Gebrs van Aarle B.V.
Gebrs van Aarle B.V. is a Dutch B2B wholesaler, founded 1967 in Schijndel, supplying fresh vegetables, fruit, and related products to specialty greengrocers, mobile traders, farm shops, and foodservice operators across the Netherlands.
- Company typePrivate
- Founded1967
- HeadquartersSchijndel, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Gebrs van Aarle B.V. does
Gebrs van Aarle B.V. is a Schijndel, Netherlands-based B2B wholesaler of fresh vegetables and fruit, founded in 1967 by Tijn van Aarle as a market stall and operated continuously as a Brabant family business through three generations. The company supplies groentespeciaalzaken (specialty greengrocers), ambulante handelaren (mobile market traders), boerderijwinkels (farm shops), and foodservice operators across the Netherlands — and selectively into Germany via its exclusive Creta Star orange partnership — across roughly twelve product categories including potatoes, vegetables, fruit, herbs, cress, edible flowers, juices, dairy, eggs, nuts and seeds, ready-made meals, preserves, and non-food items.
The operating model is a sales-led B2B wholesale with a dedicated personal sales representative assigned to each customer, supported since 2025 by a new B2B webshop and a new ERP system for order capture and logistics. Underlying infrastructure consists of cold-storage and own-fleet logistics at the Van Leeuwenhoekweg 39 facility (relocated 1993), ISO 22000 / SKAL BIO / RIK quality certifications, and a curated supplier network featuring long-term partnerships with regional growers (e.g., Aspergekwekerij De Wit, Chielkes Aardbeien) and exclusive international sourcing.
Revenue is generated on per-transaction product margins through a pay-as-you-go B2B model with a €400 minimum order value (excl. VAT) for delivery, a €50 transport surcharge within a 30km radius, and actual-cost transport beyond that radius. In July 2025, 100% of shares were transferred to De Groot Fresh Group, an international AGF organization; Gebrs van Aarle retains its brand, Schijndel facility, and operational autonomy under group manager Andries van den Bogert.
Gebrs van Aarle B.V. firmographics
Firmographics- Name
- Gebrs van Aarle B.V.
- Legal name
- Gebrs Van Aarle B.V.
- Website
- https://gebrsvanaarle.eu
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gebrs van Aarle B.V. is a Dutch B2B wholesaler, founded 1967 in Schijndel, supplying fresh vegetables, fruit, and related products to specialty greengrocers, mobile traders, farm shops, and foodservice operators across the Netherlands.
- Ownership category
- akta.pro rank
Gebrs van Aarle B.V. industry classification
Industry- Product category
- Fresh Produce Wholesale Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (42448)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Terminal Market / Produce Market Wholesalers (AFAIACAK)
Keywords
Where Gebrs van Aarle B.V. is headquartered
LocationHeadquarters
- HQ city
- Schijndel
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Gebrs van Aarle B.V. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Fresh Produce Wholesale (AGF): Gebrs van Aarle generates revenue through the wholesale sale of fresh vegetables and fruit to B2B customers including specialty greengrocers, mobile traders, farm shops, and foodservice operators. The product range spans fresh produce categories (potatoes, vegetables, fruit, herbs, cresses, edible flowers, juices, dairy, nuts, seeds, dried fruit, ready-made meals, and conserves) plus non-food items. Orders are placed via personal sales representatives or the webshop, with delivery managed directly by the company's own logistics. Revenue is derived from product margins on per-unit transactions, with minimum order values and transport surcharges applied.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Minimum order value for delivery: €400 excluding VAT within 30km radius |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Gebrs van Aarle B.V. product offering
Product offeringCore offering
Gebrs van Aarle B.V. is a Dutch B2B wholesale distributor of fresh vegetables and fruit, supplying specialty greengrocers, mobile market traders, farm shops, and foodservice operators across the Netherlands. The company offers a broad assortment spanning core fresh produce (potatoes, vegetables, fruit, herbs, cress, edible flowers, juices) plus complementary categories (dairy/eggs, nuts, seeds, dried fruit, ready-made meals, preserves, non-food), supported by personal sales advice, an owned delivery fleet, and a 2025-launched B2B webshop.
