Geelong Foodshare

What Geelong Foodshare does

Geelong Foodshare (legal entity Geelong Food Relief Centre Inc.) is a non-profit food relief organization founded in 1990 and based in North Geelong, Victoria, Australia. It collects, sorts, and distributes nutritious food daily through two physical Social Supermarket locations (North Geelong at 37-41 Morgan St and Geelong at 43 Mercer St), a network of 70+ frontline charity agency partners, and a food voucher program. The organization sources rescued and purchased food from 30+ suppliers including the three major Australian supermarkets (Woolworths, Coles, Aldi) and national food rescue organizations (OzHarvest, SecondBite, Foodbank, Fareshare, Bidfood).

The organization operates a distinctive Social Supermarket model built on a points-based voucher system in which a $25 Community Choice voucher provides up to $230 worth of free, nutritious groceries — approximately 10x face value — by leveraging donated and rescued supply. Operations are supported by 32,000+ annual volunteer hours, a small paid team (1-10 employees), and community programs including Cook.Connect.Share. (in partnership with Cultura and City of Greater Geelong Family Services) and the OzHarvest NEST nutrition and cooking program.

Revenue and funding come from four streams: individual and corporate donations of funds and food, government grants (notably the Victorian Government Community Food Relief Coordination Grant covering six Regional Foodshares over two years), corporate partnerships, and the Social Supermarket sales/voucher program. The organization is a member of the Regional Food Security Alliance with Western District Foodshare, which drove an 857% increase in deliveries to Warrnambool and 665% to Colac. The Greater Geelong Region has acute food insecurity, with 14% of Geelong-Barwon residents having gone without food because they could not afford to buy more — nearly double the Victorian average — providing a clear demand-side tailwind for the organization's scale of 2.5M+ meals annually and 20,000+ people fed weekly.

Name

Geelong Foodshare

Legal name

Geelong Food Relief Centre Inc.

Website

https://geelongfoodrelief.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Geelong Foodshare is a non-profit food relief organization in Victoria, Australia, founded in 1990, that rescues and redistributes food from 30+ suppliers to 70+ frontline agencies, two Social Supermarkets, and 20,000+ beneficiaries weekly across the Greater Geelong Region.

Ownership category

akta.pro rank

Headquarters

HQ city

North Geelong, Victoria

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations (Funds and Food): Individual and corporate donations of funds and food products to support food rescue and redistribution operations
2. Government Grants: Victorian Government support including the Community Food Relief Coordination Grant and expanded support for six Regional Foodshares
3. Corporate Partnerships: Partnerships with major retailers (Woolworths, Coles, Aldi) and food companies for food rescue and supply
4. Social Supermarket Sales: Affordable groceries sold through social supermarkets using voucher/points system

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Geelong Foodshare is a non-profit food relief organization that rescues and sources nutritious food from 30+ suppliers and redistributes it daily to people experiencing food insecurity across the Greater Geelong Region. Its core offerings include two social supermarkets operating a points-based voucher system (where a $25 voucher yields up to $230 in groceries), food vouchers distributed to individuals and families, and free food distributed through a network of 70+ partner frontline charities and agencies.

Product overview

Geelong Foodshare operates as a food relief and community support organization offering a unified service model centered on food access and education. The core offerings include food vouchers and social supermarkets (where points-based vouchers provide up to 10x their value), supported by an agency network of 70+ partner organizations. Education programs include Cook.Connect.Share. and the OzHarvest NEST program for nutrition and cooking skills. Food is sourced from 30+ suppliers and distributed daily through multiple channels including two social supermarket locations in North Geelong and Geelong.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Supermarkets Grocery-style social supermarkets at two physical locations (North Geelong and Geelong) where clients redeem food vouchers through a points-based system that provides up to 10x the voucher value in nutritious, culturally appropriate food, offering choice and dignity to people experiencing food insecurity.
• Food Vouchers Food vouchers distributed to individuals and families in need, enabling them to access nutritious food through partner agencies and social supermarkets across the Greater Geelong Region.
• Agency Network Food Distribution Distribution of free, culturally inclusive nutritious food to 70+ frontline charity and community agency partners that redistribute food directly to their own clients across the Greater Geelong Region.
• Food Rescue and Sourcing Daily collection, sorting, and redistribution of nutritious food rescued and sourced from 30+ suppliers (including major retailers and food rescue organizations) to feed people experiencing food insecurity.
• Cook.Connect.Share. A community cooking and education program that builds food skills, connection, and confidence through hands-on nutrition and cooking sessions, delivered in partnership with Cultura and City of Greater Geelong Family Services.
• NEST Program A nutrition and cooking education program delivered in partnership with OzHarvest that helps participants build skills and confidence to prepare healthy, affordable meals.

