homeowners, commercial clients, and third-party designers across London and the South East of England with full-service landscaping and ongoing maintenance.
- Company typePrivate
- Founded1998
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Garden Builders does
The Garden Builders Limited, founded in 1998 and headquartered in Fulham, London, is a private UK garden design and construction firm specialising in high-end landscaping for private residences, commercial properties, and public-sector clients across London and the South East of England (Surrey, Sussex). The company delivers a full turnkey service covering both hard landscaping (paving, decking, walls, structures, roof terraces, water features) and soft landscaping (planting, turfing, horticultural design), with in-house teams of designers, project managers, and foremen executing work end-to-end rather than subcontracting. It also offers specialised features such as living green walls with hydroponic systems, preserved moss walls, and artificial green wall panels via a partnership with VistaFolia, plus ongoing garden maintenance services post-completion.
The company's revenue model is two-tiered: project-based one-time fees for design and build engagements (with 10–20% deposits to secure start dates) and a recurring maintenance subscription stream from existing clients. Pricing is quote-based and not publicly disclosed, with warranty terms of 12 months on hard landscaping and 3 months on planting. Its go-to-market is sales-led and direct, anchored by a website portfolio, Google reviews, Houzz presence, and active social channels, with free initial consultations as the primary funnel entry point. The customer base spans three segments — private domestic homeowners (primary), commercial and hospitality clients including NHS GP practices, schools, the Royal National Theatre, and private banks (secondary), and third-party garden designers and landscape architects who commission The Garden Builders to construct gardens from external designs (tertiary).
The business is recognised through extensive industry awards, including multiple RHS Chelsea Flower Show Gold Medals (2009, 2018, 2022), BALI National Landscape Principal Winner 2023, APL Supreme Winner 2012, and ongoing APL/SGD/Houzz recognition through 2026. The company is privately held with no disclosed institutional ownership, no funding rounds, and a lean headcount of approximately 12 employees as of the data input.
The Garden Builders firmographics
Firmographics- Name
- The Garden Builders
- Legal name
- The Garden Builders Limited
- Website
- https://gardenbuilders.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Garden Builders is a London-based, award-winning garden design and construction firm founded in 1998, serving private homeowners, commercial clients, and third-party designers across London and the South East of England with full-service landscaping and ongoing maintenance.
- Ownership category
- akta.pro rank
The Garden Builders industry classification
Industry- Product category
- Landscape Design and Construction Services
- NAICS
- Landscape Architectural Services (54132), Landscaping Services (56173)
- SIC
- Operative Builders (1531)
- akta.pro primary industry
- Residential Landscape Design (HSAIABAA)
- akta.pro secondary industries
- Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC), Landscape Construction Project Management & General Contracting (HSAIABAK), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)
Keywords
Where The Garden Builders is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Garden Builders business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Garden Design and Construction Services: Full-service garden design and build, including both hard landscaping (paving, decking, walls, structures) and soft landscaping (planting, turfing). Projects range from small residential gardens to large commercial installations and roof terraces. Revenue is generated through project-based fees for design and construction services.
- Garden Maintenance Services: Ongoing garden maintenance services for existing clients, providing regular upkeep including lawn care, pruning, seasonal planting, and general garden maintenance. This generates recurring revenue from established client relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom garden design and build projects |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Garden Builders product offering
Product offeringCore offering
The Garden Builders provides a full-service garden design and construction offering, handling every aspect from initial consultation through design creation, hard landscaping (paving, decking, walls, structures), soft landscaping (planting, turfing), lighting, irrigation, and finishing. The company specializes in private domestic gardens, contemporary gardens, small urban gardens, roof terraces, commercial gardens, and water gardens across London and the South East of England.
Product overview
The Garden Builders is a garden design and build landscaping company offering a comprehensive suite of services centered around their core Garden Design & Build Service. The company provides design, construction, planting, and maintenance for various garden types including Family Gardens, Contemporary Gardens, Small Gardens, Roof Gardens, Commercial Gardens, and Water Gardens. Additional specialized offerings include Living Green Walls, Artificial Green Walls (via VistaFolia partnership), and Preserved Moss Walls. The company is recognized for their award-winning portfolio having won multiple RHS Chelsea Flower Show Gold Medals and BALI Landscape Awards.
Differentiator
Problem solved
Functional benefit
Products and services
- Garden Design & Build Service Full-service garden design and construction offering covering initial consultation, design creation, planting, lighting, and complete garden building from start to finish. For private residential and commercial clients in London and the South East.
- Family Gardens Design & Build Garden design and construction services tailored for family use, including child-friendly features, multi-functional outdoor spaces, and durable materials. For homeowners seeking family-oriented gardens.
- Contemporary Gardens Design & Build Modern garden designs featuring clean lines, minimalist aesthetics, and contemporary materials for urban and suburban properties. For homeowners seeking contemporary-styled gardens.
