What Giappo does

Giappo S.r.l is a Naples-headquartered Italian Japanese cuisine restaurant chain founded in 2010 by Enrico Schettino, operating 20 restaurant locations across Italy through a mix of company-owned and franchised units. The core offering is a sushi bar concept with à la carte dining (nigiri, sashimi, hosomaki, uramaki, gunkan, temaki, donburi, plus fusion and hot dishes), a separate pre-configured take-away box menu (Rapidità, Leggerezza, Equilibrio, Lusso, Voglia lines priced €5-€60), and a poke bowl sub-line (Tuna, Salmon, Octopus, Vegan at €11.90-€12.90). Ancillary services include event catering, Giappo Academy sushi courses, and online ordering via giappomenu.com. Giappo previously operated Giappoke (Poke Bowl brand) which was divested to I love poke in 2022 and is no longer part of the company. Spain expansion was announced in 2023 as the first international market.

The business model is multi-stream and consumer-facing. Primary revenue derives from restaurant food and beverage sales, take-away and delivery orders, and franchise fees and royalties from 15+ franchised locations. Secondary streams include event catering (enterprise) and sushi courses through Giappo Academy. Pricing is unit-based, ranging from €3 (single nigiri) to €60 (Voglia Fusion 40-piece assortment). Marketing leverages the founder's television appearances on Sky Uno alongside Alessandro Borghese, a proprietary web radio station, the Punti Giappo loyalty program, and content/news marketing through the company website. The company is privately held (Giappo S.r.l, Italian private limited company), founder-controlled, and had consistently positive EBITDA pre-COVID.

Name

Giappo

Legal name

Giappo S.r.l

Website

https://giappo.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Giappo S.r.l is an Italian sushi bar chain founded in 2010 by Enrico Schettino, operating 20 restaurants across Italy through direct and franchise locations. The Naples-based company offers dine-in, take-away, delivery, catering, and Giappo Academy sushi courses, with planned expansion into Spain.

Ownership category

akta.pro rank

Headquarters

HQ city

Naples

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Restaurant Food and Beverage Sales: Revenue from dine-in customers at Giappo sushi bar locations offering Japanese cuisine including sushi, sashimi, and fusion dishes.
2. Take-away and Delivery: Online ordering and delivery service for sushi boxes and à la carte menu items, with separate menu offerings for take-away.
3. Franchise Fees and Royalties: Franchise model generating fees from opening restaurants under the Giappo brand, with over 15 franchised locations opened directly and as franchising.
4. Catering Services: Event catering services transforming events into memorable occasions with sushi and Japanese cuisine.
5. Giappo Academy - Sushi Courses: Sushi making courses teaching preparation basics, operated as Giappo Academy.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Giappo is an Italian sushi bar chain offering Japanese cuisine through dine-in restaurants, à la carte menus and pre-configured take-away Menu Boxes, supported by online ordering (giappomenu.com) and home delivery. Beyond restaurant service, Giappo generates revenue from event catering for private and corporate clients, sushi-making courses operated under the Giappo Academy brand, and a franchise program that has enabled 15+ franchised locations across Italy.

Product overview

Giappo is an Italian sushi bar chain offering a unified product portfolio centered on Japanese cuisine. The core offering is the Giappo Sushi Bar with two main dining formats: Menu à la carte (featuring Nigiri, Hosomaki, Uramaki rolls, Sashimi, Temaki, Gunkan, Donburi, Vegetariano, Fusion, Tempura, Hot dishes, and Specialità Giappo) and Menu Box (pre-configured boxes including Rapidità, Leggerezza, Saggezza, Equilibrio, Eleganza, Trasgressione, Ottimismo, Lusso, Semplicità, Immaginazione, Amore, and Voglia varieties). A sub-brand called Giappoke offers poke bowls (Tuna, Salmon, Octopus, Vegan). The company also provides catering services, a sushi school (Giappo Academy), and take-away/delivery services.

