Geylang Adventures

What Geylang Adventures does

Citizen Adventures (doing business as Geylang Adventures) is a Singapore-based social enterprise founded in 2014 by Cai Yinzhou that operates guided neighborhood tours as hyperlocal social-ecosystem experiences. Its core product portfolio comprises Geylang Adventures (SGD 50-55 walking tours of the Geylang district exploring migrant worker communities, social stigma, and urban dynamics), Dakota Adventures (SGD 40 educational tours of a historic HDB estate before redevelopment, co-guided by former residents), Baywatch Adventures (SGD 55-60 kayaking tours, currently suspended), and the Singapore Biennale 2019 collaboration Lorongs of Wisdom. The proprietary 3E Tour Methodology (Explore, Education, Ecosystem) and the BetweenTwoHomes.sg multimedia archive (produced with Run & Gun Media and supported by MCCY's Our Singapore Fund) form the underlying content and pedagogical framework.

Beyond tours, the enterprise runs a suite of social initiatives — Backalley Barbers (1,994+ free haircuts via 36 volunteer barbers), Back Alley Badminton, Migrant Mail, Majulah Belanja cook-offs, weekly volleyball friendlies with Bangladeshi Friends, and the spun-off Cassia Resettlement Team — that generate community engagement, earned media, and volunteer pipelines. Customer segments are schools (Raffles Institution, Eunoia JC, Geylang Methodist, St Joseph's Institution), individual Singapore residents and tourists buying via Eventbrite, and corporate/private groups booking bespoke experiences through a website form. Revenue is sourced from per-ticket tour fees, low-margin branded merchandise (SGD 3 stickers, SGD 18 tees), and private/corporate bookings; there are no disclosed funding rounds, the operating entity is a private Singapore company, and headcount is approximately 5 with an extensive volunteer base.

Name

Geylang Adventures

Legal name

Citizen Adventures

Website

https://geylangadventures.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Citizen Adventures (DBA Geylang Adventures) is a Singapore social enterprise founded in 2014 that designs neighborhood walking tours and community programs exploring migration, inequality, and urban redevelopment, serving individual consumers, schools, and corporate groups.

Ownership category

akta.pro rank

Product category

Heritage and cultural walking tours

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAJAAAJ

Neighborhood & Local Life Tours (Communities & Hidden Gems)

Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)

SECONDARYTHAJAAAB

Cultural Heritage & Historic District Tours

Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)

SECONDARYTHAJAJAF

Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions)

Travel & Hospitality/Tours, Attractions & Experiences/Marine & Water Experiences (Boat Tours, Diving, Snorkeling, Fishing)

Keywords

• Guided walking tours
• Neighborhood heritage tours
• Experiential education tours
• Cultural immersion tours
• Environmental kayaking tours

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tour Tickets: Revenue from public tour tickets sold via Eventbrite and private adventure bookings. Ticket prices range from $50-60 depending on tour type and day of week.
2. Merchandise Sales: Sale of branded merchandise including stickers ($3), t-shirts ($18), and other items through the Citizen Adventures online shop.
3. Corporate/Private Bookings: Revenue from organizing custom tours and team-building experiences for corporate clients, schools, and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Geylang Adventures (Citizen Adventures) sells guided neighborhood walking tours in Singapore — most prominently Geylang Adventures (3-hour walking tour of the Geylang neighborhood) and Dakota Adventures (educational tour of the historic Dakota Crescent estate), as well as a kayaking-based Baywatch Adventures tour of Marina Reservoir. The offering targets individual ticket-buyers purchasing via Eventbrite as well as private groups (schools, corporate teams) booking custom tours via a website form, with ancillary merchandise (stickers and t-shirts) sold to support operations.

Product overview

Citizen Adventures operates as a social enterprise designing neighborhood tours as social ecosystems experiences. The core product portfolio includes Geylang Adventures (guided walking tours of the Geylang neighborhood exploring migrant worker communities and social issues), Dakota Adventures (tours of the historic Dakota Crescent estate co-guided by former residents), Baywatch Adventures (kayaking environmental tours temporarily suspended), and Singapore Biennale's Lorongs of Wisdom (art-integrated neighborhood experience). Beyond tours, the organization runs Backalley Barbers as a flagship social initiative providing free haircuts to migrant workers and low-income communities. Merchandise including branded stickers and t-shirts support funding. Private group arrangements and customized experiences are also available. The 3E Tour Methodology (Explore, Education, Ecosystem) underpins all offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Geylang Adventures: Walking tours through Geylang, Singapore's only legalized red light district, highlighting social issues, migrant worker experiences, and neighborhood dynamics.
• Dakota Adventures
• Baywatch Adventures
• Back Alley Barbers
• Back Alley Badminton
• Migrant Mail
• Cassia Resettlement Team
• Majulah Belanja

