The Nurture Group
The Nurture Group is a UK-based, PE-backed horticultural services provider delivering grounds maintenance, landscape construction, arboriculture, winter gritting, pest control, and green/ESG solutions through five brands and 170+ depots, serving commercial, public sector, and residential clients nationwide.
- Company typePrivate
- Founded2008
- HeadquartersWindlesham, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What The Nurture Group does
The Nurture Group is a UK-based, PE-backed provider of horticultural and green workplace services, operating through a multi-brand portfolio that includes Nurture Landscapes (commercial grounds maintenance), Gavin Jones (landscape construction with over a century of heritage), Gristwood & Toms (arboriculture), Nurture Pest Control, and Tivoli (public sector grounds maintenance). The group has pursued a roll-up strategy since 2008, completing 48 acquisitions and growing to 4,000+ directly employed colleagues, 170+ UK depots, and a 2,200-vehicle fleet; the April 2023 investment of nearly £60m from All Seas Capital funds a stated five-year growth and acquisition plan.
The company delivers seven core service categories — grounds maintenance, landscape construction, arboriculture, winter gritting, plant displays, pest control, and green/ESG solutions — sold almost exclusively through direct enterprise and public sector field sales, with quote-based, multi-year recurring contracts that cover commercial property managers, local authorities, housing associations, developers, education, logistics, and Ministry of Defence sites. The technology stack is operationally focused rather than platform-centric: Geotab telematics is being rolled out across the full fleet (March 2026), winter gritting is supported by Met Office postcode-level forecasting and an Ice Master client portal, and the company holds ISO 9001/14001/45001, CHAS, SafeContractor, FORS, and Green Flag accreditations to support public sector and large-corporate procurement.
Revenue is primarily recurring service-contract based (grounds maintenance, winter gritting, pest control) with project-based construction work (Gavin Jones) layered on top, and add-on specialist services such as biodiversity and ESG consulting. Notable commercial and public-sector clients include Bluewater, Chiswick Park, Howbery Park, Chineham Business Park, Fosse Park, and the Natural History Museum; the group has accumulated 40+ BALI awards, three Pro Landscaper Sustainability & Biodiversity category wins in 2025, and a Gold and RHS Garden of the Year at Chelsea 2025, providing brand credibility that supports both organic wins and integration of acquired businesses.
The Nurture Group firmographics
Firmographics- Name
- The Nurture Group
- Legal name
- Nurture Holdings Ltd
- Website
- https://nurture-group.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The Nurture Group is a UK-based, PE-backed horticultural services provider delivering grounds maintenance, landscape construction, arboriculture, winter gritting, pest control, and green/ESG solutions through five brands and 170+ depots, serving commercial, public sector, and residential clients nationwide.
- Ownership category
- akta.pro rank
The Nurture Group industry classification
Industry- Product category
- Commercial Grounds Maintenance & Landscaping Services
- NAICS
- Landscaping Services (561730), Exterminating and Pest Control Services (56171), Nursery and Floriculture Production (11142)
- SIC
- Agricultural Services (700), Forestry (800)
- akta.pro primary industry
- Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO)
- akta.pro secondary industries
- Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Regeneration & Reforestation Operations (Site Prep, Planting, Seeding) (AFAMAAAC), Tillage & Field Preparation Services (Plowing, Cultivating, Bed Prep) (AFACAAAF)
Keywords
Where The Nurture Group is headquartered
LocationHeadquarters
- HQ city
- Windlesham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
The Nurture Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Grounds Maintenance Contracts: Recurring service contracts for commercial and public sector clients covering grounds maintenance, landscaping, arboriculture, pest control, winter gritting, and plant displays. Revenue generated through annual/multi-year service agreements with regular scheduled maintenance visits.
- Landscape Construction Projects: One-time project-based revenue for landscape construction, installation, and renovation projects. Includes hard landscaping, soft landscaping, sports pitch construction, and aquatic features for developers, councils, and commercial clients.