- Small Gardens Design & Build Specialized design and build services for compact urban gardens, maximizing space through thoughtful planning and clever design solutions. For urban homeowners with limited outdoor space.
- Roof Gardens and Roof Terraces Design & Build Design and construction of rooftop garden spaces including drainage, irrigation, planting, and structural considerations for elevated outdoor areas. For residential and commercial clients.
- Commercial Gardens Design & Build Professional landscaping services for commercial properties including offices, hotels, restaurants, hospitals, and public spaces. For commercial property owners and operators.
- Water Gardens Design & Build Specialized water feature design and construction including ponds, fountains, waterfalls, and aquatic planting systems. For residential and commercial clients seeking water features.
- Living Green Walls Vertical garden installations using hydroponic systems for indoor and outdoor spaces, providing eco-friendly greening solutions and thermal insulation. For residential and commercial clients.
- Artificial Green Walls Artificial green wall panels (100cm x 100cm) for interior and exterior spaces, available in fire-rated options, provided through VistaFolia partnership. For clients seeking low-maintenance greening solutions.
- Preserved Moss Walls Decorative preserved moss wall installations for residential and commercial spaces, available as wall art panels or signage on 12mm MDF backing. For interior designers and commercial clients.
- Garden Maintenance Service Ongoing garden care services including lawn maintenance, pruning, seasonal planting, and general garden upkeep to preserve original design. For existing residential clients.
Quantifiable outcome
- 29 years of award-winning garden construction experience
- +1 more outcomes
Companies that use The Garden Builders
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
The Garden Builders technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Garden Builders partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Garden Builders competitors and assessment
Company assessmentBroad incumbents
- idverde: Major UK landscaping services provider with broad commercial and municipal client base. Larger and more diversified, but competes for the same commercial landscaping contracts.
- Maylim: UK landscaping construction firm specializing in hard and soft landscaping for commercial developments. Comparable construction capability but serves developer/institutional clients at larger scale.
- Nurture Group: Larger UK commercial landscaping and grounds maintenance provider. Overlaps with The Garden Builders' commercial segment but operates at greater scale with a wider service portfolio.
Direct peers
- Outdoor Room: London-focused garden design and build firm offering full-service landscape design with comparable premium client base and Chelsea Show credentials.
- Paul Newman Gardens: UK-based garden design consultancy providing design services that could overlap with The Garden Builders' design offerings; collaboration or competition depending on project.
- Randle Siddeley: Award-winning London landscape designer and builder operating in the high-end residential market. Comparable client base, project sizes, and design-led positioning to The Garden Builders.
- Bowles & Wyer: London-based garden design and build firm specializing in high-end residential and commercial landscaping, with multiple Chelsea Flower Show awards. Direct competitor for premium London garden projects.
- Acres Wild: Surrey-based garden design and build company serving affluent clients in the South East. Overlapping geographic catchment and similar premium positioning make it a direct peer.
- Chiltern Garden Design: Buckinghamshire-based garden design firm serving high-end residential clients in the Home Counties, an overlapping geographic and customer segment.
Emerging players
- Garden Design Associates: Smaller UK garden design firm that overlaps in offering garden design services and could partner with or compete against The Garden Builders for design-led projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Garden Builders social profiles
Digital presenceThe Garden Builders financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Garden Builders leadership team
Management profileNumber of profiles
Profiles10 records
The Garden Builders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Garden Builders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Garden Builders
What does The Garden Builders do?
The Garden Builders provides a full-service garden design and construction offering, handling every aspect from initial consultation through design creation, hard landscaping (paving, decking, walls, structures), soft landscaping (planting, turfing), lighting, irrigation, and finishing. The company specializes in private domestic gardens, contemporary gardens, small urban gardens, roof terraces, commercial gardens, and water gardens across London and the South East of England.
Is The Garden Builders a public or private company?
The Garden Builders is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Garden Builders founded?
The Garden Builders was founded in 1998. It employs 11 to 50 people.
Where is The Garden Builders based?
The Garden Builders is headquartered in London, United Kingdom, in the Europe region.
How does The Garden Builders make money?
Two revenue lines are on record. Garden Design and Construction Services are the primary driver. The others are garden Maintenance Services.
Who are The Garden Builders's main competitors?
Broad incumbents on record are idverde, Maylim and Nurture Group. Direct peers are Outdoor Room, Paul Newman Gardens, Randle Siddeley, Bowles & Wyer, Acres Wild and Chiltern Garden Design. Garden Design Associates is listed as an emerging player.
Does The Garden Builders have an API?
No public API is recorded for The Garden Builders.
What industry is The Garden Builders in?
The Garden Builders's product category is Landscape Design and Construction Services. Its primary akta.pro industry code is HSAIABAA, Residential Landscape Design, with a secondary code of HSAIABAC, Landscape Renovation & Re-Design (Yard Makeovers). Its NAICS code is 54132 and its SIC code is 1531.