Grenada Hotel & Tourism Association

What Grenada Hotel & Tourism Association does

GHTA is a private, non-profit, member-based trade association that represents Grenada's private hotel and tourism sector. Its members include accommodation providers, transport and tour operators, restaurants and food-and-beverage businesses, and allied services. GHTA supplies advocacy, policy and industry representation, training, networking, market intelligence, access to Caribbean and international association benefits, and member support such as marketing and insurance access; its online member directory lists 94 establishments across these categories.

GHTA generates operating support through annual membership dues across Hotel, Tourism, Affiliate, and Provisional tiers, and also operates the Tourism Enhancement Fund, which collects $2 per night from guests at member establishments for infrastructure, environmental, community, and workforce projects. Its go-to-market combines direct membership recruitment, office- and web-based service delivery, industry events, training, youth programs, and partnerships with tourism authorities and regional bodies. GHTA does not develop proprietary technology products; its website, member directory, portal, and social channels function as association-service infrastructure rather than a standalone technology platform.

Name

Grenada Hotel & Tourism Association

Legal name

Grenada Hotel and Tourism Association

Website

https://ghta.org

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Grenada Hotel & Tourism Association is a nonprofit trade association serving Grenada's hotels, tour operators, transport providers, restaurants, and allied businesses through advocacy, training, networking, insurance access, and destination-support programs.

Ownership category

akta.pro rank

Headquarters

HQ city

St. George

HQ country

Grenada

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: GHTA generates revenue through membership fees from hotels, tourism operators, restaurants, transportation services, and allied businesses. Members pay dues to join and receive benefits including advocacy, training, networking, and access to CHTA membership.
2. Tourism Enhancement Fund Donations: The Tourism Enhancement Fund collects $2 per night from guests at member establishments. These funds are used for tourism infrastructure projects, environmental conservation, community development, and workforce training initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

GHTA is a non-profit, membership-based trade association that represents Grenada's private hotel and tourism industry. It provides members with advocacy, industry representation, vocational training (Caribbean Supercharged Training, Hospitality Camp, Apprenticeship Program), access to CHTA and allied benefits (marketing support, health and travel insurance), and operates the Tourism Enhancement Fund that collects $2 per night from guests to invest in tourism infrastructure, environmental conservation, and community development projects.

Product overview

The Grenada Hotel & Tourism Association (GHTA) is a non-profit, membership-based trade association representing Grenada's hospitality and tourism industry. The organization operates as a unified service platform offering advocacy, training programs (Caribbean Supercharged Training, Hospitality Camp, Hospitality Apprenticeship Program), the Tourism Enhancement Fund for sustainable tourism development, a members directory, event coordination, and youth development initiatives. The association connects member businesses across accommodation, transportation, hospitality, and allied services sectors while promoting sustainable tourism growth.

Differentiator

Problem solved

Functional benefit

Brands

• Tourism Enhancement Fund (TEF): A fund created by GHTA to foster growth and development within the tourism sector, improve Grenada's visitor experience, and support sustainable progress. Guests are encouraged to donate $2 per night of their stay.

Products and services

• GHTA Membership Services Tiered annual membership (Hotel, Tourism, Affiliate, Provisional) for Grenada's hotel and tourism industry providing advocacy, training, networking, marketing support, health and travel insurance, and access to CHTA membership.
• Tourism Enhancement Fund (TEF) Fund created to foster sustainable tourism growth in Grenada by collecting $2 per night guest donations and channeling them into infrastructure, environmental, and community projects.
• Caribbean Supercharged Training Hospitality workforce training program delivered in partnership with CHTAEF covering customer service, food safety (HACCP), supervisory and management skills, and operational excellence.
• GHTA Hospitality Camp Youth development program introducing secondary school students to tourism and hospitality careers through immersive workshops, site visits at member properties, skills sessions, and industry mentoring.
• Work and Learn: Hospitality Apprenticeship Program Nine-month dual classroom and on-the-job training program in Pastry, Bartending, and Housekeeping with Level 3 CVQ certification, delivered in partnership with GNTA and Canada LEAF.
• Members Directory Online searchable directory of GHTA's 94 member businesses across accommodation, transportation, hospitality, and allied services categories.
• GHTA Events Association-organized events including Annual General Meetings, Meet and Greet networking sessions, Toy Drive, Health Fair, and culinary competitions.
• GHTA National Culinary Team Regional culinary competition team representing Grenada at Taste of the Caribbean events.