Product overview
Gebrs van Aarle B.V. is a Dutch wholesale company specializing in fresh vegetables and fruit, established in 1967. The company operates as a full-service wholesaler offering a comprehensive product portfolio organized into three main tiers: (1) Core products: potatoes, vegetables, fruit, herbs, cress, edible flowers, and juices; (2) Additional products: dairy/eggs, nuts/seeds/dried fruit, ready-made/convenience items, preserves/seasonings, and non-food items; (3) Services: logistics support, online ordering via webshop, sales support, personal attention, and custom advice. The company serves specialized retail (groentespeciaalzaken), mobile traders, farm shops, and foodservice businesses. In July 2025, the company joined De Groot Fresh Group while maintaining its own identity.
Differentiator
Problem solved
Functional benefit
Products and services
- Groenten (Vegetables)
- Fruit
- Aardappelen (Potatoes)
- Kruiden (Herbs)
- Cressen (Cress)
- Eetbare bloemen (Edible Flowers)
- Sappen (Juices)
- Kant-en-Klaar (Ready-Made)
- Conserven en Smaakmakers (Preserves and Flavorings)
- B2B Webshop (Online Ordering)
- Logistieke ondersteuning (Logistics Support)
Quantifiable outcome
- Products are controlled by experienced inspectors upon arrival; non-conforming products are returned to suppliers.
- +2 more outcomes
Companies that use Gebrs van Aarle B.V.
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Gebrs van Aarle B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gebrs van Aarle B.V. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- De Groot Fresh GroupcoreIn July 2025, Gebrs van Aarle transferred 100% of its shares to De Groot Fresh Group, an international AGF organization founded in 1930. This acquisition represents a major strategic consolidation in Dutch fresh produce wholesale. Both companies are Brabant family businesses with similar cultures. The Groot Fresh Group operates through Groot fruit&vegetables Breda, Groot Fresh Transport Hedel, Groot Fresh Group Kerkdriel, and De Groot Fresh Produce UK Sevenoaks. Gebrs van Aarle retains its own identity and facility in Schijndel, with Andries van den Bogert taking final responsibility as group manager.
- Synergatiki (Grieks familiebedrijf)coreExclusive partnership since 2016 with Synergatiki, a Greek family business, for the sourcing and distribution of Creta Star navel oranges grown in western Crete. The partnership is described as exclusive and is driven by shared passion for quality, tradition, and innovation. Marjon van Aarle visited Crete in May to deepen the collaboration. Gebrs van Aarle distributes Creta Star oranges to the Netherlands and Germany.
- Aspergekwekerij De WitminorLong-standing supplier partnership with Marc and Sandra de Wit's asparagus farm in Mariaheide, Brabant. The farm has been cultivating white asparagus since 1992. Asparagus are harvested daily, sorted, cooled, and shipped to Gebrs van Aarle for distribution the same morning. Featured as a 'Supplier in the Spotlight' on the Gebrs van Aarle blog.
- Chielkes AardbeienminorSustainable strawberry supplier partnership with Michiel and Petra Penninx. Chielkes grows strawberries in substate containers with 100% water reuse and no chemical crop protection. Strawberries are harvested every two days by hand and supplied to Gebrs van Aarle. Featured as 'Supplier in the Spotlight' on the Gebrs van Aarle blog.
- Groot Fresh Group (Member)coreGebrs van Aarle is a member of the Groot Fresh Group, an international AGF organization. Membership provides scale advantages, supply chain collaboration, and access to expanded services across multiple locations in the Netherlands and UK.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Gebrs van Aarle B.V. competitors and assessment
Company assessmentDirect peers
- Greenyard: Belgian-headquartered global market leader in fresh, frozen, and prepared fruit and vegetables with major Dutch operations. Direct competitor in B2B fresh produce wholesale serving retail, foodservice, and industrial customers across the Benelux region.
- Bakker Barendrecht: Dutch AGF wholesaler and part of the Greenyard network, serving Albert Heijn and other Dutch retailers with fresh produce. Comparable B2B fresh produce wholesale operating at much larger scale within the Netherlands.