Products and services

• Geylang Adventures (walking tour) A signature 3-hour guided walking tour through the Geylang neighborhood in Singapore, exploring social ecosystems, migrant worker communities, local issues, and the area's only legalized red light district. Tickets priced at $50 per person Mon-Thurs and $55 per person Fri-Sun, sold via Eventbrite to individuals and via private booking form for groups.
• Dakota Adventures (walking tour) An educational walking tour of the historic Dakota Crescent public housing estate in Singapore, co-guided by former residents, documenting the estate's history and the journey of its elderly residents before and during HDB redevelopment. Privately arranged at $40 per person, minimum 15 pax and maximum 30 pax.
• Baywatch Adventures (kayaking tour) A 3-hour kayaking expedition through the Marina Reservoir rivers in Singapore showcasing the country's water development story, with participants collecting litter during the paddle. Priced at $60 regular / $55 student-NSF for groups of 3–10 pax; currently temporarily suspended per the source.
• Singapore Biennale: Lorongs of Wisdom (art-integrated neighborhood tour) An evening art-integrated neighborhood experience interpreting the Geylang neighborhood through stakeholder perspectives and site-specific installations, with interactive stations on migration, community, and social barriers, concluding with a tea break and performance. Originally launched for Singapore Biennale 2019.
• Private Tour Arrangements A booking service that arranges customized private adventures for groups, including private Geylang Adventures, Dakota Adventures, and other neighborhood explorations, with flexible scheduling based on a website contact form.
• Geylang Adventures Stickers (Set of 3) A premium set of 3 Geylang Adventures branded stickers commemorating the first Geylang Adventures tour, sold via the Citizen Adventures online shop at SGD 3.00 per set.
• Geylang Adventures Tee A 100% cotton black Geylang Adventures branded t-shirt available in sizes 2XS–2XL, sold via the Citizen Adventures online shop at SGD 18.00 per shirt.
• Backalley Barbers Tee A 100% cotton white t-shirt supporting the Backalley Barbers initiative, sold via the Citizen Adventures online shop at SGD 18.00 per shirt.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, minor and flagship.

• Waterways Watch SocietycoreStrategic or Co-development PartnerCo-organized Environmental Awareness and Migrant Workers Appreciation Day kayaking event. Waterways Watch Society provided kayaking program and environmental education expertise. 10 locals and 18 migrant workers participated in kayaking and litter collection picking up 23kg of trash.
• SersqminorStrategic or Co-development PartnerPartner in Majulah Belanja cooking event held at migrant worker dormitory. Sersq supported the organized brunch between locals and migrant workers celebrating food culture.
• Artify StudiominorStrategic or Co-development PartnerPartner in Back Alley Festival providing art jamming sessions. Festival brought together migrant workers and locals for Christmas celebration.
• Foodscape CollectiveminorStrategic or Co-development PartnerPartner in Back Alley Festival providing plant-related activities with stem cuttings, seeds and fruits for participants.
• Kerbside GourmetminorStrategic or Co-development PartnerPartner in Back Alley Festival providing Christmas food staples for community celebration.
• HyggeminorStrategic or Co-development PartnerCo-organized Back Alley Hygge intimate dinner event featuring migrant worker poet Md Mukul sharing poetry and insights on migrant worker life.
• Run & Gun MediacoreStrategic or Co-development PartnerPartnered to create BetweenTwoHomes multimedia website documenting Dakota Crescent relocation story. Advocacy multimedia project telling stories of individuals impacted by redevelopment.
• Ministry of Culture, Community and Youth (MCCY)minorStrategic or Co-development PartnerSupported BetweenTwoHomes.sg project through Our Singapore Fund.
• Nee Soon East Town CouncilminorStrategic or Co-development PartnerAppreciation night partner for Migrant Mail initiative. Town Council recognized volunteer efforts in supporting migrant worker community.
• Bangladeshi Friends (BDF)coreStrategic or Co-development PartnerRegular partner for weekly volleyball friendlies. Group of migrant workers who organize volleyball sessions and host iftar celebrations with Citizen Adventures volunteers and students.
• The Performance TheatreflagshipStrategic or Co-development PartnerOrganized Geylang Secret Dinner as part of The Performance Theatre 2017 event with theme 'Invisible Realities'. Tour of Geylang followed by communal backalley dinner. Included attendance by notable figures including former President of Mexico Felipe Calderon.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Viator: Global tours and activities marketplace (Tripadvisor-owned) with extensive Singapore listings. Comparable as a competitive booking channel and pricing benchmark for Singapore tours, but operates as a broad incumbent rather than a neighborhood-specialist.
• Klook: Major Asia-based tours and activities marketplace with deep Singapore inventory. Comparable as a distribution channel and pricing benchmark for Singapore walking tours, though it is a broad aggregator rather than a specialist operator.
• Intrepid Travel: Large global small-group tour operator with a strong responsible-tourism mission and Asia inventory. Comparable in mission-driven positioning and small-group tour methodology, but operates at vastly greater scale and geographic breadth.

Direct peers

• Let's Go Tour Singapore: Singapore walking-tour and small-group tour operator covering heritage neighborhoods, food, and culture. Directly comparable in product type, target customer (individual tourists and private groups), and Singapore domestic footprint.
• Walks of Singapore: Singapore heritage walking-tour operator offering themed walks across Chinatown, Little India, Kampong Glam, and other neighborhoods. Directly comparable in heritage-walking-tour format and Singapore domestic market focus.
• Monster Day Tours: Singapore-based small-group tour operator offering walking tours, food tours, and day trips. Directly comparable as a Singapore walking-tour operator serving individual consumers and private groups, with similar per-person pricing and Eventbrite-style booking flows.
• Singapore Free Tours: Singapore walking-tour operator offering free and tip-based tours of major neighborhoods. Comparable in Singapore-only walking-tour format, though its tip-based model is a different monetization approach.
• Chinatown Heritage Centre: Singapore cultural heritage museum and guided-tour operator in Chinatown. Comparable as a heritage-tour experience in Singapore with similar educational, social-history framing and tourist/educational customer mix.
• The Tour Specialists: Singapore tour operator offering walking tours, heritage tours, and private arrangements to individuals and corporate groups. Comparable in DTC ticketing plus private/custom group-booking model and Singapore-only geographic scope.

Others

• Society of Tourist Guides (Singapore): Singapore's professional tourist guide association. Related as an ecosystem/industry-body peer that sets the credentialing standards for licensed tour guides in Singapore, which is directly relevant to Citizen Adventures' tour-operator compliance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/photos
• LinkedInlinkedin.com/company/geylang-adventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geylang Adventures