Green Cross International

Name

Green Cross International

Legal name

Green Cross International

Website

https://gcint.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Environmental and Humanitarian Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Environmental Justice & Community Environmental Health (BPAGAGAL)

akta.pro secondary industries

Environmental Education & Outreach (BPAGAGAH), Forestry & Reforestation (BPAGAGAD), Environmental Education, Capacity Building & Community Engagement (BPADALAO), Climate, Environment & Natural Resource Management Aid Programs (BPADABAI)

Keywords

• Environmental humanitarian programs
• Clean water access
• Environmental education
• Sustainable development advocacy
• Disaster response services

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and Grants: Green Cross International is a nonprofit organization funded primarily through charitable donations from individuals, corporations, and institutional donors. Major donors include Giorgio Armani (Acqua for Life), the Japanese Government (grassroots human security grants), and private philanthropists.
2. Partnership and Sponsorship Fees: Corporate partnerships provide both programmatic funding and co-branded initiatives. Giorgio Armani's multi-year Acqua for Life partnership with GCI funds water access projects in developing countries.
3. Government Grants: GCI national organizations receive government grants for specific projects. The Japanese Government provided $85,682 USD for the fourth Sri Lanka water project through Grant Assistance for Grassroots Human Security Projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Green Cross International delivers environmental and humanitarian programmes through a federated network of 30 national member organizations. Core offerings include the Green Lane Diary environmental education curriculum (used by nearly 2 million children), Smart Water for Green Schools water-and-sanitation infrastructure (147,000 beneficiaries in ~170 communities), the Health for the Future medical programme for Chernobyl- and chemically-affected populations, the Earth Charter ethical framework, advocacy via Earth Dialogues and the Climate Change Task Force, the biennial Green Star Awards with UN OCHA and UNEP, and field projects such as the Ashaninka Reforestation initiative.

Product overview

Green Cross International operates as a global environmental organization with multiple interconnected program pillars rather than a single unified product. The portfolio includes educational tools (Green Lane Diary), water infrastructure programs (Smart Water for Green Schools), health services (Health for the Future, Camps, Treating Children with Disabilities), ethical frameworks (Earth Charter, Earth Dialogues), awards (Green Star Awards), climate initiatives (Climate Change Task Force), and environmental restoration projects (Ashaninka Reforestation). These programs work holistically under the organization's mission to address security, poverty, and environmental degradation through dialogue, mediation, and cooperation.

Differentiator

Problem solved

Functional benefit

Brands

• Green Lane Diary: An environmental education tool for children where students record daily activities to raise awareness about environmental protection. Published annually in Japan with approximately 100,000 copies distributed to primary schools.
• Green Star Awards
• Smart Water for Green Schools (SWGS)
• Earth Charter
• Earth Dialogues
• Climate Change Task Force
• Green Cross Youth
• Environmental Symphony

Products and services

• Green Lane Diary Environmental education workbook for elementary school students (ages 6-12) covering water, energy, wastes, climate change, and SDGs; students log sustainable activities, thoughts, and observations over a 2-month period. Officially recognized by Japanese ministries of Environment, Education, and Foreign Affairs; published annually in Japan with ~100,000 copies distributed to primary schools.
• Smart Water for Green Schools (SWGS) Water access and sanitation infrastructure programme combining solar-powered systems, filtration, and drip irrigation to provide safe drinking water for underserved schools and communities; designed to reduce waterborne diseases and increase school attendance, particularly for girls.
• Health for the Future Continuing medical care for communities affected by radiation and chemical contamination from environmental disasters such as Chernobyl; includes breast screening, health promotion, disease prevention, hygiene education, mobile medical teams, and rehabilitation services for affected children.
• Green Cross Camps Annual therapy camps providing health services, clean environments, and psychosocial support to children living in ecologically hazardous regions, particularly those affected by the Chernobyl catastrophe in Belarus, Ukraine, and Russia.
• Earth Charter A declaration with sixteen principles providing an ethical framework for building a just, sustainable, and peaceful global society in the 21st century; created through a decade-long worldwide consultation and endorsed by over 5,000 organizations.
• Earth Dialogues Public forums bringing together civil society and private and public sector leaders to find solutions to the interconnected challenges of insecurity, poverty, and environmental degradation.
• Climate Change Task Force An action-focused task force bringing together international leaders and scientists to accelerate climate change initiatives, synchronized with UN Sustainable Development Goals and the Earth Charter.
• Treating Children with Disabilities Medical and rehabilitative services supporting surgical procedures to correct malformations and prosthetic limb fittings for children with disabilities in South-East Asia and Chernobyl-affected regions, enabling their integration into communities.
• Ashaninka Reforestation Project Amazon rainforest reforestation programme in partnership with the Yorenka Tasorentsi Institute of the Ashaninka People, aiming to plant 150,000 trees including endemic species to rehabilitate the rainforest ecosystem.
• Green Star Awards Biennial awards recognizing outstanding individuals or organizations that have made remarkable efforts to prevent, prepare for, and respond to environmental emergencies; a collaborative initiative between UN OCHA, Green Cross International, and UNEP.

