Global Business Solution Srl

What Global Business Solution Srl does

GBS Group S.r.l. (Global Business Solution Srl) is a privately held Italian technology and consulting firm founded in 2002 and headquartered at Corso Svizzera 185 in Turin, Italy. The company operates four business units — GBS.web (digital marketing services), GBS.tec (IT infrastructure and cybersecurity), GBS.biz (management consulting), and GBS.dev with the AION Soft practice (custom software development and applied AI) — supplemented by the OICE industry observatory, the GBS Digital Academy training program, and the Key To Learn educational initiative. Leadership comprises founder and CEO Marco Vallario (25+ years of experience), CTO Lorenzo Carella (20+ years), and CDO Luca Alberigo. The firm is founder-controlled, with no external investors or disclosed funding rounds, and operates entirely within the domestic Italian market.

The company's revenue mechanics blend project-based consulting, recurring managed-services engagements (IT/cybersecurity, digital marketing), and productized software — including the E-commerce Intelligence Platform launched in 2022 and SipaToo launched in 2025, alongside bespoke AION Soft builds. Its go-to-market is SME-focused: Italian PMI lacking internal IT and digital capacity are sold an integrated bundle spanning strategy, marketing, technology implementation, training, and ongoing support. Customer concentration is not disclosed, and there are no named enterprise anchor accounts in the available data; pricing is engagement-by-engagement rather than seat-based platform SaaS.

Strategically, GBS is positioning itself as a one-stop digital transformation partner for Italian SMEs, using AI as a horizontal capability layer (chatbots, content generation, predictive analytics, autonomous agents, security threat detection) applied across the four business units rather than as a standalone product line. Expansion activity is currently limited to product launches within Italy (most recently SipaToo in 2025); no geographic, vertical, or M&A expansion has been disclosed, and the business remains bootstrapped with organic growth funded through operating cash flow.

Name

Global Business Solution Srl

Legal name

GBS GROUP S.r.l.

Website

https://gbs-group.it

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Italian technology and consulting firm founded in 2002 in Turin, serving domestic SMEs with integrated digital marketing, IT/cybersecurity, business consulting, and custom software/AI services.

Ownership category

akta.pro rank

Product category

Business Consulting and IT Services

NAICS

Custom Computer Programming Services (541511), Management Consulting Services (54161), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Programming Services (7371), Services-Management Services (8741)

akta.pro primary industry

Managed DevOps / Platform Operations (Run & Operate) (BPAEAKAO)

akta.pro secondary industries

Remote Monitoring & Management (RMM) Services (BPAEABAA), DevOps, SRE & Platform Engineering Consulting (BPAHAEAK)

Keywords

• Digital marketing services
• IT managed services
• Business consulting
• Custom software development
• Cybersecurity services

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Marketing & E-commerce Services: Services include SEO strategy, Google Ads management, content marketing, branding strategy, ecommerce strategy, advertising & data analysis, and digital consulting for SMEs.
2. IT & Cybersecurity Services: Managed Service Provider (MSP) offerings including IT infrastructure management, cybersecurity, cloud computing migration, and IT outsourcing.
3. Business Consulting: Strategic and operational consulting for SMEs covering business audit assessment, process analysis, management control, and strategic implementation.
4. Custom Software & AI Development: Custom software development through AION Soft, including prototyping, analysis, MVP development, and ongoing software management services.
5. Training & Education: GBS Digital Academy provides training programs for employees and stakeholders on secure and effective use of technology.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Global Business Solution Srl (GBS Group) is a multi-disciplinary consulting and technology firm serving Italian SMEs through four business units: GBS.web (digital marketing, SEO, Google Ads, e-commerce strategy, branding), GBS.tec (IT infrastructure, managed services, cybersecurity, cloud migration, IT outsourcing), GBS.biz (business consulting, audit assessment, process analysis, management control), and GBS.dev/AION Soft (custom software development, AI solutions, application management). It also operates the OICE e-commerce research observatory and GBS Digital Academy training program.

