Green Eggs and RAM

What Green Eggs and RAM does

Green Eggs and RAM (legal entity: Green Egg and RAM, Inc.) is a privately held, S-Corporation managed IT services provider and computer retailer founded in 1996 by Chris Bruggeman and headquartered in a single retail location at 1106 E 8th St, Sioux Falls, South Dakota. The company operates from a ~15-person team organized around three partners (President, Vice President, CTO/Treasurer) supported by long-tenured certified technicians, a network engineer, a bookkeeper, customer service, retail specialist, and web/e-commerce staff. Service area covers the Sioux Falls metro plus onsite visits within a ~30-minute radius, with no identified geographic expansion beyond the Midwest regional footprint.

The company's core offering is Managed IT Services delivered on a per-device monthly subscription with transparent line-item billing and no contracts, encompassing help desk, antivirus/EDR monitoring, DNS filtering, patch management, encrypted backups, firewall management, security awareness training, and HIPAA-compliant configurations. This is complemented by an HP and Lenovo Authorized Service Provider warranty repair business with typically one-business-day turnaround, a retail storefront and direct sales of new and refurbished hardware (HP Z Series workstations, Lenovo ThinkPads, HPE servers and Nimble storage, custom-built PCs, peripherals from APC, Logitech, WD, Samsung, AMD/Nvidia), cloud resale (Microsoft 365, Azure, ESET, Cisco Meraki, Datto, Dropbox, Wasabi/CloudBerry), data recovery, virus/malware removal, hardware upgrades, computer recycling with DoD-compliant data destruction, and a graphic and web design service line.

Revenue is generated across six streams: hardware sales (new and refurbished), break-fix repair services with 30-day warranty, recurring managed IT subscriptions, cloud resale subscriptions, professional services for web/graphic design, and prepaid service hour banks (20+ hours, non-expiring). GTM is sales-led via retail storefront, phone, direct field sales, and word-of-mouth; marketing relies on content/SEO, email newsletter, community involvement, and long-standing local reputation (10+ consecutive years Sioux Falls Local Best, A+ BBB rating). Key vendor partnerships include HP, Lenovo, HPE, Microsoft, ESET (Silver Partner 20+ years), Cisco Meraki, VMware, CrowdStrike, Fortinet, Western Digital, Datto, and Dropbox.

Name

Green Eggs and RAM

Legal name

Green Egg and RAM, Inc.

Website

https://greeneggsandram.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Eggs and RAM is a Sioux Falls, SD-based managed IT services provider and HP/Lenovo authorized service center offering per-device managed IT, warranty repair, hardware resale, cloud services, and web design to SMBs, healthcare, education, government, and residential customers across the Midwest.

Ownership category

akta.pro rank

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of new and refurbished computers, laptops, desktops, monitors, peripherals, and PC components through retail store and direct sales
2. Repair Services: Desktop, laptop, and printer repair services with 30-day warranty. Includes virus removal, hardware upgrades, data recovery, and custom builds
3. Managed IT Services: Monthly subscription-based managed services covering help desk, antivirus monitoring, DNS filtering, patch management, encrypted backups, firewall management, and security assessments. No contracts required with transparent line-item billing
4. Cloud Services: Resale and management of Microsoft 365, Microsoft Azure, cloud backups, and other cloud solutions with monthly or annual billing
5. Web Design Services: Website design, hosting, SEO optimization, and graphic design services with monthly plans available
6. Service Contracts: Prepaid service hour banks (20+ hours) at discounted rates for businesses with recurring IT needs. Hours don't expire and can be used for remote, in-house, or onsite service

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Green Eggs and RAM provides managed IT services, computer and printer repair, hardware sales (new and refurbished HP, Lenovo, HPE products), custom PC builds, cloud services (Microsoft 365, Azure, ESET, Meraki, Datto), and graphic/web design from a Sioux Falls, SD retail storefront with onsite business and residential service.

Product overview

Green Eggs and RAM is a managed IT services provider founded in 1996, offering a comprehensive portfolio of technology products and services from their Sioux Falls, South Dakota location. The company operates as a single unified offering centered on Managed IT Services, which encompasses help desk support, antivirus/EDR monitoring, patch management, backup solutions, and security services. This core service is complemented by authorized warranty repair services for HP and Lenovo products, enterprise hardware sales (HP Z Series Workstations, Lenovo ThinkPads, HPE Servers and Nimble Storage), custom PC building, cloud services (Microsoft 365, Azure, ESET, Dropbox, Cisco Meraki, Datto), and residential/commercial repair services. The company also operates a retail store selling computers, parts, and peripherals, provides website and graphic design services, and offers computer recycling. Services are structured with transparent line-item billing and no contracts required.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services

Quantifiable outcome

• Warranty repair turnaround typically 1 business day
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core, strategic and supporting.

