Gay Men’s Therapy
Gay Men's Therapy is a London-based specialist psychotherapy service for gay and queer men offering individual, couples, and online therapy on a sliding scale. The practice serves roughly 115 clients weekly through 25 therapists using an integrative therapeutic approach.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Gay Men’s Therapy does
Gay Men's Therapy (GMT) is a London-based specialist psychotherapy and counselling practice dedicated to gay and queer men, operating from a single office at 16 Upper Woburn Place (near Euston Station) and serving clients UK-wide via online therapy. The practice is staffed by 25 therapists — all of whom are gay men with personal experience of the issues clients bring — and sees approximately 115 clients weekly across individual sessions, couples therapy, online therapy, initial consultations, and a lower-cost Reduced Fee Service staffed by advanced trainee psychotherapists under director supervision.
The service portfolio is built around five products: Personal Therapy (50-minute individual sessions, £70-£120 on an income-based sliding scale), Couples Therapy (£80-£130 per session), Online Therapy (same fee structure, UK-wide reach), an Initial Consultation assessment gateway (£50 individuals / £90 couples), and the Reduced Fee Service (£40-£60). The clinical model is an integrative psychotherapy approach combining Psychodynamic, Existential-Phenomenological, Transpersonal, Transactional Analysis, and Gestalt modalities, supported by regular in-team knowledge-sharing on gay men's mental health.
Commercially, GMT is a private, independently operated direct-to-consumer practice with a sliding-scale per-session subscription model. Customer acquisition runs through the company's website and social channels (top-of-funnel) and through referrals from other health professionals and organisations that view GMT as the more appropriate service for gay/queer male patients. The company has no disclosed funding, no parent entity, no mobile app, and no AI/automation layer.
Gay Men’s Therapy firmographics
Firmographics- Name
- Gay Men’s Therapy
- Legal name
- Gay Men's Therapy
- Website
- https://gaymenstherapy.org.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gay Men's Therapy is a London-based specialist psychotherapy service for gay and queer men offering individual, couples, and online therapy on a sliding scale. The practice serves roughly 115 clients weekly through 25 therapists using an integrative therapeutic approach.
- Ownership category
- akta.pro rank
Gay Men’s Therapy industry classification
Industry- Product category
- Mental Health Counselling Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Mental Health Counseling & Psychotherapy Services (EDALAFAB)
- akta.pro secondary industry
- LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)
Keywords
Where Gay Men’s Therapy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Gay Men’s Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Individual Therapy Sessions: Weekly 50-minute individual therapy sessions billed per session at tiered rates based on income. Fees range from £70-£120 per session.
- Couples Therapy Sessions: Weekly couples therapy sessions billed per session at tiered rates based on joint income. Fees range from £80-£130 per session.
- Initial Consultation: Initial assessment appointment provided by senior practitioner. Charged at £50 for individuals and £90 for couples, lasting 50 minutes.
- Reduced Fee Service: Reduced fee service provided by psychotherapists in advanced training working towards accreditation. Fee is £40, £50, or £60 depending on income.
- Online Therapy: Online therapy sessions available for clients across the UK, following same fee structure as in-person sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Individual Therapy - Income-based sliding scale |
| Subscription | Weekly | Couples Therapy - Income-based sliding scale |
| One time/ perpetual license | Pay-as-you-go | Initial Consultation |
| Subscription | Weekly | Reduced Fee Service |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Gay Men’s Therapy product offering
Product offeringCore offering
Gay Men's Therapy is a specialist psychotherapy and counselling service based in London offering individual therapy, couples therapy, online therapy, and reduced fee therapy for gay and queer men. Sessions are delivered by a team of 25 therapists using an integrative approach that combines Psychodynamic, Existential-Phenomenological, Transpersonal, Transactional Analysis, and Gestalt modalities. The service begins with a 50-minute initial consultation to assess clients and match them with an appropriate therapist.
