What All Out Fitness Group does

All Out Fitness Group (legal entity: AO247 Fitness Management Consultancy Inc., DBA All Out Lifestyle Corp. / All Out Portal) is a Philippine-based, private fitness management company that operates and manages four Anytime Fitness franchised gym locations across Metro Manila—Holy Spirit and West Avenue in Quezon City, Sto. Domingo in Quezon City, and City Golf Plaza in Pasig City. The company provides 24-hour gym access under the Anytime Fitness global brand, which has more than 4,000 franchised locations across 50 countries, alongside personal training services delivered by EXOS-Certified Coaches, ISSA-certified trainers, and Registered Nutritionist-Dietitians. Beyond the gym floor, the company has built out F.U.E.L. (Fitness Upgrades Everyday Lifestyle), a customized nutrition and workout coaching program sold as a monthly package with consultations conducted virtually via Zoom or Google Meet.

The company's commercial surface is anchored by liveallout.com, an e-commerce storefront hosted on GoDaddy and accepting payments through PayPal, BDO bank transfer, and GCash. F.U.E.L. packages bundle customized one-month nutrition plans and workout plans with assessments, regular check-ups, and chat support; physical merchandise is fulfilled via third-party courier GoGo Xpress at a flat PHP 100 shipping fee, with in-store pickup available at the gyms. Pricing tiers include Anytime Fitness memberships with 6- or 12-month lock-in periods and F.U.E.L. packages with optional 1-on-1 training add-ons at PHP 400 per session. The business is supported by a small management team (11–50 employees) covering finance, area sales management, personal training operations, marketing, and business management.

Customer base is direct-to-consumer, comprising individual gym members and F.U.E.L. coaching subscribers in Metro Manila. Distribution is hybrid: four physical retail gym locations plus a GoDaddy-powered online storefront, with a partnership ecosystem of nutrition, supplement, apparel, beverage, and meal-prep brands (Celsius, Bare Nutrition, Supplement Hub, Swaddies, Healthy Meals Philippines) featured on the company's Partners page. Members receive reciprocity access to the broader Anytime Fitness global network after 30 days and can transfer between clubs after 60 days, indicating alignment with a multi-location franchise model rather than a single-site operation.

Name

All Out Fitness Group

Legal name

AO247 Fitness Management Consultancy Inc.

Website

https://liveallout.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

All Out Fitness Group is a Philippine fitness management company operating four Anytime Fitness franchised gym locations in Metro Manila and offering F.U.E.L., a customized nutrition and workout coaching program sold through its liveallout.com e-commerce platform to individual fitness consumers.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Online/Remote Personal Training & Programming (HSADAAAM), Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)

Keywords

• Fitness facility management
• Gym franchise operations
• Personal training services
• Nutrition coaching programs
• Boutique fitness centers

Headquarters

HQ city

Capital

HQ country

Philippines

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Anytime Fitness Gym Membership: Monthly subscription-based gym memberships with lock-in periods of 6 or 12 paying months. Members receive 24-hour access to Anytime Fitness club facilities, key fob access, and reciprocity to other Anytime Fitness clubs after 30 days.
2. Personal Training Services: One-on-one training sessions with certified personal trainers at Anytime Fitness locations. Additional add-on service available with F.U.E.L. packages at Php 400.00 per session.
3. F.U.E.L. Nutrition and Workout Plans: Customized diet and workout plans created by Registered Nutritionist-Dietitians and EXOS-Certified Coaches, sold as monthly packages with consultation and follow-up services included.
4. Merchandise Sales: Physical fitness merchandise sold through the liveallout.com online shop with in-store pickup or standard shipping options within the Philippines.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

All Out Fitness Group manages four franchised Anytime Fitness 24-hour gym locations across Metro Manila (Holy Spirit, West Avenue, Sto. Domingo, and City Golf Plaza) and operates the F.U.E.L. (Fitness Upgrades Everyday Lifestyle) virtual coaching program, which delivers customized nutrition and workout plans created by Registered Nutritionist-Dietitians and EXOS-Certified Coaches. The company also sells fitness merchandise through its liveallout.com e-commerce platform and offers add-on personal training sessions at Php 400.00 per session.

Product overview

All Out Fitness Group operates a multi-brand fitness platform centered around F.U.E.L. (Fitness Upgrades Everyday Lifestyle), a personalized nutrition and workout coaching service offering customized diet plans from a Registered Nutritionist-Dietitian and workout plans from EXOS-Certified Coaches. The company also manages four franchised Anytime Fitness gym locations across Metro Manila (Holy Spirit, West Avenue, Sto. Domingo, and City Golf Plaza), providing 24-hour gym access. Additional offerings include personal training services (available as add-ons to F.U.E.L. packages), virtual consultations via Zoom or Google Meet, and an e-commerce shop for fitness merchandise. The company has strategic partnerships with supplement and nutrition brands including Celsius, Bare Nutrition, Supplement Hub, Swaddies, and Healthy Meals Philippines.

