What Ge Effektivt does

Ge Effektivt is a Stockholm-based Swedish non-profit association (ideell förening, org. nr. 802536-0739) founded in November 2020 by Henri Thunberg. It operates a digital donation platform at geeffektivt.se that collects contributions from Swedish individual donors and corporate partners and forwards 100% of designated donations to internationally recommended organizations in three cause areas: global health, climate, and animal welfare. The platform's core technical components are a Swish- and bank-transfer-enabled web checkout, a donor self-service portal ('Mina sidor') with gift history and monthly-giving controls, an Effektkalkylator impact calculator that translates donation amounts into concrete outcomes (malaria nets, vitamin A supplementation, vaccinations, tons of CO2 reduced), and Smart Fördelning, an automated allocation feature that redistributes recurring gifts to the highest-impact opportunity within a chosen cause based on quarterly findings from GiveWell, Animal Charity Evaluators, and Giving Green. Operational staff consists of three full-time employees (Verksamhetschef Sofie Sjöstrand, Marknadsansvarig Sanna Wendt, and Daniel Wernstedt as Head of Administration and Donor Engagement from May 2025) plus approximately five volunteers, and the organization is governed by a board chaired by founder Henri Thunberg.

The organization's revenue model is structurally bifurcated. Designated donations from individual donors are pass-through: Ge Effektivt takes zero fees and absorbs transaction costs, meaning the 23.9M SEK collected in 2025 (a 60% year-over-year increase) does not constitute organizational revenue. Operational funding comes from a separate stream: discretionary donations from individuals and companies earmarked for operations, corporate partnership fees across four tiers ranging from 15,000 SEK (Stödföretag) to 175,000 SEK (Huvudpartner) per year, and institutional grants from external philanthropists and the Centre for Effective Altruism / Coefficient Giving (the latter committed 50% of the 2026-2027 cost budget in mid-2025). The corporate partnership program is sold via field sales led by Sofie Sjöstrand and includes benefits such as logo placement, newsletter mentions, lectures, employee giving programs, and checkout integration. Distribution is exclusively domestic (Sweden) through the website, Swish, and partner-mediated payroll deduction and e-commerce integrations.

Ge Effektivt's stated impact proposition rests on independent evidence-based curation: it claims top recommended organizations are up to 100x more effective than average (per Caviola et al. 2020) and that the platform itself multiplies donations by approximately 4.5x relative to operating costs, with some sources claiming a combined ~470x multiplier over average charity giving. The organization holds Skatteverket approval for tax-deductible donations within global health through 2026-12-31, has been awarded Giva Sverige's Stenbeckspriset (Årets givare, 2023), and is referenced by GiveWell as the recommended Swedish donor channel. It maintains close ties to Norwegian sister organization Gi Effektivt Norge (whose CEO, Kari Ravnestad Kjørholt, sits on Ge Effektivt's board) and to Stiftelsen Effekt, positioning it within the international effective altruism network.

Name

Ge Effektivt

Legal name

Ge Effektivt

Website

https://geeffektivt.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Ge Effektivt is a Swedish non-profit operating a digital donation platform that forwards 100% of donor contributions to independently evaluated high-impact charities in global health, climate, and animal welfare, serving Swedish individual donors and corporate partners via Swish, bank transfer, and tiered partnerships.

Ownership category

akta.pro rank

Product category

Charitable Giving Platform (Effective Altruism Donations)

NAICS

Grantmaking and Giving Services (81321), Grantmaking and Giving Services (8132), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Other Grantmaking and Giving Services (813219)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

akta.pro secondary industries

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG), Donor-Advised Fund (DAF) Sponsors (BPAGAKAF), Corporate Foundations & CSR Grantmaking (BPAGAKAC)

Keywords

• Effective altruism donations
• Charitable giving platform
• Evidence-based philanthropy
• Donation forwarding services
• Corporate giving partnerships

Headquarters

HQ city

Stockholm, Stockholm County

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Individual donations (passed through): 100% of donations from individual donors are passed through to recommended organizations. Ge Effektivt does not take any fees from these donations.
2. Separate donations for operations: The organization is financed entirely through separate donations from individuals and companies who see value in the organization existing. Donors can choose to support operations when making a gift.
3. Corporate partnerships: Corporate partnerships at various tiers (15,000-175,000 SEK/year) providing digital kit, logo placement, mentions in newsletters and social media, and lectures
4. Funding from external philanthropists and Centre for Effective Altruism: Initial and ongoing financing from external philanthropists and CEA to continue operations and pass 100% of donations through

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ge Effektivt operates a digital donation platform (geeffektivt.se) that collects charitable contributions from Swedish donors and passes 100% of those gifts to independently evaluated high-effectiveness organizations in global health, climate, and animal welfare. The organization provides a donor portal (Mina sidor), an impact calculator, an automatic fund allocation system (Smart Fördelning), and philanthropic advisory services. Operating costs are funded separately via donations earmarked for operations and annual corporate partnership tiers.

