What W. Gassmann AG does

W. Gassmann AG, operating commercially as Gassmann Media AG, is a Swiss regional media company headquartered at Robert-Walser-Platz 7 in Biel/Bienne, Switzerland. It is a subsidiary of the diversified parent Groupe Gassmann, which employs approximately 220 people across its operations. The company operates as a multi-platform local and regional media business, serving the bilingual geographic corridor of Biel, Seeland, and Berner Jura through an integrated portfolio of German- and French-language media brands.

Its product portfolio spans print publications (Bieler Tagblatt, Le Journal du Jura), regional television channels (Canal 3, TeleBielingue, TeleBärn), radio (Radio Bern1), and a digital mobile application (Ajour) that delivers regional news 365 days a year. It also holds the statutory designation as the official public gazette publisher (Amtliche Anzeiger) for the municipalities of Biel/Leubringen and Nidau. Underlying technology is a standard digital publishing platform with a consumer-facing mobile app (Ajour) and a Squarespace-hosted corporate website.

Gassmann Media generates revenue through three streams: B2B advertising sales across its multi-channel portfolio, B2C recurring subscriptions managed through its Aboservice (covering both print editions and Ajour digital access), and statutory publishing fees from official municipal gazette notices. Its go-to-market is sales-led, combining direct field sales of advertising packages to local and regional businesses with self-serve/assisted subscription acquisition for consumers. The company is privately held under a Swiss Aktiengesellschaft structure with no disclosed public ticker, no funding rounds, and no M&A history in the source data.

Name

W. Gassmann AG

Legal name

Gassmann Media AG

Website

https://gassmann.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gassmann Media AG is a Swiss regional media company operating in Biel, Seeland, and Berner Jura across print (Bieler Tagblatt, Le Journal du Jura), TV (Canal 3, TeleBielingue, TeleBärn), radio (Radio Bern1), and the Ajour mobile app, generating revenue from local advertising, subscriptions, and official municipal gazette publishing.

Ownership category

akta.pro rank

Product category

Regional Media

NAICS

Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

akta.pro secondary industry

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Regional media publishing
• Local newspaper advertising
• Regional television broadcasting
• Local radio advertising
• Digital news subscription

Headquarters

HQ city

Biel/Bienne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Advertising Revenue: Marketing and monetization of advertising space across the company's portfolio of local media brands including newspapers (Bieler Tagblatt, Le Journal du Jura), television (Canal 3, TeleBielingue, TeleBärn), radio (Radio Bern1), and digital platforms. Advertisers can purchase advertising space targeted at the regional audience in Biel, Seeland, and Berner Jura.
2. Subscription Revenue: Recurring subscription revenue from readers who subscribe to the company's print and digital media offerings through the Aboservice. Includes access to newspapers (Bieler Tagblatt) and the Ajour digital application.
3. Official Publications: Revenue from official public notices and advertisements for the municipalities of Biel/Leubringen and Nidau, as the designated official gazette publisher.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Gassmann Media AG operates a multi-platform regional media business in the Biel, Seeland, and Berner Jura regions of Switzerland, delivering local news and advertising through newspapers (Bieler Tagblatt, Le Journal du Jura), television channels (Canal 3, TeleBielingue, TeleBärn), radio (Radio Bern1), and the Ajour mobile application. The company sells advertising space to local and regional businesses across its media portfolio and offers subscriptions to readers through its Aboservice.

Product overview

Gassmann Media AG operates a diversified local media portfolio comprising multiple products and brands. The core offering includes the Ajour mobile app for 24/7 regional news delivery, complemented by subscription services (Aboservice) and an advertising marketplace (Angebote). The company also owns and operates six distinct media brands spanning print (Bieler Tagblatt, Le Journal du Jura), television (Canal 3, TeleBielingue, TeleBärn), and radio (Radio Bern1), along with official public gazettes (Amtliche Anzeiger). This multi-platform structure enables cross-media advertising and content distribution across Biel, Seeland, and Berner Jura regions.

Differentiator

Problem solved

Functional benefit

Brands

• Ajour: Regional news app providing 365-day coverage of local events in the Biel, Seeland, and Berner Jura region.
• Bieler Tagblatt
• Canal 3
• Radio Bern1
• TeleBielingue
• TeleBärn
• Le Journal du Jura

Products and services

• Ajour Mobile Application A mobile application that provides users with regional news coverage 365 days a year, keeping them informed about events in the local area of Biel, Seeland, and Berner Jura.
• Aboservice (Subscription Service) A subscription management service providing answers to questions about subscription offerings and related services for the company's print and digital media products.
• Angebote (Advertising Portfolio) An advertising portfolio offering a variety of local media channels across print, TV, radio, and digital for placing advertising messages targeted at the Biel, Seeland, and Berner Jura regions.
• Bieler Tagblatt A regional newspaper serving the Biel region with local news coverage, available through subscriptions and newsstands.
• Canal 3 A regional television channel providing local news and entertainment content to audiences in the coverage area.
• Radio Bern1 A regional radio station providing local news, music, and entertainment to listeners in the Biel and surrounding areas.
• TeleBielingue A regional television channel serving the Biel/Bienne area with local news and programming.
• TeleBärn A regional television channel serving the Bern region with local news and programming.
• Le Journal du Jura A regional newspaper serving the Berner Jura region with local news coverage, available through subscriptions and newsstands.
• Amtliche Anzeiger Biel/Leubringen und Nidau Official public gazette publications for the municipalities of Biel/Leubringen and Nidau, providing legally mandated publication of public notices and official announcements.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Regional players

• Berner Zeitung (BZ): Berner Zeitung is a regional newspaper serving the canton of Bern with print and digital subscription products. It is comparable to Gassmann Media's Bieler Tagblatt and Le Journal du Jura as a Bern-region paid news brand, and competes for the same regional advertising and subscription pool.
• Jungfrau Zeitung: Jungfrau Zeitung is a regional newspaper for the Bernese Oberland, published under the same group as Berner Zeitung. It is comparable to Gassmann Media's Le Journal du Jura as a hyper-regional print-and-digital subscription brand targeting local advertisers in the wider Bern canton catchment.

Direct peers

• CH Media: CH Media is a major Swiss regional media group operating newspapers, TV, radio, and digital platforms across German-speaking Switzerland. It mirrors Gassmann Media's multi-platform local-media model with cross-format ad sales and subscription bundles, making it the closest structural comparable.
• Somedia: Somedia is a regional media group in Graubünden operating newspapers, TV, radio, and digital platforms. Its business model closely mirrors Gassmann Media's multi-platform local-media-and-advertising structure, and the two are direct Swiss regional-media peers of comparable size.

Broad incumbents

• SRG SSR: SRG SSR is Switzerland's public broadcaster, operating TV, radio, and online platforms in four national languages. It is comparable through its parallel mix of regional TV channels and radio stations plus digital news delivery, although it operates at national scale under public-service mandate rather than commercial model.
• NZZ Mediengruppe: NZZ Mediengruppe publishes the Neue Zürcher Zeitung and operates regional titles and digital platforms. It is comparable to Gassmann Media as a Swiss newspaper-and-digital publisher with subscription monetization, though focused on higher-end national audiences.
• TX Group (Tamedia): TX Group is one of Switzerland's largest media conglomerates, publishing flagship titles like Tages-Anzeiger and 20 Minuten and operating digital marketplace Tamedia. It is comparable as a Swiss multi-format news publisher with subscription and advertising revenue, though at substantially larger national scale than Gassmann Media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/w.-gassmann-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W. Gassmann AG