Get Fit Studio
Get Fit Studio is a founder-owned, single-location fitness studio in Old Town Alexandria, Virginia, offering in-person personal training, small group training, and five branded group session formats to individual adult consumers in the DMV metro area.
- Company typePrivate
- Founded-
- HeadquartersAlexandria, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Get Fit Studio does
Get Fit Studio is a privately held, founder-owned fitness studio operating from a single location in Old Town Alexandria, Virginia, with 16 employees. It delivers in-person personal training, small group training (up to 3 participants), and a portfolio of branded group session formats — Iron LITE, Iron Circuit, Iron HIIT, Iron Strength, and Quick HIIT — covering beginner through advanced fitness levels. The studio is anchored on master trainer and founder Carlo E. Pascasio, an advanced certified personal trainer and nutrition consultant, supported operationally by co-founder Ann, with the studio's reputation tied to 300+ documented client transformation outcomes.
The business operates on a direct-to-consumer model with no intermediaries. Revenue is generated through recurring session-based subscriptions: one-on-one personal training priced at $90-$195 per session depending on commitment length (1/3/6 month packages), small group training at $140-$150 per person per session, and unlimited group session memberships. Customers book and pay through the Mindbody online platform, and the studio leverages a complimentary one-on-one fitness assessment with the master trainer as a top-of-funnel conversion mechanism.
The studio serves individual adult consumers in the DMV metro area seeking weight loss, strength building, body composition changes, and general fitness improvement. Marketing is primarily community-driven, relying on transformation testimonials, 'fitfam' community branding, and organic social presence. Technology infrastructure is limited to third-party SaaS (Mindbody) for scheduling and payments, with no proprietary software, mobile app, or AI capabilities. The company has no external funding, parent organization, or subsidiary structure, with ownership and management concentrated entirely with the Pascasio family.
Get Fit Studio firmographics
Firmographics- Name
- Get Fit Studio
- Legal name
- Get Fit Studio
- Website
- https://getfitstudiova.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Get Fit Studio is a founder-owned, single-location fitness studio in Old Town Alexandria, Virginia, offering in-person personal training, small group training, and five branded group session formats to individual adult consumers in the DMV metro area.
- Ownership category
- akta.pro rank
Get Fit Studio industry classification
Industry- Product category
- Personal Fitness Training
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Strength & Conditioning Personal Training (HSADAAAB)
- akta.pro secondary industries
- Small-Group Personal Training (Semi-Private) (HSADAAAN), Functional Fitness / Cross-Training Groups (HSADABAH)
Keywords
Where Get Fit Studio is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Get Fit Studio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- One-on-One Personal Training: 60-minute personalized training sessions with certified trainers, including customized nutrition guide and training outline. Monthly installment payment options available with commitment discounts.
- Small Group Training: Customized training with personal attention in groups of up to 3 people, offering savings compared to individual sessions while maintaining personalized attention
- Group Sessions: Unlimited group fitness sessions including Iron LITE, Iron Circuit, Iron HIIT, Iron Strength, and Quick HIIT formats
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1 Month Personal Training - 8 sessions |
| Subscription | Multi-year contract | 3 Month Personal Training - 24 sessions |
| Subscription | Multi-year contract | 6 Month Personal Training - 48 sessions |
| Unit Pricing | Monthly | 1 Month Small Group Training - 8 sessions |
| Unit Pricing | Multi-year contract | 3 Month Small Group Training - 24 sessions |
| Unit Pricing | Multi-year contract | 6 Month Small Group Training - 48 sessions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Get Fit Studio product offering
Product offeringCore offering
Get Fit Studio operates a fitness training studio in Alexandria, Virginia providing one-on-one customized personal training, small group training for 2-3 participants, and unlimited group sessions (Iron LITE, Iron Circuit, Iron HIIT, Iron Strength, and Quick HIIT). Services are led by master trainer Carlo E. Pascasio and a team of certified personal trainers, with complimentary fitness assessments offered as an entry point for new clients.
Product overview
Get Fit Studio is a fitness training service offering a unified portfolio centered around personalized training programs. The core offerings include One on One Customized Personal Training and Small Group Training, complemented by five distinct Group Session types (Iron LITE, Iron Circuit, Iron HIIT, Iron Strength, and Quick HIIT) and a Complimentary Fitness Assessment. All services are tied together through the studio's booking platform powered by Mindbody for scheduling and payments.
Differentiator
Problem solved
Functional benefit
Brands
- Iron LITE: Beginners' group session focusing on proper form and foundation of training with weights.
- Iron Circuit
- Iron HIIT
- Iron Strength
- Quick HIIT
Products and services
- One on One Customized Personal Training 60-minute individualized sessions with Elite Personal Trainers featuring custom-designed programs tailored to specific fitness goals. Includes a full fitness evaluation, customized nutrition guidance, and a training outline. Available as 1-month (8 sessions), 3-month (24 sessions), and 6-month (48 sessions) packages with commitment-based pricing tiers.
- Small Group Training Customized training sessions for groups of up to 3 participants offering personalized attention with shared cost savings. Combines tailored programming with community support and accountability. Available in 1-month, 3-month, and 6-month package tiers.
- Iron LITE Group Session Beginner-friendly group session with detailed pace breakdown and foundation of proper form instruction for those new to weight training. Designed for participants who haven't worked out in years.