Quantifiable outcome

• 94 member establishments across accommodation, transportation, hospitality, and allied services
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered minor and core.

• ANSA Coatings Grenada LtdminorStrategic or Co-development Partner · 1 April 2026Three-year partnership where ANSA Coatings offers exclusive discounts on Berger and Sissons paint products to GHTA members. ACGL designated as GHTA Endorsed Paint Partner. Partnership enhances quality and sustainability of tourism facilities.
• Grenada National Training Agency (GNTA)coreStrategic or Co-development Partner · 26 March 2026Joint initiative 'Work and Learn: Hospitality Apprenticeship Program' funded by Canada LEAF. GNTA provides certification (Level 3 CVQ) while GHTA provides industry placement and oversight. Program trains 45 hospitality professionals in Pastry, Bartending, and Housekeeping.
• Caribbean Hotel & Tourism Association Education Foundation (CHTAEF)coreStrategic or Co-development Partner · 10 November 2025Partnership for Caribbean Supercharged Training programs. CHTAEF provides trainers and curriculum for hospitality workforce development. GHTA's Tourism Enhancement Fund and Sandals Foundation co-sponsor training initiatives that trained over 100 hospitality professionals.
• Ministry of Education GrenadaminorStrategic or Co-development Partner · 7 July 2025GHTA partnered with Ministry of Education for Hospitality Camp, selecting one student from each high school to participate in tourism career exploration program.
• Grenada Conservation FundcoreStrategic or Co-development Partner · 22 April 2025GHTA donated $80,000 EC through Tourism Enhancement Fund to support Woburn Mangrove boardwalk construction. Partnership supports eco-tourism development and environmental conservation.
• St. Lucia Hospitality and Tourism Association (SLHTA)coreStrategic or Co-development Partner · 19 July 2024SLHTA provided hurricane relief support to GHTA during Hurricane Beryl crisis, mobilizing supply drive and chartering boat to transport essential supplies to Carriacou and Petite Martinique. GHTA recognized SLHTA's support at SLHTA AGM.
• Royal Grenada Police Force (RGPF)minorStrategic or Co-development Partner · 10 June 2024Partnership to enhance security measures in tourism sector. RGPF provides security insights and training programs to GHTA members. GHTA establishes baseline security recommendations for member properties.
• American Hotel & Lodging AssociationcoreStrategic or Co-development PartnerRegional hospitality association partnership providing GHTA members with access to international hospitality resources, training, and networking opportunities through the American hotel industry's leading trade organization.
• Grenada Green Group (G3)coreStrategic or Co-development PartnerGHTA partnered with Grenada Green Group through a Memorandum of Understanding to enhance sustainability efforts. GHTA sponsors $40,000 EC to G3 for community-wide plastic waste collection campaign. Joint environmental initiatives support plastic waste reduction among member hotels.
• International Hotel & Restaurant AssociationcoreStrategic or Co-development PartnerInternational association partnership connecting GHTA with global hospitality industry standards, resources, and best practices through the world's leading hotel and restaurant trade association.
• Caribbean Hotel & Tourism Association (CHTA)coreStrategic or Co-development PartnerGHTA works closely with CHTA as a member association. GHTA participated in CHTA Marketplace 43 in Antigua and contributes to CHTA disaster relief efforts. CHTA provides regional platform for Grenada tourism promotion and professional development.
• Grenada Solid Waste Management Authority (GSWMA)coreStrategic or Co-development PartnerGHTA donated $486,000 EC through Tourism Enhancement Fund for state-of-the-art glass pulverizer system - the largest donation ever to GSWMA. Partnership supports waste management and sustainability in tourism sector.
• General Hospital GrenadaminorStrategic or Co-development PartnerGHTA donated $300,000 EC through Tourism Enhancement Fund for medical equipment including ENT, ophthalmology, infant care, and urology instruments.
• SPECTOminorStrategic or Co-development PartnerGHTA donated $19K EC for turtle viewing operation signs at Levera Beach. Partnership supports sustainable tourism attractions.
• AeroMDminorStrategic or Co-development PartnerAeroMD administers member-exclusive travel protection plan for GHTA members, providing health and travel insurance benefits.
• Grenada Tourism Authority (GTA)coreStrategic or Co-development PartnerGHTA collaborates with GTA on destination marketing, CHTA Marketplace participation, regional roadshows, and local tourism initiatives. GTA provides public-sector perspective while GHTA represents private sector.
• Caribbean Tourism Organization (CTO)minorStrategic or Co-development PartnerGHTA featured speaker at CTO webinars to share best practices on crisis response and community tourism across the region.
• Jamaica Hotel & Tourist Association (JHTA)minorStrategic or Co-development PartnerRegional partnership for hurricane relief coordination. GHTA contributed US$10,000 to CHTA's Hurricane Melissa relief efforts in Jamaica through Adopt a Family program.
• T.A. Marryshow Community College (TAMCC)minorStrategic or Co-development PartnerGHTA partners with TAMCC for hospitality education, culinary programs, and International Cuisine Day celebrations. TAMCC students participate in GHTA training and events.
• Aquanauts GrenadaminorStrategic or Co-development PartnerDive operator member partnered with GHTA to coordinate transportation and distribution of Hurricane Beryl relief supplies to Petite Martinique.
• Point Salines HotelminorStrategic or Co-development PartnerLocal partner hosting Caribbean Supercharged Training Level 2 and providing on-the-job training for apprenticeship program.
• True Blue Bay ResortminorStrategic or Co-development PartnerLocal partner hosting Caribbean Supercharged Training Level 2 and providing venue for training sessions.
• Ministry of Tourism GrenadacoreStrategic or Co-development PartnerGHTA works with Ministry of Tourism under Hon. Adrian Thomas for policy advocacy, tourism promotion, and industry development.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Caribbean Hotel and Tourism Association (CHTA): Regional umbrella organization of which GHTA is a national member association; CHTA provides GHTA members with broader regional advocacy, training (CHTAEF), marketplace events (CHTA Marketplace 43), and disaster-relief infrastructure across the Caribbean.
• American Hotel & Lodging Association (AHLA): U.S. national hotel and lodging trade association explicitly listed as a GHTA strategic partner providing international hospitality standards, training, and networking — a broader-incumbent counterpart whose resources GHTA channels to members.

