Get Hooked Seafood

Name

Get Hooked Seafood

Legal name

Get Hooked Seafood

Website

https://gethookedseafood.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Barbara, CA

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Community Supported Fishery Memberships: The company operated on a community-supported fishery model where members paid for seafood deliveries from local fishermen. This model has been paused indefinitely as the company shifts focus to seafood education and food waste initiatives through Marino Soil Foods.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Get Hooked Seafood operates a Community Supported Fishery (CSF) subscription model that delivers fresh, locally caught California seafood from local fishermen directly to consumer members. The company runs a Shopify-powered online store and member shop for ordering and membership management. Seafood deliveries are currently on indefinite hold, with the company pivoting toward seafood education through its recipes platform and food waste interception through its Marino Soil Foods sub-brand.

Product overview

Get Hooked Seafood operates as a sustainable seafood delivery service built on the Shopify e-commerce platform. The company's core offering consists of sustainable seafood delivery connecting consumers with responsibly harvested local seafood from California fishermen. Their Community Supported Fishery (CSF) subscription model is currently on indefinite hold. The company has pivoted toward seafood education through their comprehensive recipes platform at recipes.gethookedseafood.com, which features recipes for 30+ seafood varieties including salmon, rockfish, halibut, swordfish, tuna, lobster, crab, oysters, and more. Their emerging focus is on Marino Soil Foods, an initiative to intercept food waste.

Differentiator

Problem solved

Functional benefit

Products and services

• Sustainable Seafood Delivery Home delivery service for responsibly harvested, sustainable local seafood from California fishermen. The company's primary historical offering connecting community members with fresh local seafood; deliveries are currently on indefinite hold.
• Community Supported Fishery (CSF) Membership A subscription-based CSF/CSA-style membership providing members with regular seafood deliveries from local fishermen. Currently on indefinite hold as the company shifts focus to seafood education and Marino Soil Foods.
• Marino Soil Foods An initiative focused on intercepting food waste and producing soil supplements. Referenced as the company's next chapter and future focus area.
• Seafood Recipes Platform A comprehensive recipe website featuring 30+ seafood varieties with detailed cooking instructions, ingredients, and preparation methods for various fish and shellfish such as Abalone, Salmon, Halibut, Tuna, Swordfish, Spiny Lobster, and Oysters.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Marino Soil FoodscoreStrategic or Co-development PartnerGet Hooked Seafood has shifted focus to seafood education and expanded work to intercept food waste through Marino Soil Foods. This represents their new primary mission focus as their Community Supported Fishery is on indefinite hold.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Vital Choice Wild Seafood & Organics: Established D2C retailer of sustainably caught seafood and organic foods, operating via subscription and one-off orders. Comparable customer base and sustainability ethos, though broader catalog and longer operating history.
• Crowd Cow: Direct-to-consumer subscription platform for meat and seafood connecting consumers with small-scale producers. Comparable mission (transparent sourcing, supporting small fisheries/farms) but operates at much larger scale with venture funding.
• Fulton Fish Market (online): Long-established NYC fish market that has expanded into D2C shipping of fresh and frozen seafood nationwide. Comparable product mix (fresh local seafood to consumers) but operates at vastly greater scale and brand recognition.

Direct peers

• Wild Alaskan Company: Subscription-based direct-to-consumer wild-caught seafood company shipping nationwide from Alaska. Closest analog to Get Hooked's CSF model but at significantly greater scale and capital base, serving a similar health/sustainability-minded customer via recurring deliveries.
• Lucky Fish Co. Small-batch California seafood delivery service focused on line-caught, locally sourced fish delivered to homes in Northern California. Most direct geographic and operational peer to Get Hooked within the same state.
• Sitka Salmon Shares: Community-supported fishery delivering wild Alaskan salmon and seafood direct to members on a subscription basis. Mirrors Get Hooked's CSF structure with fishermen-to-consumer relationships and similar sustainability positioning.

Emerging players

• Local Catch Seafood Co-op: Network of community-supported fisheries across the U.S. that supports the CSF operating model Get Hooked used. Provides industry infrastructure, peer learning, and a national directory that lists Get Hooked alongside other CSFs.

Others

• Ocean Wise Seafood: Canadian sustainable-seafood NGO offering the Ocean Wise certification program to retailers and restaurants. Comparable sustainability and traceability focus but operates as a non-profit standards body rather than a commercial retailer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Customer concentration

• Facebookfacebook.com/gethookedseafood
• Instagraminstagram.com/gethookedseafood
• LinkedInlinkedin.com/company/get-hooked-seafood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get Hooked Seafood