- Iron Circuit Group Session Full-body group workout incorporating barbell, kettlebell, and dumbbell weight training with cardiovascular and core exercises performed across multiple stations. Designed to be completed with a workout partner.
- Iron HIIT Group Session High-intensity interval training session combining back-to-back explosive movements with minimal rest and moderate free weights. Designed for participants seeking high-intensity conditioning.
- Iron Strength Group Session Advanced group session emphasizing proper technique while progressing from moderate to heavy weight lifting for muscle building. Prior weight lifting experience is required.
- Quick HIIT Group Session Condensed 35-minute high-intensity interval training session delivering full Iron HIIT intensity in a shortened format for participants with time constraints.
- Complimentary Fitness Assessment Free one-on-one session with master trainer Carlo providing movement analysis, current fitness level evaluation, and goal consultation. Available to both new and existing clients as a service entry point.
Quantifiable outcome
- Weight loss transformations ranging from 38-46 lbs demonstrated through client testimonials
- +2 more outcomes
Companies that use Get Fit Studio
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Get Fit Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Get Fit Studio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MindbodycoreMindbody platform used for online scheduling, class bookings, and membership management. Provides customers with digital access to purchase passes, monthly memberships, and book sessions.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Get Fit Studio competitors and assessment
Company assessmentDirect peers
- F45 Training: Global boutique fitness franchise built around functional HIIT and circuit-based 45-minute group workouts. Highly comparable to Get Fit's Iron Circuit and Iron HIIT formats, premium pricing model, and small-group, community-led positioning.
- Burn Boot Camp: Franchise of bootcamp-style strength and conditioning camps with personal-training focus and community-based programming. Highly comparable in customer profile (weight-loss and transformation seekers) and small-group coached format.
- CrossFit (Affiliates): Network of independently owned affiliates delivering coached functional fitness, strength, and HIIT programming in small-group settings. Direct comparability to Get Fit's Iron Strength/Circuit formats and master-trainer-led group model.
- TITLE Boxing Club: Boutique fitness franchise combining coached HIIT with strength components in small-group formats. Comparable on premium small-group pricing, community branding, and franchise-vs.-independent studio operating model.
- Fit Body Boot Camp: Franchise of personal-training-driven boot camps emphasizing 30-minute coached sessions and weight-loss results. Comparable customer segment (transformation/weight-loss seekers), small-group format, and testimonial-led marketing approach.
- Orangetheory Fitness: Boutique fitness chain offering coached group HIIT/strength sessions with heart-rate-based tracking. Competes for the same premium personal-training and group-fitness consumer in the DMV market and operates a similar multi-tier product structure.
- Barry's Bootcamp: Premium boutique fitness brand combining strength training with HIIT intervals in small coached group classes. Closely comparable product format (interval/strength mix), premium pricing, and Old-Town-style affluent consumer positioning.
Broad incumbents
- SoulCycle: Established premium boutique fitness brand with strong community identity and high per-class pricing. Overlaps with Get Fit in the affluent urban consumer segment and community-led brand positioning, though specialization is cycling rather than strength.
- Equinox: Premium multi-service fitness club brand offering personal training, group classes, and wellness amenities in affluent urban markets. Comparable premium positioning and Old-Town-style affluent clientele, though broader portfolio than Get Fit's specialized studio.
- Planet Fitness: Mass-market low-cost fitness club competing for the same Alexandria consumer at a drastically different price point. Relevant as the substitute option that bounds the addressable market for premium studios like Get Fit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Get Fit Studio social profiles
Digital presenceGet Fit Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Get Fit Studio leadership team
Management profileNumber of profiles
Profiles2 records
Get Fit Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Get Fit Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Get Fit Studio
What does Get Fit Studio do?
Get Fit Studio operates a fitness training studio in Alexandria, Virginia providing one-on-one customized personal training, small group training for 2-3 participants, and unlimited group sessions (Iron LITE, Iron Circuit, Iron HIIT, Iron Strength, and Quick HIIT). Services are led by master trainer Carlo E. Pascasio and a team of certified personal trainers, with complimentary fitness assessments offered as an entry point for new clients.
Is Get Fit Studio a public or private company?
Get Fit Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Get Fit Studio founded?
Get Fit Studio was founded in -1. It employs 11 to 50 people.
Where is Get Fit Studio based?
Get Fit Studio is headquartered in Alexandria, United States, in the North America region.
How does Get Fit Studio make money?
Three revenue lines are on record. One-on-One Personal Training is the primary driver. The others are small Group Training and group Sessions.
Who are Get Fit Studio's main competitors?
Direct peers on record are F45 Training, Burn Boot Camp, CrossFit (Affiliates), TITLE Boxing Club, Fit Body Boot Camp, Orangetheory Fitness and Barry's Bootcamp. Broad incumbents are SoulCycle, Equinox and Planet Fitness.
Does Get Fit Studio have an API?
No public API is recorded for Get Fit Studio.
What industry is Get Fit Studio in?
Get Fit Studio's product category is Personal Fitness Training. Its primary akta.pro industry code is HSADAAAB, Strength & Conditioning Personal Training, with a secondary code of HSADAAAN, Small-Group Personal Training (Semi-Private). Its NAICS code is 713940 and its SIC code is 7997.