Gazeta Grupo de Comunicações

What Gazeta Grupo de Comunicações does

Gazeta Grupo de Comunicações is a privately held regional media company headquartered in Santa Cruz do Sul, Rio Grande do Sul, Brazil. It operates an integrated multi-platform news and content business built around the Gazeta do Sul print newspaper, the Portal Gaz digital news portal (gaz.com.br), and five wholly-owned FM radio stations — Rádio Rio Pardo FM 103.5, Gazeta FM 101.7, FM 99.7, Rádio Gazeta FM 107.9, and Gazeta FM 96.1 Sobradinho — plus the Editora Gazeta publishing subsidiary. The core technology stack is a conventional multi-platform digital news delivery system that coordinates content production across print, radio, digital, and video/podcast channels, and includes a WhatsApp news distribution channel for direct subscriber delivery. Coverage spans 28 municipalities across the Vale do Rio Pardo and Centro-Serra regions of Rio Grande do Sul, with editorial sections spanning politics, agronegócio, sports, culture, ESG, health, police, and regional affairs.

The company's go-to-market is hybrid: community-led engagement through live event coverage (Oktoberfest, Festival Santa Cruz de Cinema, Procissão das Criaturas, Corrida pela Saúde), combined with sales-led monetization through advertising sales, classifieds, and digital subscriptions. Revenue is generated from five documented streams — digital subscriptions (assinaturas.gaz.com.br), display and sponsored advertising across digital, print, and radio, legal advertising (Publicidade Legal) for government agencies and corporations, print and digital classifieds (GAZ Classificados), and book/special publication sales through Editora Gazeta (including specialty publications such as Anuário Brasileiro do Café). Pricing for subscriptions and advertising is not publicly disclosed. The customer base consists of a regional general-audience segment (residents of Santa Cruz do Sul and surrounding municipalities), the regional agribusiness sector (tobacco and agriculture producers), and government/corporate buyers of mandatory legal advertising.

The company has approximately 115 employees and is independently operated with no identified parent company, institutional investor, or public listing. Documented strategic activity in 2026 includes the launch of the ESG em Ação podcast series, addition of a WhatsApp news channel, and ongoing event partnerships with Hospital Ana Nery, Festival Santa Cruz de Cinema, Oktoberfest Santa Cruz, Sesc, and the Rede de Proteção à Mulher. No AI/ML capabilities, funding rounds, mergers, acquisitions, or restructuring events are documented.

Name

Gazeta Grupo de Comunicações

Legal name

Gazeta Grupo de Comunicações

Website

https://gaz.com.br

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Gazeta Grupo de Comunicações is a privately held Brazilian regional media company operating the Portal Gaz digital news portal, the Gazeta do Sul print newspaper, five FM radio stations, and book publishing across 28 municipalities in Rio Grande do Sul.

Ownership category

akta.pro rank

Product category

Regional News Media

NAICS

Broadcasting and Content Providers (516), Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

News Agencies & Wire Services (General & Specialized) (MPAJADAE)

akta.pro secondary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Regional news media
• Digital news portal
• Radio broadcasting
• Print newspaper
• Legal advertising

Headquarters

HQ city

Santa Cruz do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Digital Subscriptions: Premium digital content subscription model with tiered access to news articles, exclusive content, and subscriber-only features
2. Advertising: Display advertising and sponsored content across digital portal, print newspaper, and radio broadcasts
3. Legal Advertising (Publicidade Legal): Official legal notices and corporate announcements published for government agencies and businesses as required by Brazilian law
4. Classifieds: Print and digital classified advertising section for local business opportunities, job listings, and commerce
5. Publishing: Book and special publication sales through Editora Gazeta, including specialty publications like Anuário Brasileiro do Café

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Gazeta Grupo de Comunicações is a Brazilian regional media conglomerate that publishes the Gazeta do Sul newspaper, operates the Portal Gaz digital news platform, and broadcasts on five FM radio stations across the Vale do Rio Pardo and Centro-Serra regions of Rio Grande do Sul. It generates revenue through digital and print subscriptions, display and classified advertising, mandated legal advertising (Publicidade Legal), and special publications via its Editora Gazeta subsidiary.

Product overview

Gazeta Grupo de Comunicações operates a unified regional media platform centered on Portal Gaz (gaz.com.br), its flagship digital news portal covering Santa Cruz do Sul and the surrounding Vale do Rio Pardo and Centro-Serra regions. The portfolio includes five radio stations (Gazeta FM 101.7, FM 99.7, Rádio Gazeta FM 107.9, Gazeta FM 96.1 Sobradinho, and Rádio Rio Pardo FM 103.5) providing live broadcast content. Additional offerings include GAZ Classificados for regional classified ads, Gaz TV/Vídeos featuring video content and podcasts such as ESG em Ação and Conecta Agro, and coverage of the annual Festival Santa Cruz de Cinema. A WhatsApp news channel enables direct news delivery to subscribers. The news portal organizes content across 22 editorial sections covering agronomy, sports, culture, politics, police, health, and regional topics.

