Better Homes and Gardens Real Estate Gary Greene

What Better Homes and Gardens Real Estate Gary Greene does

Better Homes and Gardens Real Estate Gary Greene (legal entity: GH III Management, LLC) is a privately held residential real estate brokerage founded in 1963 in Houston, Texas, operating as a franchisee of Better Homes and Gardens Real Estate LLC. The firm deploys 900+ local agents across 10 Greater Houston counties and has completed more than $3.5 billion in cumulative home sales across 10,000+ closed transactions. Its service portfolio spans residential buy/sell representation, a dedicated corporate relocation division (the oldest in Houston, dating to 1970), a commercial real estate division (Gary Greene Commercial), and vacation rental referrals on Galveston Island via a partnership with Ryson.

The firm's technology footprint consists of a consumer property search platform with filters and virtual tour support, a free home price estimate calculator, and a digital mortgage origination experience. Vertical integration is delivered through The Gibraltar Group, which provides affiliated mortgage lending (Gibraltar Mortgage / Gibraltar Lending), title insurance (Gibraltar Title Services), and personal lines insurance (Gibraltar Insurance Services), enabling cross-referral revenue across the transaction lifecycle.

The business model is commission-based brokerage supplemented by affiliate referral income from Gibraltar Group, professional services revenue from corporate relocation (including as a principal broker in the Anywhere Leads Network), and vacation rental referral fees. GTM is multi-modal: a 900-agent sales-led consumer motion across 10 counties; an enterprise field sales motion targeting Fortune 500 Houston-area employers (ExxonMobil, Shell, BP, XTO, Entergy, Sabic, Westlake Chemical, McKesson, Williams Company, Murphy Oil) for group moves; and community/relocation-network-led growth through 60+ relocation management company affiliations. Leadership is the Woodroof family (CEO Mark Woodroof, COO Matt Woodroof) alongside CFO John Stoever.

Name

Better Homes and Gardens Real Estate Gary Greene

Legal name

GH III Management, LLC

Website

https://garygreene.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Better Homes and Gardens Real Estate Gary Greene is a Houston-based residential real estate brokerage founded in 1963, operating 900+ agents across 10 counties with integrated mortgage, title, and insurance services through The Gibraltar Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston, Tx

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Brokerage Commissions: Traditional real estate commission-based revenue from residential and commercial property sales and leases. The company has completed over $3.5 billion in home sales and more than 10,000 successfully closed transactions.
2. Referral Fees from Affiliated Services: Referral revenue from affiliated companies including Gibraltar Mortgage (mortgage lending), Gibraltar Insurance Services (insurance), and Gibraltar Title Services (title insurance). These services are coordinated through Gary Greene agents during transactions.
3. Corporate Relocation Services: Revenue from corporate relocation management including buyer, seller, and renter services for transferring employees of corporate clients. Since 2019, the company has helped over 9,500 relocation buyers, sellers, and renters.
4. Vacation Rental Referrals: Partnership with Ryson for vacation rental services on Galveston Island, generating referral revenue for facilitating vacation property rentals.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Better Homes and Gardens Real Estate Gary Greene is a residential and commercial real estate brokerage serving the Greater Houston area with 900+ agents across 10 counties. It provides home buying, home selling, corporate relocation, and commercial real estate services, complemented by affiliated mortgage, title, and insurance services through The Gibraltar Group. The company has completed over $3.5 billion in home sales and more than 10,000 closed transactions since its founding in 1963.

