GG's Waterfront

What GG's Waterfront does

GG's Waterfront is a single-location upscale seafood and steakhouse restaurant at 606 N Ocean Dr on Hollywood Beach in Hollywood, Florida, operating under the We Care Hospitality group and owned by Dan and Lise-Anne Serafini, who have been in the South Florida restaurant business for nearly 40 years. The restaurant sits on the Intracoastal waterway with views of Hollywood's North Lake and is positioned as a fine-dining destination serving lunch, dinner, and weekend brunch (Sat-Sun 10:30am-3:30pm), with menu items spanning locally sourced Florida seafood, raw bar, lobster, stone crabs, premium steaks and chops, and a Wine Spectator Award-winning wine list of more than 125 wines and champagnes. The site has historical significance as a 1950s-60s Rat Pack hangout, and the Serafini family continues to operate it with Managing Partner Alex Serafini (relocated from New York City), Executive Chef Anthony Sea, and Director of Events Rachelle Serafini coordinating private functions.

The core offering is the dine-in experience (priced $14-$64 for dinner mains, $7-$39 for brunch and lunch items, with an 18% service fee added to all checks), complemented by a private events business for groups of 12-300+ with venues including the Sunset Room (100+ guests) and Wine Cellar (up to 12 guests). Recurring programming includes weekday Happy Hour (Mon-Fri 3:30-6:30pm at the bars), Martini Mondays (50% off any martini all day), and a Sunday Sunset Yacht Watch Party with live music. The technology stack is entirely composed of third-party restaurant SaaS: BentoBox powers the website, Toast Tab handles gift cards and email marketing signups (with cards valid across all We Care Hospitality properties — GG's Waterfront, Tiki Tiki, and Le Tub), Resy manages online reservations, and Tripleseat runs the private events booking workflow with a downloadable event brochure.

Revenue is generated transactionally from dine-in food and beverage sales, private event hosting (with a 75% deposit of estimated event cost), and gift card sales. Distribution is exclusively direct-to-consumer and single-geography (South Florida, USA), with marketing concentrated on organic social channels (Facebook, Instagram, Yelp, TripAdvisor) plus Toast Tab email signups. No external institutional investment or public listing is indicated; the company is privately held under family ownership and is one of multiple restaurant concepts within We Care Hospitality.

Name

GG's Waterfront

Legal name

GG's Waterfront

Website

https://ggswaterfront.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GG's Waterfront is an upscale waterfront seafood and steak restaurant in Hollywood Beach, Florida, part of the Serafini family's We Care Hospitality group. It serves locally sourced seafood, premium steaks, and a 125-wine program to diners, tourists, and private event clients hosting groups of 12-300+.

Ownership category

akta.pro rank

Product category

Waterfront Seafood Restaurant

NAICS

Food Services and Drinking Places (722), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Waterfront dining
• Seafood restaurant
• Private events
• Fine dining
• Wine program

Headquarters

HQ city

Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food and Beverage Sales: Core revenue from selling prepared seafood, steaks, and other menu items including raw bar, starters, salads, mains, desserts, cocktails, wine, beer, and specialty beverages. Service fee of 18% added to all checks.
2. Private Event Hosting: Revenue from hosting private events for groups of 12-300+, including private dockside dining, Sunset Room, and semi-private options. Deposit of 75% of estimated event cost required. Cake/dessert fee of $4 per person per item for outside desserts.
3. Gift Card Sales: Sale of gift cards through Toast Tab platform. Gift cards are valid at all We Care Hospitality Restaurants including GG's Waterfront, Tiki Tiki, and Le Tub.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

GG's Waterfront is a full-service upscale waterfront seafood restaurant in Hollywood, Florida, serving lunch, dinner, and weekend brunch with locally sourced fish, fresh seafood, steaks, and a Wine Spectator Award-winning wine list of more than 125 wines. The venue also hosts private events for groups of 12 to 300+ in its Sunset Room, Wine Cellar, dockside promenade, and full-venue buyout spaces.

Product overview

GG's Waterfront is a single-location upscale seafood restaurant operated by We Care Hospitality, offering fine dining services with a focus on locally sourced seafood, premium steaks, and raw bar specialties. The restaurant provides a unified dining experience centered around waterfront views of Hollywood's North Lake and the Intracoastal waterway. The core offering consists of full-service restaurant dining across dinner, brunch, and lunch menus, complemented by private events and banquet services, gift card programs, and weekly promotional events including Happy Hour, Martini Mondays, and Sunday live music performances. Online reservations are facilitated through Resy, while gift cards and event management are handled through Toast Tab and Tripleseat platforms respectively.