Product overview

Ge Effektivt operates a unified digital donations platform at geeffektivt.se that collects and forwards 100% of donor contributions to independently evaluated high-effectiveness organizations in three cause areas: global health, climate, and animal welfare. The core platform integrates a donor portal (Mina sidor) with an impact calculator, a Smart Fördelning auto-allocation feature, and a philanthropic advisory service. Add-on modules include gift cards (Gåvokort), personal fundraising pages (Egen insamling), and The Pledge commitment program. Donations are made via Swish, bank transfer, or recurring monthly giving, with no fees taken from donor contributions. The organization is approved by Skatteverket for tax deductions (valid 2023-01-26 to 2026-12-31).

Differentiator

Problem solved

Functional benefit

Products and services

• Donationsplattformen (geeffektivt.se) Core digital donation platform that collects Swedish donations via Swish and bank transfer and forwards 100% to independently evaluated high-effectiveness charities in global health, climate, and animal welfare. No fees are taken from donations; operations are funded separately.
• Mina sidor (My Pages) donor portal Donor self-service portal providing a complete overview of personal giving history, statistics, monthly donation management, and an integrated impact calculator that estimates real-world outcomes of individual and cumulative contributions.
• Smart Fördelning (Smart Distribution) Automatic fund allocation service that continuously monitors funding gaps and quarterly evaluations from GiveWell, Animal Charity Evaluators, and Giving Green, redirecting pooled donations to whichever recommended organization currently offers the highest marginal impact within the donor's chosen cause area.
• Filantropisk rådgivning (Philanthropic Advisory) Free, obligation-free advisory service providing tailored donation recommendations for larger donors, delivered by Verksamhetschef Sofie Sjöstrand via email consultation.
• Gåvokort (Gift Cards) Digital or physical gift cards that allow donors to give the experience of an effective, evidence-based donation as a gift to friends or family, with Ge Effektivt forwarding 100% of the value to the chosen organization.
• Egen insamling (Personal Fundraising) Self-service fundraising tool enabling supporters to create and manage their own peer-to-peer fundraising campaigns in support of Ge Effektivt's recommended organizations.
• The Pledge (income-commitment program) Commitment program inviting individuals to publicly pledge a percentage of their income (e.g., 10%) to high-impact charities, modeled after Giving What We Can's 10% Pledge.
• Corporate Partnership Program Tiered annual corporate partnership program with four tiers (Huvudpartner 175,000 SEK, Partner 90,000 SEK, Vänföretag 40,000 SEK, Stödföretag 15,000 SEK), offering a digital kit, logo placement, newsletter mentions, social media exposure, employee giving programs, payroll integrations, and lectures.

