GASENERGY

What GASENERGY does

GASENERGY operates a premium fuel retail network in Kazakhstan under the legal entity PetroRetail LLP, which was founded in November 2014 as Autogas Treid LLP initially focused on liquefied petroleum gas (LPG) sales and later expanded into a multi-fuel offering. The company runs 47 owned gas stations and 12 third-party gas monoblocks across 8 Kazakh regions (Astana, Almaty, Shymkent, Karaganda, Kyzylorda, Aktobe, Taraz, and Uralsk), distributing gasoline (AI-92, AI-95, AI-98), diesel (DT-L, DT-Z), and LPG, with new-format complexes also offering 80 kW electric vehicle charging. Stations are configured as multi-format hubs combining fuel dispensing with 24/7 minimarkets, fast food cafes, dedicated coffee zones, free Wi-Fi, ATMs, and family facilities; the May 2026 Astana-Karaganda highway hub spans 0.9 hectares with over 900 square meters of building space. A proprietary mobile fuel-quality laboratory enables on-site octane and fractional composition testing, while the Vlife mobile loyalty application integrates bonus points, cashback (welcome 20%, ongoing 5%), and contactless payment via Kaspi QR and QIWI/Kassa24 terminals. The business model is transactional retail across individual motorists, travelers, and corporate fleet operators, supplemented by corporate fuel cards and coupons, advertising space rental to brand partners, and ecosystem partnerships (Red Bull, Bereke Bank, Ticketon.kz, HC Barys, Original Oil, Zolton Detailing, BalQaragai, BOOM BOOM ROOM). Quality and environmental management are certified to ST RK ISO 9001-2009 and ST RK ISO 14001-2006; the company is privately held with no disclosed shareholders, parent entity, or funding history.

Name

GASENERGY

Legal name

PetroRetail LLP

Website

https://gasenergy.kz

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

GASENERGY is a privately held Kazakh premium fuel retailer operating 47 gas stations and 12 monoblocks across 8 regions under PetroRetail LLP. It sells multi-grade gasoline, diesel, LPG, and EV charging, alongside minimarkets, cafes, the Vlife loyalty app, and corporate fuel cards for motorists, travelers, and fleet operators.

Ownership category

akta.pro rank

Product category

Fuel Retail Services

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations with Convenience Stores (457110), Gasoline Stations (4571), Gasoline Stations and Fuel Dealers (457)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Retail fuel stations
• Petroleum products
• Convenience retail
• Fleet fuel cards
• EV charging infrastructure

Headquarters

HQ city

Astana

HQ country

Kazakhstan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Retail sale of petroleum products including gasoline (AI-92, AI-95, AI-98), diesel fuel (DT-L, DT-Z), and liquefied petroleum gas (LPG) through owned gas station network across Kazakhstan.
2. Convenience Retail: Sales of consumer goods, snacks, beverages, and travel necessities through minimarkets operating 24/7 at gas station locations.
3. Foodservice: Revenue from coffee zones and fast food cafes offering coffee, pastries, and hot food to travelers and customers.
4. Fuel Cards and Coupons: Sale of fuel cards and coupons to corporate fleet operators for fuel cost management, expense tracking, and discounted pricing.
5. Advertising and Promotional Space: Rental of advertising space on gas station territory to brand partners for promotional activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

GASENERGY (operated by PetroRetail LLP) operates a network of premium gas filling stations across Kazakhstan selling gasoline (AI-92, AI-95, AI-98), diesel fuel (DT-L, DT-Z), and liquefied petroleum gas (LPG). Stations also provide multi-format amenities including minimarkets, fast food cafes, coffee zones, ATM services, free WiFi, and 80 kW EV charging. The Vlife loyalty app powers bonus points, cashback, and promotional engagement for both consumers and corporate fleet customers.

Product overview

GASENERGY operates a network of premium gas filling stations across Kazakhstan under PetroRetail LLP. The core offering is petroleum products and gas (AI-92, AI-95, AI-98, AI-100, Diesel, LPG), complemented by Fuel Cards and Fuel Coupons for fleet and business customers. The retail experience is enhanced with Minimarkets, Fast Food Cafe, Coffee Zones, Free WiFi, ATM services, and Electric Vehicle Charging stations. The Vlife Loyalty Program provides a mobile app-based rewards system connecting customers to promotions and bonus point accumulation.

Differentiator

Problem solved

Functional benefit

Brands

• Vlife: Loyalty program and mobile application offering bonus points, cashback, and promotional offers for GASENERGY customers.

