GHL Hotel Hamilton

What GHL Hotel Hamilton does

GHL Hotel Hamilton (legal name: GHL HOTEL COLLECTION HAMILTON) is a single boutique hotel property located at Carrera 14 N° 81 - 20 in Bogotá's Zona Rosa neighborhood of Chapinero, Colombia. Operating as part of the GHL Hoteles chain under parent company Holding Hotelera GHL S.A.S, the hotel offers Standard (15 m²) and Twin room categories, an on-site fusion cuisine restaurant called Cook's (38-person capacity) serving buffet breakfast and a daily lunch special, and three event spaces (Salón Saint James up to 70 guests, Salón Browns up to 40 guests, and Sala VIP up to 12 guests). The hotel also provides room service, airport transfer, and participation in the GHL Plus cross-property loyalty program.

The underlying technology is a standard cloud-based hospitality stack: a direct booking engine at booking.ghlcollectionhamilton.com with payment processing through Wompi (a Colombian fintech), content delivery via Cloudinary, and embedded third-party analytics and retargeting tools (Google AdWords, Sociomantic, TripAdvisor, Affilinet, Ve Interactive, Zanox). Distribution combines the official website with global OTA partnership through Booking.com and Expedia, plus WhatsApp and direct corporate sales for events. The hotel maintains a 4.41/5 "SOBRESALIENTE" guest rating.

The business model centers on three revenue streams: overnight accommodation (transactional, seasonally priced but not publicly disclosed), food and beverage (transactional, primarily buffet breakfast and lunch), and event/meeting space rental for corporate and social events. The 9-employee operation is a single property within a larger parent group, with no disclosed revenue or M&A activity. The current strategic posture is operational maintenance, reflected in a renewable tourism registration valid through 2026-2027 and a long-dated promotional discount (15% off through June 2027) to drive direct bookings.

Name

GHL Hotel Hamilton

Legal name

GHL HOTEL COLLECTION HAMILTON

Website

https://ghlcollectionhamilton.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GHL Hotel Hamilton is a boutique hotel in Bogotá's Zona Rosa, operated under the GHL Hoteles chain, offering Standard and Twin rooms, an on-site restaurant, and three event spaces for business and leisure travelers.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Adults-Only Boutique Hotels (THAGADAI)

Keywords

• Hotel accommodations
• Urban hospitality services
• Event venue rental
• Hotel restaurant dining
• Airport transfer services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Hotel Room Revenue: Primary revenue from overnight accommodation in Standard and Twin rooms, with check-in from 3:00 PM and check-out until 1:00 PM. Additional revenue from minibar, laundry services, and room service.
2. Food and Beverage: Revenue from Cook's Restaurant serving buffet breakfasts and 'Sabor del día' lunch options. Restaurant capacity of 38 persons, open Monday-Friday 6:00 AM to 2:30 PM, weekends 7:00 AM to 2:30 PM.
3. Event and Meeting Space Rental: Rental of three event spaces (Saint James up to 70 people, Browns up to 40 people, VIP Sala up to 12 people) for corporate events, social gatherings, and meetings. Maximum event accommodation for 45 persons.
4. Airport Transfer Service: Private airport-hotel transfer service offered at additional cost, subject to availability.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

GHL Collection Hamilton is a classic vintage-style hotel in Bogotá's Zona Rosa offering overnight accommodation in Standard and Twin rooms, complemented by on-site dining at Restaurante Cook's (buffet breakfast and 'Sabor del día' lunch), three event spaces (Saint James, Browns, and VIP Sala), and ancillary services such as room service, airport transfer, free Wi-Fi, and laundry. The target customers are business and leisure travelers seeking a centrally located Bogotá stay, as well as organizations planning corporate meetings or social events. The property operates under the GHL Hoteles chain and participates in the GHL Plus loyalty program for cross-property benefits.

Product overview

GHL Collection Hamilton is a classic vintage-style hotel located in the Zona Rosa of Bogotá, Colombia, operated under the GHL Hoteles hospitality group. Its product portfolio centers on accommodation offerings — including Habitación Estándar and Habitación Twin rooms — complemented by on-site dining at Restaurante Cook's (serving buffet breakfast and a daily special lunch), and event facilities comprising three meeting spaces: the larger Salón Saint James (68 m², up to 70 guests), Salón Browns (35 m², up to 40 guests), and Sala VIP (24 m², up to 12 guests with a 60-inch screen). Additional services include room service, airport transfers, and the GHL Plus loyalty program. The hotel offers an online booking engine for reservations and payment processing, connected to the group's broader digital ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurante Cook's: Hotel restaurant offering buffet breakfast and 'Sabor del día' lunch option with 38-person capacity

