Jornal do Comércio
Jornal do Comércio is a 93-year-old regional Brazilian newspaper based in Porto Alegre, Rio Grande do Sul, providing economy and business news through print, digital, and mobile channels to professionals and decision-makers across the state.
- Company typePrivate
- Founded1930
- HeadquartersPorto Alegre, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Jornal do Comércio does
Jornal do Comércio (legal name: Empresa Jornalística J.C. Jarros Ltda.) is a regional Brazilian newspaper founded in 1930 and headquartered in Porto Alegre, Rio Grande do Sul, with a secondary office in the Farroupilha neighborhood of the same city. With 93 years of continuous operation, it has established itself as the primary source of economy and business journalism for the state of Rio Grande do Sul, serving business professionals, executives, government stakeholders, and general readers who require reliable regional economic and political intelligence. The publication's tagline positions it as "O jornal da economia e negócios do RS" (the economy and business newspaper of RS), reflecting its long-standing regional positioning.
The company operates a multi-platform publishing business spanning print, a digital web edition, a flip-page replica accessible via flip.jornaldocomercio.com, and native iOS and Android mobile applications. The product portfolio is organized around several specialized sub-brands and cadernos: GeraçãoE (entrepreneurship and startups), Núcleo-I (innovation and sponsored technology content), JC Contabilidade (accounting and taxation), JC Logística (logistics and infrastructure), Mapa Econômico do RS (regional economic mapping and data), and Jornal Cidades (regional city coverage across Rio Grande do Sul). The underlying technology is a conventional digital publishing CMS with standard mobile and flip-page rendering; no proprietary AI, machine-learning, or data flywheel infrastructure is disclosed.
Revenue is generated through three streams: digital and print subscriptions sold via a dedicated e-commerce storefront (loja.jornaldocomercio.com), display and sponsored advertising across the website and sub-brands, and Publicidade Legal (legal advertising) — a regulated, high-margin category of official notices published through a dedicated portal (d.jornaldocomercio.com/publicidade-legal). The subscription onboarding flow captures professional position, industry sector, and company size, indicating a segmented approach to subscriber acquisition targeting decision-makers in Rio Grande do Sul's economy. Distribution and audience development are supported by an active presence across Facebook, X, Instagram, TikTok, LinkedIn, YouTube, and Linktree, plus segmented email newsletters and a video gallery.
Jornal do Comércio firmographics
Firmographics- Name
- Jornal do Comércio
- Legal name
- Empresa Jornalística J.C. Jarros Ltda.
- Website
- https://jornaldocomercio.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Jornal do Comércio is a 93-year-old regional Brazilian newspaper based in Porto Alegre, Rio Grande do Sul, providing economy and business news through print, digital, and mobile channels to professionals and decision-makers across the state.
- Ownership category
- akta.pro rank
Jornal do Comércio industry classification
Industry- Product category
- Regional Business Newspaper
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (51312)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Business, Financial & Trade News Publishers (MPAJADAC)
- akta.pro secondary industries
- Local & Regional Newspapers (Print & Digital) (MPAJADAB), Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)
Keywords
Where Jornal do Comércio is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Jornal do Comércio business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription Revenue: Digital and print newspaper subscriptions sold through the company's e-commerce platform, targeting business professionals, executives, and general readers in Rio Grande do Sul
- Advertising: Display advertising and sponsored content on the website and digital properties
- Legal Advertising (Publicidade Legal): Official legal notice publication services, a significant revenue stream for Brazilian newspapers
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Jornal do Comércio product offering
Product offeringCore offering
Jornal do Comércio publishes a regional daily newspaper focused on economic, business, and political news for Rio Grande do Sul, Brazil, delivered via print, website, mobile apps, and a digital Flip edition. Beyond core journalism, the company sells advertising and Publicidade Legal (legal advertising) services, and offers supplemental content products such as specialized editorial sections, economic indicators, events calendar, brand directory, video gallery, and weather forecasts.
Product overview
Jornal do Comércio is a traditional newspaper based in Porto Alegre, Rio Grande do Sul, Brazil, with 93 years of history. The company operates as a multi-platform news organization offering a comprehensive news portfolio. Its core products include the printed and digital newspaper editions, accessible through the Flip digital platform and mobile applications. The product ecosystem comprises multiple specialized sub-brands including JC Contabilidade (accounting/taxation), JC Logística (logistics/infrastructure), Mapa Econômico do RS (regional economic analysis), GeraçãoE (entrepreneurship), and Núcleo-I (innovation/sponsored content). Additional services include legal advertising, economic indicators, weather forecasts, event calendars, video galleries, and the Marcas de Quem Decide brand directory. The company also operates regional coverage through Jornal Cidades and publishes specialized cadernos (notebooks) covering topics such as industry days, environmental issues, and investment yearbooks.
Differentiator
Problem solved
Functional benefit
Brands
- GeraçãoE: Entrepreneurship and business content section
- Jornal Cidades
- Núcleo-I
Products and services
- Jornal do Comércio (print newspaper) Daily print newspaper covering economic, business, and political news for Rio Grande do Sul, Brazil, distributed via physical circulation and single-copy/newsstand sales to general and professional readers.
- Digital edition (Flip) Interactive digital magazine version of the daily newspaper, accessed online, providing page-flip viewing for digital subscribers and online readers who prefer a print-style reading experience.
- Jornal do Comércio mobile application (iOS/Android) Native mobile applications for iOS and Android, distributed via Apple App Store and Google Play, providing on-the-go access to news, digital edition, and subscription features for individual readers.
- Jornal do Comércio newsletter Email newsletter delivering curated news and updates from Jornal do Comércio directly to subscribers' inboxes, used to drive recurring engagement and digital subscriptions.