Product overview

Better Homes and Gardens Real Estate Gary Greene is a real estate brokerage operating since 1963, offering a comprehensive suite of residential and commercial real estate services. The core offering consists of property buying and selling services, property search technology, and home price estimation tools. The company extends its services through affiliated companies under The Gibraltar Group umbrella, including mortgage (Gibraltar Mortgage), title (Gibraltar Title Services), and insurance (Gibraltar Insurance Services). Additional specialized services include Gary Greene Commercial for commercial real estate transactions, vacation rentals in Galveston Island through a partnership with Ryson, and corporate relocation services as a principal broker in the Anywhere Leads Network. The company also operates an agent recruitment program offering technology tools, coaching, and marketing support to grow agent businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Buying Services Real estate buying services including agent representation, contract navigation, inspections, and negotiations, with access to affiliated mortgage, insurance, and title companies through The Gibraltar Group. Designed for residential buyers in the Greater Houston area.
• Selling Services Comprehensive selling services featuring an innovative and customized marketing program with international exposure through the Better Homes and Gardens Real Estate network. Over $3.5 billion in home sales and more than 10,000 successfully closed transactions.
• Gary Greene Commercial Commercial real estate division handling office, retail, industrial, multi-family, land, and special properties with over 35 years of commercial accomplishments. Services include leasing, sales, and consulting with street-level market knowledge.
• Relocation Services Relocation brokerage services for corporate clients and their transferring employees, including buyer, seller, and renter services. Principal broker in the Anywhere Leads Network serving corporate clients including ExxonMobil, Shell, BP, Entergy, and other Fortune 500 employers.
• Vacation Rentals Vacation rental services partnered with Ryson offering a diverse portfolio of homes and condos located on the Gulf Coast of Galveston Island.
• Gibraltar Mortgage Digital mortgage platform enabling pre-qualification, new mortgage applications, and refinancing with a hyper-local community lending approach. Part of The Gibraltar Group affiliated services.
• Gibraltar Title Services Title services for real estate transactions ensuring clear title for home buyers and sellers, working to make property conveyance smooth. Part of The Gibraltar Group.
• Gibraltar Insurance Services Insurance services providing coverage options through top-rated carriers for home and life insurance needs. Part of The Gibraltar Group affiliated services.

Quantifiable outcome

• $3.5 billion in home sales
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Better Homes and Gardens Real EstateflagshipChannel Partner/ Reseller/ DistributorMaster franchise affiliation providing international brand recognition, marketing resources, and referral network access. The BHGRE brand reaches over 40 million consumers annually, providing Gary Greene agents with unmatched international alliances and a trusted, recognizable brand worldwide.
• The Gibraltar Group (Mortgage, Insurance, Title)coreStrategic or Co-development PartnerIntegrated affiliated companies providing mortgage lending (Gibraltar Mortgage/Gibraltar Lending), insurance (Gibraltar Insurance Services), and title services (Gibraltar Title Services). These companies work seamlessly with Gary Greene agents to provide comprehensive real estate transaction services.
• Anywhere Leads NetworkflagshipStrategic or Co-development PartnerGary Greene is a principal broker in the Anywhere Leads Network (formerly Cartus Network), the industry leader in global mobility. This provides access to relocation referrals and corporate relocation partnerships globally.
• RysonminorChannel Partner/ Reseller/ DistributorPartnership for vacation rental services on Galveston Island. BHGRE Gary Greene partners with Ryson to offer a diverse portfolio of vacation homes and condos along the Gulf Coast of Galveston Island.
• 60+ Relocation Management CompaniescoreChannel Partner/ Reseller/ DistributorNetwork affiliations with over 60 relocation management companies providing referrals for corporate and individual relocations in and out of the Greater Houston area.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Realty ONE Group: Fast-growing brokerage franchise with a UNIQUE 100% commission model expanding into Texas; competes for agent recruitment with an alternative economics pitch.

Direct peers

• Howard Hanna Real Estate: Large privately-held regional brokerage with comparable agent count, integrated mortgage and title services, and a similar multi-state franchise-affiliated operating model.
• Martha Turner Sotheby's International Realty: Compete head-to-head with Gary Greene as another premium residential brokerage serving the Greater Houston luxury market; similar agent-driven model, similar local concentration, and a comparable franchise-affiliated brand identity.
• John Daugherty, Realtors: Historic Houston residential brokerage competing in the same metro and luxury segments with longstanding local brand equity; overlaps in service offerings (relocation, residential sales) and customer base.

Broad incumbents

• eXp World Holdings: Cloud-based brokerage operating a remote agent model that competes for agent recruitment nationally and in Houston; targets top producers with equity-based compensation.
• Coldwell Banker: Major national brokerage franchise with established Houston presence; competes for residential listings, agent recruitment, and relocation referral business.
• Compass: National tech-enabled brokerage with growing Houston presence; competes for agents and listings with a technology-led value proposition and broader geographic reach.
• Keller Williams Realty: Largest residential brokerage franchise network in the U.S. with substantial Houston market share; competes directly for agents and relocation mandates with a similar agent-centric model.
• RE/MAX: Global franchise brokerage with strong Houston-area agent density; competes on the same agent-driven residential brokerage model and brand-franchise economics.
• Berkshire Hathaway HomeServices: National franchise network with active Houston-area operators; overlaps in brand-driven, agent-led residential brokerage and relocation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/bhgregarygreene
• Facebookfacebook.com/BetterHomesandGardensRealEstateGaryGreene
• LinkedInlinkedin.com/company/garygreene
• Instagraminstagram.com/bhgregarygreene/?hl=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Homes and Gardens Real Estate Gary Greene