Differentiator

Problem solved

Functional benefit

Brands

• Gazeta FM: Radio broadcasting brand operating multiple FM stations in the region
• AstroGaz
• ESG em Ação
• Por Dentro da Safra
• Gerir

Products and services

• Portal Gaz (Digital News Portal) Main digital news portal providing local and regional news coverage for Santa Cruz do Sul and surrounding regions, with articles on politics, sports, culture, agriculture, and general news. Accessible with free and subscription-based tiers.
• Rádio Rio Pardo FM 103.5 Live regional FM radio station serving the Rio Pardo Valley region with local news, community, and music programming.
• Gazeta FM 101.7 Regional FM radio station operated by Gazeta Grupo de Comunicações.
• FM 99.7 Regional FM radio station broadcasting local content.
• Rádio Gazeta FM 107.9 Regional FM radio station operated by Gazeta Grupo de Comunicações.
• Gazeta FM 96.1 Sobradinho Regional FM radio station serving the Sobradinho area.
• GAZ Classificados Print and digital classified advertising section for the Santa Cruz region, featuring business opportunities, employment listings, real estate, and vehicles.
• Publicidade Legal (Legal Advertising) Official legal notice and corporate announcement publication service for government agencies and corporations as mandated by Brazilian law.
• Gazeta Digital Subscription (Assinaturas Gaz) Premium digital content subscription service offering tiered access to news articles, exclusive content, and subscriber-only features.
• WhatsApp News Channel Direct-to-subscriber news delivery via WhatsApp messaging platform for real-time breaking news and regional updates.
• Gazeta do Sul (Print Newspaper) Traditional print newspaper distributed across 28 municipalities in the Vale do Rio Pardo and Centro-Serra regions of Rio Grande do Sul.
• ESG em Ação (Podcast Series) Podcast series covering Environmental, Social, and Governance topics with video episodes discussing governance, risk management, diversity, and sustainability initiatives.
• Editora Gazeta (Publishing House) Wholly-owned publishing subsidiary selling books and special publications, including specialty titles such as Anuário Brasileiro do Café.

Quantifiable outcome

• 28 municipalities covered in Vale do Rio Pardo and Centro-Serra regions
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hospital Ana NerycoreGTM or Marketing Partner · 28 July 2026Annual partnership for the Corrida pela Saúde (Health Race) event scheduled for August 30, 2026. Gazeta Grupo de Comunicações provides event promotion, coverage, and organizational support. The partnership demonstrates the company's role in regional health and wellness initiatives.
• Festival Santa Cruz de CinemacoreGTM or Marketing Partner · 1 January 2026Media coverage and promotion of the annual film festival, now in its 9th edition with record 1,282 productions inscribed. The festival positions the company as a cultural advocate for regional cinema and arts.
• Oktoberfest Santa CruzcoreGTM or Marketing Partner · 1 January 2026Comprehensive coverage of the 41st Oktoberfest including live broadcasts, show announcements, ticket sales information, and event promotion. Portal Gaz transmits announcements and provides extensive event coverage.
• Sesc (Serviço Social do Comércio)minorStrategic or Co-development Partner · 1 January 2026Collaboration on cultural programs including the Arte da Palavra literary circuit bringing writers from Paraíba and Bahia to Santa Cruz schools.
• Rede de Proteção à Mulher (Women's Protection Network)minorGTM or Marketing Partner · 1 January 2026Support for women's safety initiatives including the 'Por elas. Pela vida' campaign, Patrulha Maria da Penha coverage, and awareness programs for domestic violence prevention.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Correio do Povo: Historic Rio Grande do Sul regional newspaper with digital portal. Comparable as a long-standing Brazilian regional news outlet serving a defined southern Brazilian geography via print and online.
• Grupo Pampa de Comunicação: Brazilian regional media group operating radio stations, portals and TV affiliates across southern Brazil. Comparable for its multi-format regional media model combining broadcast and digital news within a defined Brazilian geography.
• Jornal do Comércio (RS): Long-established regional newspaper in Rio Grande do Sul offering print, digital, and event coverage. Directly comparable as another regional newspaper publisher operating within the same state media market as Gazeta do Sul.

Broad incumbents

• Editora Abril: One of Brazil's largest magazine and digital publishing groups. Comparable for its diversified Brazilian publishing model combining editorial content with advertising and subscriptions, though at a much larger scale.
• Grupo RBS (RBS Zero Hora): Largest regional media conglomerate in Rio Grande do Sul, operating Zero Hora newspaper, radio stations and digital portals. Comparable as a multi-platform regional media company in the same Brazilian state, though far larger and broader in scope.
• Grupo Folha (Folha de S.Paulo): Major Brazilian newspaper publisher with national digital reach and subscription model. Comparable as a Brazilian print-and-digital news publisher operating a paid content and advertising business.

Regional players

• Grupo ND (Notícias do Dia): Regional media group based in Santa Catarina covering neighboring southern Brazilian states. Comparable as another southern-Brazil regional multi-platform operator with newspaper and digital portal offerings.
• Diário de Canoas: Regional newspaper serving the Canoas metropolitan area in Rio Grande do Sul. Comparable as a small-scale regional Brazilian newspaper with print and digital presence targeting a defined local geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/portalgaz
• YouTubeyoutube.com/channel/UCGzOPDOfu6qNVmrU0_zJVoA
• Facebookfacebook.com/portalgaz
• Instagraminstagram.com/portalgaz
• LinkedInlinkedin.com/company/gazeta-grupo-de-comunicacoes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gazeta Grupo de Comunicações