Quantifiable outcome

• 2.5 million+ meals created annually through partnership network
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered core, major and supporting.

• WoolworthscoreStrategic or Co-development PartnerMajor retail partner supplying rescued food for redistribution to those in need across the Greater Geelong Region
• ColescoreStrategic or Co-development PartnerMajor retail partner supplying rescued food for redistribution
• AldicoreStrategic or Co-development PartnerMajor retail partner supplying rescued food for redistribution
• OzHarvestcoreStrategic or Co-development PartnerNational food rescue organization partner; also delivers NEST nutrition and cooking education program in partnership with Geelong Foodshare
• SecondBitecoreStrategic or Co-development PartnerNational food rescue organization supplying surplus food for redistribution
• FoodbankcoreStrategic or Co-development PartnerNational food relief organization supplying food to the network
• FaresharecoreStrategic or Co-development PartnerNational food rescue organization cooking surplus food for redistribution
• BidfoodmajorStrategic or Co-development PartnerFoodservice distributor supplying food products
• City of Greater GeelongcoreStrategic or Co-development PartnerLocal government partner; collaboration on Family Services programs, Compost Facility partnership, and Botanic Gardens community garden initiative
• Western District FoodsharecoreStrategic or Co-development PartnerPart of Regional Food Security Alliance (RFSA); collaboration boosted deliveries by 857% to Warrnambool and 665% to Colac
• Common Ground ProjectsupportingStrategic or Co-development PartnerPartnership through Staying Grounded program at Feed Geelong events; example of community connection in action
• CulturasupportingStrategic or Co-development PartnerPartner for Cook.Connect.Share. education program
• Barwon HealthsupportingStrategic or Co-development PartnerLocal health service partner
• Geelong Connected CommunitiessupportingStrategic or Co-development PartnerLocal community organization partner
• Barwon FoodssupportingStrategic or Co-development PartnerLocal food supplier partner
• Bulla DairysupportingStrategic or Co-development PartnerLocal dairy supplier partner
• Cobram EstatesupportingStrategic or Co-development PartnerOlive oil producer supplier partner
• Ky Valley DairysupportingStrategic or Co-development PartnerLocal dairy supplier partner
• Freshwater FoodssupportingStrategic or Co-development PartnerLocal food supplier partner
• Green EggssupportingStrategic or Co-development PartnerLocal egg supplier partner
• Routleys BakerysupportingStrategic or Co-development PartnerLocal bakery supplier partner
• Paddock BakerysupportingStrategic or Co-development PartnerLocal bakery supplier partner
• La Madre BakerysupportingStrategic or Co-development PartnerLocal bakery supplier partner

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SecondBite: SecondBite is a national food-rescue organization that redirects surplus food to community organizations and people in need. It is directly comparable to Geelong Foodshare’s supplier-to-agency food redistribution model.
• Foodbank Australia: Foodbank Australia is a national food-relief organization that sources and distributes food through a broad agency network. It is directly comparable to Geelong Foodshare’s food-bank, collection, and redistribution model, although it operates at national scale.
• OzHarvest: OzHarvest is a national food-rescue organization that collects surplus food and redistributes it to charities and communities. Its collection and redistribution activities closely overlap with Geelong Foodshare’s core food-rescue logistics.
• Foodbank Victoria: Foodbank Victoria is the Victorian state-level food-relief network supplying food to charities and communities. It is directly comparable to Geelong Foodshare because both use food sourcing, agency distribution, and community access channels in Victoria.
• FareShare: FareShare is an Australian food-rescue organization that transforms surplus food into meals for people experiencing food insecurity. It is comparable to Geelong Foodshare’s food recovery and redistribution activities, with additional meal-production capability.

Regional players

• Bendigo Foodshare: Bendigo Foodshare is a regional Victorian food-relief organization focused on collecting and distributing food to people in need. Its regional food-bank model is comparable to Geelong Foodshare, but it serves a different catchment.
• Ballarat Foodshare: Ballarat Foodshare is a regional food-relief organization that supports local people and agencies facing food insecurity. It is comparable in mission, volunteer-led distribution, and agency-network operations, but its primary territory is Ballarat rather than Greater Geelong.
• Western District Foodshare: Western District Foodshare is a regional Victorian food-relief and redistribution organization and a named Regional Food Security Alliance partner of Geelong Foodshare. It is a strong regional comparator for food sourcing, agency distribution, and cross-region logistics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GeelongFoodshare
• LinkedInlinkedin.com/company/geelong-food-relief-centre-inc
• Instagraminstagram.com/geelongfoodshare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geelong Foodshare