Gaston
Gaston is a 130-year-old French renovation and fitting services firm based in Mazamet, serving homeowners, businesses, and local government in the Tarn region through 45 in-house tradespeople and 200+ projects annually, as a subsidiary of Groupe Parallèle.
- Company typePrivate
- Founded1894
- HeadquartersAiguefonde, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Gaston does
Gaston is a French renovation and fitting services company headquartered in Aiguefonde, operating from its main base in Mazamet within the Tarn department of the Occitanie region. Founded in 1894 as a family business and legally registered as a SASU since 1978 (SIREN 314211228), the company is currently led by Laurent Bonhoure (President) and Florian Bonhoure (Director General) and operates as a subsidiary of Groupe Parallèle, a diversified conglomerate. It serves three customer segments — individual homeowners (Particuliers), commercial clients (Professionnels), and local government entities (Collectivités) — across the Tarn region and surrounding cities including Castres, Albi, Toulouse, and Carcassonne.
Gaston's offering is built around six integrated service lines delivered exclusively by an in-house team: Peinture & décoration (painting and decorative coatings), Ravalement de façade (facade renovation), Revêtements de sols (floor covering installation), Rénovation énergétique (thermal insulation with French state-aid support), Faux plafonds (suspended ceilings), and Cloisons & aménagements (partitions and interior fitting). The company executes 200+ projects annually with 45 qualified in-house professionals under an explicit no-subcontracting policy that centralizes quality control and project management from diagnosis through to finish.
Commercially, Gaston operates a direct-to-consumer model with project-based, custom-quoted pricing and no public pricing tiers. Customer acquisition is driven by the company's 130+ year regional reputation, its WordPress website with quote request forms, and a LinkedIn presence; no paid acquisition, intermediary, or reseller channels are used. The business completed a logo and brand refresh in November 2024 to align with Groupe Parallèle's corporate identity, and no external funding rounds, M&A, or AI/technology capabilities have been disclosed.
Gaston firmographics
Firmographics- Name
- Gaston
- Legal name
- GASTON
- Website
- https://gaston-freres.fr
- Company type
- Private
- Founded year
- 1894
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gaston is a 130-year-old French renovation and fitting services firm based in Mazamet, serving homeowners, businesses, and local government in the Tarn region through 45 in-house tradespeople and 200+ projects annually, as a subsidiary of Groupe Parallèle.
- Ownership category
- akta.pro rank
Gaston industry classification
Industry- Product category
- Building Renovation Services
- NAICS
- Building Finishing Contractors (2383), Flooring Contractors (23833), Other Building Finishing Contractors (238390)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700)
- akta.pro primary industry
- Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)
- akta.pro secondary industries
- Hardwood Floor Refinishing & Restoration (HSAPAGAB), Finish Carpentry & Trim Repair (Baseboards, Crown, Casing) (HSAGABAA)
Keywords
Where Gaston is headquartered
LocationHeadquarters
- HQ city
- Aiguefonde
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Gaston business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Rénovation et aménagement: Comprehensive renovation and fitting services for residential and commercial properties, including painting, insulation, plasterboard, facade restoration, flooring, and interior design. Revenue generated through project-based service contracts with no subcontracting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Gaston product offering
Product offeringCore offering
Gaston is a construction and renovation company delivering integrated building renovation services for residential, commercial, and public-sector clients in the Tarn region of France. Its core offering spans painting and decoration, facade renovation, floor covering installation, thermal insulation and energy renovation, suspended ceilings, and partition walls/interior fitting. All six service lines are executed by the company's own in-house professionals without subcontracting, providing end-to-end project management from diagnosis through finishing.
Product overview
Gaston is a construction and renovation company offering six integrated core service lines: Peinture & décoration (painting and decorative coatings), Ravalement de façade (facade renovation), Revêtements de sols (floor covering installation), Rénovation énergétique (energy renovation and thermal insulation), Faux plafonds (suspended ceilings), and Cloisons & aménagements (partition walls and interior fitting). All services are delivered exclusively by Gaston's own in-house teams without subcontracting, providing end-to-end project management from diagnosis through to finishing.
Differentiator
Problem solved
Functional benefit
Products and services
- Peinture & décoration Painting and decoration services for interiors and exteriors, including interior and exterior painting, wallpaper application, decorative coatings, and window film installation. Targeted at residential, commercial, and public-sector clients in the Tarn region.
- Ravalement de façade Facade renovation services including high-pressure cleaning, anti-moss treatment, exterior painting, and application of talochée, grattée, or smooth renders. Targeted at homeowners, businesses, and public-sector buildings in the Tarn region.
- Revêtements de sols Floor covering installation including solid wood parquet, laminate flooring, premium vinyl/LVT, carpet tiles and rolls, and tile/lame flooring, backed by quality supplier partnerships. Targeted at residential and commercial projects in the Tarn region.
