Gays Against Groomers

What Gays Against Groomers does

Gays Against Groomers (GAG) is a privately held 501(c)(4) nonprofit advocacy organization founded in 2022 by Jaimee Michell and headquartered in Bayside, Wisconsin. The organization mobilizes LGB and T individuals, parents, and allied activists to oppose what it characterizes as the sexualization, indoctrination, and medicalization of children under the banner of LGBTQIA+ activism. Its operational footprint spans 30+ U.S. states plus Ireland, the UK, Canada, and Germany, with 12 core advocates delivering legislative testimony and a social media following approaching 1 million across X, Instagram, Facebook, YouTube, Rumble, Telegram, and Substack despite being banned from 16 platforms.

Name

Gays Against Groomers

Legal name

Gays Against Groomers

Website

https://gaysagainstgroomers.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Gays Against Groomers is a 501(c)(4) advocacy nonprofit founded in 2022 that mobilizes LGB and T individuals and parents to oppose gender ideology affecting children across 30+ U.S. states and four countries.

Ownership category

akta.pro rank

Product category

Political Advocacy Services

NAICS

Religious Organizations (8131)

akta.pro primary industry

LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)

Keywords

• Political advocacy services
• Nonprofit policy advocacy
• Social media activism
• Merchandise fundraising
• Independent book publishing

Headquarters

HQ city

Bayside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations: The organization is funded primarily through donations from supporters. They are a 501(c)4 nonprofit organization with EIN 88-3704048. Donations are not tax-deductible.
2. Merchandise Sales: The organization sells merchandise including apparel and promotional items through their online shop at shop.gaysagainstgroomers.com
3. Book Sales: The organization publishes and sells books including 'The Gender Trap: The Trans Agenda's War Against Children' and children's book 'Born Perfect: Jack's Story' through their books.gaysagainstgroomers.com store

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Gays Against Groomers is a 501(c)(4) nonprofit advocacy organization that mobilizes supporters and produces content opposing the sexualization, indoctrination, and medicalization of children under the guise of LGBTQIA+ activism. Its core offerings include a multi-platform digital media presence (main website, RADAR news outlet, podcast), advocacy mobilization (legislative testimony, rallies, school board engagement), and revenue-generating merchandise and book sales to fund advocacy operations.

Product overview

Gays Against Groomers operates primarily as a digital advocacy organization with multiple interconnected platforms. The core offering is the main website (gaysagainstgroomers.com) which serves as the central hub for membership, donations, and navigation. The organization extends its reach through RADAR, a news and content platform covering legislation, studies, and advocacy. The Gays Against Groomers Publishing arm produces books including The Gender Trap (research-based critique of gender ideology) and Born Perfect: Jack's Story (a children's book encouraging self-acceptance). The Dark Side of the Rainbow podcast provides audio content on related topics. Additional offerings include a merchandise store, downloadable brochures and stickers for advocacy purposes, and a curated resource directory linking to allied organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• RADAR News Platform A digital news and content platform covering gender ideology, legislation, scientific studies, and advocacy efforts, featuring categories including Watchlist, News, Op-Ed, Studies, and Organization updates. Aimed at supporters and the general public following GAG's advocacy positions.
• The Dark Side of the Rainbow Podcast A podcast produced by Gays Against Groomers discussing topics related to gender ideology, children's safety, and advocacy. Distributed on Apple Podcasts, Spotify, iHeart, Podbean, and Amazon Music. Aimed at supporters and the broader public.
• The Gender Trap A book published by Gays Against Groomers Publishing that provides research-based critique of gender ideology, covering sex differences, the rise of transgender ideology, language manipulation, societal impacts on children, and strategies to resist the trans movement. Targeted at parents, educators, and concerned citizens.
• Born Perfect: Jack's Story A children's book published by Gays Against Groomers Publishing that encourages children to be themselves without feeling the need to change to fit in, challenging the narrative that boys who love singing or girls who enjoy trucks are 'trapped in the wrong body.' Written by Director of Research Mandy Oaks.
• Merchandise Store An online storefront selling branded apparel and promotional merchandise to support the organization's mission to end the war on children. Aimed at supporters who want to purchase branded goods to fund advocacy.
• Donations Program Direct donation program accepting contributions via credit card and Bitcoin. Donations to GAG are not tax-deductible because it operates as a 501(c)(4) organization. Funds advocacy operations, legislative mobilization, and content production.

