Hartmann Gartenbau GmbH & Co. KG

What Hartmann Gartenbau GmbH & Co. KG does

Hartmann Gartenbau GmbH & Co. KG is a family-owned German market gardening company headquartered in Münster am Lech, Bavaria. Founded in 1905, the firm operates as a Kommanditgesellschaft (limited partnership) registered at the Amtsgericht Augsburg, with Renate Hartmann and Alfons Hartmann serving as Geschäftsführer (managing directors) of both the operating partnership and the general-partner entity, Hartmann Gartenbau Verwaltungs GmbH. With a headcount of approximately five employees, the company runs a single-site cultivation operation focused on fresh vegetable production and serves the German market. No public revenue, customer, or pricing disclosures are available.

The company's product portfolio centers on fresh vegetables and specialty crops, with three dedicated sub-brand websites used to market niche SKUs: Mojito-Minze (mojito-minze.de) for mint varieties, Herzgurke (herzgurke.de) for heart-shaped cucumbers, and Cocktail-Kräuter (cocktail-kraeuter.de) for cocktail garnish herbs. These sub-brands indicate a deliberate move toward lifestyle and hobbyist consumer segments rather than pure commodity wholesale. The firm's public-facing infrastructure is modest: a single corporate website (gemuese-hartmann.de), basic contact channels (telephone, fax, email), and a Google Analytics integration for web traffic measurement with IP anonymization and opt-out functionality. There is no disclosed e-commerce platform, no app, no API, and no proprietary technology stack.

From a business-model standpoint, revenue mechanics are not disclosed. The DTC sub-brand websites imply some level of online direct-to-consumer sales, while the firm's small headcount and single-site footprint suggest the majority of volume is likely sold through regional wholesale channels typical of Bavarian specialty horticulture. Pricing is not publicly disclosed, no certifications, patents, partnerships, or third-party endorsements are referenced, and the company has no parent, subsidiaries, or recorded M&A history. There is no evidence of funding activity, and the firm operates as a privately held family enterprise with no public listing.

Name

Hartmann Gartenbau GmbH & Co. KG

Legal name

Hartmann Gartenbau GmbH & Co. KG

Website

https://gemuese-hartmann.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hartmann Gartenbau GmbH & Co. KG is a family-owned Bavarian market gardening company founded in 1905 that cultivates and sells fresh vegetables and specialty crops, including mojito mint, heart cucumbers, and cocktail herbs, to German consumers via niche sub-brand websites.

Ownership category

akta.pro rank

Product category

Fresh Produce & Specialty Herbs

NAICS

Other Food Crops Grown Under Cover (111419), Greenhouse, Nursery, and Floriculture Production (1114)

akta.pro primary industry

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

akta.pro secondary industries

Fresh Herbs & Microgreens Wholesale (AFAIACAC), Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Fresh vegetable production
• Specialty herb cultivation
• Market gardening
• Fresh produce distribution
• Specialty cucumber varieties

Headquarters

HQ city

Münster am Lech

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Core offering

Hartmann Gartenbau is a traditional German market gardening company that cultivates and sells fresh vegetables and specialty herbs. Its product range centers on standard fresh produce alongside branded specialty lines: Mojito-Minze (mojito mint varieties), Herzgurke (heart-shaped cucumbers), and Cocktail-Kräuter (herbs for cocktail garnishing), each marketed through a dedicated sub-brand website.

Product overview

Hartmann Gartenbau GmbH & Co. KG is a traditional vegetable and garden cultivation company (Gartenbau) that operates as a single-product-line business focused on growing and selling fresh produce. The company's portfolio includes specialty vegetable and herb products marketed through dedicated sub-brand websites: Mojito-Minze (mint varieties), Herzgurke (specialty cucumbers), and Cocktail-Kräuter (herbs for cocktail garnishing). The company operates from Münster/Lech in Bavaria, Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Mojito-Minze (mojito-minze.de): Online shop for mojito mint varieties
• Herzgurke (herzgurke.de)
• Cocktail-Kräuter (cocktail-kraeuter.de)

Products and services

• Hartmann Gartenbau — Fresh Vegetables and Produce Core fresh vegetable and herb cultivation and distribution offering, including standard produce and specialty crops for German trade and consumer buyers.
• Mojito-Minze (mojito-minze.de) Specialty mint varieties marketed for mojito and cocktail use, sold to consumers via the mojito-minze.de online shop and to trade buyers.
• Herzgurke (herzgurke.de) Heart-shaped cucumber specialty variety produced by Hartmann Gartenbau and sold under the herzgurke.de brand.
• Cocktail-Kräuter (cocktail-kraeuter.de) Herb collection specifically marketed for cocktail garnishes and mixology use, sold under the cocktail-kraeuter.de brand.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• KWS SAAT SE & Co. KGaA: German-headquartered global seed company with deep activity in vegetable and agricultural seeds. Comparable as a German-rooted plant-input incumbent; broader portfolio and global scale dwarf Hartmann's specialty herb operation.
• Rijk Zwaan: Dutch family-owned vegetable seed breeder producing cultivars for the global fresh produce chain. Comparable to Hartmann in being a family-controlled plant specialist, but operating as a much larger upstream seed-breeding incumbent.
• Bayer Crop Science: Global agricultural-input incumbent with vegetable seed activities and crop-protection products used by commercial growers. Comparable as a major force shaping the herb/vegetable production environment in which Hartmann operates, but at vastly greater scale and breadth.
• Enza Zaden: Dutch global vegetable seed company breeding varieties for fresh-market produce worldwide. Comparable in the broader fresh-vegetable-and-herb value chain, but operating as a large upstream seed incumbent rather than a downstream grower.

Direct peers

• Van Vugt Kruiden: Dutch specialty herb producer growing fresh culinary herbs for retail and foodservice across Europe. Comparable to Hartmann in being a focused, specialty herb grower with direct customer relationships and premium positioning.
• Bingenheimer Saatgut AG: German organic seed and plant producer focused on vegetable and herb cultivars, with a similar German Mittelstand heritage and a comparable customer base of growers and gardeners. Directly comparable as a domestically-rooted plant-based agricultural business with branded sub-lines.

Regional players

• Vitacress: UK-based grower of fresh herbs, salads, and specialty greens supplying major retailers across the UK and Europe. Comparable to Hartmann in fresh culinary herb cultivation and branded specialty produce, though at significantly larger scale and with UK-centric distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hartmann-gartenbau-gmbh-&-co.-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartmann Gartenbau GmbH & Co. KG