What MAISON et SERVICES does

MAISON et SERVICES, legally MAISON ET SERVICES DEVELOPPEMENT, is a French franchisor headquartered in Change, France, that operates a franchise network in the Services à la personne (home and personal services) sector. Founded in 2005 and registered with the RCS of Laval under number 480 628 387, the company recruits and supports franchisees who deliver household services such as cleaning, ironing, childcare, and gardening to individual households across France. The company is solely managed by Patrice DENIAU in his capacity as gérant (managing director), and the MAISON & SERVICES wordmark is a registered French trademark underwritten by the franchisor entity.

The business model is a classic franchise-network monetization: revenue is generated through initial franchise fees and ongoing royalties collected from franchisees operating home services businesses under the MAISON & SERVICES brand. The proprietary technology stack is minimal — a standard web-based portal (franchise-sap.com) that captures prospective franchisee inquiries through callback request forms and posts cookie-policy and legal disclosures. The company's primary deliverable to franchisees is brand identity, a defined operational framework, and market positioning in the French Services à la personne sector, rather than a distinct software product or platform.

The company markets franchise opportunities primarily through its franchise-sap.com website with content marketing and structured inquiry forms, engaging prospective franchisees through a direct callback consultation model. With approximately 760 employees (across franchisor and franchise operations) and a registered trademark, MAISON et SERVICES operates exclusively within France with no international footprint, no subsidiaries, no institutional investors, and no disclosed funding rounds, M&A activity, or leadership changes.

Name

MAISON et SERVICES

Legal name

MAISON ET SERVICES DEVELOPPEMENT

Website

https://franchise-sap.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MAISON et SERVICES is a French franchisor operating a home and personal services franchise network across France. Founded in 2005, the company recruits and supports franchisees delivering household services under the MAISON & SERVICES trademark, generating revenue through franchise fees and royalties.

Ownership category

akta.pro rank

Product category

Home Services Franchise

NAICS

Private Households (8141)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Management Services (8741)

akta.pro primary industry

Home Services Coordination & Vendor Management (HSACAIAI)

akta.pro secondary industry

Errand Running & Task Assistance (HSACAIAB)

Keywords

• Franchise opportunities
• Home services franchise
• Personal services network
• Household services brand
• Franchise business model

Headquarters

HQ city

Change

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Franchise fees and royalties: The company operates as a franchise network (FRANCHISE Services à la personne) generating revenue through initial franchise fees and ongoing royalties from franchisees operating home services businesses under the MAISON & SERVICES brand.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MAISON et SERVICES operates a franchise network in the French personal/home services (Services à la personne) sector. The company recruits entrepreneur-franchisees who operate household services businesses (such as cleaning, ironing, childcare, and gardening) under the MAISON & SERVICES brand across France, generating revenue from initial franchise fees and ongoing royalties.

Product overview

MAISON et SERVICES is a personal services (Services à la personne) franchise company operating in France. The company offers franchise opportunities for home and personal services. The source material does not provide details on a specific product portfolio or modular architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• MAISON & SERVICES Franchise Opportunity

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Direct peers

• Shiva: Established French household cleaning franchise network with a national brand. Comparable as a direct competitor for franchisee recruitment in French home services, especially cleaning and ironing.
• Domidom: French personal services franchise with a focus on household support and assistance to dependent persons. Comparable business model and target franchisee profile in the Services à la personne sector.
• Centre Services: French franchise network specializing in household services (cleaning, ironing, childcare) operating under a brand-recognition model. Directly comparable as a French home-services franchise competing for the same prospective franchisees and end-customers.
• All4Home: French franchise network for household services and small maintenance tasks. Directly comparable in franchise structure, scope of household services offered and target end-customers in France.
• Générale des Services: Multi-service French franchise network offering household services (cleaning, childcare, gardening, small jobs). Comparable as a directly competing franchise model targeting the same Services à la personne market.
• O2 (Adevinta-owned brand): One of France's largest home and personal services franchise networks offering household services (cleaning, childcare, gardening) under a recognized national brand. Directly comparable as a French franchise platform recruiting franchisees in the Services à la personne space.
• Axeo Services: French multi-service home franchise network providing household services such as cleaning, ironing, gardening and small maintenance. Comparable in franchise model, target customer (households) and personal services scope.
• Adhap Services: French franchise network providing personal services (home help, housekeeping, accompaniment) under a national brand. Directly comparable in franchise-driven delivery of home services to French households.

Emerging players

• Senior Compagnie: French franchise focused on personal services for seniors and dependents, overlapping with a portion of the Services à la personne value proposition. Comparable as a franchise platform in the broader home/personal services sector, with a more specialized end-customer segment.
• Petits-fils: French franchise network specialized in in-home support for seniors. Operates an adjacent franchise model within the personal services category, sharing the franchisor-to-household service value chain though focused on a niche customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/maison-et-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAISON et SERVICES