Quantifiable outcome

• Flipped 80 Democrat legislators through advocacy efforts
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Turning Point USA (TPUSA)flagshipGTM or Marketing Partner · 1 January 2022Turning Point USA has been a key partner since Gays Against Groomers' inception in 2022. TPUSA provided booth space at their annual AmericaFest convention where GAG distributed 4,000 newspapers within three days in 2022. This partnership launched GAG's publishing efforts and helped build their initial audience. TPUSA founder Charlie Kirk was a vocal ally who platformed GAG when no other organizations would, and GAG credits this partnership for enabling their growth into a major advocacy organization.
• Mom's for LibertycoreStrategic or Co-development PartnerGays Against Groomers built a coalition with Mom's for Liberty as part of their legislative advocacy efforts. Both organizations work together to oppose gender ideology in schools and support legislation protecting children.
• Heritage FoundationcoreStrategic or Co-development PartnerGays Against Groomers partnered with the Heritage Foundation as part of their legislative coalition to advocate for policies restricting gender-affirming care for minors and opposing gender ideology in schools.
• Women's Liberation FrontcoreStrategic or Co-development PartnerGays Against Groomers joined coalition efforts with Women's Liberation Front to match trans activists' presence in previously dominated states and advocate for women's rights and children's safety.
• Not All GaysminorStrategic or Co-development PartnerGays Against Groomers President Jaimee Michell delivered a keynote address at the 'LGB Interrupted' conference in Dublin, Ireland organized by Not All Gays, marking an international expansion of their advocacy partnerships.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Family Research Council: Christian conservative policy and advocacy organization that engages in legislative lobbying and public education on family-related issues. Comparable as a values-aligned 501(c)(3)/related advocacy entity targeting similar legislative and cultural debates.
• American Principles Project: Conservative advocacy organization focused on cultural issues including opposition to gender ideology and parental rights in schools. Comparable as a values-aligned 501(c) advocacy entity with similar legislative lobbying and grassroots mobilization model.
• Moms for Liberty: Parent-focused grassroots advocacy organization opposing gender ideology in schools and supporting related legislation. Directly comparable as a coalition partner with overlapping mission, similar legislative advocacy model, and parallel target donor demographic.
• Family Policy Alliance: State-level family policy advocacy network engaging in legislative lobbying on issues including gender ideology. Comparable for state-level legislative advocacy infrastructure and parallel coalition-driven policy approach.
• Alliance Defending Freedom: Conservative legal advocacy organization engaged in litigation and policy advocacy on gender, religious liberty, and family issues. Comparable for legal-advocacy posture, amicus brief activity, and Supreme Court engagement patterns.
• Heritage Foundation: Conservative think tank and policy advocacy organization that partners with GAG on legislative efforts. Comparable as a values-aligned advocacy organization focused on policy research, legislative engagement, and coalition-driven influence in U.S. politics.
• Genspect: International organization advocating for a non-medicalized approach to gender-related issues in youth. Comparable as a values-aligned advocacy organization explicitly linked through GAG's resource directory and operating with overlapping mission on protecting minors from gender-affirming medical interventions.
• Turning Point USA: Youth-focused conservative advocacy organization and flagship GAG partner. Comparable as a movement-organization operating with shared values-based advocacy, parallel social-media-led GTM, and overlapping event/conference distribution channels.

Broad incumbents

• Daily Wire: Conservative media company producing news, podcasts, and films aligned with GAG's values. Comparable as a values-aligned media platform with podcast distribution, audience overlap, and similar positioning on gender-related cultural issues.
• PragerU: Conservative media and educational nonprofit producing short-form video content. Comparable as a values-aligned nonprofit media organization using content marketing to influence public opinion on cultural and political issues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/againstgrmrs
• YouTubeyoutube.com/c/gaysagainstgroomers
• Facebookfacebook.com/gaysagainstgroomers
• Instagraminstagram.com/gaysagainstgroomers
• LinkedInlinkedin.com/company/gays-against-groomers

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gays Against Groomers