Quantifiable outcome

• 147,000 people provided with safe drinking water through Smart Water for Green Schools across ~170 communities
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Geneva Environment Network (GEN)coreStrategic or Co-development Partner · 8 April 2026GCI rejoined the Geneva Environment Network in April 2026, becoming part of a community of over 100 institutions focused on international environmental cooperation and policy dialogue. GEN is coordinated by UNEP and hosts one of the world's highest concentrations of UN agencies, international organisations, and NGOs in Geneva.
• Family Offices for Sustainable Development (FOSD)coreGTM or Marketing Partner · 24 October 2023GCI is an Official Partner of the Environmental Symphony, a multi-media symphonic event performed at the UN General Assembly Hall for UN Day 2023. FOSD, launched by PVBLIC Foundation in partnership with UN MPTF and UNOP, mobilizes family offices around UN SDGs. GCI contributes expertise and serves as an impact partner channeling support toward environmental programmes.
• Giorgio Armani / Acqua for LifecoreStrategic or Co-development Partner · 1 August 2015Giorgio Armani's Acqua for Life partnership with GCI entered its fifth successive year in 2015, funding water access projects across Ghana, Ivory Coast, Senegal, China, Bolivia, Mexico, Sri Lanka, and Argentina. The partnership has also supported projects in Ukraine and reached approximately 80 communities globally.
• Global Green USAcoreStrategic or Co-development PartnerGlobal Green USA is the American affiliate of Green Cross International, founded by Diane Meyer Simon in 1993 following a Moscow Board Meeting of GCI. It focuses on urban sustainability including affordable housing, water management, climate resilience, and post-Katrina reconstruction. Diane Meyer Simon became GCI Chair in July 2019.
• Zoï Environment NetworkminorStrategic or Co-development PartnerGCI participated alongside Zoï Environment Network in World Environment Day 2026 events in Geneva, engaging with delegates, UN agencies, and environmental organizations on climate action and COP31 preparations.
• UN Office for the Coordination of Humanitarian Affairs (OCHA)coreStrategic or Co-development PartnerOCHA co-hosts the biennial Green Star Awards with GCI and UNEP, recognizing outstanding achievements in environmental emergency preparedness and response. GCI has a long history of addressing consequences of disasters including Chernobyl, Fukushima, Hurricane Katrina, and Haiti earthquake.
• UN Environment Programme (UNEP)coreStrategic or Co-development PartnerUNEP co-hosts the Green Star Awards with GCI and OCHA, and coordinates the Geneva Environment Network. GCI works with UNEP on chemical weapons demilitarization, transboundary water governance, and chemical waste management. GCI contributed to the Stockholm Convention National Implementation Plans in African ECOWAS countries.
• UN Food and Agriculture Organization (FAO)minorStrategic or Co-development PartnerGCI collaborates with FAO on pesticide management projects in the CIS region, including sustainable alternatives to pesticides in agriculture and health sectors, and obsolete pesticide inventory training across 11 CIS countries.
• WWF (World Wildlife Fund)minorStrategic or Co-development PartnerWWF is a key partner in GCI's Water for Life and Peace programme, working together on awareness-raising initiatives and collaborations to promote legal frameworks for cooperation and management of international watercourses.
• IUCN (International Union for Conservation of Nature)minorStrategic or Co-development PartnerIUCN partners with GCI on transboundary water governance initiatives, bringing scientific and policy expertise to shared watercourse management and sustainable development advocacy.
• ICLEI — Local Governments for SustainabilityminorStrategic or Co-development PartnerGCI works jointly with ICLEI to encourage coordinated progress among local authorities on sustainability, including workshops on water-climate challenges in China and Europe, and participation in the 2015 ICLEI World Congress.
• Earth Charter InternationalcoreStrategic or Co-development PartnerThe Earth Charter, co-founded by GCI President Mikhail Gorbachev and Maurice Strong in 1994, is the ethical foundation of GCI's mission. Earth Charter International, led by Mirian Vilela, continues to promote the Charter's 16 principles globally, with over 5,000 organizational endorsements.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Earth Day Network / EARTHDAY.ORG: Global environmental mobilization organization partnering with GCI on the Earth Day Women's Summit. Comparable in environmental education outreach, event-driven advocacy, and global convening power.
• Environmental Defense Fund: Major US-based environmental nonprofit combining science, policy advocacy, and field programs. Comparable in operating across water, climate, and health intersections and in leveraging corporate and government partnerships.
• Greenpeace International: Global environmental advocacy nonprofit headquartered in Amsterdam with a federated national-organization model similar to GCI's 30-country footprint. Comparable mission in environmental security, climate action, and grassroots mobilization.
• Natural Resources Defense Council (NRDC): Large international environmental advocacy organization working on climate, water, and sustainable communities. Comparable in combining policy advocacy with on-the-ground programs and partnering with multinational institutions.
• Friends of the Earth International: Federated environmental justice and advocacy network with national member groups worldwide. Closely comparable operating model and grassroots advocacy footprint to GCI.
• WWF (World Wide Fund for Nature): Global conservation NGO with a national-organization network and direct partnership with GCI on transboundary water governance. Operates at far greater scale but mirrors GCI's environmental diplomacy and field-program delivery model.

Broad incumbents

• IUCN (International Union for Conservation of Nature): Global conservation and policy organization partnering with GCI on transboundary water governance. Comparable mission in environmental diplomacy and treaty-body engagement, with far larger institutional footprint.
• International Committee of the Red Cross (ICRC): Founded on the humanitarian emergency-response model that explicitly inspired GCI's creation. Both organizations work at the intersection of war, conflict, and humanitarian assistance, but ICRC operates at vastly greater scale.

Emerging players

• ClientEarth: Environmental law charity using legal action to drive climate and environmental outcomes. Comparable in using international environmental law and treaty frameworks as core instruments of impact.
• 350.org: Grassroots climate movement organization focused on climate action and fossil fuel divestment. Comparable in mobilizing youth and civil society globally, though with a narrower climate-only scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/EnviroSymphony
• YouTubeyoutube.com/@EnvironmentalSymphony
• Facebookfacebook.com/environmental.symphony.mv
• Instagraminstagram.com/environmental_symphony
• LinkedInlinkedin.com/company/green-cross-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Green Cross International