Products and services

• Habitación Estándar (Standard Room) 15 m² room with a 1.60 x 1.90 double bed, work desk, free Wi-Fi, room service, minibar, safe, laundry service, and bathroom with hairdryer and amenities. Accommodates up to 2 persons and is targeted at business and leisure travelers.
• Habitación Twin (Twin Room) Twin room with two single beds, equipped with free Wi-Fi, work desk, room service, minibar, safe, and bathroom amenities. Designed for business or leisure travelers needing two beds.
• Restaurante Cook's On-site first-floor fusion cuisine restaurant serving buffet breakfast and a daily 'Sabor del día' lunch option, with 38-person capacity and a fireplace. Serves hotel guests and outside diners.
• Salón Saint James 68 m² event salon accommodating up to 70 persons, the largest event space at the hotel, suitable for small corporate events and meetings in Bogotá.
• Salón Browns 35 m² event salon accommodating up to 40 persons, with private bathrooms inside the venue for greater privacy. Ideal for small events and meetings.
• Sala VIP 24 m² meeting room accommodating up to 12 persons, equipped with air conditioning and a 60-inch television screen. Suitable for small business meetings and VIP sessions.
• Room Service In-room dining service delivering the hotel's gastronomic proposals directly to guest rooms.
• Airport Transfer Service Private hotel-to-airport transfer service available for guests, subject to availability, offered at additional cost.

Quantifiable outcome

• 4.41 guest satisfaction rating (SOBRESALIENTE/Outstanding)

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and major.

• GHL HotelescoreStrategic or Co-development PartnerParent company operating GHL Collection Hamilton as part of a portfolio of hotels across Colombia. The hotel participates in GHL Plus loyalty program, centralized booking systems, and corporate marketing initiatives.
• Booking.commajorChannel Partner/ Reseller/ DistributorPrimary OTA distribution partner listing the hotel with guest reviews. The hotel maintains a 4.41 'SOBRESALIENTE' rating on the platform based on guest feedback.
• ExpediamajorChannel Partner/ Reseller/ DistributorMajor global online travel agency providing distribution channel for hotel reservations internationally.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sonesta Hotel Bogotá: International multi-property brand (historically affiliated with the GHL portfolio) operating a Bogotá hotel with full-service amenities; broader footprint but overlapping customer base and brand standards.
• Hilton Bogotá: Global full-service hotel in Bogotá competing for the same international corporate and leisure travelers; a broader incumbent with wider amenity set but overlapping target segment.
• Marriott Bogotá (W Bogotá / Bogotá Marriott): Global brand presence in Bogotá capturing business and leisure demand in the same corporate travel market; broader portfolio but overlapping customer base.

Direct peers

• GHL Hoteles (Holding Hotelera GHL S.A.S): Parent company and operator of GHL Collection Hamilton. Operates a portfolio of hotels across Colombia under multiple GHL sub-brands (GHL Collection, GHL Style, Sonesta), with shared loyalty, distribution and brand standards, making it the most direct comparability reference for the property.
• Casa Dann Carlton Bogotá: Mid- to upper-scale Bogotá hotel with on-site F&B and event spaces, targeting corporate and leisure travelers in the city. Comparable in offering mix (rooms + restaurant + meeting rooms) and price tier.
• NH Collection Andino Royal: Upscale boutique/business hotel located in the same Zona Rosa/Chapinero district of Bogotá, directly competing for the same business and leisure travelers, dining clientele and corporate event bookings.
• Hotel Estelar La Fontana: Business-oriented Bogotá hotel with multiple room types, F&B outlets and meeting facilities; competes for corporate accounts and event business in the same metropolitan market as GHL Hamilton.
• Hotel Andino Royal: Independently operated hotel in Bogotá's Zona Rosa, comparable in vintage character, room count and target mix of business and leisure guests; competes for the same walk-in and OTA demand.

Regional players

• Hotel Bogotá Plaza: Independently operated business hotel in Bogotá with multiple event spaces and on-site restaurant, comparable in product mix and corporate/leisure split though serving a slightly different sub-district.

Emerging players

• Hotel Bioxury: Boutique hotel in Bogotá's Chapinero/Zona Rosa area offering a small inventory of design-led rooms and F&B; comparable in scale and style to GHL Hamilton and competes for the same boutique-seeking guests.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ghl-hotel-hamilton

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GHL Hotel Hamilton