Smeding
Smeding is a privately held Dutch fruit and vegetable supplier founded in 1934 and headquartered in Sint Annaparochie, Netherlands. It employs 501-1,000 people and serves customers in the fresh produce distribution market.
- Company typePrivate
- Founded1934
- HeadquartersSint Annaparochie, Netherlands
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Smeding does
Smeding is a privately held Dutch company that supplies fruits and vegetables, headquartered in Sint Annaparochie, Netherlands. The firm has been in continuous operation since 1934, giving it nine decades of incumbency in the fresh produce supply chain. With 501-1,000 employees, Smeding operates at a mid-market scale for European fresh produce distribution, a category that typically relies on refrigerated logistics, regional sourcing networks, and relationships with retail, foodservice, and wholesale buyers.
No information is available in the source data regarding Smeding's specific product portfolio (e.g., organic vs. conventional, packaged vs. bulk, fresh-cut vs. whole produce), customer segments, pricing structure, distribution channels, geographic reach beyond its Dutch base, technology stack, or ownership structure. The firm's website currently returns a verification/loader page with no substantive content. Management team, funding history, M&A activity, certifications, partnerships, and any product or service launches are likewise undocumented in the supplied data.
The company's revenue model, go-to-market motion, and competitive positioning within the Dutch and broader European fresh produce market cannot be characterized from the available evidence. As a 90-year-old private employer of meaningful size in a stable, commodity-adjacent industry, the most reasonable inference is that Smeding operates a traditional B2B produce distribution business, but any further specificity would require primary research beyond the scope of the supplied data.
Smeding firmographics
Firmographics- Name
- Smeding
- Legal name
- Smeding
- Website
- https://smeding.nl
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Smeding is a privately held Dutch fruit and vegetable supplier founded in 1934 and headquartered in Sint Annaparochie, Netherlands. It employs 501-1,000 people and serves customers in the fresh produce distribution market.
- Ownership category
- akta.pro rank
Smeding industry classification
Industry- Product category
- Fresh Produce Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Fresh Produce Wholesale Distribution (CRAOAAAC)
- akta.pro secondary industries
- Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Fresh Produce Distribution (CRAOABAB)
Keywords
Where Smeding is headquartered
LocationHeadquarters
- HQ city
- Sint Annaparochie
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Smeding business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure
Smeding product offering
Product offeringCore offering
Smeding supplies fruits and vegetables, operating as a Dutch fresh produce supplier based in Sint Annaparochie, Netherlands. The company was founded in 1934 and employs 501–1,000 people, indicating it serves customers with sizable distribution operations. Its offering is centered on the physical supply of fruit and vegetable products to downstream buyers.
Product overview
No product information is available from the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Fruit and Vegetable Supply
Companies that use Smeding
Customer profileIdeal customer profiles1 record
Smeding technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smeding partnerships and signals
Strategic signalExpansion highlights1 record
Smeding competitors and assessment
Company assessmentDirect peers
- Greenyard: Belgian-headquartered, listed fresh, frozen and prepared fruit and vegetable company. Closest large-scale direct peer to Smeding, supplying European retailers and foodservice with similar categories and a comparable merchant-wholesale model.
- The Greenery: Dutch fresh produce supplier (part of Coöperatie DOOR) selling fruits and vegetables to European retailers. Direct Dutch competitor with a similar focus on sourcing from Dutch and international growers and serving retail channels.
- Bakker Barendrecht: Dutch fresh fruit and vegetable service provider for retail and foodservice. Operates a comparable model of sourcing, ripening, packaging, and distribution, making it a close functional peer to Smeding in the Benelux market.
- Nature's Pride: Netherlands-based importer, ripener and distributor of exotic and mainstream fresh fruits and vegetables. Overlaps directly with Smeding on fruit and vegetable wholesale to European retail and foodservice customers.
- Staay Food Group: Dutch fresh produce company supplying fruits, vegetables and other fresh categories to European retail, foodservice and wholesale customers. Comparable product mix and channel coverage to Smeding.
- Special Fruit: Belgian specialist fresh produce importer and wholesaler of fruit and vegetables. Competes with Smeding in Benelux wholesale distribution of fresh produce, with a similar customer base among European retailers and foodservice operators.
- Hessing: Dutch fresh fruit and vegetable processor and supplier serving retail, foodservice and industrial customers. Comparable to Smeding in its fresh-produce focus and Dutch/European customer base.
Broad incumbents
- Total Produce / Dole plc: One of the world's largest fresh produce companies, operating across production, sourcing, ripening and distribution. A broad incumbent in the same industry as Smeding, though at vastly larger scale and with global reach.
- Bonduelle: Large European vegetable-focused food manufacturer and fresh-produce operator. Operates in adjacent parts of the fresh and processed vegetable value chain, making it a relevant but broader incumbent peer to Smeding.
Others
- Fresh Produce Centre: Dutch industry association representing fruit and vegetable traders and processors. Relevant ecosystem peer that shapes the regulatory and commercial environment in which Smeding operates, rather than a direct competitor.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Smeding social profiles
Digital presenceSmeding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smeding leadership team
Management profileNumber of profiles
Smeding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smeding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smeding
What does Smeding do?
Smeding supplies fruits and vegetables, operating as a Dutch fresh produce supplier based in Sint Annaparochie, Netherlands. The company was founded in 1934 and employs 501–1,000 people, indicating it serves customers with sizable distribution operations. Its offering is centered on the physical supply of fruit and vegetable products to downstream buyers.
When was Smeding founded?
Smeding was founded in 1934. It employs 501 to 1,000 people.
Where is Smeding based?
Smeding is headquartered in Sint Annaparochie, Netherlands, in the Europe region.
Who are Smeding's main competitors?
Direct peers on record are Greenyard, The Greenery, Bakker Barendrecht, Nature's Pride, Staay Food Group, Special Fruit and Hessing. Broad incumbents are Total Produce / Dole plc and Bonduelle. Fresh Produce Centre is listed as an others.
Does Smeding have an API?
No public API is recorded for Smeding.
What industry is Smeding in?
Smeding's product category is Fresh Produce Distribution. Its primary akta.pro industry code is CRAOAAAC, Fresh Produce Wholesale Distribution, with a secondary code of AFAIABAE, Fresh Produce Wholesale (Fruit & Vegetables). Its NAICS code is 424480 and its SIC code is 5140.