StoreFeeder
StoreFeeder provides cloud-based multi-channel eCommerce warehouse and order management software to 400+ UK businesses, integrating 100+ marketplaces, eCommerce platforms, and couriers with barcode-driven picking, real-time inventory sync, and intelligent shipping.
- Company typePrivate
- Founded2011
- HeadquartersNottingham, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What StoreFeeder does
StoreFeeder is a UK-based SaaS provider of multi-channel eCommerce warehouse and order management software, headquartered in Nottingham and operating as part of the Royal Mail Group. The company was founded in 2011 and serves over 400 UK businesses ranging from SMBs to enterprise customers such as Twinings, processing more than 125 million orders cumulatively with a reported 99.95% picking accuracy and 99.99% uptime. Its core product is a cloud-based warehouse management system that combines barcode-driven picking and packing, real-time inventory synchronization across 40+ marketplaces, multi-warehouse coordination, intelligent courier routing, paperless PDA workflows, and inventory/stock forecasting. The platform extends into adjacent modules including multi-channel listing, marketplace management, returns handling, drop-shipping, and shipping management, with 100+ pre-built integrations spanning Amazon, eBay, TikTok Shop, Etsy, Shopify, WooCommerce, Adobe Commerce, Royal Mail, DPD, DHL Express, Evri, FedEx, UPS, Xero, and QuickBooks.
StoreFeeder monetizes through a SaaS subscription model that scales with customer turnover, starting at £350/month with monthly rolling or discounted annual options, no setup charges, and a free dedicated implementation specialist. The go-to-market is sales-led, combining free 30-minute demonstrations, free trials, ROI calculators, the new Warehouse Readiness Scorecard, and an annual StoreFeeder Sessions user conference, with content marketing, Trustpilot reviews, webinars, YouTube, and a referral program supporting the funnel. Customer segments are horizontal across UK eCommerce verticals (aquatics, automotive, F&B, e-fulfilment, golf, collectibles, rugs, supplements), targeting businesses processing 10 to 10,000+ orders daily and scaling from £2m to £20m in turnover. Leadership is anchored by founder and managing director Brian Williamson, and the company has 51-100 employees. Recent strategic moves include the 2026 launches of StoreFeeder Insights (AI-powered reporting) and the Warehouse Readiness Scorecard, eBay Gold Solution Provider status, the 2025 UKWA award, and ongoing courier and marketplace integration expansion.
StoreFeeder firmographics
Firmographics- Name
- StoreFeeder
- Legal name
- StoreFeeder
- Website
- https://storefeeder.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- StoreFeeder provides cloud-based multi-channel eCommerce warehouse and order management software to 400+ UK businesses, integrating 100+ marketplaces, eCommerce platforms, and couriers with barcode-driven picking, real-time inventory sync, and intelligent shipping.
- Ownership category
- akta.pro rank
StoreFeeder industry classification
Industry- Product category
- eCommerce Operations Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- akta.pro primary industry
- Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF)
Keywords
Where StoreFeeder is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
StoreFeeder business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Software License: SaaS subscription model that scales with business turnover. Pricing starts at £350/month with options for monthly rolling or discounted annual contracts. No setup charges or hidden fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription starting price |
| Subscription | Annual | Annual contract option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
StoreFeeder product offering
Product offeringCore offering
StoreFeeder provides cloud-based warehouse and order management software (SaaS) for UK eCommerce businesses. The platform combines barcode-driven inventory management, multi-channel listing, order fulfilment, courier management and shipping across 100+ integrations with marketplaces (Amazon, eBay, TikTok Shop), ecommerce platforms (Shopify, WooCommerce, Adobe Commerce) and couriers (Royal Mail, DPD, DHL).
Product overview
StoreFeeder is an all-in-one omni-channel ecommerce solution combining warehouse management, order management, and marketplace integration into a unified platform. The core product portfolio includes Warehouse Management Software serving as the central hub, supplemented by specialized picking and packing, inventory management, stock forecasting, and shipping/logistics modules. Additional modules cover multi-channel listing, marketplace management, returns handling, and courier coordination. The platform is designed to scale from 10 to 10,000+ daily orders and offers 100+ integrations with marketplaces (Amazon, eBay, TikTok Shop), eCommerce platforms (Shopify, WooCommerce, Adobe Commerce), and couriers (Royal Mail, DPD, DHL Express). StoreFeeder also provides dedicated tools like the Warehouse Readiness Scorecard for operational assessment and Insights for AI-powered reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- StoreFeeder Warehouse Management Software Core cloud-based warehouse management platform providing barcode-driven picking, packing, inventory tracking, multi-warehouse support and order fulfilment for UK eCommerce sellers.
- StoreFeeder Insights AI-powered reporting and analytics module that surfaces operational and commercial insights for eCommerce sellers using StoreFeeder.
- Warehouse Readiness Scorecard Self-assessment diagnostic that scores a warehouse's operational readiness and recommends improvements.
Quantifiable outcome
- 99.95% picking accuracy
- +9 more outcomes
Companies that use StoreFeeder
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
StoreFeeder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration39 records
AI capability6 records
Feature7 records
StoreFeeder partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- Royal Mail GroupcoreStoreFeeder is part of the Royal Mail Group, providing integrated warehouse and order management solutions that work seamlessly with Royal Mail shipping services.
- AmazoncoreIntegration with Amazon marketplace for listing management, inventory sync, and Amazon Shipping courier integration.
- eBaycoreeBay Gold Solution Provider status. Integration for multi-channel listing and order management across eBay platforms.
- ShopifycoreIntegration with Shopify eCommerce platform for order import and inventory synchronization.
- TikTok ShopcoreIntegration with TikTok Shop for social commerce order management and listing synchronization.