- Nature's Pride: Dutch wholesaler and importer specializing in fresh fruit and vegetables with global grower sourcing, serving European retailers and foodservice. Comparable B2B model focused on broad assortment, quality, and year-round availability of fresh produce.
- The Greenery: Largest Dutch fresh produce cooperative/wholesaler serving supermarkets, foodservice, and specialty retail across the Netherlands and internationally. Direct overlap with Gebrs van Aarle in B2B fresh produce distribution to specialty and foodservice buyers, though at significantly larger scale.
- Special Fruit: Belgian wholesaler specializing in exotic and specialty fresh produce, serving retail and foodservice across Europe. Comparable niche focus on differentiated assortment and specialty retail customers, similar to Gebrs van Aarle's specialty positioning.
- Staay Food Group: Dutch fresh produce group serving European retail and foodservice with a broad portfolio including fresh-cut and convenience lines. Comparable wholesale model with similar customer mix and category breadth.
- Versland Selection: Dutch fresh produce wholesaler specializing in vegetables for retail, foodservice, and industry. Direct peer in the Dutch AGF wholesale market with overlapping customer segments including specialty retailers and foodservice.
- Cool Fresh: Dutch fresh produce wholesaler importing and distributing fruit and vegetables to retailers and foodservice in Europe. Comparable mid-market B2B wholesale model with broad assortment and emphasis on freshness and quality.
- Smeding: Dutch fresh produce and potato specialist wholesaler serving foodservice, retail, and industrial customers in the Netherlands and beyond. Directly comparable wholesale model with similar customer mix in foodservice and retail.
Broad incumbents
- Total Produce / Dole plc: Global fresh produce giant (Dole plc) with significant Dutch and European operations through the legacy Total Produce business. Larger incumbent operating across multiple continents and categories; provides useful benchmark for wholesale scale and category breadth but does not specialize in Gebrs van Aarle's greengrocer niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Gebrs van Aarle B.V. social profiles
Digital presenceGebrs van Aarle B.V. compliance and trust
Trust signalCompliance3 records
Gebrs van Aarle B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gebrs van Aarle B.V. leadership team
Management profileNumber of profiles
Profiles1 record
Gebrs van Aarle B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gebrs van Aarle B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gebrs van Aarle B.V.
What does Gebrs van Aarle B.V. do?
Gebrs van Aarle B.V. is a Dutch B2B wholesale distributor of fresh vegetables and fruit, supplying specialty greengrocers, mobile market traders, farm shops, and foodservice operators across the Netherlands. The company offers a broad assortment spanning core fresh produce (potatoes, vegetables, fruit, herbs, cress, edible flowers, juices) plus complementary categories (dairy/eggs, nuts, seeds, dried fruit, ready-made meals, preserves, non-food), supported by personal sales advice, an owned delivery fleet, and a 2025-launched B2B webshop.
Is Gebrs van Aarle B.V. a public or private company?
Gebrs van Aarle B.V. is a private company. It is classified as corporate owned and is currently operating.
When was Gebrs van Aarle B.V. founded?
Gebrs van Aarle B.V. was founded in 1967. It employs 51 to 100 people.
Where is Gebrs van Aarle B.V. based?
Gebrs van Aarle B.V. is headquartered in Schijndel, Netherlands, in the Europe region.
How does Gebrs van Aarle B.V. make money?
One revenue line is on record: fresh Produce Wholesale (AGF).
Who are Gebrs van Aarle B.V.'s main competitors?
Direct peers on record are Greenyard, Bakker Barendrecht, Nature's Pride, The Greenery, Special Fruit, Staay Food Group, Versland Selection, Cool Fresh and Smeding. Total Produce / Dole plc is listed as a broad incumbent.
Does Gebrs van Aarle B.V. have an API?
No public API is recorded for Gebrs van Aarle B.V..
What industry is Gebrs van Aarle B.V. in?
Gebrs van Aarle B.V.'s product category is Fresh Produce Wholesale Distribution. Its primary akta.pro industry code is AFAIACAK, Terminal Market / Produce Market Wholesalers. Its NAICS code is 42448 and its SIC code is 5141.