Stacked

What Stacked does

Stacked is a Melbourne-based B2B strategic content marketing agency that produces brand-aligned video, photography, podcast, and post-production content for Australian businesses. Its service portfolio spans strategy and creative development ("story extraction and stacking"), campaign production, branded content libraries, and an in-house podcast recording studio in Yarraville with bundled editing, social clips, and branding support (stings, graphics, logos). Notable projects include 180+ educational videos for HEX EdTech, multi-workstream campaigns for Simplot (Edgell, Birds Eye x Sweet Potato Australia, Birds Eye Recipe), a rebrand campaign for HIT IQ associated with over $10m in investment and a 30% share-price debut gain, and community, transportation, and adaptive-clothing engagements for Bendigo Bank, Crown Charters, and Recovawear respectively.

The underlying technology stack is conventional creative production: video and photo capture, on-site and studio recording, and human-led post-production editing; no proprietary software, platform, or AI tooling is disclosed. Distribution is direct B2B sales via the company's website (getstacked.com.au), email ([email protected]), and direct outreach by Director Dale Brander and team member Chris McFarlane, with brand presence on LinkedIn and Instagram (@stackedcontent).

The business model is professional services on a quote-based, project-and-retainer engagement model. Revenue streams derive from content marketing services priced per client brief rather than disclosed unit rates; the company is privately held with no disclosed funding, no reported headcount, and a single Australian market footprint. Two named leadership contacts (Director Dale Brander, Chris McFarlane) anchor a small creative team with no parent company, subsidiaries, or institutional investor ownership indicated.

Name

Stacked

Legal name

Stacked

Website

https://getstacked.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Stacked is a Melbourne-based B2B strategic content marketing agency producing video, photography, podcast, and post-production content libraries for Australian brands across food, finance, transportation, EdTech, and adaptive clothing sectors on a project and retainer basis.

Ownership category

akta.pro rank

Product category

Content Marketing Services

NAICS

Motion Picture and Video Production (51211), Other Motion Picture and Video Industries (512199)

SIC

Services-Allied To Motion Picture Production (7819), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content Distribution & Syndication Services (BPAFAIAK)

Keywords

• Content marketing agency
• Video production services
• Brand content production
• Podcast production services
• Photography services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Content Marketing Services: Project-based and retainer-based content marketing services including strategy, video production, photography, podcast production, and post-production editing. Services are tailored to client needs ranging from single campaigns to comprehensive content libraries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Stacked is a strategic content marketing agency that extracts client brand stories and produces high-grade video campaigns, photography, podcasts, and content libraries for Australian brands and enterprises. The agency delivers full-service content production end-to-end, from strategy through post-production, under one roof, supported by an in-house podcast studio in Yarraville, Melbourne.

Product overview

Stacked is a strategic content marketing agency based in Melbourne, Australia, offering a comprehensive suite of content creation services. The agency provides video production, photography, podcast studio recording, post-production editing, and strategic content marketing services. Their offering centers on creating high-grade content that equips brands to build equity with pace and precision, serving clients across food/beverage, finance, transportation, and adaptive clothing industries. The company operates a podcast studio in Yarraville with capacity for up to 5 guests, offering full production and branding support including stings, graphics, and logos.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Content Marketing Strategic content marketing services focused on extracting brand stories and stacking them for superior brand flexibility, including campaign development, narrative stacking, and brand content strategies for Australian brands and companies.

Quantifiable outcome

• $10m investment secured by HIT IQ client using Stacked-produced content
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sweet Potato AustraliacoreStrategic or Co-development PartnerHeartwarming collaboration between Birds Eye and Sweet Potato Australia. Stacked produced content weaving stories of Australian farmers into Birds Eye's brand narrative, celebrating the journey of Australian-grown sweet potatoes from fields to dinner tables. This campaign reinforced Birds Eye's status as a quintessentially Aussie brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Special Group Australia: Established Australian creative agency with integrated brand, content, and production capabilities. Comparable to Stacked in serving brand storytelling needs but broader in scope and larger in scale.
• BMF: One of Australia's largest independent creative/advertising agencies, producing brand campaigns and content for major Australian and global brands. Overlaps with Stacked on campaign and content production but operates at significantly larger scale across the full advertising spectrum.
• Guilty: Australian independent creative agency producing campaigns and content for major brands. Comparable to Stacked on creative production and brand storytelling services, though typically at a larger agency scale.

Direct peers

• Edge of the Web: Australian video production and branded content studio producing campaign content, photography, and digital assets for brands. Directly comparable to Stacked's video and photography production services.
• Thinkerbell: Australian strategic creative agency offering integrated brand, content, and production services to enterprise B2B clients. Closely comparable to Stacked in its combination of strategy and creative execution for major Australian brands.
• Rumble Studios: Australia-based podcast and video production studio offering in-house recording, editing, and distribution support. Directly comparable to Stacked's Yarraville podcast studio offering and overall production-services model.
• The Pistol & The Pearl: Australian content production and brand storytelling studio offering video, photography, and content strategy. Directly comparable to Stacked in combining strategy-led content with full-service production for brand clients.
• Daylight Media: Australian video production and content studio producing branded content for enterprise clients. Comparable to Stacked on video-led brand content delivery for corporate and consumer brands.

Emerging players

• Bear Meets Eagle On Fire: Australian creative agency producing brand campaigns, content, and design work for ambitious brands. Overlaps with Stacked on strategic brand storytelling for B2B clients, with similar agency-tier positioning.
• Spinach Content: Australian content marketing agency focused on storytelling and brand content for B2B clients. Comparable to Stacked on the content marketing/strategy side of the offering, though smaller in scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/getstacked
• Instagraminstagram.com/stackedcontent

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stacked