Product overview
Gay Men's Therapy is a specialist psychotherapy and counselling service for gay and queer men offering a coordinated portfolio of services. The core offerings include Personal Therapy (individual sessions at £70-£120), Couples Therapy (£80-£130), and Online Therapy for remote access throughout the UK. An Initial Consultation (£50-£90) serves as an assessment gateway to match clients with appropriate therapists. The Reduced Fee Service (£40-£60) provides affordable access through supervised trainees. All services employ integrative therapeutic approaches including Psychodynamic, Existential-Phenomenological, Transpersonal, Transactional Analysis, Gestalt, and Integrative modalities.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Therapy
Companies that use Gay Men’s Therapy
Customer profileSegments3 records
Ideal customer profiles3 records
Gay Men’s Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gay Men’s Therapy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Terrence Higgins TrustminorMany of GMT's therapists have experience working or volunteering for the Terrence Higgins Trust, a leading sexual health organisation and trailblazer in improving the lives of gay men. This connection informs the team's expertise in sexual health and LGBTQIA+ community issues.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Gay Men’s Therapy competitors and assessment
Company assessmentEmerging players
- OutLife: UK-based platform offering LGBTQ+ mental health resources, peer support, and content. Emerging peer with mission overlap but lighter clinical service offering than GMT.
- Antidote: UK-based LGBTQ+ wellbeing app and community offering peer support and mental health resources. Emerging digital peer with overlapping target population but different delivery model.
Others
- Stonewall UK: Major UK LGBTQ+ rights and advocacy organization. Shares community focus and policy environment but provides advocacy rather than clinical mental health services.
- Switchboard LGBT+ Helpline: UK LGBTQ+ helpline providing emotional support and information. Adjacent service addressing similar mental health needs via listening support rather than structured psychotherapy.
- Counselling Directory: UK directory connecting clients with counsellors and psychotherapists across specializations. Ecosystem infrastructure that channels therapy demand and could include or compete with GMT.
Broad incumbents
- BetterHelp: Large digital mental health platform offering online therapy across many specializations including LGBTQ+ issues. Competes for GMT's online therapy clients on convenience and price.
- Mind (National Association for Mental Health): UK's largest mental health charity providing information, support, and local services. Overlaps broadly with mental health service delivery but lacks GMT's LGBTQ+ specialization.
Direct peers
- MindOut: UK mental health service specifically for LGBTQ+ people, offering online and peer support. Very close peer given overlapping LGBTQ+ mental health mission and target population.
- Pink Therapy: UK-based directory and community connecting LGBTQ+ clients with specialist therapists. Closest direct peer given shared niche focus on LGBTQ+ mental health and therapist matching model.
- London Friend: UK charity supporting LGBT mental health and wellbeing through counselling, support groups, and substance use services. Direct peer overlapping in both geography and LGBTQ+ mental health focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gay Men’s Therapy social profiles
Digital presenceGay Men’s Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gay Men’s Therapy leadership team
Management profileNumber of profiles
Profiles1 record
Gay Men’s Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gay Men’s Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gay Men’s Therapy
What does Gay Men’s Therapy do?
Gay Men's Therapy is a specialist psychotherapy and counselling service based in London offering individual therapy, couples therapy, online therapy, and reduced fee therapy for gay and queer men. Sessions are delivered by a team of 25 therapists using an integrative approach that combines Psychodynamic, Existential-Phenomenological, Transpersonal, Transactional Analysis, and Gestalt modalities. The service begins with a 50-minute initial consultation to assess clients and match them with an appropriate therapist.
Is Gay Men’s Therapy a public or private company?
Gay Men’s Therapy is a private company. It is classified as unknown and is currently operating.
When was Gay Men’s Therapy founded?
Gay Men’s Therapy was founded in -1. It employs 1 to 10 people.
Where is Gay Men’s Therapy based?
Gay Men’s Therapy is headquartered in London, United Kingdom, in the Europe region.
How does Gay Men’s Therapy make money?
Five revenue lines are on record. Individual Therapy Sessions are the primary driver. The others are couples Therapy Sessions, initial Consultation, reduced Fee Service and online Therapy.
Who are Gay Men’s Therapy's main competitors?
Emerging players on record are OutLife and Antidote. Others are Stonewall UK, Switchboard LGBT+ Helpline and Counselling Directory. Broad incumbents are BetterHelp and Mind (National Association for Mental Health). Direct peers are MindOut, Pink Therapy and London Friend.
Does Gay Men’s Therapy have an API?
No public API is recorded for Gay Men’s Therapy.
What industry is Gay Men’s Therapy in?
Gay Men’s Therapy's product category is Mental Health Counselling Services. Its primary akta.pro industry code is EDALAFAB, Mental Health Counseling & Psychotherapy Services, with a secondary code of BPAGAFAE, LGBTQ+ Rights & Advocacy Organizations. Its NAICS code is 621330 and its SIC code is 8000.