- Specialist Services: Additional services including invasive weed management, tree surgery, biodiversity solutions, and sustainability consulting delivered as add-ons to core maintenance contracts or standalone engagements.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Nurture Group product offering
Product offeringCore offering
The Nurture Group is a UK-based horticultural and green workplace services provider delivering grounds maintenance, landscape construction, arboriculture, winter gritting, plant displays, pest control, and green/ESG solutions through five operating brands: Nurture Landscapes, Gavin Jones, Gristwood & Toms, Nurture Pest Control, and Tivoli. Services are delivered to commercial organisations, local authorities, housing associations, and public sector clients across the UK via 170+ depots and a 2,200-vehicle fleet staffed by over 4,000 directly employed colleagues.
Product overview
The Nurture Group is a UK-based horticultural and green workplace services provider operating as a multi-brand portfolio company with five distinct brands: Nurture Landscapes (commercial grounds maintenance), Gavin Jones (landscape construction), Gristwood & Toms (arboriculture), Nurture Pest Control (pest management), and Tivoli (public sector grounds maintenance). Together, these brands provide an integrated portfolio of seven specialist service areas: Grounds Maintenance, Landscape Construction, Arboriculture, Winter Maintenance & Gritting, Plant Displays, Pest Control, and Green Solutions. The group has completed 48 acquisitions since 2008, employs over 4,000 colleagues nationwide, operates from 170+ UK depots, and maintains millions of square metres of green space across commercial, public, and residential sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Nurture Landscapes: Commercial grounds maintenance and landscaping services
- Gavin Jones
- Gristwood & Toms
- Nurture Pest Control
- Tivoli
- Nurture Winter Gritting
- Nurture Green Solutions
- Nurture Plant Displays
Products and services
- Nurture Landscapes Primary commercial grounds maintenance brand serving property managers, facilities management providers, estates teams, and corporate occupiers across the UK. Provides consistent grounds care across single and multi-site portfolios.
- Gavin Jones Award-winning landscape construction specialists delivering high-quality outdoor environments through hard and soft landscaping, from plazas and water features to ecological planting and sports facilities.
- Gristwood & Toms Nationwide arboriculture service provider delivering expert tree care including precision tree surgery, root management, tree planting, pest and disease control, surveys, consultancy, and 24/7 emergency response.
- Nurture Pest Control Humane, sustainable, and effective pest management solutions covering rodents, insects, birds, and wildlife with an integrated pest management approach reducing chemical reliance.
- Tivoli Public sector-focused grounds maintenance brand exclusively serving local authorities, housing associations, and government clients. Provides full-service grounds maintenance for public parks, housing estates, schools, and community spaces.
- Winter Maintenance & Gritting Winter gritting and snow clearance services protecting commercial and public sector sites during snow and ice events. Uses postcode-specific Met Office-integrated forecasting, 24/7 client support, GPS-tracked reporting, and full audit compliance documentation.
- Plant Displays Expertly designed, installed, and maintained indoor and outdoor greenery including reception areas, rooftops, living walls, moss walls, and seasonal installations. Offers both live and artificial planting solutions with tailored maintenance programmes.
- Green Solutions (ESG & Biodiversity) ESG-focused services including biodiversity enhancements, sustainability initiatives, and engagement programmes supporting Net Zero, Biodiversity Net Gain, and corporate ESG targets. Includes habitat creation, biodiversity enhancements, and electric landscaping equipment.
Quantifiable outcome
- Expects sales to exceed £140m (2023 projection)
- +2 more outcomes
Companies that use The Nurture Group
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
The Nurture Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Nurture Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Geotab Inc.coreNurture Group selected Geotab to deploy telematics technology across its entire fleet of 2,200 vehicles. The deployment began March 2026 and will complete within two months, providing real-time vehicle tracking, driver behavior monitoring, and engine diagnostics through a unified platform.
