Correio do Povo
Correio do Povo is a 130-year-old regional newspaper and digital media company headquartered in Porto Alegre, Brazil, serving Rio Grande do Sul readers with print and digital news, podcasts, and lifestyle verticals under Grupo Record RS ownership.
- Company typePrivate
- Founded1895
- HeadquartersPorto Alegre, Brazil
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Correio do Povo does
Correio do Povo is a regional newspaper and digital media company founded in 1895 and headquartered in Porto Alegre, Rio Grande do Sul, Brazil. Operating under the Grupo Record RS media conglomerate — which also controls TV Record RS, Rádio Guaíba, and R7.com — the company serves general news readers in Rio Grande do Sul with comprehensive coverage spanning local politics, economy, sports (notably Grêmio and Inter football clubs), rural/agribusiness news, health, and international events. With 130 years of continuous publication, the company maintains both a print edition and an active digital presence, anchored by a network of columnists, blogs, podcasts, and specialized vertical sub-brands.
The company's core product is the Jornal Digital Correio do Povo, delivered through subscription on digital platforms (digital.correiodopovo.com.br and digital2.correiodopovo.com.br), with a parallel print edition distributed physically. The technology is a web-based digital news platform delivering multi-format content — text, video, and audio podcasts — through its main website (correiodopovo.com.br). Specialized verticals include Viva Bem (health and wellness), Bella Mais (a women's lifestyle digital magazine), and the CP Rural podcast for agribusiness. Commercial offerings include PubliCP, a native/sponsored content platform, plus CP + Saúde, a health insurance partner benefit bundled to subscribers, and an email newsletter service.
Correio do Povo generates revenue through three primary streams: recurring digital subscriptions, recurring print subscriptions billed annually, and advertising sold via PubliCP, mídia kits, and legal advertising tables. Distribution occurs through its own e-commerce platforms for both digital and print plus physical retail for the print edition. The customer base is horizontally segmented — primarily geography-based general news readers in Rio Grande do Sul, with secondary segments for sports enthusiasts, rural/agribusiness readers, and lifestyle subscribers via Bella Mais. Pricing for subscriptions is not publicly disclosed on the website, and subscription sign-ups are processed through the Loja Correio do Povo storefront.
Correio do Povo firmographics
Firmographics- Name
- Correio do Povo
- Legal name
- Correio do Povo
- Website
- https://correiodopovo.com.br
- Company type
- Private
- Founded year
- 1895
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Correio do Povo is a 130-year-old regional newspaper and digital media company headquartered in Porto Alegre, Brazil, serving Rio Grande do Sul readers with print and digital news, podcasts, and lifestyle verticals under Grupo Record RS ownership.
- Ownership category
- akta.pro rank
Where Correio do Povo is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Correio do Povo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Digital Subscription: Digital newspaper subscription through digital.correiodopovo.com.br and digital2.correiodopovo.com.br platforms offering online access to content
- Print Subscription: Traditional print newspaper edition available for subscribers
- Advertising: Advertising revenue through PubliCP platform, mídia kit commercial placements, and legal advertising tables
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital subscription for online access |
Distribution channels3 records
Marketing channels3 records
Correio do Povo product offering
Product offeringCore offering
Correio do Povo is a regional newspaper and digital media company that publishes daily news content covering Rio Grande do Sul, Brazil, and the world. It sells print and digital newspaper subscriptions to individual consumers and monetizes advertising through its PubliCP platform and commercial placements. The product portfolio includes the main print and digital newspaper, an audio podcast network, vertical lifestyle sub-brands (Viva Bem, Bella Mais), and a subscriber newsletter.
Product overview
Correio do Povo is a traditional newspaper and digital media company headquartered in Porto Alegre, Rio Grande do Sul, Brazil, operating as part of Grupo Record RS. The company offers a multi-platform news portfolio anchored by its print and digital newspapers (Jornal Digital Correio do Povo), complemented by audio content (Correio do Povo Podcasts including Direto ao Ponto, Matriz, CP Explica, CPop, CP Rural, and others), specialized vertical sections such as Viva Bem (health/wellness) and Bella Mais (women's lifestyle), and subscriber services including CP + Saúde (health benefits) and Newsletter. Additional offerings include PubliCP for sponsored content and coverage across news categories including politics, economy, sports (Grêmio, Inter, Copa do Mundo), cities, world, rural/agriculture, education, health, art, and entertainment.
