Adoveo
Adoveo is a Swedish SaaS platform that provides nonprofit and member organizations with interactive campaign formats, native Swish payment integration including recurring donations, and first-party data activation into CRM systems, serving over 100 organizations across the Nordic region.
- Company typePrivate
- Founded2017
- HeadquartersTäby, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Adoveo does
Adoveo is a Swedish SaaS company founded in 2017 that operates a unified platform for nonprofit and member organizations to run interactive fundraising and engagement campaigns. The platform combines 30+ interactive campaign formats (quizzes, games, contests, polls, coupons, peer-to-peer fundraising) with native payment processing — most notably 1-click and recurring Swish payments — and embeds first-party data collection that activates in real time into customer CRM and marketing automation systems. The product spans Interactive Campaign Formats, Peer2Peer Fundraising, Swish Payments (including recurring 'Återkommande Betalningar' enabled through a Danske Bank partnership), Digital Gift Certificates delivered via SMS, and a 'Steg för Steg' dashboard released in October 2025. Core customers include Swedish and Nordic nonprofits such as Mind, WWF Norge, Svenska Afghanistankommittén, and Läkare Utan Gränser (MSF).
The company monetizes through recurring SaaS subscriptions to the platform with tiered pricing (specific price points not publicly disclosed), supplemented by transaction fees on Swish payment processing. Go-to-market is a consultative enterprise field-sales motion targeting Nordic nonprofits, complemented by industry partnerships (notably with Giva, the Nordic nonprofit industry association) and presence at forums like Insamlingsforum. The team of approximately 10 people is led by co-founders Lovisa Wachtmeister Bååth (CEO) and Martin Rödén (CTO), with the headquarters located at Epicenter coworking space in Stockholm. Adoveo is privately held and founder-controlled, with no disclosed institutional investors beyond early backing from Propel Capital and Sting in 2018.
Operationally, Adoveo reports serving over 100 organizations across Sweden, Norway, Denmark, and Finland since 2017 and claims an average customer ROI of 1182%, though no company revenue, ARR, or pricing details are publicly disclosed. The company's strategic positioning combines deep Nordic nonprofit vertical specialization with proprietary payment-rail integrations (particularly Swish), creating switching costs through embedded donor journeys, recurring giving flows, and CRM data integrations. There are no disclosed AI/ML capabilities, no patents, and no certifications; competitive differentiation is workflow and integration-driven rather than technology-driven.
Adoveo firmographics
Firmographics- Name
- Adoveo
- Legal name
- Adoveo
- Website
- https://adoveo.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adoveo is a Swedish SaaS platform that provides nonprofit and member organizations with interactive campaign formats, native Swish payment integration including recurring donations, and first-party data activation into CRM systems, serving over 100 organizations across the Nordic region.
- Ownership category
- akta.pro rank
Adoveo industry classification
Industry- Product category
- Nonprofit Fundraising & Engagement Software
- NAICS
- Software Publishers (513210), Advertising Agencies (54181)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Adoveo is headquartered
LocationHeadquarters
- HQ city
- Täby
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Adoveo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: SaaS platform subscription for nonprofit organizations to create and manage fundraising and engagement campaigns. Includes access to all templates, features, and capabilities.
- Payment Processing: Transaction fees from Swish payments, recurring donations, and payment processing through the platform for nonprofit fundraising.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Multiple pricing tiers available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Adoveo product offering
Product offeringCore offering
Adoveo provides a unified SaaS platform that enables nonprofit and member organizations across the Nordics to run interactive fundraising and engagement campaigns, process one-click and recurring Swish donations, capture first-party donor data, and connect that data directly to CRM and marketing automation systems. The platform bundles thirty-plus no-code campaign formats (quizzes, games, peer-to-peer fundraising, polls, coupons, gift certificates) with payment processing, analytics, and donor journey orchestration in a single workflow.
Product overview
Adoveo is a unified platform for nonprofit and member organizations, combining a core engagement platform with modular tools. The platform centers on the Adoveo Platform as the core product, supplemented by 30+ Interactive Campaign Formats (quizzes, games, competitions, polls, coupons), Peer2Peer Fundraising, Swish Payments (including 1-click Swish and recurring payments), Digital Gift Certificates, SMS Outreach with RCS support, and a dedicated Knowledge Hub via Adoveo Academy. The recently launched Steg för Steg methodology provides an enhanced dashboard with improved analytics. The platform collects first-party and zero-party data throughout the donor journey, connecting directly to CRM and Marketing Automation systems for complete traceability.