Differentiator

Problem solved

Functional benefit

Products and services

• F.U.E.L. (Fitness Upgrades Everyday Lifestyle) Coaching Program A personalized nutrition and workout coaching service offering customized one-month diet plans created by Registered Nutritionist-Dietitians and workout plans created by EXOS-Certified Coaches, tailored to individual fitness goals, fitness level, body composition, and assessments. Delivered via virtual consultations through Zoom or Google Meet, with initial consultations scheduled within 24 hours of payment validation.
• Anytime Fitness Holy Spirit Membership 24-hour gym access at the Holy Spirit franchise location in Quezon City, providing key fob entry, access to personal training services, and reciprocity to other Anytime Fitness clubs after 30 days. Memberships sold on 6-month or 12-month lock-in subscription terms.
• Anytime Fitness West Avenue Membership 24-hour gym access at the West Avenue franchise location in Quezon City, offering key fob entry, personal training services, and reciprocity to other Anytime Fitness clubs after 30 days. Memberships sold on 6-month or 12-month lock-in subscription terms.
• Anytime Fitness Sto. Domingo Membership 24-hour gym access at the Sto. Domingo franchise location in Quezon City, with key fob entry, personal training services, and reciprocity to other Anytime Fitness clubs after 30 days. Memberships sold on 6-month or 12-month lock-in subscription terms.
• Anytime Fitness City Golf Plaza Membership 24-hour gym access at the City Golf Plaza franchise location in Pasig City, with key fob entry, personal training services, and reciprocity to other Anytime Fitness clubs after 30 days. Memberships sold on 6-month or 12-month lock-in subscription terms.
• Personal Training Services One-on-one training sessions delivered by certified personal trainers (EXOS-Certified, ISSA-certified, and former varsity athletes) at Anytime Fitness locations, available as an add-on to F.U.E.L. packages at Php 400.00 per session.
• Fitness Merchandise Shop Online retail storefront on liveallout.com selling fitness merchandise and partner-brand products (apparel, supplements, beverages, healthy meals). Orders fulfilled via in-store pickup at Anytime Fitness locations or flat-rate shipping (Php 100.00) within the Philippines via GoGo Xpress.

Quantifiable outcome

• 700+ patients managed with different health histories and fitness goals
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• CelsiusminorOthersCelsius is a partner brand featured on the All Out Portal partners page. Celsius produces fitness and energy beverages.
• Bare NutritionminorOthersBare Nutrition is a supplement brand partner featured on the All Out Portal. They offer nutritional supplements for fitness enthusiasts.
• Supplement HubminorOthersSupplement Hub is a supplement retailer partner featured on the All Out Portal partners page. They provide fitness supplements available through the partnership.
• SwaddiesminorOthersSwaddies is an apparel brand partner featured on the All Out Portal partners page, offering fitness-related clothing.
• Healthy MealsminorOthersHealthy Meals is a meal prep partner featured on the All Out Portal partners page, providing healthy meal options for fitness-conscious individuals.
• Anytime Fitness PhilippinescoreChannel Partner/ Reseller/ DistributorAnytime Fitness is the flagship franchised brand managed by All Out Fitness Group in the Philippines. All Out Lifestyle Corp. operates multiple Anytime Fitness franchise locations under licensing agreements, leveraging the global brand with 4,000+ locations in 50 countries.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Slimmers World International: Multi-location Filipino-origin fitness and wellness chain with presence across the Philippines. Comparable as a domestic fitness operator offering memberships, group classes, and wellness programming to similar demographics.
• Gold's Gym Philippines: Globally recognized fitness franchise with multiple Manila branches, offering memberships, PT, and group training. Comparable as a branded, multi-location fitness chain targeting the same mid-to-upper Manila consumer segment.
• Fitness First Philippines: Premium multi-location fitness chain operating in Metro Manila, offering gym access, personal training, and group classes. Directly comparable as a multi-site, mid-market gym operator competing for the same Manila membership base.
• Curves International: Women's-focused 30-minute circuit training franchise with global footprint. Comparable as a specialized franchised fitness concept with similar PT/coaching add-on model to F.U.E.L.
• Snap Fitness: 24/7 compact gym franchise with global presence and franchise model similar in structure to Anytime Fitness. Comparable as a small-box, 24-hour franchised fitness chain with similar unit economics and franchisee dynamics.

Broad incumbents

• Anytime Fitness: Global franchisor of the brand All Out Fitness Group operates; over 4,000 locations across 50 countries. Comparable as the parent platform whose franchise model, brand, and operating system All Out Fitness Group replicates locally.
• Basic-Fit: Europe's largest low-cost fitness chain with over 1,300 clubs and a strong digital/app membership layer. Comparable as a large-scale, value-priced fitness operator that combines physical access with virtual coaching.

Regional players

• Celebrity Fitness: Premium fitness club chain operating across Southeast Asia (Indonesia, Vietnam). Comparable as a regional multi-location gym chain with similar membership tiers, group classes, and PT upsells, though operating outside the Philippines.

Emerging players

• SmartFit: Latin American low-cost fitness chain with hundreds of locations and aggressive digital/app-driven member experience. Comparable as a high-growth, multi-unit gym operator using technology to drive low-cost recurring memberships.

Others

• GoPivotal Fitness: Not applicable — included as a placeholder reflecting All Out's own F.U.E.L. virtual coaching platform which competes with standalone digital fitness apps like MyFitnessPal, Noom, and Future in the nutrition/coaching space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LiveAllOut
• LinkedInlinkedin.com/company/ao247fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Out Fitness Group