Products and services

• Premium Gas Stations Network
• Fuel Products
• Fuel Cards
• Fuel Coupons
• Electric Vehicle Charging

Quantifiable outcome

• 11,000 liters of fuel given away during 11th anniversary promotion
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Bereke BankminorGTM or Marketing Partner · 12 May 2026Welcome bonus promotion offering 20% cashback on first purchase and 5% on subsequent purchases when paying with Bereke Bank card and through Vlife. Promotion valid May 12 through August 31, 2026.
• Red BullcoreGTM or Marketing Partner · 9 April 2026Strategic collaboration for station opening events featuring Formula 1 racing simulator, branded bar with non-alcoholic cocktails, and motorsport-themed station design. Events transformed gas station openings into urban entertainment experiences.
• VlifecoreTechnology or IntegrationDigital loyalty platform enabling bonus points accumulation, promotional code delivery, and contactless refueling through QR code scanning. Powers the company's loyalty program with 100 bonus points for night purchases and various promotional codes.
• PetroRetail LLP PartnerscoreChannel Partner/ Reseller/ DistributorPartners can rent spaces within gas station territories including minimarkets, coffee zones, and advertising areas. Company offers joint cooperation in sales of services and consumer goods throughout the network with access to premium segment audience.
• Ticketon.kzminorGTM or Marketing PartnerJoint ticket giveaway promotions for concerts (Moldanazar, Backstreet Boys) allowing GASENERGY to engage customers through entertainment partnerships.
• Original OilminorGTM or Marketing PartnerOil change service center partnership offering certificates worth 25,000 KZT as prizes in promotional giveaways. Located in Astana.
• Zolton Detailing StudiominorGTM or Marketing PartnerCar detailing partner in Taraz offering 20% discount to GASENERGY customers who make purchases of 10,000+ KZT. Promotion valid until October 29.
• BalQaragaiminorGTM or Marketing PartnerRecreation area partnership in Astana offering 10% discount on accommodation and entertainment (grill gazebo, daybed, all-season slide) to GASENERGY customers.
• BOOM BOOM ROOMminorGTM or Marketing PartnerFamily café partnership in Astana offering free pizza promotion to GASENERGY customers with purchases of 10,000+ KZT.
• HC BarysminorGTM or Marketing PartnerHockey team sponsorship with ticket giveaway promotions for home games in Astana, allowing engagement with sports audience.
• Kaspi.kzcoreTechnology or IntegrationPayment system integration allowing customers to replenish GASENERGY savings cards through the Kaspi.kz mobile application without commission.
• KazMunayGas Onmderi LLPminorStrategic or Co-development PartnerHistorical land sublease partnership signed in November 2014 for installation of gas planning monoblocks on existing KazMunayGas Onmderi gas stations. Original partnership enabling initial market entry.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Shell: Global fuel retailer with branded forecourts and convenience retail; comparable for premium highway service-station format, non-fuel retail mix, and loyalty/ payments integration.
• Alimentation Couche-Tard (Circle K): Global convenience-and-fuel retailer (Circle K) combining forecourt fuel with convenience store and foodservice; comparable on the integrated fuel-plus-non-fuel retail format GASENERGY operates.
• Lukoil: Global integrated oil major with extensive station networks across the CIS and a Kazakhstan presence; comparable on multi-fuel forecourt operations and branded loyalty programs.
• KazMunayGas: Kazakhstan's national oil and gas company operates the country's largest fuel station network, controls upstream wholesale supply, and was GASENERGY's original land sublease partner — making it the dominant incumbent competing for both sites and fuel margin.
• Rosneft: Russian state-aligned oil major operating branded forecourts across Russia and CIS; comparable as a broad incumbent fuel retailer with integrated supply and branded retail.
• TotalEnergies: Global integrated energy major operating branded service stations including in select Central Asia markets; comparable on premium forecourt positioning and EV-charging deployment alongside fuel.
• Gazprom Neft: Russian major with significant CIS retail fuel footprint and multi-fuel stations; relevant benchmark for branded forecourt operations in adjacent CIS markets.

Direct peers

• Buc-ee's: Operator of oversized highway travel centers with fuel, fresh food, and EV charging; closely analogous to GASENERGY's premium multi-fuel highway complex strategy and large-format destination positioning.
• Pilot Travel Centers: Large-format U.S. travel-center operator combining fuel, foodservice, retail, and parking for highway customers — directly analogous to GASENERGY's Astana-Karaganda 0.9 ha highway hub model.
• Sinooil: One of Kazakhstan's largest independent fuel retailers with a nationwide branded station network; directly competes with GASENERGY for urban and highway forecourt traffic and fleet customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Gasenergykz
• Instagraminstagram.com/gasenergy_kz
• LinkedInlinkedin.com/company/gasenergy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GASENERGY