Differentiator
Problem solved
Functional benefit
Products and services
- Jornal Digital Correio do Povo Digital version of the newspaper providing news coverage of Rio Grande do Sul, Brazil, and the world, accessible via subscription through the digital edition platform. Targets individual subscribers and readers in Rio Grande do Sul.
- Correio do Povo Podcasts
Companies that use Correio do Povo
Customer profileSegments3 records
Ideal customer profiles3 records
Correio do Povo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Correio do Povo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grupo Record RScoreCorreio do Povo is part of the Record Group RS (Grupo Record RS) media conglomerate, which includes Rádio Guaíba, Tv Record RS, and R7.com. This affiliation provides cross-promotion opportunities and shared media resources within the larger media network.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Correio do Povo competitors and assessment
Company assessmentBroad incumbents
- UOL: Brazil's largest digital news portal with extensive newsletter, podcast, and vertical content operations; competes with Correio do Povo for digital advertising and reader attention nationally.
- O Globo: Major Brazilian newspaper owned by Grupo Globo with national reach, multi-platform operations (print, digital, podcasts), and broad advertising products comparable in scope to Correio do Povo's offering.
- Folha de S.Paulo: Brazil's largest national newspaper, operating both print and digital subscriptions and offering national/international coverage that competes for advertisers and reader attention even in regional markets.
- O Estado de S.Paulo: One of Brazil's oldest and most respected newspapers with a digital subscription model, podcast portfolio, and multi-format content strategy closely paralleling Correio do Povo's structure.
Regional players
- Diário do Nordeste: Major regional newspaper serving the Brazilian Northeast with print and digital editions, comparable in scale and multi-platform approach to Correio do Povo in a different region.
- Gazeta do Povo: Major Paraná-based regional newspaper with a strong digital subscription business, podcast portfolio, and rural coverage — a structural analog in a different Brazilian state.
- Estado de Minas: Minas Gerais regional newspaper with print + digital + vertical sub-brands (Super FC for sports, etc.), providing a comparable regional multi-format media model in a different geography.
Direct peers
- Jornal do Comércio (RS): Long-running Porto Alegre-based newspaper operating in the same Rio Grande do Sul market as Correio do Povo, targeting similar business and general news readership with comparable print and digital products.
- Zero Hora: Zero Hora is the leading daily newspaper of Rio Grande do Sul, owned by Grupo RBS, and is the most direct competitor to Correio do Povo in the same geography with similar print + digital + podcast offerings.
- GaúchaZH: Digital arm of Zero Hora, competing directly with Correio do Povo's digital subscriptions and online news coverage for RS-based readers and advertisers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Correio do Povo social profiles
Digital presenceCorreio do Povo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Correio do Povo leadership team
Management profileNumber of profiles
Correio do Povo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Correio do Povo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Correio do Povo
What does Correio do Povo do?
Correio do Povo is a regional newspaper and digital media company that publishes daily news content covering Rio Grande do Sul, Brazil, and the world. It sells print and digital newspaper subscriptions to individual consumers and monetizes advertising through its PubliCP platform and commercial placements. The product portfolio includes the main print and digital newspaper, an audio podcast network, vertical lifestyle sub-brands (Viva Bem, Bella Mais), and a subscriber newsletter.
Is Correio do Povo a public or private company?
Correio do Povo is a private company. It is classified as corporate owned and is currently operating.
When was Correio do Povo founded?
Correio do Povo was founded in 1895. It employs 251 to 500 people.
Where is Correio do Povo based?
Correio do Povo is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Correio do Povo make money?
Three revenue lines are on record. Digital Subscription is the primary driver. The others are print Subscription and advertising.
Who are Correio do Povo's main competitors?
Broad incumbents on record are UOL, O Globo, Folha de S.Paulo and O Estado de S.Paulo. Regional players are Diário do Nordeste, Gazeta do Povo and Estado de Minas. Direct peers are Jornal do Comércio (RS), Zero Hora and GaúchaZH.
Does Correio do Povo have an API?
No public API is recorded for Correio do Povo.