FoodE
- Company typePrivate
- Founded2020
- HeadquartersHythe, Kent, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
FoodE firmographics
Firmographics- Name
- FoodE
- Legal name
- Oak Creative Design Limited
- Website
- https://getfoode.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where FoodE is headquartered
LocationHeadquarters
- HQ city
- Hythe, Kent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
FoodE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Foundations Package: Monthly subscription tier providing e-commerce website capabilities with FoodE dashboard and integrations as standard. Includes end-to-end expertise covering UX, UI, build, training, and ongoing optimization.
- Subscription - Breakthrough Package: Mid-tier monthly subscription with expanded features and capabilities beyond the Foundations package, providing enhanced e-commerce functionality for growing food and drink businesses.
- Subscription - Boost Package: Premium monthly subscription tier offering the highest level of features and support for established food and drink businesses seeking maximum online sales optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Foundations package at £1,365 per month |
| Subscription | Monthly | Breakthrough package at £2,730 per month |
| Subscription | Monthly | Boost package at £4,095 per month |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
FoodE product offering
Product offeringCore offering
FoodE is a proprietary e-commerce platform built by Oak Creative and sold exclusively with Oak Creative's e-commerce website packages. It provides small, independent food and drink businesses with an integrated dashboard for product management, real-time data reporting, automated delivery/courier integration, and native connectivity with major accounting software (QuickBooks, Sage, Wave, Xero) and Google Analytics.
Product overview
FoodE is a single unified e-commerce platform designed specifically for small, independent food and drink businesses. The core FoodE Platform includes the FoodE Dashboard as its central hub, with integrated Product Management for importing and managing products, Data Reporting for real-time analytics and insights, and Integration Services connecting to delivery couriers, accounting software (QuickBooks, Sage, Wave, Xero), and Google Analytics. All features come as standard with the platform, available through three pricing tiers: Foundations (£1,365/month), Breakthrough (£2,730/month), and Boost (£4,095/month).
Differentiator
Problem solved
Functional benefit
Products and services
- FoodE Platform A proprietary e-commerce platform designed for small, independent food and drink businesses, providing a central dashboard with product management, real-time data reporting, delivery/courier integration, accounting software connectivity, and Google Analytics linkage. Bundled as standard with Oak Creative e-commerce websites.
Quantifiable outcome
- Eliminates tedious copying, pasting, and spreadsheet management
- +2 more outcomes
Companies that use FoodE
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
FoodE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature4 records
FoodE partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- QuickBookscoreAccounting software integration partner. FoodE integrates with QuickBooks to enable automatic generation of sales invoices and real-time data sharing, enhancing accuracy and saving hours of manual work.
- SagecoreAccounting software integration partner. FoodE integrates with Sage to enable automatic generation of sales invoices and real-time data sharing, enhancing accuracy and saving hours of manual work.
- WavecoreAccounting software integration partner. FoodE integrates with Wave to enable automatic generation of sales invoices and real-time data sharing, enhancing accuracy and saving hours of manual work.
- XerocoreAccounting software integration partner. FoodE integrates with Xero to enable automatic generation of sales invoices and real-time data sharing, enhancing accuracy and saving hours of manual work.
- Google AnalyticscoreData analytics integration partner. FoodE dashboard links directly to Google Analytics for comprehensive website traffic analysis and business intelligence.
- Holiday Extras GroupminorParent company relationship. Oak Creative (creator of FoodE) is part of the Holiday Extras Group, providing strategic backing and resources.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
FoodE competitors and assessment
Company assessmentBroad incumbents
- Shopify: The dominant horizontal e-commerce SaaS platform serving SMBs globally, including a large base of food and drink merchants. FoodE competes in the same SMB e-commerce category but targets the same customers with a vertical-specialized bundle rather than a horizontal platform.
- BigCommerce: Enterprise and mid-market e-commerce SaaS platform with a UK presence. It serves some of the same food and drink merchants FoodE targets, but at a larger-company scale rather than the SMB niche.
- Squarespace: Website builder with built-in commerce capabilities, frequently used by artisan food and drink brands. It overlaps with FoodE's end-customer base but offers a self-serve, design-led horizontal alternative rather than a vertical-specialized bundle.
- WooCommerce: Open-source WordPress-based e-commerce plugin widely adopted by small UK food and drink businesses. It competes with FoodE on the same SMB food merchant segment, but offers a DIY, lower-cost, horizontal alternative to FoodE's bundled, service-heavy model.
- Wix: Horizontal website builder with e-commerce functionality, popular with small UK food and drink entrepreneurs. Competes for the same customer segment as FoodE but with a generic, lower-priced, self-serve model.
Emerging players
- Vend (Lightspeed Retail): Cloud POS and retail management platform widely used by specialty food retailers and small merchants. Comparable to FoodE in targeting small food and drink retailers with integrated commerce tooling, but with a POS-first rather than website-first approach.
- Shopify Plus partners / UK food-agency ecosystem: UK digital agencies that build bespoke Shopify-based food and drink e-commerce sites with custom integrations. They compete with FoodE for the same vertical-specialized SMB food merchant opportunity, typically using a horizontal platform plus bespoke integrations as the alternative to FoodE's bundled model.
Regional players
- StoreFeeder: UK-based multichannel e-commerce and order management platform popular with small UK food and drink brands. It overlaps with FoodE's customer segment and integrated order/courier functionality, but operates as a stand-alone SaaS rather than as part of a web-design bundle.
- Epos Now: UK-based retail and hospitality POS/e-commerce provider serving small UK businesses including food retailers. Comparable to FoodE in targeting UK SMBs and offering integrated commerce tooling, though more POS-focused than FoodE's website-first bundle.
Others
- Linnworks: UK-based order, inventory, and shipping management platform that integrates with multiple e-commerce channels. It is an adjacent/enabling technology rather than a direct competitor, but it overlaps with FoodE's order-management and courier-integration value proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
FoodE social profiles
Digital presenceFoodE financial estimates
Financial estimateRevenue estimate
Valuation estimate
FoodE leadership team
Management profileNumber of profiles
FoodE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FoodE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FoodE
What does FoodE do?
FoodE is a proprietary e-commerce platform built by Oak Creative and sold exclusively with Oak Creative's e-commerce website packages. It provides small, independent food and drink businesses with an integrated dashboard for product management, real-time data reporting, automated delivery/courier integration, and native connectivity with major accounting software (QuickBooks, Sage, Wave, Xero) and Google Analytics.
Is FoodE a public or private company?
FoodE is a private company. It is classified as corporate owned and is currently operating.
When was FoodE founded?
FoodE was founded in 2020. It employs 1 to 10 people.
Where is FoodE based?
FoodE is headquartered in Hythe, Kent, United Kingdom, in the Europe region.
How does FoodE make money?
Three revenue lines are on record. Subscription - Foundations Package is the primary driver. The others are subscription - Breakthrough Package and subscription - Boost Package.
Who are FoodE's main competitors?
Broad incumbents on record are Shopify, BigCommerce, Squarespace, WooCommerce and Wix. Emerging players are Vend (Lightspeed Retail) and Shopify Plus partners / UK food-agency ecosystem. Regional players are StoreFeeder and Epos Now. Linnworks is listed as an others.
Does FoodE have an API?
No public API is recorded for FoodE.