• HPcoreTechnology or IntegrationHP Desktop and Laptop Authorized Sales and Service Center. Certified to perform warranty repairs on HP business line products with typically one business day turnaround. Also authorized to sell entire HP product lineup including business PCs, workstations, and printers.
• LenovocoreTechnology or IntegrationLenovo Authorized Service Center for warranty repairs. Authorized to sell entire Lenovo business product line including ThinkPad laptops and desktops. Repair dozens of Lenovo laptops under warranty daily for schools and large organizations.
• ESETcoreTechnology or IntegrationESET Silver Partner for over 20 years. Primary antivirus vendor protecting thousands of managed endpoints. Provides home and enterprise security solutions including EDR, MFA, and cloud console management.
• Cisco MerakistrategicTechnology or IntegrationCisco Meraki reseller offering networking equipment including firewalls and access points. Authorized to offer promotional pricing (5 years for price of 3) and additional discounts for new customers.
• MicrosoftcoreTechnology or IntegrationMicrosoft partner for Azure, Microsoft 365, and non-profit licensing programs. Able to provide non-profit pricing for any 501c3 or .edu organization at fraction of regular cost.
• VMwarestrategicTechnology or IntegrationVMware partnership for virtualization solutions. Bundled offerings with HPE servers and Microsoft Windows Server operating systems.
• HPE (Hewlett Packard Enterprise)strategicChannel Partner/ Reseller/ DistributorHPE server and enterprise sales partner. Sells entire HPE server lineup including MSA and Nimble storage arrays. Offers promotional pricing, trade-ins, and rebates.
• Drivesavers Data RecoverysupportingTechnology or IntegrationPartnered with Drivesavers for data recovery when in-house recovery is not possible. Provides free quotes for recovery services.
• CrowdStrikesupportingTechnology or IntegrationEDR and endpoint protection solutions offered as part of managed security services.
• FortinetsupportingTechnology or IntegrationFortinet firewall solutions offered as part of network security offerings.
• Western DigitalsupportingChannel Partner/ Reseller/ DistributorWestern Digital hard drives and storage products sold in retail store and used in custom builds.
• DattosupportingTechnology or IntegrationDatto Cloud Business Continuity solutions offered for business backup and disaster recovery.
• DropboxsupportingTechnology or IntegrationDropbox cloud storage services offered as part of cloud solutions portfolio.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Geek Squad (Best Buy): Best Buy's Geek Squad is the largest national consumer/SMB computer repair and tech support service in the US. Offers in-store, in-home, and remote support with similar service breadth (virus removal, data recovery, hardware upgrades, networking) but operates at vastly greater scale through hundreds of retail locations.
• CDW: One of the largest US B2B technology resellers and integrated solutions providers selling hardware, software, and IT services to business, government, education, and healthcare. Overlaps with Green Eggs and RAM on the HP, Lenovo, HPE, Cisco, and Microsoft resale side but at enterprise scale.
• Insight Enterprises: Global IT solutions provider offering hardware, software, services, and managed solutions to enterprise and SMB. Comparable on the enterprise hardware resale side (HPE servers, Lenovo, HP workstations) and increasingly in managed services.
• Office Depot / OfficeMax Tech Services: National office supplies retailer offering in-store tech support and repair services including computer setup, virus removal, and data transfer. Direct competitor for residential/SMB walk-in repair business with greater brand recognition but typically lower-touch service model.

Direct peers

• NerdsToGo: Franchised IT services provider targeting small businesses and residential customers with computer repair, managed IT, networking, and data recovery. Directly comparable business model and customer segments; franchise structure provides scale that Green Eggs and RAM achieves organically.
• CMIT Solutions: Franchised managed IT services provider with 250+ locations serving SMBs with managed services, cybersecurity, cloud solutions, and compliance support. Closely aligned offering to Green Eggs and RAM's managed IT services, help desk, and compliance work for healthcare and regulated industries.
• Dataprise: Mid-Atlantic and national managed IT services provider offering managed services, cybersecurity, cloud, and help desk to SMB and mid-market. Comparable managed services model and similar vertical focus on healthcare, financial services, and professional services customers.
• Ntiva: Managed IT services and cybersecurity provider serving SMBs and mid-market across multiple US regions. Offers managed services, cloud services, cybersecurity, and help desk with comparable client base and service portfolio to Green Eggs and RAM.

Others

• ConnectWise: Leading business management software platform purpose-built for managed service providers (MSPs). Indirect ecosystem peer since Green Eggs and RAM likely uses ConnectWise, Kaseya, or similar PSA/RMM tooling to deliver managed services; represents both a potential tool vendor and a channel for partner enablement.

Regional players

• Connecting Point (CP): Regional managed IT services and business technology provider serving the Midwest US with managed services, IT consulting, and hardware solutions. Operates in adjacent geographies with comparable SMB-focused managed services model and similar vertical mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/greeneggsandram
• Facebookfacebook.com/greeneggsandram
• LinkedInlinkedin.com/company/green-eggs-and-ram

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Eggs and RAM