Product overview

Global Business Solution Srl (GBS Group) operates as a multi-service digital consultancy with four integrated business units: GBS.web (digital marketing and web strategies), GBS.tec (IT infrastructure and cybersecurity), GBS.biz (business consulting for SMEs), and GBS.dev/AION Soft (custom software development and AI). The company also runs OICE (e-commerce research observatory) and GBS Digital Academy. Services span digital strategy, e-commerce, SEO, advertising, brand communication, IT security, managed services, data analytics, and custom software development. The product portfolio includes proprietary platforms like the E-commerce Intelligence Platform and SipaToo (cloud claims management), alongside consulting-led service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• GBS.web Digital Marketing and E-commerce Services Digital factory offering integrated digital strategies for SMEs, including branding strategy, e-commerce strategy, SEO & content strategy, advertising and data analysis. Customers include Faccin Group, Gewiss, GammaDonna, ITS LGA, GDS, New Elfin and I Love Riccio.
• GBS.tec Managed IT and Cybersecurity Services Managed Service Provider offerings for SMEs including IT infrastructure management, cybersecurity testing and vulnerability identification, backup systems, cloud computing migration, IT outsourcing management, and corporate training.
• GBS.biz Business Consulting Strategic and operational consulting for SMEs covering business audit assessment, business process analysis, management control, and strategic implementation support. Delivered as an Assoconsult-Confindustria partner service.
• AION Soft Custom Software Development and AI Services Custom software development and AI solutions through the GBS.dev / AION Soft business unit, including prototyping, MVP development, evolutionary and corrective maintenance, infrastructural management, security, backup, disaster recovery and ongoing application management built on AWS, Azure, Terraform, Ansible, Docker, Kubernetes, GitLab CI, Jenkins, GitHub Actions, PostgreSQL, MySQL, MongoDB, Prometheus, Grafana and ELK Stack.
• E-commerce Intelligence Platform Proprietary data intelligence software analyzing e-commerce sales data, classifying customers by purchasing behavior, monitoring purchase frequency, calculating average user value and churn rate, with real-time dashboards and marketing automation integration.
• SipaToo Cloud-based Claims Management Cloud-based management system (gestionale cloud) for insurance assessment firms, simplifying and streamlining claims management processes.
• GBS Digital Academy Training Programs Digital training and education programs for employees and stakeholders on the secure and effective use of technology and digital business development.

Quantifiable outcome

• GDS: +271% organic traffic increase on website
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AION SoftcoreTechnology or IntegrationAION Soft is the software development and AI business unit of GBS Group, specializing in custom software development, prototyping, and application management services. It operates as an integrated part of the GBS Group ecosystem with proprietary technology capabilities.
• GBS Digital AcademycoreStrategic or Co-development PartnerDigital education and training platform offering courses and programs for employees and stakeholders on digital skills, technology use, and business development.
• OICE (Osservatorio Italiano Commercio Elettronico per le PMI)coreStrategic or Co-development PartnerItalian E-commerce Observatory for SMEs founded by GBS Group to conduct research, publish reports, and provide insights on digital transformation for Italian small and medium enterprises. Conducts quarterly research studies.
• Key to LearnminorStrategic or Co-development PartnerEducational partner collaborating on OICE research initiatives and digital skills development programs.
• Fondazione ITS ICT PiemonteminorStrategic or Co-development PartnerITS ICT Foundation Piedmont - hosting partner for OICE events and research presentations. Collaborated on the first OICE research on digital transformation of SMEs in North-West Italy.
• BrainscapitalminorStrategic or Co-development PartnerCo-promoter of the OICE observatory research initiative, bringing innovation and startup ecosystem expertise to the partnership.
• Assoconsult – ConfindustriaminorStrategic or Co-development PartnerGBS Group is a management consulting firm partner of Assoconsult within Confindustria, providing strategic business consulting services to Italian SMEs.

Scale indicators17 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Altea Federation: Italian IT consulting group focused on ERP, digital transformation, and managed services for SMEs and mid-market — closely comparable customer profile and integrated consulting-plus-technology offering.
• MOCA Interactive: Italian digital agency providing web marketing, e-commerce, and digital strategy services — comparable offering to GBS.web, particularly for SME clients seeking integrated digital marketing and e-commerce support.
• Jakala: Italian martech, data, and digital transformation consulting firm with similar integrated services (marketing, technology, data) for enterprise and mid-market — directly comparable in service mix and customer profile.
• Webranking: Italian SEO and digital marketing agency serving B2B SMEs — direct competitor to GBS.web for the same Italian SME and industrial customer segment with overlapping service lines (SEO, content, digital strategy).
• Lutech: Italian IT services and digital transformation provider covering cloud, cybersecurity, ERP, and managed services — competes head-on with GBS.tec and AION Soft for the same Italian mid-market and SME clients.
• Webidoo: Italian digital growth platform targeting SMEs with integrated digital marketing, e-commerce, and training services — closely aligned with GBS's SME-focused, multi-pillar digital transformation value proposition.
• Var Group: Italian IT consulting and digital transformation firm serving SMEs and mid-market with managed services, software, and digital strategy — highly comparable multi-disciplinary model serving the same Italian SME customer base as GBS.

Broad incumbents

• WIIT: Italian cloud managed services provider focused on hosting and infrastructure for SMEs and mid-market — comparable to GBS.tec's managed services and cloud migration offerings, but more infrastructure-focused and publicly listed.
• Fincons Group: Italian IT business consulting and systems integration firm with custom software and managed services — overlapping with GBS.biz consulting and AION Soft software development for enterprise and mid-market clients.
• Reply: Large Italian-headquartered IT consulting and digital services group operating across Europe — overlaps with GBS in digital transformation and custom software but at significantly larger scale and broader geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gbs_web
• Facebookfacebook.com/gbsgroup.it
• LinkedInlinkedin.com/company/gbs-torino
• Instagraminstagram.com/gbsgroup_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Business Solution Srl