Differentiator

Problem solved

Functional benefit

Brands

• Giappoke: Poke Bowl brand founded during Covid by Enrico Schettino, later acquired by I love poke in 2022
• Giappo Academy

Products and services

• Giappo Sushi Bar (Dine-in Restaurant) Japanese sushi bar offering dine-in service with à la carte menu including traditional sushi (nigiri, sashimi, hosomaki), fusion creations, and house specialties, targeted at individual consumers seeking Japanese cuisine in Italy.
• Menu Box (Take-away Sushi Boxes) Pre-configured take-away sushi boxes designed for at-home or off-premise consumption, including named assortments such as Rapidità (€5), Leggerezza (€9), Equilibrio (€10), Lusso (€21), Amore (€29), Voglia Sashimi (€50), and Voglia Fusion (€60), targeted at consumers seeking convenient Japanese cuisine at home.
• Takeaway & Delivery Service Take-away and home delivery service for sushi and Japanese cuisine, operated through the giappomenu.com online ordering platform and direct restaurant pickup, allowing consumers to enjoy Giappo products at home or at chosen locations.
• Catering Service Event catering service for private and corporate events offering sushi and Japanese cuisine, positioned around reliability, creative communication, enthusiasm, and quality to transform events into memorable dining occasions.
• Giappo Academy (Sushi School) Sushi-making courses teaching the basics of sushi preparation in a simple and effective way, operated as Giappo Academy and led by instructors including Jun Tokizawa and Jomel Ilagan at the Naples location.

Quantifiable outcome

• 200+ employees across direct and franchise operations
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Città del gusto Napoli – Gambero RossocoreStrategic or Co-development Partner · 30 November 2022Giappo Academy partnered with Città del gusto Napoli – Gambero Rosso for the SUSHI & ROSATI event held at Le Axidie in Vico Equense. Founder Enrico Schettino and Giappo Academy chefs prepared sushi and fusion dishes paired with Italian rosé wines.
• I love pokeminorOthersAfter founding Giappoke (Poke Bowl brand) during COVID, Enrico Schettino sold the brand to I love poke in 2022 and collaborated until reaching 170 stores with €80M+ annual revenue.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sushi Daily: European sushi grab-and-go and take-away concept with a comparable ready-to-eat sushi offering to Giappo's Menu Box and delivery service.
• Temakinho: Italian and European Japanese-Brazilian fusion restaurant chain that competes in the same casual Japanese-inspired full-service dining segment as Giappo.
• Poke House: Italian poke bowl chain that directly competes with Giappo's poke offering, sharing the same Italian geography, Japanese-adjacent cuisine, and delivery/take-away operating model.
• Koi Sushi: Italian sushi restaurant chain operating multiple dine-in and take-away locations, directly competitive with Giappo in the same geography and cuisine.
• Moshi Moshi: Italian sushi and Japanese restaurant group with comparable dine-in and take-away formats operating in the same domestic market as Giappo.
• I Love Poke: Italian poke chain that acquired Giappoke (Giappo's poke sub-brand) in 2022 and operates in the same take-away and delivery poke segment Giappo helped originate.

Emerging players

• Itamae: Italian sushi and Japanese restaurant concept with overlap on cuisine and dining format, though smaller and more localized than Giappo's chain.

Broad incumbents

• YO! Sushi: Long-established UK-based Japanese restaurant and take-away chain with a much broader menu and footprint, providing a benchmark incumbent in the European Japanese dining category.
• Wagamama: Large global Japanese-inspired casual dining chain with a comparable casual Japanese positioning to Giappo, though a far broader menu and international footprint.

Regional players

• Zushi: Japanese restaurant group based primarily in the UK with comparable casual Japanese cuisine and dining format, but operating in a different geography than Giappo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/giappo
• Instagraminstagram.com/giappo
• LinkedInlinkedin.com/company/giappo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giappo