Georges at Alys Beach

What Georges at Alys Beach does

Georges at Alys Beach is a single-location upscale casual restaurant located at 30 Castle Harbour Drive in Alys Beach, Florida, operating as part of Spell Restaurant Group, LLC. The restaurant serves regional coastal cuisine with Southern flair and global flavor influences, using locally sourced organic produce and fresh seafood. It operates seven days a week with lunch service from 11 a.m. to 3 p.m. and dinner from 5 p.m. to 9 p.m., and offers a viewing deck overlooking Alys Beach plus a downstairs lounge suited to families and groups.

The business runs on a direct-to-consumer model without reservations (except on select holidays), seating guests on a first-come, first-served basis. The menu is segmented into lunch, dinner, a "Tadpole" children's menu, dessert, and drinks programs, with seasonal menu refreshes (the current Spring/Summer 2026 menus are published as PDFs on the site). Online ordering for takeout and electronic gift cards are offered through a Heartland POS integration, providing off-premise revenue capture.

Monetization is pay-as-you-go with several disclosed surcharges: a 3% non-cash adjustment on credit card payments, a 1% Alys Beach Arts & Entertainment fee on all checks, and a 20% gratuity on to-go orders and on tables of unaccompanied minors. The restaurant does not accept Apple Pay or tap-to-pay. The customer base is concentrated on Alys Beach visitors and local residents, with brand recognition highlighted by Southern Living's "Coastal Cuisine with Southern Flair" reference. The establishment employs approximately 11 people and has no disclosed outside investment, no app, and no enterprise customer relationships.

Name

Georges at Alys Beach

Legal name

Georges at Alys Beach

Website

https://georgesatalysbeach.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Georges at Alys Beach is a single-location upscale casual restaurant in Alys Beach, Florida, serving regional coastal cuisine with Southern flair to resort visitors and local residents via dine-in, takeout, and e-gift cards under Spell Restaurant Group.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Upscale casual dining
• Coastal cuisine restaurant
• Seafood restaurant
• Farm-to-table dining
• Wine and cocktails

Headquarters

HQ city

Alys Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Dine-in Restaurant: Full-service dining with lunch (11am-3pm) and dinner (5pm-9pm) service. Upscale casual coastal cuisine with regional and global flavors.
2. Online Ordering / Takeout: To-go orders with 20% gratuity added for hourly employees
3. Beverage Service: Full bar with wine, beer, and cocktails

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Georges at Alys Beach is a single-location upscale casual restaurant serving regional coastal cuisine infused with global flavors for lunch (11am-3pm) and dinner (5pm-9pm) seven days a week. The core offering is dine-in service featuring locally sourced organic produce and fresh seafood, complemented by a full bar with wine, beer, and cocktails, plus online takeout ordering and digital e-gift card sales.

Product overview

George's at Alys Beach is a single-location upscale casual restaurant offering coastal cuisine with Southern flair. The establishment operates a unified dining service with multiple menu modules (lunch, dinner, Tadpole children's menu, dessert, and drinks) available both dine-in and via online ordering. The restaurant also provides gift card functionality through an integrated digital gifting system.

Differentiator

Problem solved

Functional benefit

Products and services

• George's at Alys Beach Restaurant (Dine-in Dining Service) Upscale casual restaurant offering coastal cuisine with Southern flair and global flavor influences, serving lunch and dinner daily to walk-in guests at 30 Castle Harbour Drive, Alys Beach, FL. Features locally sourced organic produce, fresh seafood, a full bar, viewing deck, and downstairs lounge.
• E-Gift Cards Digital gift cards that customers can purchase and send electronically via the Heartland Restaurant POS gift card portal, redeemable at George's at Alys Beach.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Spell Restaurant GroupcoreOthersParent company that owns Georges at Alys Beach along with sister restaurants. Restaurant group operates multiple dining establishments in the Florida Panhandle area.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Ocean Prime: National upscale-casual seafood and steak chain. Comparable full-service coastal menu, full bar, and upscale positioning, but at scale across major metro markets.
• Bonefish Grill: National polished-casual seafood chain under Darden. Comparable fresh-seafood-driven menu at upscale-casual price point, though lacking destination-resort ambiance.

Direct peers

• The Citizen: Alys Beach-area restaurant within the Spell Restaurant Group portfolio. Same parent and overlapping guest base, with a more tavern-style dining format.
• Bud & Alley's: Sibling restaurant in Seaside, FL operated by Spell Restaurant Group. Same parent, same Florida Panhandle coastal market, similar upscale-casual positioning and source clientele.
• Hurricane Oyster Bar: Casual coastal seafood concept on 30A in Grayton Beach. Comparable locally sourced, seafood-forward offering for the same regional visitor.
• Café Thirty-A: Long-running upscale-casual restaurant on 30A in Seagrove Beach. Competes for the same coastal, occasion-driven 30A diner.
• The Pearl Hotel & Restaurant: Upscale boutique hotel and fine-dining restaurant in nearby Rosemary Beach on 30A. Comparable coastal luxury positioning and Alys Beach-adjacent clientele.
• Fish Out of Water: WaterColor Inn restaurant on 30A serving coastal cuisine in a resort setting. Direct competitor for the same destination-dining visitor and Alys Beach-adjacent guest pool.

Regional players

• The Donut Hole: Iconic casual breakfast/lunch destination along 30A. Overlaps in geographic guest base even though the daypart and price point differ.
• Seaside Food Carts & Airstream Row: Casual outdoor food venue inside the Seaside resort community adjacent to Alys Beach. Competes for casual lunch and dinner spend from the same visitor pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/georgesatalys
• LinkedInlinkedin.com/company/georges-at-alys-beach

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georges at Alys Beach