Genii Media Co.

What Genii Media Co. does

Genii Media Co. is a boutique creator-marketing agency headquartered in Pune, India, founded in 2022 by Swastik. The firm operates with a small team of approximately five people and delivers three service lines: influencer marketing, talent management, and content production. Its client base consists of Indian and global consumer brands operating in the D2C, personal care, and edtech/software categories, with named clients including MyMuse, Bombay Shaving Company, Unicorn, and QuillBot.

The company's operating model is sales-led and founder-led, with go-to-market driven by direct outreach and the personal network of the founder and team members such as Advait. Campaign execution relies on curated creator relationships rather than proprietary technology — the inputs do not disclose any owned platform, AI tooling, or data infrastructure. The most recent observable move has been the addition of an in-house content production capability, which extends the offering beyond matchmaking into creative execution and raises the per-engagement value.

Genii has not disclosed funding, headcount growth, or revenue, and operates entirely within India. The business model is project- and retainer-based agency work, with revenue tied to campaign fees and talent representation rather than recurring software or platform revenue. The combination of a small team, a narrow geographic footprint, and a limited named client roster points to a sub-scale boutique operation whose growth is constrained by the founder's bandwidth and the absence of technology leverage.

Name

Genii Media Co.

Legal name

Genii Media Co.

Website

https://geniimediaco.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Genii Media Co. is a boutique creator-marketing agency based in Pune, India, offering influencer marketing, talent management, and content production services to consumer brands including MyMuse, Bombay Shaving Company, Unicorn, and QuillBot.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Agencies & Talent Management Networks (MPACAGAC)

akta.pro secondary industries

Social Media Creative Agencies (Content & Community) (MPAAAAAE), Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style) (MPADAEAB)

Keywords

• Influencer marketing services
• Creator talent management
• Content production agency
• Brand campaign management
• Social media advertising

Headquarters

HQ city

Pune, Maharashtra

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Influencer Marketing Campaigns: Full-service influencer marketing campaign execution for brands including casting, briefing, negotiation, and campaign management from strategy to go-live.
2. Talent Management: Management fees and commission from representing and managing top-tier creators, handling inbound brand deals and exclusive partnerships.
3. Content Production: Social ads, series, IPs, and brand shoots production services for scaling content across Reels, Shorts, and other platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Genii Media Co. is a boutique creator-first agency that delivers end-to-end influencer marketing campaigns for brands, manages top-tier content creators on a representation basis, and produces social-first content (ads, series, IPs, brand shoots) for platforms such as Reels and Shorts. Services span casting, briefing, negotiation, execution, and post-campaign management, with a stated strategy-to-go-live timeline under 30 days. The agency serves both sides of the influence economy — iconic brands seeking creator-led growth and exceptional creator talent seeking professional management and brand deals.

Product overview

Genii Media Co. is a boutique creator-first agency providing three interconnected service offerings: Influencer Marketing (full-funnel campaign execution including casting, briefing, negotiation, and shipping campaigns with creators in under 30 days), Talent Management (creator career management with smart deals, clean ops, and long-term positioning), and Content Production (social ads, series, IPs, and brand shoots for platforms like Reels and Shorts). The company serves both brands seeking creator campaigns and creators seeking management and brand alignments.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Full-funnel influencer marketing campaign execution for brands, including casting, briefing, negotiation, and shipping campaigns with creators who convert. Strategy to go-live in under 30 days, focused on reach with measurable results. Built for brands seeking high-trust, high-performance creator campaigns across Reels, Shorts, and other social platforms.
• Talent Management Creator representation and management services for top-tier influencers, providing smart deal negotiation, clean operations, brand-safe filters, and long-term positioning. Handles inbound brand deals and exclusive partnerships for creators. Designed for exceptional creator talent seeking professional management and sustainable career growth.
• Content Production End-to-end content production services including concepting, casting, directing, and delivery of social ads, series, IPs, and brand shoots. Built for scroll-stopping performance and scaled across Reels, Shorts, and other social platforms. Serves brands needing original social-first creative and assets.

Quantifiable outcome

• Strategy to go-live in under 30 days for full-funnel campaigns

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Viral Nation: Global influencer marketing agency and talent management firm serving enterprise brands with end-to-end creator campaigns. Comparable to Genii on both agency services and creator representation, though operating primarily in North American and global markets rather than India.
• Influencer.in: One of India's largest influencer marketing platforms/agencies connecting brands with creators across categories. Directly competes with Genii on the brand-side influencer campaign execution business with a larger, more technology-enabled platform model.
• Plixxo (POPxo): Indian creator marketplace and influencer marketing platform enabling brand-creator matchmaking and campaign management. Comparable to Genii's brand-creator intermediation model but with a more platform-driven, self-serve approach.
• KYRA: India-based influencer marketing agency and platform working with global brands on creator-led campaigns. Direct competitor to Genii on brand-side campaign execution with overlapping target clients in D2C and consumer brands.
• Pulp Strategy: India-based integrated marketing and influencer agency delivering digital campaigns, content, and creator activations for consumer brands. Comparable boutique-style agency competitor serving similar Indian D2C and consumer brand clients as Genii.
• OML (Only Much Louder): Indian entertainment and talent management company representing creators, comedians, and musicians while also producing branded content. Directly comparable to Genii as it operates on both the creator management and brand campaign sides in the Indian market.
• Creator18: India-based creator economy platform and agency focused on enabling brand-creator collaborations and managing influencer campaigns. Direct competitor offering similar services to Genii with a more platform-driven approach.
• United Entertainment: Indian talent management and creator representation firm managing digital creators and influencers. Directly comparable to Genii's talent management arm with overlapping creator-roster business model in the Indian market.

Emerging players

• Pocket Aces (FilterCopy): Indian digital entertainment company producing short-form content (FilterCopy, Dice Media) and working with brands on creator-led campaigns. Comparable to Genii's content production arm, particularly the Reels/Shorts-focused branded content capability.

Broad incumbents

• Wavemaker India: Large global media agency with strong India presence offering full-service media planning and influencer marketing capabilities. Represents the established incumbent competitor; competes for the same brand budgets as Genii but with vastly larger scale and integrated media-buying capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/genii-media-co
• Instagraminstagram.com/geniimediaco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genii Media Co.