Influencer.in
Influencer.in is an India-based influencer marketing platform and agency connecting 200+ enterprise brands with 500,000+ verified creators, offering AI-powered creator matching, competitive intelligence, and campaign analytics across 15+ content categories.
- Company typePrivate
- Founded2015
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Influencer.in does
Influencer.in is an India-based influencer marketing platform and agency founded in 2015, operating as a product of digital marketing firm Social Beat. The company connects enterprise brands with India's largest curated creator network of 500,000+ influencers spanning nano to celebrity tiers across 15+ categories including fashion, beauty, food, fitness, tech, gaming, parenting, and finance. It serves 200+ brands including Hindustan Unilever, ITC, PUMA, Flipkart, Tata CLiQ, boAt, Samsonite, Sebamed, and TVS, with a stated focus on FMCG, D2C, and e-commerce verticals.
The company's core technology is an AI-powered creator intelligence platform comprising the Creator Dashboard, Fair Price Index, Live Campaigns management, and the Influencer Marketing Control Tower. The platform provides competitive intelligence benchmarking, campaign analytics, AI-driven creator matching based on audience overlap and brand affinity scoring, and real-time ROI dashboards tracking brand lift, sentiment, and conversion attribution. The technology stack differentiates through data-driven vetting systems for brand-safe partnerships and a structured 12-month Brand Acceleration Blueprint that guides brands from 22% to 48% Share of Voice through integrated creator ecosystems.
The business model is a hybrid platform-plus-agency structure. Revenue derives from SaaS platform subscriptions, commission on creator campaigns managed, and professional services for the Brand Acceleration Blueprint transformation program. Distribution combines enterprise field sales through dedicated growth strategists with a self-serve PLG platform offering a free 14-day trial. Pricing is not publicly disclosed but operates on a freemium entry model for mid-market and SMB clients, with enterprise services on quote-based pricing. The company claims client outcomes of 40% lower customer acquisition cost and 3.5x higher click-through rates compared to traditional advertising.
Influencer.in firmographics
Firmographics- Name
- Influencer.in
- Legal name
- Influencer.in
- Website
- https://influencer.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Influencer.in is an India-based influencer marketing platform and agency connecting 200+ enterprise brands with 500,000+ verified creators, offering AI-powered creator matching, competitive intelligence, and campaign analytics across 15+ content categories.
- Ownership category
- akta.pro rank
Influencer.in industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing Agencies (BPAFAHAA)
- akta.pro secondary industries
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA), Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer Campaign Operations & Managed Services (BPAFAHAF)
Keywords
Where Influencer.in is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Influencer.in business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Subscription / Agency Fees: The company operates both as a SaaS platform (with self-serve dashboard and analytics tools) and as a full-service influencer marketing agency. Revenue likely derives from platform subscription fees, commission on creator campaigns managed, and professional services for the 12-month Brand Acceleration Blueprint program.
- Creator Campaign Management: Facilitates brand-creator partnerships, managing campaigns across categories like fashion, beauty, food, fitness, tech, and parenting. Likely earns commissions or transaction fees on managed campaign spend.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Self-serve platform with free trial |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Influencer.in product offering
Product offeringCore offering
Influencer.in operates an AI-powered influencer marketing platform and full-service agency that connects 200+ enterprise and mid-market brands with 500,000+ verified creators across India. The platform provides creator discovery with AI matching, competitive intelligence benchmarking, campaign analytics, and real-time ROI dashboards, complemented by agency services including a structured 12-month Brand Acceleration Blueprint transformation program designed to move brands from 22% to 48% Share of Voice.
Product overview
Influencer.in is a comprehensive influencer marketing platform and agency operating in India, offering a platform-plus-services architecture. The core offering consists of the main Influencer.in Platform for campaign management, supplemented by the Creator Dashboard for enterprise-grade intelligence (competitive intelligence, campaign analytics, creator discovery with AI-powered matching, and real-time ROI tracking). The ecosystem includes the Fair Price Index for market pricing intelligence, Live Campaigns for real-time campaign management, the Influencer Marketing Control Tower for competitive benchmarking, and the Brand Acceleration Blueprint—a 12-month strategic service. The platform connects brands with creators across categories including fashion, beauty, tech, gaming, food, travel, parenting, and finance.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer.in Platform Comprehensive influencer marketing platform and agency connecting brands with creators across India, offering end-to-end campaign management from strategy to execution.
- Creator Dashboard Enterprise-grade tool for brand-safe creator vetting, AI-powered matching, competitive intelligence benchmarking, campaign analytics, and real-time ROI dashboards tracking brand lift, sentiment, and conversion attribution.
- Fair Price Index Pricing intelligence tool helping brands understand creator fee benchmarks and market rates for influencer partnerships.
- Brand Acceleration Blueprint 12-month structured transformation journey including competitive gap analysis, creator ecosystem mapping, content scaling, and category leadership positioning, designed to move brands from 22% to 48% Share of Voice.
