Garden Plaza Retirement Home

What Garden Plaza Retirement Home does

Garden Plaza of Aurora operates a single senior living community at 14221 East Evans Avenue in Aurora, Colorado, marketed under the doing-business-as names "Garden Plaza of Aurora" and "Garden Plaza Retirement Home." The community is part of a continuum-of-care campus that delivers three tiers of residential services: Independent Living, with monthly rent starting at $2,695; Assisted Living, with monthly rent starting at $4,095 and including assistance with daily activities and medication management; and on-site access to Skilled Nursing through the affiliated Life Care Center of Aurora. Floor plan options comprise Alcove, One Bedroom, and Two Bedroom units across both Independent and Assisted Living tiers.

The property is owned and operated by Century Park Associates, a multi-community senior living management company that supplies branding, corporate oversight, and operational resources. Garden Plaza is not a technology company; the underlying "product" is residential hospitality and care, supported by operational technologies such as PersonaPay for resident billing, Accushield visitor sign-in and health screening, and Vimeo-hosted video tours for prospective residents. There are no proprietary software platforms or technical product offerings.

Revenue is generated through recurring monthly rent at two publicly disclosed price tiers, billed directly to residents on subscription-style contracts. Go-to-market is direct-to-consumer and field-sales driven, with next-day in-person tours as the primary acquisition channel, supported by a direct phone line (303-750-0820), a website with online tour scheduling and a chat widget, and an organic social presence on Facebook, Twitter, LinkedIn, Instagram, and Glassdoor. The customer base is split between active seniors seeking independent retirement living (primary segment) and seniors requiring assisted living support (secondary segment), with skilled nursing delivered through the affiliated Life Care Center.

Name

Garden Plaza Retirement Home

Legal name

Garden Plaza of Aurora

Website

https://gardenplazaaurora.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Garden Plaza of Aurora is a single-campus senior living community in Aurora, Colorado offering Independent Living (from $2,695/month) and Assisted Living (from $4,095/month) as part of a continuum-of-care campus with affiliated skilled nursing, serving active seniors and their families.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro industry

PRIMARYHLADABAG

Large Campus / Multi-Building Assisted Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADAAAC

Luxury/Resort-Style Independent Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADAAAA

Market-Rate Independent Living (Private Pay) Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

Keywords

• Senior living services
• Assisted living
• Independent living
• Retirement community
• Residential care

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Monthly Residential Rent: Revenue generated through monthly rental fees for independent living and assisted living units. Pricing is tiered by care level, with assisted living commanding higher rates than independent living due to additional care services provided.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Garden Plaza of Aurora operates a continuum-of-care senior living community in Aurora, Colorado, offering Independent Living and Assisted Living residential services to seniors. The community provides resort-style housing with social activities, wellness programs, fine dining, and personal care services, and is co-located with the Life Care Center of Aurora for skilled nursing access, allowing residents to transition between care levels without relocating.

Product overview

Garden Plaza of Aurora operates as a continuum-of-care senior living community offering Independent Living and Assisted Living as its two primary residential service tiers. The community combines these housing options with skilled nursing services (provided at the adjacent Life Care Center of Aurora) in one campus location. Residents can access different care levels as their needs change without leaving the community. Floor plan options include Alcove, One Bedroom, and Two Bedroom units. Pricing is structured as monthly rent, with Independent Living starting at $2,695/month and Assisted Living starting at $4,095/month.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Residential housing for active seniors who can live independently, featuring an entertaining social schedule, wellness programs, and fine dining in a resort-style setting. Monthly rent starts at $2,695 and includes social activities, dining services, and access to community amenities.
• Assisted Living Residential care services for seniors requiring assistance with daily activities such as bathing, dressing, medication management, and mobility, supported by trained professional associates. Monthly rent starts at $4,095 and includes higher staff support compared to Independent Living.
• Alcove Floor Plan Compact living space option suitable for Assisted Living and Independent Living residents, featuring 1 bathroom.
• One Bedroom Floor Plan Standard single-bedroom living option available for Assisted Living and Independent Living residents, featuring 1 bathroom.
• Two Bedroom Floor Plan Spacious two-bedroom living option for Assisted Living and Independent Living residents, featuring 2 bathrooms.
• Continuum-of-Care Campus Integrated campus combining Independent Living, Assisted Living, and Skilled Nursing services in one location, allowing residents to transition between care levels without relocating as their needs change.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Century Park AssociatescoreOthersGarden Plaza of Aurora is owned and operated by Century Park Associates, a senior living company that manages a portfolio of senior living communities. The parent company provides operational support, branding, marketing resources, and corporate oversight for the community.
• Life Care Center of AuroracoreStrategic or Co-development PartnerLife Care Center of Aurora is affiliated with Garden Plaza of Aurora as part of the continuum-of-care campus. This skilled nursing facility is co-located on the same campus, allowing residents who need skilled nursing care to access those services while remaining in the same community setting.

Scale indicators1 record

Recent moves4 records

Expansion highlights1 record

Direct peers

• Pegasus Senior Living: Private operator of boutique IL and AL communities with hospitality-focused programming; directly comparable in size, ownership profile (private), and private-pay recurring rental model.
• Belmont Village Senior Living: Privately held operator of IL, AL, and memory care communities in urban/suburban U.S. markets with hospitality-led branding and similar resort-style amenity positioning to Garden Plaza.
• Five Star Senior Living: Operates a portfolio of IL, AL, and memory care communities similar in scope to Garden Plaza; comparable recurring monthly rent revenue model and resident demographic, though at multi-community scale.
• MBK Senior Living: Private, family-owned operator of IL, AL, and memory care communities across the western U.S.; directly comparable private-operator profile and resort-style positioning to Century Park's communities.

Broad incumbents

• Sunrise Senior Living: Premium assisted living and memory care operator with a strong continuum-of-care and hospitality-led positioning; competes with Garden Plaza for higher-acuity private-pay residents in Colorado.
• Life Care Services: Large third-party manager of CCRCs and senior living communities; the Life Care Center of Aurora partnership on Garden Plaza's campus mirrors the integrated skilled-nursing/IL/AL model Life Care Services manages nationwide.
• Atria Senior Living: National senior living operator running resort-style IL and AL communities with engagement programming; directly comparable business model, amenity positioning, and target resident profile to Garden Plaza of Aurora.
• Brookdale Senior Living: Largest U.S. senior living operator with hundreds of IL, AL, and memory care communities; competes directly with Garden Plaza in the Denver metro and serves similar private-pay seniors on a monthly rental model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Century_ParkTN
• Facebookfacebook.com/GardenPlazaAurora
• LinkedInlinkedin.com/company/garden-plaza-retirement-home
• Instagraminstagram.com/centuryparkassociates

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garden Plaza Retirement Home