Direct peers

• Barbados Hotel and Tourism Association: National hotel and tourism trade association for Barbados, offering the same suite of advocacy, training, and member services to its island's hospitality industry through CHTA affiliation.
• Antigua & Barbuda Hotel and Tourism Association: National CHTA member association for Antigua & Barbuda providing advocacy and training to hotels and tourism businesses; comparable small-island association mandate and structure.
• Belize Tourism Industry Association (BTIA): National tourism trade association for Belize representing accommodation providers, tour operators, and allied services through membership dues, advocacy, and training — same operational template as GHTA in a different Caribbean geography.
• St. Vincent and the Grenadines Hotel and Tourism Association: National association for SVG hotels and tourism operators with the same CHTA-aligned model of member representation, training, and advocacy as GHTA.
• Aruba Hotel and Tourism Association (AHATA): Established Caribbean hotel and tourism association for Aruba with longer operating history and similar scope of advocacy, training, and member services; useful benchmark for GHTA's institutional maturation.
• Jamaica Hotel & Tourist Association: National hotel and tourism trade association for Jamaica operating under the same model as GHTA — membership dues, advocacy, training, and regional coordination through CHTA. Mentioned in GHTA's data as a regional peer receiving coordinated hurricane relief support.
• Bahamas Hotel and Tourism Association: National association representing hotels and tourism stakeholders in The Bahamas; comparable Caribbean island-economy mandate, CHTA-affiliated trade association model.
• St. Lucia Hospitality and Tourism Association: National hospitality association for St. Lucia with parallel mandate of advocacy, training, and member services for hotels and tourism operators. Explicitly cited in GHTA data as a Hurricane Beryl relief partner and fellow CHTA national affiliate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ghtaorg
• Facebookfacebook.com/ghtaorg
• Instagraminstagram.com/ghtaorg
• LinkedInlinkedin.com/company/ghtaorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Grenada Hotel & Tourism Association