- Influencer Marketing Control Tower Competitive intelligence and growth dashboard system for benchmarking brand metrics including engagement rate, share of voice, creator retention, and content velocity against industry leaders.
Quantifiable outcome
- 40% lower CAC
- +3 more outcomes
Companies that use Influencer.in
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles2 records
Influencer.in technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Influencer.in partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Social BeatcoreSocial Beat is the parent company of Influencer.in. As stated on the website footer 'Product of Social Beat', Social Beat is an Indian digital marketing agency that has developed Influencer.in as its influencer marketing platform and agency offering.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Influencer.in competitors and assessment
Company assessmentDirect peers
- Plixxo (POPxo): Plixxo is an Indian influencer marketing platform owned by POPxo that connects brands with creators and offers campaign management services. It competes head-to-head with Influencer.in for both brand budgets and creator partnerships across categories like fashion, beauty, and lifestyle.
- Winkl: Winkl is an India-focused influencer marketing SaaS platform offering creator discovery, campaign management, and analytics. It targets similar enterprise and D2C brand buyers as Influencer.in and overlaps substantially on creator supply across Indian social platforms.
- ClanConnect (formerly Chtrbox): ClanConnect is an AI-driven Indian influencer marketing platform connecting brands with creators through data-led matchmaking and campaign analytics. It serves the same enterprise and D2C segments and is built around similar discovery-plus-analytics capabilities.
- One Impression: One Impression is an Indian influencer marketing platform offering creator discovery, brand-creator collaboration tools, and campaign management. It competes for the same enterprise brand budgets and creator supply pool that Influencer.in serves.
- Hobo.Video: Hobo.Video is an Indian creator community and influencer marketing platform with a strong creator-network and brand-services overlay. It overlaps with Influencer.in across fashion, beauty, lifestyle, and parenting categories, with comparable agency-plus-platform positioning.
- Wondrlab: Wondrlab is an Indian independent marketing network that includes influencer marketing capabilities as part of its services portfolio. It competes with Influencer.in for brand-side influencer budgets and offers adjacent creative and media services.
- ODN (Online Digital Data): ODN is an Indian digital marketing services firm with an influencer marketing practice serving enterprise and D2C clients. It is comparable to Influencer.in's agency arm and competes for similar brand-side retainers and project work.
Others
- Social Beat: Social Beat is the parent digital marketing agency of Influencer.in and operates as a full-service performance and brand marketing firm in India. It is the corporate parent and shared services provider, not a direct competitor, but is the closest comparable operating model in the Indian digital agency space.
Emerging players
- Aspire: Aspire (formerly AspireIQ) is a US-based creator marketing platform that has expanded into Asia, including India. It offers enterprise-grade creator discovery and campaign analytics that overlap with Influencer.in's Control Tower capabilities, serving similar brand buyer personas.
- CreatorIQ: CreatorIQ is an enterprise creator marketing cloud used by global brands for influencer discovery, relationship management, and measurement. While US-headquartered, it is increasingly being adopted by large Indian and multinational brand teams, making it a relevant peer for Influencer.in's enterprise segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Influencer.in social profiles
Digital presenceInfluencer.in financial estimates
Financial estimateRevenue estimate
Valuation estimate
Influencer.in leadership team
Management profileNumber of profiles
Profiles3 records
Influencer.in funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Influencer.in M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Influencer.in
What does Influencer.in do?
Influencer.in operates an AI-powered influencer marketing platform and full-service agency that connects 200+ enterprise and mid-market brands with 500,000+ verified creators across India. The platform provides creator discovery with AI matching, competitive intelligence benchmarking, campaign analytics, and real-time ROI dashboards, complemented by agency services including a structured 12-month Brand Acceleration Blueprint transformation program designed to move brands from 22% to 48% Share of Voice.
Is Influencer.in a public or private company?
Influencer.in is a private company. It is classified as corporate owned and is currently operating.
When was Influencer.in founded?
Influencer.in was founded in 2015. It employs 51 to 100 people.
Where is Influencer.in based?
Influencer.in is headquartered in Mumbai, India, in the Asia region.
How does Influencer.in make money?
Two revenue lines are on record. Platform Subscription / Agency Fees are the primary driver. The others are creator Campaign Management.
Who are Influencer.in's main competitors?
Direct peers on record are Plixxo (POPxo), Winkl, ClanConnect (formerly Chtrbox), One Impression, Hobo.Video, Wondrlab and ODN (Online Digital Data). Social Beat is listed as an others. Emerging players are Aspire and CreatorIQ.
Does Influencer.in have an API?
No public API is recorded for Influencer.in.
What industry is Influencer.in in?
Influencer.in's product category is Influencer Marketing Software. Its primary akta.pro industry code is BPAFAHAA, Influencer Marketing Agencies, with a secondary code of MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM). Its NAICS code is 541810 and its SIC code is 7311.