Run & Gun

What Run & Gun does

Run & Gun is a Hamburg-based boutique digital agency providing performance marketing, social-media lead generation, and content production services targeting professional real estate agents (Immobilienmakler) in Germany. Founded in 2021 by Elwin Nesiri and Oskar Neftel and operating as a GbR (Gesellschaft bürgerlichen Rechts) partnership with fewer than ten total employees, the company delivers pre-qualified property-buyer leads via managed Instagram and Meta advertising campaigns that are positioned as an alternative to traditional German property portals. Named enterprise clients include von Poll Immobilien GmbH, which the company identifies as a multi-year collaborative partner, and Ferrari Hamburg for editorial planning.

Name

Run & Gun

Legal name

Elwin Nesiris und Oskar Neftels Film GbR

Website

https://runandgun.agency

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Run & Gun is a Hamburg-based boutique digital agency that delivers social-media lead generation, a proprietary analytics dashboard, and premium video production for German real estate agents seeking an alternative to traditional property portals.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFAKAA

B2B Demand Generation & Lead Nurture Agencies

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYMPAAABAD

Paid Social Media Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

SECONDARYBPAFAKAE

Lead Generation & List Building Services (Prospecting, Data Sourcing)

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Real estate lead generation
• Social media advertising
• Performance marketing
• Meta ads management
• Video content production

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Social Media Lead Generation Campaigns: Managed social media advertising campaigns for real estate agents to generate pre-qualified leads. Clients provide object exposé and photos; Run & Gun handles strategy, ad copy, landing pages, and campaign management. Revenue appears to come from campaign management fees plus ad spend pass-through.
2. Premium Video Content Production (Upgrade): Optional high-end video production offered as upgrade to base campaign. Professional property videos serve as brand accelerator and differentiation tool in client acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Run & Gun is a Hamburg-based digital marketing agency that generates qualified buyer leads for German real estate agents through managed Instagram and Meta (Facebook) advertising campaigns. The agency combines paid social media buying with in-house video and photo production, a proprietary Video Performance Scoring Algorithm, and a Command Center Dashboard that lets clients monitor campaign performance in real time.

Product overview

Run & Gun operates as a unified lead-generation platform for real estate agents, combining a proprietary Command Center SaaS dashboard with managed social media advertising services. The core offering is lead generation for property agents via Instagram/Meta ads, which works in conjunction with the client-facing dashboard for campaign management, analytics, and performance prediction. Add-on services include Immo Briefing (weekly market intelligence via WhatsApp), professional content production (video/photo), and specialized modules like Creative Intelligence, Data Intelligence, Competitor Watch, Editorial Planner, and Map Builder—all accessible within the Command Center platform.

Differentiator

Problem solved

Functional benefit

Brands

• Immo Briefing: A weekly market intelligence newsletter for real estate professionals, providing 2-minute updates on market trends, price developments, and buyer/seller insights via WhatsApp.

Quantifiable outcome

• Cost-per-lead below €11 for properties up to €6M
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Disruptive Advertising: Mid-market digital advertising agency with a strong paid-social and lifecycle practice plus an in-house analytics product. Comparable as a broader performance-marketing agency operating in the same paid social / Meta lane, though not real-estate-specialized.
• KlientBoost: Established US performance marketing agency specializing in paid acquisition (PPC, paid social) with proprietary landing-page testing software. Comparable as a broadly positioned paid-media agency with adjacent tooling to Run & Gun's Command Center, although it is horizontal rather than real-estate-vertical.
• Jives Media: San Francisco-based performance marketing agency running paid social and PPC for mid-market and enterprise clients. Comparable as a boutique-ish paid-media agency with content production integrated — same broad GTM motion as Run & Gun but without the real estate vertical depth.
• Engel & Völkers: Global premium real estate franchise with an in-house marketing technology and brokerage platform (Engel & Völkers Digital). Comparable to the extent that it both markets premium real estate and operates tools for franchise partners — putting it adjacent to Run & Gun's premium-property lead-gen lane and franchise network partnerships.

Regional players

• Homeday: German digital real estate brokerage that brought tech-stack and data-driven marketing into the Makler market. Comparable as a Germany-only, marketing- and tech-elevated real estate player fighting for the same modernizing real-estate-agent customer base, even though its underlying model is brokerage rather than lead-gen service.
• McMakler: Germany's largest tech-enabled real estate brokerage, with deep digital marketing operations built around lead generation and portal alternatives. Comparable as a German regional competitor that also attacks the portal-frustration narrative Run & Gun pitches, with comparable vertically integrated marketing investments.

Direct peers

• Vyral: Done-for-you video marketing and lead-generation services for real estate agents, with strong emphasis on automated email/nurture and social content. Closely comparable to Run & Gun's premium video-production-rooted, agent-vertical pitch.
• Real Geeks: IDX website + lead-conversion platform built specifically for real estate agents and teams, focused on turning ad/portal traffic into qualified seller and buyer leads. Direct peer because it operates in the same 'agent portal-displacement' funnel that Run & Gun targets, with comparable positioning around lead quality.
• Ylopo: AI-driven digital marketing platform for real estate agents combining smart home valuation, retargeting and custom-branded content. Comparable to Run & Gun because it sells a packaged lead-gen + content stack to agent customers in a similar price-per-lead/SaaS-hybrid model.
• BoldLeads: US-based lead-generation platform serving real estate agents with done-for-you and self-serve online seller/buyer leads. Directly comparable because both companies sell 'agent-marketing-portal-independent' leads to professional realtors as their core product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/runandgun
• Instagraminstagram.com/runandgun.agency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Run & Gun