- Rénovation énergétique Energy renovation and thermal insulation services covering both exterior (ITE) and interior (ITI) insulation using materials such as polystyrene, graphite polystyrene, wood fiber, and rock wool, with financial aid support (MaPrimeRénov', CEE, eco-PTZ, reduced VAT). Targeted at property owners undertaking energy retrofits.
- Faux plafonds Suspended ceiling installation including acoustic ceilings, decorative ceilings, and technical ceilings with integrated lighting, ventilation, and security systems. Targeted at residential, commercial, and public-sector clients undergoing interior fit-outs.
- Cloisons & aménagements Partition wall and interior layout services including modular/sectional partitions, thermal and acoustic insulation lining, distribution walls, built-in storage, and space optimization. Targeted at residential and commercial clients reconfiguring interior spaces.
Quantifiable outcome
- 200+ projects completed annually
- +1 more outcomes
Companies that use Gaston
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Gaston technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gaston partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Groupe ParallèleparentParent company group that owns Gaston. Gaston is presented as a company of Groupe Parallèle on their official website.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Gaston competitors and assessment
Company assessmentBroad incumbents
- ENGIE Home Services: Large incumbent home services subsidiary of ENGIE providing HVAC, insulation, and renovation services across France. Much greater scale and broader scope, but overlapping in energy renovation and household services.
- Castorama: Major French DIY retail chain offering products and installation services across home renovation categories. Broadly comparable as a household renovation provider with overlapping service categories but a fundamentally different business model.
- Leroy Merlin: France's leading DIY home improvement retailer, which also offers installation services for flooring, painting, and renovation. Overlaps with Gaston on selected service categories and competes for the same household customers.
Direct peers
- Camif Habitat: French home renovation specialist coordinating multi-trade projects for homeowners nationally. Its multi-trade renovation offering, project-management role, and direct-to-consumer model align closely with Gaston's positioning.
- Maison & Services: Franchise network of French home services and renovation providers offering multi-trade work (painting, flooring, cleaning, small renovations) for households. Closely comparable in multi-trade service delivery and household focus.
- La Maison des Travaux: French franchise network providing residential and commercial renovation brokerage and project coordination across multiple trades. Operates a comparable horizontal multi-trade renovation offering for SMB and consumer customers.
- IZI by EDF: Energy renovation specialist subsidiary of EDF delivering insulation, heating, and energy-efficiency upgrades to French households. Directly comparable to Gaston's energy renovation (ITE/ITI) service line and subsidy-supported business model.
Others
- Travaux.com: French online marketplace connecting homeowners with renovation contractors. Not a direct service competitor but addresses the same customer demand and can influence contractor selection — a potential channel or competitor for Gaston's lead flow.
Emerging players
- Archionline: French online renovation design and contracting platform offering project design, quote aggregation, and contractor matching. An emerging player targeting the same homeowner renovation demand via digital channels.
- Hellocasa: Digital-first French home services platform connecting customers with vetted local contractors for renovation and maintenance work. An emerging digital disruptor in the same household renovation space Gaston serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gaston social profiles
Digital presenceGaston financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gaston leadership team
Management profileNumber of profiles
Profiles2 records
Gaston funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gaston M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gaston
What does Gaston do?
Gaston is a construction and renovation company delivering integrated building renovation services for residential, commercial, and public-sector clients in the Tarn region of France. Its core offering spans painting and decoration, facade renovation, floor covering installation, thermal insulation and energy renovation, suspended ceilings, and partition walls/interior fitting. All six service lines are executed by the company's own in-house professionals without subcontracting, providing end-to-end project management from diagnosis through finishing.
Is Gaston a public or private company?
Gaston is a private company. It is classified as corporate owned and is currently operating.
When was Gaston founded?
Gaston was founded in 1894. It employs 11 to 50 people.
Where is Gaston based?
Gaston is headquartered in Aiguefonde, France, in the Europe region.
How does Gaston make money?
One revenue line is on record: Rénovation et aménagement.
Who are Gaston's main competitors?
Broad incumbents on record are ENGIE Home Services, Castorama and Leroy Merlin. Direct peers are Camif Habitat, Maison & Services, La Maison des Travaux and IZI by EDF. Travaux.com is listed as an others. Emerging players are Archionline and Hellocasa.
Does Gaston have an API?
No public API is recorded for Gaston.
What industry is Gaston in?
Gaston's product category is Building Renovation Services. Its primary akta.pro industry code is IMAFAAAE, Renovation, Remodeling & Tenant Improvements (General Contracting), with a secondary code of HSAPAGAB, Hardwood Floor Refinishing & Restoration. Its NAICS code is 2383 and its SIC code is 1520.