- Publicidade Legal (Legal Advertising) Statutorily required legal advertising placement service for government entities, public companies, and legal/advertising agencies needing to publish legal notices in a recognized regional outlet of record in Rio Grande do Sul.
- Indicadores Econômicos (Economic Indicators) Reference section providing economic indicators and financial data points used by business readers and professionals in Rio Grande do Sul to track market conditions.
- Agenda de Eventos (Events Calendar) Editorial product listing upcoming business, economic, and regional events in Rio Grande do Sul for reader use in planning and decision-making.
- Marcas de Quem Decide (Brand Directory) Directory of brands and companies targeting decision-makers in Rio Grande do Sul, providing regional business intelligence and visibility into leading regional brands.
- JC Contabilidade (Accounting section) Specialized editorial section providing accounting-industry news and updates, targeted at accounting professionals and firms in Rio Grande do Sul.
- JC Logística (Logistics section) Specialized editorial section covering logistics-sector news and developments for logistics professionals and operators in Rio Grande do Sul.
- Mapa Econômico do RS (RS Economic Map) Editorial product presenting an economic map of Rio Grande do Sul, providing region-specific economic visualization and analysis for business readers.
- GeraçãoE (Education section) Specialized editorial section focused on education-sector coverage for educators, students, and education stakeholders in Rio Grande do Sul.
- Núcleo-I (Innovation section) Specialized editorial section dedicated to innovation and technology coverage within Rio Grande do Sul's business ecosystem.
- Jornal Cidades (Cities newspaper) City-focused editorial product offering regional municipal coverage and local news for cities within Rio Grande do Sul.
- Previsão do Tempo (Weather Forecast) Daily weather forecast content integrated into the publication for general reader utility.
Companies that use Jornal do Comércio
Customer profileSegments4 records
Ideal customer profiles3 records
Jornal do Comércio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Jornal do Comércio partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights6 records
Jornal do Comércio competitors and assessment
Company assessmentDirect peers
- Valor Econômico: Brazil's leading business and economy newspaper, owned by Globo. Directly comparable to JC as a daily business/economy publication targeting executives, with both print and digital subscription models and a similar mix of news, analysis, and economic indicators.
- Zero Hora: Main regional newspaper in Rio Grande do Sul, owned by RBS Group. Competes directly with JC for the same regional audience, advertising budgets, and print/digital subscribers in Porto Alegre and across the state.
- Correio do Povo: Historic Porto Alegre-based newspaper with similar regional coverage of Rio Grande do Sul. Competes head-to-head for print subscribers, local advertising, and legal advertising notices in the same geography.
Broad incumbents
- Folha de S.Paulo: One of Brazil's largest national newspapers with a paid digital subscription model and broad business coverage. Competes with JC for national advertisers and elite business readers, but operates at national scale with much larger newsroom and digital infrastructure.
- O Estado de S. Paulo: Major Brazilian national newspaper with strong business journalism and a digital paywall. Comparable in that it covers economy/business news and competes for the same national advertiser budgets, but with national rather than regional scope.
- O Globo: National Brazilian newspaper from the Globo group, parent of Valor Econômico. Comparable on business news coverage, subscription model, and legal advertising, with the added scale of being part of Latin America's largest media group.
Regional players
- Gazeta do Povo: Regional newspaper based in Curitiba, Paraná, with a successful digital subscription pivot. Comparable business model and digital-first transformation, but operates in a different Brazilian state and so does not directly compete in JC's geography.
- Diário do Grande ABC: Regional Brazilian newspaper serving the Greater ABC region of São Paulo. Comparable as a regional newspaper with both print and digital editions competing for local advertising and subscriptions, though geographically distinct from Rio Grande do Sul.
Emerging players
- InfoMoney: Digital-native Brazilian financial news and investment platform. Competes with JC's business/economy coverage for the same executive reader segment, but is purely digital with no print or legal advertising business.
- NeoFeed: Brazilian digital business and innovation media outlet focused on executives and entrepreneurs. Overlaps with JC's GeraçãoE entrepreneurship sub-brand and Núcleo-I innovation content for the same high-end professional audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Jornal do Comércio social profiles
Digital presenceJornal do Comércio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jornal do Comércio leadership team
Management profileNumber of profiles
Jornal do Comércio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jornal do Comércio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jornal do Comércio
What does Jornal do Comércio do?
Jornal do Comércio publishes a regional daily newspaper focused on economic, business, and political news for Rio Grande do Sul, Brazil, delivered via print, website, mobile apps, and a digital Flip edition. Beyond core journalism, the company sells advertising and Publicidade Legal (legal advertising) services, and offers supplemental content products such as specialized editorial sections, economic indicators, events calendar, brand directory, video gallery, and weather forecasts.
Is Jornal do Comércio a public or private company?
Jornal do Comércio is a private company. It is classified as unknown and is currently operating.
When was Jornal do Comércio founded?
Jornal do Comércio was founded in 1930. It employs 51 to 100 people.
Where is Jornal do Comércio based?
Jornal do Comércio is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Jornal do Comércio make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising and legal Advertising (Publicidade Legal).
Who are Jornal do Comércio's main competitors?
Direct peers on record are Valor Econômico, Zero Hora and Correio do Povo. Broad incumbents are Folha de S.Paulo, O Estado de S. Paulo and O Globo. Regional players are Gazeta do Povo and Diário do Grande ABC. Emerging players are InfoMoney and NeoFeed.
Does Jornal do Comércio have an API?
No public API is recorded for Jornal do Comércio.
What industry is Jornal do Comércio in?
Jornal do Comércio's product category is Regional Business Newspaper. Its primary akta.pro industry code is MPAJADAC, Business, Financial & Trade News Publishers, with a secondary code of MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.