Differentiator
Problem solved
Functional benefit
Products and services
- Adoveo Platform The Adoveo Platform is the company's core SaaS offering for nonprofit and member organizations. It unifies interactive campaign creation (30+ formats including quizzes, games, peer-to-peer fundraising, polls, and coupons), payment processing (one-click Swish, recurring donations), SMS outreach with digital gift certificates, first-party data collection, and CRM/marketing automation integration in a single workflow aimed at driving measurable, long-term donor growth.
- Steg för Steg (Step by Step) Dashboard Steg för Steg is Adoveo's major October 2025 platform release, delivering an enhanced dashboard with a more intuitive interface, a clearer overview, deeper insights, and easier follow-up capabilities so nonprofits can act on results across all their interactive campaigns and donor touchpoints.
Quantifiable outcome
- Average ROI of 1182% for customers
- +1 more outcomes
Companies that use Adoveo
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Adoveo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
Adoveo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Danske BankcoreAdoveo serves as technical supplier for Danske Bank's Swish Recurring Payments feature. Danske Bank was one of the first banks to implement Swish Recurring Payments for corporate customers. Through this partnership, nonprofits can offer recurring donations via Swish.
- GivacoreProud partner of Giva 2025, participating in Insamlingsforum 2025 with speaking sessions on April 10-11. Giva is a Nordic industry association for nonprofit organizations.
- BaltasarminorCommunication agency specializing in nonprofit organizations; provides insights on future of giving and Swish payment trends.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Adoveo competitors and assessment
Company assessmentDirect peers
- Funraise: US-headquartered nonprofit fundraising platform offering online giving, recurring donations, peer-to-peer campaigns, and CRM-style donor management. Direct functional competitor to Adoveo for nonprofit fundraising and engagement, though focused on the US market.
- Givebutter: US-based nonprofit fundraising platform with peer-to-peer, recurring giving, events, and interactive campaign formats. Closely aligned to Adoveo's interactive campaign-led engagement model for nonprofits.
- Donorbox: Online donation and recurring giving platform for nonprofits with peer-to-peer and crowdfunding capabilities. Comparable SaaS offering targeting similar nonprofit fundraising workflows.
- Keela: Nonprofit CRM and engagement platform with email marketing, donation management, and reporting. Direct comparable to Adoveo for small-to-mid nonprofit organizations.
- Bloomerang: Donor management and fundraising platform for nonprofits with built-in CRM, online giving, and engagement tools. Functionally overlapping SaaS offering for nonprofit donor engagement.
Broad incumbents
- Classy (GoFundMe Pro): Established nonprofit fundraising platform owned by GoFundMe, offering donation forms, recurring giving, peer-to-peer, and event fundraising. Broader incumbent with greater scale and geographic reach than Adoveo.
- Bonterra: Suite of nonprofit software products including Network for Good, GivingDays, and donation CRM. Broader incumbent in the nonprofit technology space offering overlapping capabilities.
- Salesforce.org Nonprofit Cloud: Salesforce's nonprofit-focused CRM and engagement cloud offering donor management, marketing automation, and program management. Broad incumbent targeting the same nonprofit customer base.
- HubSpot for Nonprofits: HubSpot's marketing automation, CRM, and content tools adopted heavily by nonprofits. A generalist incumbent that competes for the same MarTech budget that funds Adoveo deployments.
Others
- Stripe: Global payment infrastructure provider with growing nonprofit and recurring donation tooling. Functions as adjacent infrastructure; relevant because payment rails are central to Adoveo's value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Adoveo social profiles
Digital presenceAdoveo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adoveo leadership team
Management profileNumber of profiles
Profiles4 records
Adoveo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adoveo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adoveo
What does Adoveo do?
Adoveo provides a unified SaaS platform that enables nonprofit and member organizations across the Nordics to run interactive fundraising and engagement campaigns, process one-click and recurring Swish donations, capture first-party donor data, and connect that data directly to CRM and marketing automation systems. The platform bundles thirty-plus no-code campaign formats (quizzes, games, peer-to-peer fundraising, polls, coupons, gift certificates) with payment processing, analytics, and donor journey orchestration in a single workflow.
Is Adoveo a public or private company?
Adoveo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adoveo founded?
Adoveo was founded in 2017. It employs 11 to 50 people.
Where is Adoveo based?
Adoveo is headquartered in Täby, Sweden, in the Europe region.
How does Adoveo make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are payment Processing.
Who are Adoveo's main competitors?
Direct peers on record are Funraise, Givebutter, Donorbox, Keela and Bloomerang. Broad incumbents are Classy (GoFundMe Pro), Bonterra, Salesforce.org Nonprofit Cloud and HubSpot for Nonprofits. Stripe is listed as an others.
Does Adoveo have an API?
No public API is recorded for Adoveo.
What industry is Adoveo in?
Adoveo's product category is Nonprofit Fundraising & Engagement Software. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 513210 and its SIC code is 7372.