Quantifiable outcome

• Top charities are up to 100x more effective than average (Caviola et al. 2020)
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• MejslacoreStrategic or Co-development PartnerSoftware consulting company that facilitated a company-wide giving game resulting in 1 million SEK donated. Their founder Karl Dickson is a key advocate, and Ge Effektivt's office is c/o Mejsla in Stockholm.
• ZodiappsminorStrategic or Co-development PartnerIT consulting company within programming that supports monthly giving through Ge Effektivt to ensure real impact for animals and people.
• BioGaiaminorStrategic or Co-development PartnerLeading Swedish health company founded in 1990, producing probiotic products. Corporate partner supporting Ge Effektivt.
• Snillsparv ABminorStrategic or Co-development PartnerRun by memory champion Jonas von Essen who lectures on memory improvement. Corporate partner of Ge Effektivt.
• Kristoffer Johansson Musikproduktion ABminorStrategic or Co-development PartnerMusic production company, corporate partner of Ge Effektivt.
• Alma Property PartnersminorStrategic or Co-development PartnerReal estate investment company in the Nordic region, focused on responsible investing. Corporate partner.
• GiveWellcoreStrategic or Co-development PartnerIndependent evaluator that researches and recommends the most cost-effective global health charities. Ge Effektivt's recommendations are based on GiveWell's research. GiveWell references Ge Effektivt on their website for Swedish donors.
• Animal Charity Evaluators (ACE)coreStrategic or Co-development PartnerIndependent evaluator focused on finding the most effective methods to reduce animal suffering in industrial farming. Ge Effektivt uses ACE recommendations for animal welfare donations.
• Giving GreencoreStrategic or Co-development PartnerIndependent evaluator that identifies the most effective ways to combat climate change through scientific and transparent analysis. Ge Effektivt uses Giving Green's research for climate donations.
• AdoveominorStrategic or Co-development PartnerDigital platform optimizing fundraising for charitable organizations. Vänföretag (friend company) partner.
• BörslabbetminorStrategic or Co-development PartnerHelps small investors invest in the stock market efficiently and evidence-based. Uses Ge Effektivt for donations to maximize impact.
• DecuriaminorStrategic or Co-development PartnerOffers employees donation options from their salary, using Ge Effektivt recommendations for maximum impact.
• Lynx Asset ManagementminorStrategic or Co-development PartnerInvestment firm using evidence and research-based philosophy. Uses GiveWell evaluations for effective giving.
• KBT SydostminorStrategic or Co-development PartnerEvidence-based psychotherapy practice that contributes to a better world through Ge Effektivt.
• QAP LEGALminorStrategic or Co-development PartnerPragmatic and efficient legal advice for startups and scale-ups. Uses Ge Effektivt for donations.
• Effektiv Altruism SverigecoreStrategic or Co-development PartnerSwedish branch of the international effective altruism movement. Originally hosted the Ge Effektivt project. No longer handles banking since end of 2021 but close organizational ties remain.
• Stiftelsen EffektminorStrategic or Co-development PartnerNorwegian sister organization. Has shared materials and experiences with Ge Effektivt.
• Gi Effektivt NorgecoreStrategic or Co-development PartnerNorwegian sister organization. Kari Ravnestad Kjørholt, CEO of Gi Effektivt Norge, serves on Ge Effektivt's board.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• GiveWell: US-based independent charity evaluator whose research underpins Ge Effektivt's recommendations and which references Ge Effektivt on its own site for Swedish donors. Functions as upstream partner rather than direct competitor, but its brand defines the category.
• Charity Navigator: US's largest charity evaluator (financial-efficiency focus) and adjacent incumbent in the charity-information space. Different methodology (overhead-ratio focused rather than cost-per-outcome) but addresses the same donor information-asymmetry problem Ge Effektivt solves.

Others

• Centre for Effective Altruism: UK/US-based umbrella organization for the EA movement; originally hosted Ge Effektivt as a project (under Effektiv Altruism Sverige, the Swedish branch) and remains the philosophical parent of the EA ecosystem Ge Effektivt serves. Not a direct competitor but the foundational ecosystem participant.

Emerging players

• Giving Green: Climate-focused research organization identifying cost-effective climate interventions; one of three evaluators underpinning Ge Effektivt's climate-cause donations. Smaller and newer than GiveWell, but serves as core recommendation source.
• Animal Charity Evaluators: Independent evaluator focused on reducing animal suffering; one of three evaluators Ge Effektivt uses for its animal-welfare recommendations. Functions as research partner and recommendation source.

Direct peers

• EA Funds (Effective Altruism Funds): Donor-advised-fund-style platform run by Centre for Effective Altruism, allowing donors to allocate to curated cause-area funds (Global Health, Animal Welfare, Climate). Closest direct functional analog: pass-through donations to top evaluator-recommended orgs with automatic fund balancing.
• Giving What We Can: UK-based pledge organization encouraging members to donate 10%+ of income to highly effective charities. Ge Effektivt's "The Pledge" product is explicitly modeled on this concept, and GWWC shares the EA evaluation methodology Ge Effektivt relies on.
• GiveDirectly: US-based nonprofit that sends 100% of donations directly to recipients in low-income countries with rigorous evidence backing. Shares Ge Effektivt's evidence-first, transparency-led approach and donor trust via pass-through economics, though operating model differs (direct cash vs. EA-recommended charities).
• Gi Effektivt Norge: Norwegian sister organization operating the same zero-fee pass-through model in Norway; shares materials and board representation with Ge Effektivt. The closest functional peer, operating in an adjacent Nordic market with identical EA-aligned recommendations.
• Founders Pledge: US/UK charity that helps entrepreneurs and HNW individuals pledge a portion of proceeds to high-impact causes, with research-driven recommendations. Comparable as an effective-giving intermediary serving a defined donor segment with curated recommendations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/geeffektivt
• LinkedInlinkedin.com/company/geeffektivt
• Instagraminstagram.com/geeffektivt.se

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ge Effektivt