GE Law Services

What GE Law Services does

GE Law Services is a privately held Australian suburban law firm headquartered at 110 Kingsway in the Glen Waverley Shopping Centre, Victoria. Operating continuously since its founding in February 1973 under its original name Goddard Elliott, the firm has built a 50+ year reputation serving the eastern suburbs of Melbourne across eight practice areas: Alternative Dispute Resolution, Business and Corporate Law, Criminal Law, Estate Administration and Litigation, Family Law, Property and Conveyancing, Property and Commercial Divisions, and Workplace Relations and Employment Law.

The firm employs approximately five lawyers led by Director and Principal Pippa Sampson (admitted 1981, partner since 1989), supported by Adriane Whiticker, Hayriye Hussein, Angela McPhee, and Gabriella Habib, plus a paralegal. Its technology stack is limited to a WordPress-based informational website and standard office communications tools; there is no proprietary technology platform, no AI tooling, and no digital service delivery layer. Revenue is generated entirely through professional legal fees billed across the practice areas, with a sales-led go-to-market relying on reputation, word-of-mouth referrals, professional networks including Law Institute of Victoria membership, organic search visibility through website resource content, and a free initial appraisal offer to prospective clients. The firm holds no external investors, has no parent company, and operates from a single physical location with no disclosed plans for geographic expansion.

Name

GE Law Services

Legal name

GE Law Services

Website

https://gelawyers.com.au

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

GE Law Services is a privately held suburban law firm in Glen Waverley, Victoria, Australia, founded in 1973. It serves individuals, families, local councils, and small-to-large private companies across eight practice areas including family, property, business, and criminal law.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), All Other Legal Services (541199)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Corporate & Commercial Law (BPAHAAAA)

Keywords

• Legal services
• Commercial law
• Family law
• Property conveyancing
• Estate administration

Headquarters

HQ city

Glen Waverley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Legal Services Fees: GE Law Services generates revenue through professional legal fees charged for their services across multiple practice areas including Business and Corporate Law, Family Law, Property Law, Criminal Law, Estate Administration, Employment Law, and Alternative Dispute Resolution. The firm offers competitive rates and provides cost estimates to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

GE Law Services is a suburban law firm providing integrated legal services across eight practice areas covering business and corporate law, family law, property and conveyancing, estate administration and litigation, criminal law, workplace relations and employment law, property and commercial divisions, and alternative dispute resolution. The firm represents clients in VCAT, Magistrates Court, Supreme Court, and Fair Work Commission matters.

Product overview

GE Law Services is a single-location suburban law firm offering integrated legal services across eight practice areas. The firm provides legal services including Alternative Dispute Resolution, Business and Corporate Law, Criminal Law, Estate Administration and Litigation, Family Law, Property and Conveyancing, Property and Commercial Divisions, and Workplace Relations and Employment Law. Founded in 1973 and based in Glen Waverley, Victoria, the firm serves private individuals, families, local councils, developers, and corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Business and Corporate Law Comprehensive legal services for corporate and business clients covering buying/selling businesses, structuring, shareholder relations, trusts, franchising, leasing, intellectual property, contracts, and ASIC corporation laws.
• Family Law Legal services for separation and divorce matters including divorce assistance, financial settlements, and handling intersections with companies, partnerships, trusts, and deceased estate issues.
• Property and Conveyancing Comprehensive property transaction services covering commercial and residential acquisitions, building and construction law, off-the-plan contracts, retirement villages, subdivisions, retail and commercial leasing, and stamp duty advice.
• Criminal Law Legal representation for clients facing criminal charges across all Courts, including assault, white collar crime, traffic offences, drug offences, and breach of orders.
• Estate Administration and Litigation Legal services for administering estates including locating assets, probate preparation, tax returns, and estate litigation for challenging wills on grounds of testamentary incapacity or inadequate provision.
• Workplace Relations and Employment Law Complete legal services for employment issues including Fair Work Australia appearances, employment contracts, unfair dismissal claims, discrimination claims, and workplace restructuring advice.
• Property and Commercial Divisions Legal services for property law matters assisting individuals and families with selling and buying homes, advising landlords, tenants, real estate agents, developers on commercial and industrial property matters, and self-managed super funds.
• Alternative Dispute Resolution Legal service providing alternatives to formal Court or Tribunal hearings, including mediation, case conferences, and conciliation conferences to resolve legal differences.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Law Institute of VictoriacoreOthersGE Law Services is a proud member of the Law Institute of Victoria, representing over 15,000 members of the Victorian legal profession. This membership provides access to a wide range of services and professional development opportunities.
• Eastern Suburbs Law AssociationcoreOthersPippa Sampson served as Past President of the Eastern Suburbs Law Association for multiple terms, demonstrating deep involvement in the local legal community and professional networks.
• Referral Network (Valuers, Accountants, Investment Advisors, Bankers)minorOthersGE Law Services maintains an excellent network of referral services including valuers, accountants, investment advisors, and bankers associated with the firm to provide comprehensive client services.
• Fair Work CommissionminorOthersThe firm represents clients in matters before the Fair Work Commission, including unfair dismissal claims and general protections applications.
• Victorian Civil and Administrative Tribunal (VCAT)minorOthersGE Law Services appears regularly at VCAT for planning matters, case conferences, and various tribunal hearings.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Aitken Partners: Melbourne mid-tier general practice serving both private clients and small-to-mid corporates with a similar horizontal service mix. Comparable on size, geography, and full-service suburban offering.
• Moores: Melbourne-based general-practice firm with strong family-law, property, and commercial offerings of comparable scale and suburban footprint. Closest comparable to GE Law Services on practice mix, geography, and traditional-firm profile.
• Galbally & O'Bryan: Melbourne-based workplace-relations and employment-law firm with tribunal advocacy. Comparable on the employment-law and Fair Work Commission practice that GE Law Services highlights in its positioning.

Broad incumbents

• Russell Kennedy Lawyers: Melbourne-based full-service firm with private-client, property, and commercial practices. Overlaps GE Law Services on family, property, and commercial matters but operates at materially greater scale.
• Holding Redlich: Australian mid-tier firm with Melbourne offices spanning corporate, property, employment, family, and dispute resolution. Overlaps with GE Law Services across multiple practice areas but operates at significantly greater scale and geographic breadth.
• Maurice Blackburn: National Australian law firm with a strong workplace-relations and unfair-dismissal practice. Directly comparable to GE Law Services' employment-law and Fair Work Commission work, but at vastly larger national scale.
• Lander & Rogers: Melbourne- and Sydney-based mid-tier firm with broad private-client, commercial, and property practices. Comparable breadth of service offerings, but at materially larger scale and with multi-city presence.
• Hall & Wilcox: Melbourne-headquartered commercial firm with strong property, corporate, and dispute-resolution practices. Comparable on the corporate/property slice of GE Law Services but at considerably larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ge-law-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GE Law Services