- Thomson Snell & PassmoreminorLaw firm advised on the acquisition of Gristwood & Toms, Nurture's 47th acquisition and most significant of 2024, expanding presence in the arboriculture market.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
The Nurture Group competitors and assessment
Company assessmentDirect peers
- Idverde: UK's largest commercial grounds maintenance and landscaping services provider with national depot coverage. Most direct competitor to Nurture Landscapes and Tivoli across enterprise and public sector contracts.
- Glendale: UK-based grounds maintenance, landscaping, and arboriculture services group serving local authorities, housing associations, and commercial clients — directly comparable in scope and customer profile to Nurture.
- Ground Control: UK grounds maintenance, landscape construction, and biodiversity services provider of similar scale to Nurture, with comparable enterprise and public sector focus and an integrated service offering.
Broad incumbents
- Mitie Group: UK facilities management incumbent with a landscaping and grounds services division serving enterprise clients. Comparable end-customer base but operates as one of many service lines within a much larger FM group.
- Rentokil Initial: Global pest control leader overlapping with Nurture Pest Control. Much larger and global, but pest control represents one of multiple verticals within Nurture rather than the core.
- Serco: UK-listed outsourced services group active in public sector contracts including facilities and estate management — overlaps with Nurture's public sector and defence work but as part of a far broader portfolio.
- Sodexo: Global facilities management and food services incumbent with landscaping and grounds services in its portfolio — comparable end markets but landscaping is a peripheral service line for Sodexo.
Emerging players
- Bartlett Tree Experts: US-founded arboriculture services firm with UK operations delivering tree surgery, surveys, and consultancy — directly comparable to Gristwood & Toms within the broader Nurture portfolio.
- Bowles & Wyer: Boutique UK landscape construction and garden design firm comparable to Gavin Jones's high-end landscape construction work, particularly for heritage and prestige commercial clients.
Regional players
- Anticimex: Nordic-origin pest control operator with UK presence competing with Nurture Pest Control in commercial and residential segments; comparable pest services but with primary strength outside the UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Nurture Group social profiles
Digital presenceThe Nurture Group compliance and trust
Trust signalCompliance13 records
The Nurture Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Nurture Group leadership team
Management profileNumber of profiles
The Nurture Group subsidiaries and ownership
Company hierarchySubsidiaries7 records
The Nurture Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Nurture Group M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Nurture Group
What does The Nurture Group do?
The Nurture Group is a UK-based horticultural and green workplace services provider delivering grounds maintenance, landscape construction, arboriculture, winter gritting, plant displays, pest control, and green/ESG solutions through five operating brands: Nurture Landscapes, Gavin Jones, Gristwood & Toms, Nurture Pest Control, and Tivoli. Services are delivered to commercial organisations, local authorities, housing associations, and public sector clients across the UK via 170+ depots and a 2,200-vehicle fleet staffed by over 4,000 directly employed colleagues.
Is The Nurture Group a public or private company?
The Nurture Group is a private company. It is classified as private equity controlled and is currently operating.
When was The Nurture Group founded?
The Nurture Group was founded in 2008. It employs 1,001 to 5,000 people.
Where is The Nurture Group based?
The Nurture Group is headquartered in Windlesham, United Kingdom, in the Europe region.
How does The Nurture Group make money?
Three revenue lines are on record. Grounds Maintenance Contracts are the primary driver. The others are landscape Construction Projects and specialist Services.
Who are The Nurture Group's main competitors?
Direct peers on record are Idverde, Glendale and Ground Control. Broad incumbents are Mitie Group, Rentokil Initial, Serco and Sodexo. Emerging players are Bartlett Tree Experts and Bowles & Wyer. Anticimex is listed as a regional player.
Does The Nurture Group have an API?
No public API is recorded for The Nurture Group.
What industry is The Nurture Group in?
The Nurture Group's product category is Commercial Grounds Maintenance & Landscaping Services. Its primary akta.pro industry code is HSAIAFAO, Sod Installation & Lawn Seeding (Turf Establishment), with a secondary code of AFAMACAE, Tree Planting & Establishment Services (Manual/Mechanized). Its NAICS code is 561730 and its SIC code is 700.