- WooCommercecoreIntegration with WooCommerce WordPress eCommerce platform for order and inventory management.
- Adobe CommercecoreIntegration with Adobe Commerce (Magento) for enterprise eCommerce order and inventory management.
- Royal MailcoreCourier integration for Royal Mail shipping services with automated label generation and despatch.
- DPD UKcoreCourier integration for DPD shipping with automated courier selection and label printing.
- DHL ExpresscoreIntegration with DHL Express for international shipping and courier management.
- EvricoreCourier integration for Evri delivery services with automated label generation.
- XerocoreAccounting software integration for seamless financial data flow and book balancing.
- QuickBookscoreAccounting integration with QuickBooks for financial synchronization and reporting.
- EtsycoreIntegration with Etsy marketplace for listing management and order synchronization.
- ParcelforcecoreCourier integration for Parcelforce shipping services.
- FedExcoreIntegration with FedEx for international and domestic shipping management.
- BigCommercecoreIntegration with BigCommerce eCommerce platform for order and inventory management.
Scale indicators10 records
Recent moves3 records
Expansion highlights5 records
StoreFeeder competitors and assessment
Company assessmentDirect peers
- Linnworks: Multi-channel eCommerce inventory and order management platform targeting marketplace sellers with SKU management, listing automation, and integrations to Amazon, eBay, Shopify, and 40+ marketplaces. The closest direct competitor to StoreFeeder in multi-channel WMS/OMS for UK and global SMB/mid-market merchants.
- ChannelEngine: Marketplace integration and order management platform enabling brands and retailers to sell on 100+ marketplaces globally with automated listing, inventory sync, and order routing — overlapping meaningfully with StoreFeeder's Marketplace Manager and multi-channel listing capabilities.
- Extensiv: Order, inventory, and warehouse management solutions (combining Skubana, Orderhive, and 3PL Central) for SMB and mid-market eCommerce businesses with multi-channel fulfillment features. Directly comparable to StoreFeeder's mid-market positioning and feature set.
- Veeqo: Amazon-owned multi-channel shipping and inventory software helping eCommerce brands manage orders, stock, and courier rates across Amazon, eBay, Shopify, and Walmart. A directly comparable direct competitor with overlapping courier rate-shopping and multi-channel capabilities and significant strategic backing.
- Orderhive: Order and inventory management software for online retailers offering multi-channel order processing, inventory sync, shipping label generation, and workflow automation. Now part of Extensiv but historically a directly comparable SMB/mid-market store-feeder-style offering.
- Brightpearl: Retail-first cloud ERP and order management system designed for omnichannel retailers with multi-warehouse operations and marketplace integrations. Comparable to StoreFeeder for mid-market retail merchants expanding online with similar UK commercial DNA.
- Cin7: Cloud-based inventory and order management platform serving product sellers with multi-channel needs, offering 700+ sales channel integrations, automated stock sync, and warehouse-level operations. Directly comparable WMS/OMS for SMB and mid-market eCommerce merchants competing head-to-head with StoreFeeder.
Broad incumbents
- Shopify: Dominant eCommerce platform with native multi-channel inventory, order management, and shipping features (Shopify Shipping, Shopify Fulfillment Network) that overlap with StoreFeeder's core offering. A broad incumbent that StoreFeeder both integrates with and competes against at the lower end of the market.
- ShipStation: Multi-carrier shipping software owned by Auctane/Thoma Bravo, offering label printing, rate shopping across carriers, and order import from 100+ marketplaces. A broad incumbent comparable to StoreFeeder's intelligent courier routing and shipping management module — overlapping at the shipping layer even though StoreFeeder is broader.
- Manhattan Associates: Enterprise supply chain and warehouse management software (Manhattan Active WM) serving large retailers, wholesalers, and 3PLs. A broad incumbent in the warehouse management category competing with StoreFeeder at the enterprise tier where Royal Mail Group customers like Twinings might also evaluate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
StoreFeeder social profiles
Digital presenceStoreFeeder compliance and trust
Trust signalCompliance7 records
StoreFeeder financial estimates
Financial estimateRevenue estimate
Valuation estimate
StoreFeeder leadership team
Management profileNumber of profiles
Profiles1 record
StoreFeeder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StoreFeeder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StoreFeeder
What does StoreFeeder do?
StoreFeeder provides cloud-based warehouse and order management software (SaaS) for UK eCommerce businesses. The platform combines barcode-driven inventory management, multi-channel listing, order fulfilment, courier management and shipping across 100+ integrations with marketplaces (Amazon, eBay, TikTok Shop), ecommerce platforms (Shopify, WooCommerce, Adobe Commerce) and couriers (Royal Mail, DPD, DHL).
Is StoreFeeder a public or private company?
StoreFeeder is a private company. It is classified as corporate owned and is currently operating.
When was StoreFeeder founded?
StoreFeeder was founded in 2011. It employs 51 to 100 people.
Where is StoreFeeder based?
StoreFeeder is headquartered in Nottingham, United Kingdom, in the Europe region.
How does StoreFeeder make money?
One revenue line is on record: subscription Software License.
Who are StoreFeeder's main competitors?
Direct peers on record are Linnworks, ChannelEngine, Extensiv, Veeqo, Orderhive, Brightpearl and Cin7. Broad incumbents are Shopify, ShipStation and Manhattan Associates.
Does StoreFeeder have an API?
Yes. StoreFeeder exposes a public API. Developer documentation is at rest.storefeeder.com.
What industry is StoreFeeder in?
StoreFeeder's product category is eCommerce Operations Software. Its primary akta.pro industry code is CRAFAMAF, Parcel Shipping, Labeling & Rate Shopping Platforms. Its NAICS code is 518210.