Differentiator

Problem solved

Functional benefit

Products and services

• Fine Dining Restaurant Services Full-service upscale waterfront seafood restaurant offering lunch and dinner daily featuring locally sourced fish, fresh seafood, lobster, stone crabs, raw bar specialties, salads, sandwiches, and premium steaks and chops, with views of the Intracoastal waterway.
• Private Events & Banquet Services Private dining and event hosting services including the Private Sunset Room (over 100 guests), Wine Cellar (up to 12 guests), dockside dining, and full venue buyout, accommodating groups of 12 to 300+ with customized seasonal menus for weddings, corporate events, birthdays, rehearsal dinners, anniversaries, and meeting luncheons.
• Weekend Brunch Service Saturday and Sunday brunch service from 10:30am to 3:30pm featuring hand-pressed Belgian waffles, eggs benedict, omelettes, fresh-pressed juices, and coffee cocktails.
• Gift Cards Purchasable gift cards valid at all We Care Hospitality restaurants including GG's Waterfront, Tiki Tiki, and Le Tub, sold and balanced through the Toast Tab platform.
• Happy Hour Program Weekly happy hour running Monday through Friday from 3:30 to 6:30pm at the bars, featuring discounted cocktails, beer, wine, and small plates.
• Martini Mondays Weekly promotion offering 50% off any martini all day every Monday, excluding happy hour menu pricing.
• Sunday Sunset Yacht Watch Party with Live Music Weekly Sunday evening waterfront entertainment featuring live music (Jimi Rucolo & Emily Stock) from 5-9pm during the Sunset Yacht Watch Party on the waterfront patio.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• We Care HospitalitycoreOthersParent hospitality company operating multiple South Florida restaurants including GG's Waterfront, Tiki Tiki, Le Tub, and others. Dan and Lise-Anne Serafini are owners. The group offers shared gift card redemption across all properties and corporate programs like the Summer Savings Card.
• ResycoreChannel Partner/ Reseller/ DistributorThird-party online reservation platform where customers can book GG's Waterfront reservations. Primary digital reservation channel mentioned on website alongside phone reservations.
• Toast TabcoreChannel Partner/ Reseller/ DistributorPlatform for selling gift cards and checking gift card balances. Also used for marketing signups. Gift cards valid at all We Care Hospitality restaurants.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• The Capital Grille: Darden-owned upscale steakhouse chain with strong private-events business. Comparable on fine-dining check averages, wine program, and private-room revenue, though broader national scale and steakhouse-forward menu.
• Mastro's Restaurants: Upscale steakhouse and seafood chain (Mastro's Ocean Club concept) operating in South Florida. Comparable premium pricing, wine list depth, and live-music / nightlife positioning, but as part of a multi-unit national portfolio.
• Ocean Prime: Upscale seafood and steakhouse chain with strong private-events / lounge business model. Comparable on premium seafood menu, cocktail / wine program, and event-driven revenue mix, but operates nationally rather than as a single site.
• Eddie V's Prime Seafood: National upscale seafood/steakhouse chain (Darden) with South Florida locations. Competes for the same upscale seafood, wine program, and private-event occasions, but at greater scale and with broader geographic footprint.
• Truluck's: Upscale seafood and steakhouse chain with multiple Florida locations. Overlaps with GG's Waterfront on premium seafood positioning, wine program, and special-occasion demand from a similar South Florida demographic.

Direct peers

• Shooters Waterfront: Upscale waterfront seafood restaurant in Fort Lauderdale, FL directly comparable to GG's Waterfront in concept (waterfront seafood, dockside dining, private events) and South Florida market. Targets similar tourist, local, and special-occasion segments with comparable pricing.
• Joe's Stone Crab: Iconic Miami Beach seafood institution offering upscale waterfront dining with stone crabs, seafood, and steaks. Comparable on menu category, South Florida waterfront positioning, special-occasion demand, and heritage brand cachet.
• 15th Street Fisheries: Long-standing Fort Lauderdale waterfront seafood restaurant with dockside dining and a fish market — closely comparable to GG's Waterfront on historic waterfront dining, locally sourced seafood, and South Florida special-occasion demand.
• Casablanca Cafe: Historic waterfront Mediterranean-influenced restaurant located directly on the Hollywood Beach Broadwalk — the same beachfront as GG's Waterfront. Most direct local competitor given shared geography, similar special-occasion positioning, and overlapping live-music / brunch programming.

Regional players

• Bokampers Sports Bar & Kitchen: Fort Lauderdale waterfront bar-and-grill on the Intracoastal. Adjacent regional competitor in the same South Florida waterfront segment, though at a more casual price point and broader bar-leaning menu than GG's Waterfront.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GiGiswaterfront
• Instagraminstagram.com/ggswaterfront/?hl=en
• LinkedInlinkedin.com/company/ggswaterfront

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GG's Waterfront