Edge of the Web

What Edge of the Web does

Edge of the Web is a UK-based digital agency established in 2008 and headquartered at 3 High Street, Warwick (CV34 4AP). The firm provides bespoke web application development, ecommerce platforms, website design, mobile applications, SaaS solutions, and ongoing support and maintenance services, delivered by a fully in-house team of approximately 10 specialists across design, front-end, back-end, and marketing disciplines — with no outsourcing or contractors. Its client base is concentrated in UK SMEs and mid-market companies (with a 6-year average client relationship) and includes selected enterprise (Mills CNC) and government engagements (NESO, National Gas Transmission), with stated delivery to clients in 15 countries.

The company's technology stack centers on React, React Native, Laravel, Next.js, and a portfolio of headless CMS platforms including Statamic (where the firm holds official partner status), Strapi, PayloadCMS, and headless WordPress. Core technical differentiators include decoupled Laravel/Next.js architectures, static site generation, AI-embedded product features (notably the Balloon Genie generative design assistant), and integration depth across Stripe, PayPal, ERP systems (Khaos Control), UK government APIs (DVLA), and communication providers (Twilio, SendGrid). Since inception, the agency has launched 245 websites and applications, with documented client outcomes including 671% member growth, 280% revenue uplift, 90% infrastructure cost reduction, and 401,669 bids processed on the NESO Faradyn energy auction platform.

Edge of the Web operates on a professional services model with project-based, multi-year contract pricing, supplemented by recurring support and maintenance revenue. Go-to-market is consultative and direct: discovery calls, content marketing (blog, case studies), SEO, and Statamic partnership referrals. No external funding rounds, parent companies, acquisitions, or institutional investors are disclosed; the company is registered in England and Wales (Edge of the Web Ltd, Company No. 06734891) and is led by Managing Director Sam Orchard. Founded in 2008, it has reached a steady-state boutique scale, with growth driven by the depth and complexity of individual engagements (e.g., regulated energy platforms) rather than by team expansion.

Name

Edge of the Web

Legal name

Edge of the Web Ltd

Website

https://edgeoftheweb.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Edge of the Web is a UK-based digital agency founded in 2008, delivering bespoke web applications, ecommerce platforms, SaaS solutions, and mobile apps for SMEs, enterprises, and government clients using React, Laravel, Next.js, and headless CMS technologies.

Ownership category

akta.pro rank

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Web Development Services: Custom web application development, website design and development, and digital transformation projects for clients across various industries. Projects are typically bespoke, solution-based engagements.
2. Ecommerce Solutions: Design and development of custom ecommerce platforms including B2B and B2C solutions, often with ERP integration, payment processing, and inventory management capabilities.
3. SaaS Platform Development: Building and maintaining subscription-based SaaS platforms and membership websites with payment integration, user management, and ongoing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Edge of the Web is a UK-based digital agency that designs, builds, and maintains custom websites, web applications, ecommerce platforms, mobile apps, and SaaS solutions for clients across multiple industries. Engagements are bespoke project-based services using modern stacks including React, React Native, Laravel, Next.js, and headless CMS platforms (Statamic, Strapi, PayloadCMS, WordPress), with ongoing support and maintenance as a retained offering.

Product overview

Edge of the Web is a UK-based digital agency offering a comprehensive suite of digital services rather than a single unified product. The core service portfolio comprises six main offerings: Web Application Development (custom online systems and SaaS solutions), Ecommerce (headless and traditional online stores), Websites (design and development), Mobile Apps (React Native for iOS/Android), Software as a Service (subscription platforms), and Support & Maintenance. The company specialises in modern web technologies including React, React Native, Laravel, and Next.js for frontend/backend development. Their CMS expertise spans four platforms: PayloadCMS (Next.js-native headless CMS), WordPress (offered in traditional or headless configurations), Statamic (Laravel-based CMS with official partner status), and Strapi (customisable headless CMS). The agency has also developed client-facing AI features such as Balloon Genie, an AI-powered balloon design tool for Balloon Monkey using generative AI.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Application Development Custom web application development services building online systems and SaaS solutions designed for specific client requirements, with expertise in Laravel, React, and Next.js frameworks. Intended for organizations needing bespoke internal tools, customer portals, or SaaS-style platforms.
• Ecommerce Development Ecommerce platform development creating customer experiences designed to rank in search and convert visitors into buyers, with headless architecture options using Lunar and PayloadCMS. Serves both B2B wholesalers and B2C retailers needing custom online stores with payment, inventory, and ERP integration.
• Website Design and Development Website design and development services creating websites that engage visitors through design and user experience, using modern frameworks and CMS platforms. Targets brands seeking a custom marketing or content-driven website rather than a template.
• Mobile App Development Mobile application development powered by React Native for seamless performance on both iOS and Android platforms from a single codebase. For clients needing cross-platform native mobile apps.
• SaaS Platform Development

Quantifiable outcome

• 671% increase in members for Driving with Dogs
• +8 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• StatamiccoreTechnology or IntegrationOfficial partner of Statamic, a modern Laravel-based CMS. Edge of the Web provides Statamic implementation services including new ventures and migrations for apps, websites, and online systems. Statamic offers headless architecture suitable for multi-platform content delivery.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Superrb: UK digital agency of similar size offering bespoke web design, development, and branding services to SMEs and startups. Comparable in custom project model, UK market focus, and small specialist team structure.
• Clearleft: Brighton-based UK digital agency of similar size focused on design, UX, and bespoke web development for established brands. Highly comparable to Edge of the Web in custom services model, UK mid-market clientele, and emphasis on in-house specialist teams.
• Adapt: UK digital agency delivering bespoke web design, development, and ecommerce solutions for SMEs and enterprise. Comparable in custom project-based service model and UK headquarter-based delivery.
• Headscape: UK digital agency and fellow official Statamic partner delivering bespoke CMS, web applications, and digital platforms. Closest direct peer given the shared Statamic partner status, headless CMS expertise, and similar scale serving UK public-sector and enterprise clients.
• Adido: Bournemouth-based UK digital agency offering web design, development, ecommerce, and digital marketing to SMEs and mid-market clients. Directly comparable in target segment, service portfolio, and UK regional agency positioning.
• Cyber-Duck: Hertfordshire-based UK digital agency delivering web design, development, and digital transformation to enterprise and government clients. Comparable in service mix (websites, web apps, UX) and UK mid-market-to-enterprise positioning.
• Graphite Digital: Nottingham-based UK digital agency delivering web design, development, and digital strategy to mid-market clients. Comparable in custom services approach, UK regional positioning, and mid-market client mix.
• Made by Shape: Manchester-based UK web design and development agency of comparable size serving SMEs and established brands. Similar bespoke project model with focus on CMS-driven websites and ecommerce platforms.
• WebBox: UK digital agency providing bespoke web design, development, and digital marketing for SMEs and growing businesses. Directly comparable in target customer segment, service portfolio, and UK agency model.

Broad incumbents

• Somo: Larger UK-headquartered digital agency offering web, app, and digital transformation services across enterprise clients. Provides overlap with Edge of the Web's web app and mobile app services but at significantly greater scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/edgeoftheweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edge of the Web